Your Offer’s Not Broken—Your Message Is

Jennie Wright [00:00:02]:
Hey, everybody. Welcome to a very special episode of Acquire. This is the 100th episode, and I’m incredibly excited because we’re going to have an incredible conversation. I’m talking to a local person, somebody who I have actually hung out in person with and had a great time doing it. And we’re going to get into a really conversate, like, a really good conversation because Ghazi is just the real deal. I first met Ghazi at an event and where she was speaking, and I was transfixed by the fact that she was talking about sales and how she was talking about sales. And I think the whole room just kind of like, leaned forward and just really absorbed the content to the point where afterwards I was one of those people that got up and said, look, I gotta talk to you. Like, I think you’re awesome.

Jennie Wright [00:00:48]:
And we struck up a friendship and have had bharata together and just, you know, hung out. And this is a really special episode to hang out with you, Ghazi. So, Ghazi, thanks so much for being here.

Gazzy Amin [00:00:58]:
Jenny, thank you for having me. And congrats on the hundredth episode. Like, what a big deal. Honestly, most odd. Most podcast episodes don’t make it past the first few. And the fact that you’ve committed to a hundred just says so much about the type of entrepreneur that you are and your consistency. Congratulations.

Jennie Wright [00:01:17]:
Thank you so much. Oh, my God. I’m kind of shocked that I’m here. Didn’t think it was going to be the thing that was going to happen, but here we are, happy that it’s happened and excited for the next 100. Like, let’s do it right? So let’s do it. It’ll be fun. And so I kind of want to sort of set the stage a little bit for the conversation that we’re going to have. And one of the things that I found really fascinating about you is how you’ve worked in different industries.

Jennie Wright [00:01:41]:
Like, you worked in politics. You were, you know, you were really heavily involved in some really cool politics here in Canada, working with ministers and prime ministers, which I think is really, really cool. And if you guys don’t know what a prime minister is, it’s kind of like president, you know, of the country kind of thing. So learn a little bit about your Canadian political system and that you’ve been doing the entrepreneurial thing since, like, 2019. So you’ve been. You’ve been kicking it for a while and having a good time. And I remember when I met you that it was your very unique, specific, and no BS approach. That really caught my eye.

Jennie Wright [00:02:21]:
And so I’m, I’m excited about this conversation today. It’s going to be good. One of the things that you told me that is very unique about you, amongst the many things that are very unique about you, is this thing that you talk about, which is called the conversation gap. And I don’t really know much about it. I just think it’s fascinating what you kind of like, told me a little bit about. So can you kind of like explain it bare bones and then sort of dive in on what that is?

Gazzy Amin [00:02:50]:
Yeah, let’s, let’s talk about the conversion gap. You know what I, what I see in the online space, if you’re consuming content on Instagram, you see so much around the importance of posting content, creating a personal brand, pushing out content every single day at this hour to get in the right algorithm. And so there’s a lot of noise around creating content, and there’s also a lot of noise around sales and creating funnels. And what I think is missing in the online space is that most entrepreneurs are not thinking of these two things as a unit that works together, and rather they’re looking at two different departments. And what that ends up looking like when we look at their systems or the income or the processes that they create is that marketing and sales are not working together. And so it doesn’t matter how many leads you have, if you don’t actually have a process to convert from marketing to sales, you create what we call a conversion gap, where you get leads that come through, that have no nurture sequence, that have no actual sales process follow up. And so entrepreneurs are getting stuck in a I need more leads or I’m not making enough sales. And if we look at their system, we see it’s happening because of the conversion gap.

Jennie Wright [00:04:08]:
Okay, so how in my brain, the cogs and wheels that I think in all the time is there’s a bit, there’s a disconnect between the lead funnel coming in the middle piece, which is that nurture, which is that engagement piece, and then to get to that sales piece where you can actually create that conversion, there’s a gap. Small, big, doesn’t matter. And what we’re looking at today is how you can fix this or even notice this before even knowing how to fix it. So how do you know that it’s there? Like, a lot of people are not going to realize that gap is there. How are they going to realize it?

Gazzy Amin [00:04:44]:
First, they might see it look a lot of different ways. They might have really High engagement on Instagram, but no actual clients. They may have a lot of emails in their email database, but not actually having any booked calls. So sometimes it looks like there are the leads there, but the leads are not being nurtured in a way that leads to a sale. So, and this is why I say sales is not necessarily a quantity thing. You don’t actually need a lot of leads to make a lot of money. And that’s a misconception in our industry where people are always trying to sell you more leads. More leads.

Gazzy Amin [00:05:24]:
You need more qualified buyers. But oftentimes you have enough buyers in your universe and you’re not thinking about them and you’re not pouring into them or adding value in their life. And that’s where you can see that the conversion is not happening and it’s not equaling dollars.

Jennie Wright [00:05:40]:
Okay, so people with. I’m a big believer in the exact same thing. I made my first, my first, you know, six figures off of a list of 353 people. Right. I don’t need, I didn’t, I never needed that. And I was always, I was always really against the whole, you need 5,000 people, you know, to have a six figure business. And I was like, that’s B.S. right? So we have people who have these 15,000 person lists.

Jennie Wright [00:06:08]:
They’re constantly adding leads. What if, and I want to still talk about this conversion gap, but how do you know if it’s a conversion gap or if it’s a dead list or if you’ve attracted the wrong niche by doing the wrong things? How are you going to figure that out? Will the process that we’re going to talk about sort of evolve and show that or, or is it always a conversion gap?

Gazzy Amin [00:06:35]:
Numbers never lie and say, let’s look at the numbers and the data will tell us the truth. So if we’re having conversations, then maybe we know it’s not the, it’s not that we’re not having enough conversations. Maybe they’re unqualified, maybe they’re not the right niche. But numbers tell us a story. And so if we’re tracking all of our data, which is what we do in the conversion gap, we’re looking at marketing flow and looking at how to, how that translates in sales rhythm. We can see where the gap is. Sometimes it’s that there’s not enough conversations. Sometimes it’s conversations with the wrong people.

Gazzy Amin [00:07:14]:
Some. Sometimes it’s no conversations at all. And so that gap can look different based on every client. And this is why this is not a one size fits all approach business never is. We have to look at it case by case, business with business. And so it can look different. But oftentimes there is a gap. Maybe it’s more in marketing than it is in sales, maybe it’s more in content to dms.

Gazzy Amin [00:07:37]:
It can show up at different parts of the sales journey. But that’s where I’m looking to see where is the leak?

Jennie Wright [00:07:44]:
I love talking about leaks. I am such a big person when it comes to. I’ve always said, you know, close all the gaps, fill all the like. Sorry, fill all the gaps, close all the holes. Like keeping people in your ecosystem and not having them leak out is so important because the moment they’re out, like you’ve lost them. Do you have a story or client experience that you can share of exactly what this looks like in somebody’s business and feel free to like, you know, hide some of the details and everything. We don’t need to know the exact person and stuff, but just what it looks like when you have that aha moment of this conversion gap from lead to sale.

Gazzy Amin [00:08:20]:
Absolutely. Even just earlier this morning, I’m having a conversation with a client who this client in particular has a massive following on social media. So it’s not that they don’t, I would say even. In fact, compared to me, maybe five times more followers, I have 4, 000 followers. So again, when I’m telling you that it’s not the quantity that matters so much, it’s the quality of nurture and really making sure there’s no leaks in the process. You have a lot of followers, but if there isn’t a process for connection and nurture with those followers, then it’s not really making you money. And in order to have a business, you need to have profit. Let’s be clear on that.

Jennie Wright [00:09:00]:
Yeah.

Gazzy Amin [00:09:01]:
And so when we see it make good sense is when you can see the work that you’re doing in marketing is translating to sales and that happens in the client journey. If you’re wondering where is the leak? And I say look at your client journey and you don’t even know what that is, that’s the first place that we would be looking. When you look at a marketing and sales engine, there should be a step by step process that your ideal client will go through when they land into your universe. And this isn’t rocket science. Right. But most entrepreneurs are getting the big picture, but being lazy with the middle. Again, we want thousands of leads, but if I look at the leads, they’re not having a very clear step by step process. And so that’s really what I would be looking at if I’m working with an entrepreneur or even doing a personal diagnostic of a system is okay, what’s the process of coming in to the marketing universe? And is there a process the moment they follow, like give email to the point that they become a client, is there actually a process? Because sales don’t happen by accident, so they happen by design.

Gazzy Amin [00:10:20]:
There is a process that people go through to go from being a new lead to a qualified buyer to a loyal client. And oftentimes most people don’t know that process.

Jennie Wright [00:10:33]:
Correct. A lot of people I can see have that problem. I know for sure that the people that could be listening to this episode are at varying degrees in this process of either. And let’s be really, really clear, this process happens over and over. It doesn’t matter if you’re at five figures, six figures or seven, you’re going to hit this process over and over. It’s not going to happen just once. It will happen multiple times where you have a leak or a break or you know, a disconnect. And that’s quite normal, especially when you’ve just changed tech right when your tech stack has changed.

Jennie Wright [00:11:10]:
Or my favorite is when you bring in a new admin or a new operations person. The new ops person always finds the the leaks and like, wow, we’ve been doing this for five years and didn’t even realize that we’ve had this happening. I’d love if you could like share just a little bit of a story of like what when you’re doing the diagnostic process, what examples can you share that you’ve seen? Where there’s been the disconnect, where have you found them?

Gazzy Amin [00:11:40]:
A number one, the one I would see most often is too many people worrying about just producing of the content and not having a next step with any of the new follows, the likes, the DMs, the comments, those are all, I’m not going to necessarily say warm leads, but people you should be talking to and a lot of people miss that. They just think that it goes from new follower to sale. And so I’m saying like in most cases you can get your next 5 to 10,000 from what you already have in your ecosystem.

Jennie Wright [00:12:17]:
Yep, absolutely. And I think, I think people look at a list and say, oh, it’s dead. And do you believe that re engagement campaigns are the way to go? Or do you think that if somebody who’s been on your list and HubSpot and who’s been ultra quiet for six months. Should you purge them or are they just quiet? Because wrong time, wrong offer. What would you tell a client about that?

Gazzy Amin [00:12:45]:
I wouldn’t make any assumptions about the client without hearing it from them. And so if I’m, you know, putting out a new re engagement campaign, I might ask like, hey, I haven’t heard from you in a, in a while. Do you still care about these topics? If not, then maybe you shouldn’t be on this email list. If you still care about this, can you reply back to this email? So I know we still have things in common. Which one of these three things do you care about? Like I would not say a lead is dead until I know for sure. And some people take time. And for me again, it’s quality rather than quantity. And I always say use the low hanging fruit that’s available at no extra ad cost.

Gazzy Amin [00:13:30]:
Can you make $5,000 using exactly who is in your phone book or your HubSpot at any given time? And I’m a firm believer of that and I’ve shown my clients this time and time again for when they think they need to acquire more leads. But really what they need is just to double down on nurturing and offering and solving a problem for the people that are already there in their circle right now. And most times they don’t do that. And it’s the people that know like and trust them the most. So it’s, it’s such a leak because I’m like, missed opportunity. You’ve got people in your circle. Maybe even if you’re listening to this podcast right now, you could think of a few people in your network that you could sell to your service today that you haven’t, that you know, that you could work with them and you haven’t striked that conversation. That’s a lead right there.

Gazzy Amin [00:14:23]:
That’s money in the pipeline. I would never be lazy with my nurture that way.

Jennie Wright [00:14:29]:
What was the now? I mean, obviously you’ve, you’ve gotten this skill set through. What was it through? Like trial by fire? Did you, like, how did you figure out that you had the skill set in order to find these like minute pinhole leaks in people’s systems?

Gazzy Amin [00:14:44]:
We talked about how my past career was in politics. I worked in politics for many years doing campaign work. And if there is anything people dislike more than sales, it’s when you ask them who they’re voting for in the upcoming election. It is not a conversation most people want to have. And through that process of being so deep in campaign work, I learned this art of connecting with people and finding what matters to them and making sure that every conversation I’m having is meaningful, because every conversation is a. Is a vote, essentially. And so it doesn’t matter if I knock on all of the doors, if I knock on only 50, but make really good connections with those 50. That’s what I’m looking for, and that’s what makes the difference in grassroots campaigns.

Gazzy Amin [00:15:32]:
And I learned that through politics. And so I brought that over in the entrepreneurship journey. For me, it’s always about quality rather than quantity. And so I will take my time with 15, 20, 30 leads, because that has just as much potential. And in my case, I think more than working with the thousands. And that was always my competitive edge, was that I really knew where to focus my attention on, and that’s how I won a lot of campaigns. And that’s also one of the skills that makes me really good at selling, because I’m really focused on the connection and building genuine, strong connections as opposed to surface conversations with a bunch of people trying to sell to absolutely everyone I knew.

Jennie Wright [00:16:19]:
I noticed that about you when I met you originally. Yeah, you were really. You were one of the keynote speakers of the event that we. That we were both at. And afterwards, you did spend that quality time kind of having those quality conversations, and you didn’t speak to everybody in the room.

Gazzy Amin [00:16:33]:
That’s it.

Jennie Wright [00:16:34]:
Right? So that says something. And then my favorite part, and this is so not podcast related, but then you, like, changed into a different outfit because you were going out that night.

Gazzy Amin [00:16:44]:
That is story of my life. I can do a lot of things in one day.

Jennie Wright [00:16:48]:
I was just like, you. You were in the room and you were dressed in this one outfit, and then you left and you came back and, like, you were, like, decked out, and you’re like. And I was like, wow, like, total change. You’re like, yeah, I’m going out, going to another event. You went to another event that night, which was super fun. That sounds. That sounds hilarious. I mean, I love that, and I love that we can do that in.

Jennie Wright [00:17:07]:
In Toronto and be able to. To kind of get out and be around. I kind of want to share with everybody where your. Where you think marketing is heading. Everybody talks about AI, and I’ve talked about it too. I think AI helps, but at the same time, when you’re talking about creating connection with a smaller group of people and having those really deeper conversations or even that little email that you just kind of like, chirped out about, you know, do you care about these topics AI wouldn’t necessarily. Or maybe it would correct me if I’m wrong, get you there. Or can it.

Jennie Wright [00:17:46]:
Can you be that deep with people and still use ChatGPT to write all of your content?

Gazzy Amin [00:17:55]:
I think, yes, that in sales we can find a balance between using AI and human connection. I think that in a world where everybody is using AI and every caption starts to sound the same and everyone’s doing the M dash and everyone’s promo is this is not this. This is this, you know you can smell chatgpt from a mile away.

Jennie Wright [00:18:20]:
Yeah.

Gazzy Amin [00:18:20]:
So that’s my first thing. So when you’re. Everyone’s using AI and you don’t use it, you stand out. That’s the first thing. Now, when I create Systems, hello, it’s 2025. If you’re not keeping with AI, you’re going to be behind. So I like to create a sales system and a marketing and sales engine that uses AI. I spend about two to three hours using AI a day, and I use it for things like social media, ideation, campaign strategy, thought processes, personal brand questions, even asking it if it could act as my accountant and tell me about the perks of leasing a car and claiming it under my business.

Gazzy Amin [00:19:04]:
So I’m using it in so many ways, including planning my trip with my husband. It planned my entire road trip for me. So, yes, I’m using AI, but I’m doing it in a tasteful way throughout the journey. So it’s not using AI for everything or not using AI at all. I’m doing a bit of both throughout the process. So will some emails be automated? Yes. Am I using AI for ideation of content? Yes. Where am I? Also bringing my own flair to it? I send personalized voice notes, more than 50 to 100 a week.

Gazzy Amin [00:19:44]:
I create content, I’ll get a hook because, you know, ChatGPT is helping me hone in on this skill. But at the same time, I’m also speaking just from my truth. So how can I create a system where it has a balance of both, where I’m being effective with the trends of AI, but also still keeping my authenticity as well?

Jennie Wright [00:20:04]:
Completely. Completely. I literally just saw this with somebody who I was following it on their email list. Their email cadence increased, but the quality of the emails decreased. I was like, oh, this sucks. Like, I really liked their content.

Gazzy Amin [00:20:24]:
That’s it.

Jennie Wright [00:20:24]:
And so now I’m not paying attention as much. Right. And you sort of lose that authentic voice when you’re not, you know, providing that. And I think there is that balance so what you’re saying really resonates when I’m looking at trends and I’m constantly looking at trends for, you know, what’s happening this year, what’s going to be happening next year based on what’s going on. None of us are the crystal ball, you know, figure it all out. But people who’ve been in this space long enough, we can kind of figure out what’s going on.

Gazzy Amin [00:20:58]:
Yep.

Jennie Wright [00:20:59]:
We kind of also know what’s never going to change. So what do you see changing and what do you see not changing right now?

Gazzy Amin [00:21:07]:
Such a good question. Okay, my thought about AI, I don’t think that AI will take away our jobs. I think people who are not using AI are the ones that are just going to fall behind. So I think of AI more as a strategic thinking partner as opposed to something that will take away X amount of jobs across the board. So that’s what one shift that I see is that more and more people will start to use use AI in their workday. And if you’re not doing that, then you’re not being smart. In fact, I spend about an hour a day just talking and prompting my AI bots. So they think like me.

Gazzy Amin [00:21:48]:
Sometimes they think ahead of me. So I’m. That’s one trend that I’m seeing is that the smart entrepreneurs are not afraid of AI. They’re embracing it and using it as a way to do more and less time but without losing that authenticity that you said. So it’s not about sending more emails and then all being chatgpt. You know, like as you said, that didn’t land for you. So it actually wasn’t an intelligent way. But I’m more using it instead of doing tasks.

Gazzy Amin [00:22:16]:
For me, I’m asking it to think and co create with me. So that’s a bit of a shift that I think we’re going to start to see more of. The smart entrepreneurs are going to embrace it in that way. Another thing I see see changing in the marketing space right now is that people are moving away from the word brands and really connecting with this idea of personal brands. We can see through the trends that companies are moving away like thing from things like their logos and slogans and moving more into things like UGC created content, EGC created content. And that’s if you’re not familiar with that term employee generated content. They’re showcasing the culture of their company. And so you can see even big brands, but even smaller businesses.

Gazzy Amin [00:23:04]:
It’s not as much about the logos and the colors of the brands. Or the chat GPT sayings, it’s really the human behind the brand. And people are moving more towards buying from people rather than buying from brands. Which is why part of my work is telling entrepreneurs to showcase more of themselves on their social media and on their marketing campaigns, as opposed to just making it salesy or about their offer or about their brand. Because that’s a bit outdated now in 2025, 2026, I mean, we’ve already seen the rise in influencers and UGC created content. We’re going to see more and more of that where people are really, really buying from humans and the humans are selling the brands, but we’re not really caring as much as the brand anymore. It’s the people that we’re buying from. They’re people that we know like and trust.

Gazzy Amin [00:24:00]:
People that you follow on Instagram every single day that are telling you, hey, go check out Impact, this new smoothie place around the corner. That’s where the trends are going, where it’s more about people than it is brands.

Jennie Wright [00:24:14]:
I think something that you said really captured me there, which was the, you know, we’re talking about either employee generated content, where it’s actually, or user generated, where we’ve got the actual people who are enjoying or participating in that brand, who are talking about it versus the brand going, check out my stuff. Do you think that is a direct reaction to AI, or is it just the fact that the online space or even just the marketing space has grown so much and we’re hit with so much advertisement that we are going to connect more deeply with the, the, you know, user generated or the employee generated. Which one do you think it is? Or is it a combo of both?

Gazzy Amin [00:24:58]:
I think it’s a combo of both. And if you think of it, if everybody who’s listening on this podcast just thinks about some of the things that they bought or did or thought about in the last few weeks? A lot of it was things that they saw on social media. I myself make decisions about what clothes I want to wear, the places I want to go, the countries I want to visit based on the content I’m consuming on social media. So companies know that, that we are making our decisions based on what we see, not once in a while, but often on social media. And so they’re adjusting their marketing plans to be like, okay, what are the content creators or platforms that you’re consuming or exploring on every single day? And how can we deliver that to you in this way? For a long time it was newspapers. Then maybe it’s Billboards. Now it’s social media, it’s TikTok, it’s Instagra. And so it’s just a natural way that we’re growing and brands are following this trend, following human psychology and buyer decisions that, oh, if Gazzy likes this influencer, let’s get her to eat at our restaurant and post it.

Gazzy Amin [00:26:15]:
Because it’s more likely that Gazzy is going to come to this restaurant if she sees that this girl, that she really loves her content and follows her advice all the time. She said, it’s a 9 out of 10, I want to visit that restaurant as opposed to the restaurant sending me a canva flyer saying a two for one deal. That’s just not the way market is marketing is looking like. And so they’re trying to take the creators that you’re consuming the most, the platforms that you’re on the most, and creating a process where they can speak to you through that channel.

Jennie Wright [00:26:50]:
Absolutely. That is, that’s so well said. Oh my God, Cassie, I love that. Okay, something that I, I sort of wanted to talk to you about was where you’re seeing things go wrong with like you’re saying, you’re saying, you know, you’ve got to use the, you know, all these different types of content, it’s quality over quantity, etc. Don’t you find sometimes when we say these things that people take, they take it the most incorrect way and then you don’t digest it the right way. What are you seeing people doing where you’re like, no, you didn’t get it. It’s not, that’s not what we were talking about. What does that look like? Are you, are you seeing anything like that happening? Yes.

Gazzy Amin [00:27:38]:
One of the things I value most being in the sales and marketing space is ethical sales. And in the online digital space, I’ve seen unfortunately, far too many people using sales or misunderstanding sales, I should say. And my belief about sales that I teach and really live by is that sales is service and selling is to help someone. And I think for all the reasons entrepreneurs have misunderstood what sales is and they feel that it’s icky to sell, that it’s wrong to sell or that it’s. Or sometimes they do it for the wrong reasons, like for money, or they don’t do it because they believe it’s wrong. And so I feel there’s so much misunderstanding around sales in the entrepreneurship space. And I would just love to create an environment where entrepreneurs are selling for all of the right reasons and really believing, believing in what they’re selling, knowing that it’s service. Because I’ve seen with my clients when they truly embody this belief that, okay, what I have is going to help other people, it helps them show up and sell more and it removes that icky feeling that’s around it and they end up helping more people.

Gazzy Amin [00:29:03]:
But it’s just a misunderstanding and belief because we have such sales resistance, naturally. And so one of the things that I wish more people understood is that regardless of what you see and the experiences you’ve had with sales, selling is a really honorable thing to do. And holding the belief that every person that you sell to, you’re helping them solve a problem that’s going to improve their quality of their life. If more people understood this, it would be so much easier to build a profitable business.

Jennie Wright [00:29:34]:
Yes, it would be. And I think people definitely pull it the wrong way sometimes. It’s. I’m so tired of the scammy, spammy stuff. I mean, bro, marketing was a whole thing. We all know that. That was a disaster. But what I kind of wanted to wrap this episode up, asking you something you totally didn’t expect, and I’m doing this for the hundredth episode, is I wanted to give you 10 rapid fire, totally gazzy, high energy questions to spark a little bit of fun in this episode and to get some insightful answers that are just like literally off the cuff.

Jennie Wright [00:30:09]:
Are you, are you game for that?

Gazzy Amin [00:30:11]:
You know I’m game for this, Jenny. Let’s do it.

Jennie Wright [00:30:13]:
All right. You’d be like the best partner to play, like games after, you know, at somebody’s house, after dinner. I know you would be 100%. It’d be so much fun. Okay, here’s the first question. Cold calls or dms?

Gazzy Amin [00:30:26]:
DMS voice notes specifically.

Jennie Wright [00:30:28]:
Okay. One marketing trend you wish everybody would stop doing.

Gazzy Amin [00:30:33]:
Posting tip Tuesdays.

Jennie Wright [00:30:35]:
Oh, okay. I want to go back to that. The best sales advice you ever got in three words.

Gazzy Amin [00:30:40]:
Sales is service.

Jennie Wright [00:30:42]:
Yes. Okay, if you had to pick one brand, Storytelling or data driven funnels.

Gazzy Amin [00:30:50]:
Oh, juicy. But I’m going to pick data driven. I’m a numbers girl.

Jennie Wright [00:30:54]:
Yeah, all the way. All the way. What’s your go to question on a sales call that flips a maybe to a yes.

Gazzy Amin [00:31:04]:
Are you sure this is the right time?

Jennie Wright [00:31:07]:
Oh, I love that one. Okay, what social platform is the biggest untapped gold mine for sales right now?

Gazzy Amin [00:31:15]:
Instagram. DMs. Cool.

Jennie Wright [00:31:18]:
Okay, number seven. Yay. This is so much fun. 1. What’s one thing most entrepreneurs get wrong about their value proposal?

Gazzy Amin [00:31:29]:
They charge for their time and not the results that they sell.

Jennie Wright [00:31:33]:
Yes. I love that one. Okay, biggest mindset shift that took your sales game to the next level.

Gazzy Amin [00:31:45]:
Believing that it is wrong for me to stay small.

Jennie Wright [00:31:50]:
I like that too. Okay, if you could use only one marketing tool or app for the next year, nothing else, what is it?

Gazzy Amin [00:31:58]:
Instagram dms. That’s been my answer for three questions. It is an untapped mind. If you’re listening to this, you know where my sales strategy is.

Jennie Wright [00:32:05]:
Yep. Okay, we all know where to find you. And last but not least, what is the most surprising way you’ve ever landed a client.

Gazzy Amin [00:32:13]:
At an African dancing class?

Jennie Wright [00:32:17]:
Oh, there’s a story there. Oh, my gosh. Okay. Super cool. Okay, that was my 10 rapid fire questions. I think you did amazing. How did that feel?

Gazzy Amin [00:32:27]:
Thanks, Jenny. You’re so much fun. That was awesome. Cool.

Jennie Wright [00:32:31]:
And apparently Instagram DMS is where it’s at. So how can everybody connect with you, find you, get to know you, invite you out for bharata? Like what? What’s the. What’s the deal?

Gazzy Amin [00:32:40]:
Would you be surprised if I said my Instagram dms, obviously it’s the platform where we can connect. Not just words like LinkedIn and use corporate language. It’s where we can voice note, get connected, see the behind the scenes of each other’s life. So if you’ve enjoyed this episode and you want to share something, you got away from it. I would love if you send me an Instagram DM and tell me about it. So I know that this was actually valuable and that we have aligned souls out there. I would love to hear from you. My Instagram name is Authentic Gazzy.

Gazzy Amin [00:33:11]:
I’m just. That’s where you get the most authentic version of me.

Jennie Wright [00:33:14]:
Me. I can attest to that. I mean, you and I used to text and now we just Instagram dm.

Gazzy Amin [00:33:20]:
That’s it. Voice notes for the win.

Jennie Wright [00:33:22]:
Yep, absolutely. Oh, my God. Gatsy, thank you so much for doing this. Really appreciate it. And for all of those in Toronto, when are we going to see you at the next event? What’s the next event for you?

Gazzy Amin [00:33:34]:
I will be hosting my Female Founders feast happening in September. It is a private chef dinner experience for 20 female founders. The last one was a hit. Sold out in just a few days. And we’re bringing it back for a brunch edition and you’re the first person to hear about it.

Jennie Wright [00:33:52]:
I also want to get the link, please. I love brunch.

Gazzy Amin [00:33:56]:
Yeah, September 14th. I’ll send you all the details.

Jennie Wright [00:33:59]:
That would be super super cool. Amazing. And I can’t wait. And this episode will be out just before that. Lots of time in order for people to go and get that ticket if you’re in Toronto or surrounding areas. So go and look on Ghazi’s admin Instagram. Sorry. Because that’s where you’re going to find all this detail because that’s where she posts everything.

Jennie Wright [00:34:17]:
So yes. Thank you for being my 100th episode guest. Really appreciate it. That was super fun.

Gazzy Amin [00:34:24]:
Thank you, Jenny. I always love talking about marketing and sales and all the good stuff with you.

Jennie Wright [00:34:28]:
Absolutely. I mean, three hour lunches kind of give it away. We’ll do one soon. Thank you so much for listening everybody to this really special episode of Acquire. If you’ve been listening thus far and you’re enjoying it, make sure you are subscribing because new stuff is coming out every week. And now that we are past our 100th episode, I’ve got some cool stuff planned, especially coming into late August and early fall because I will be going to an event at the end of August in Denver and it’s a really big event. I’m not promoting it here because it’s, it’s totally not the, the niche for it. But what I want to share is that after it’s done, I’m going to come back with a lot of stories about how the marketing went.

Jennie Wright [00:35:12]:
How do you get a people to fly to, you know, Denver, Colorado and show up for a three day event and spend all that time. So I’m definitely going to give a lot of detail on that. So stay tuned. And again, thanks so much for listening. We’ll talk to y’ all soon. Take care.