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July 2, 2024
EP. 44: Start-up Success Strategies: Anne Laffin’s Marketing Advice for Start-ups and Founders
July 16, 2024Episode 43
Tech Stacks, Content Creation, and other Curiosities with Ecamm's Katie Fawkes

Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level?
In this episode, we have a special treat for you. We’re diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecamm Live.
Katie has an incredible background that took her from literature and history to publishing, and now to the forefront of marketing through her exceptional writing skills. We’re going to geek out over our shared love for literature and movies, and delve into the nuts and bolts of maximizing your tech stack and fostering a supportive community.
Plus, we’ll touch on the exciting 21-Day Content Habit Challenge that Ecamm and Capsho have teamed up for. So, if you’re ready to optimize your content creation and build a thriving community, this episode is for you!
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Connect with Katie:
Visit Katie’s website: https://www.ecamm.com
Follow Katie on Instagram: https://instagram.com/ecammnetwork
Follow Katie on Facebook: https://www.facebook.com/ecammnetwork
Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork
Follow Katie on X: https://www.x.com/ecammtweets
Watch Katie on YouTube: https://www.youtube.com/c/ecammnetwork
Join Katie’s Community: https://ecamm.tv/community
Join Katie’s Discord: https://ecamm.tv/discord
Connect with Jennie:
Website: https://jenniewright.com
Instagram: https://www.instagram.com/jennielwright/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
On This Week’s Episode:
- Importance of Backing Up Content and Files: Katie Fawkes underscores the critical need for regularly backing up your content to safeguard against internet outages or site changes.
- Saving Content in Different Places: We talk about having a robust system for saving and backing up your content in multiple locations, such as cloud storage, external hard drives, and even sharing with trusted friends.
- Ecamm Live as an Essential Tech Tool: Discover how Ecamm Live can revolutionize your video production and live streaming efforts, with seamless integration into other tools and the ability to repurpose video content into various formats.
- Building a Supportive Community: Katie shares the power of creating a supportive environment for your community, emphasizing how free training and open sessions can drive sales and referrals, even to non-customers.
- Evaluating and Optimizing Your Tech Stack: We discuss the importance of owning your audience through reliable communication channels like email, the pitfalls of relying solely on certain software and platforms, and the necessity of regularly backing up your email lists.

Jennie Wright
Lead generation and online summit queen, the host of the Aquire podcast
Jennie Wright [00:00:02]:
Hey, everybody. Welcome back to the Acquire Podcast. I’m your host, Jennie Wright. And I’m excited for today because if you have not heard me talk about it, and that’s kind of a joke, tech stacks. I love a good tech stack, and I have been using a certain element in my tech stack, or I was even so far back as 2012. So back in the day, and this is before I introduce our guest, because this is a special episode. This is supposed to be a solo, just me and the computer, just me talking, but I had to bring in our guest today. So just like, hold on for a little second on that.
Jennie Wright [00:00:35]:
Back in 2012, when I started this business, I was doing summits. Okay. But they were called, you know, audio summits or whatnot, Wright? Telusummits. And we had to use Skype. That was the only thing we had, and we had no way to record off of Skype. And I remember The. And I was on a Mac. There was 1 tool.
Jennie Wright [00:00:54]:
1 tool that I could find, and that was ECAM ECAM Live. So that was the tool I was using back in 2012 to record off of Skype and full circle moment because now it’s 2024 and I have the amazing opportunity where I’ve been able to work with ECAM to help facilitate a really cool challenge with CapShow, who you guys probably know I do some work for. So our special guest today is Katie Fox. She is the director of marketing at ECAM, and somebody who I’ve gotten to know over the past, I don’t know, to a couple months, and she’s amazing. So, Katie, thank you so much for being here.
Katie Fawkes [00:01:26]:
Oh, my gosh. Such a pleasure. I’m so excited.
Jennie Wright [00:01:29]:
Yeah. And 1 of the things that you you and I kind of, like, bonded over in our Slack conversations and on our calls, like, planning for this 21 day content habit challenge was the geeking out on tech stacks and the geeking out of tech. And I was like, okay, we we we’ve got to have it a formalized chat because you we’ve had The, like, off. We’ve had off camera chats about, like, tech and everything. So first of all, how did you get into being the director of marketing at ECAM? Tell tell me about that adventure.
Katie Fawkes [00:01:57]:
Oh my gosh. A colorful backwards weird adventure, actually. So I I am a English literature ancient history major. So so yeah. Right?
Katie Fawkes [00:02:09]:
So I, yeah. Isn’t that weird?
Katie Fawkes [00:02:11]:
I love it. So I I always wanted to be a writer to work in publishing, and I found my way slowly into that industry. And then the more that I was in it, the more that I found myself helping out with more marketing projects and working on more kind of marketing stuff and helping with, like, copywriting and and getting into that side of things. And I’m
Katie Fawkes [00:02:35]:
old enough that this was also the time when social media was starting to become
Katie Fawkes [00:02:39]:
a thing, and so I kind of transitioned from publishing into copywriting and and writing into social media. And, flash forward, you know, a few a decade or so,
Jennie Wright [00:02:54]:
we’ll say.
Katie Fawkes [00:02:55]:
And,
Katie Fawkes [00:02:56]:
and I did US.
Katie Fawkes [00:02:57]:
Exactly. I’ve been working in marketing for for most of my career
Katie Fawkes [00:03:00]:
at that point, and I was, in between jobs and trying to figure out exactly what I wanted to do. I had, taken this job at an ad agency and I really wasn’t loving the agency world. I had worked in it before and it was just too I don’t know. I’m I’m such a control freak and I
Jennie Wright [00:03:15]:
just, like, I couldn’t
Katie Fawkes [00:03:16]:
I couldn’t, like, handle not spending, like, all of my time with, like, 1 client, The, the managing kind
Katie Fawkes [00:03:21]:
of multiple clients wasn’t my thing. And, I have been friends for years with, with 1 of the cofounders of ECAM, Jennie. And he was like, hey. We you know, we’ve been my brother and I have been working on this company, you know, for years years now. We’ve never done any marketing. We’ve never seen any need whatsoever to do any marketing. This you know, the software has always sold itself, but we’re, you know, we’re getting into the live streaming space, and we just added this new tool called Ecamm Live. And now there’s all these people who are, like, influencers and marketing people, and they want they wanna work with us, and they wanna talk to us, and
Katie Fawkes [00:03:53]:
they wanna do all these things. And we Wiehler like, we’re developers. We don’t wanna do all this stuff. So they wanted to
Katie Fawkes [00:03:59]:
know if I would come on
Katie Fawkes [00:04:00]:
and kind of take
Katie Fawkes [00:04:01]:
a look at what was possible from a marketing standpoint and kind of put together some strategies of what they could do and and talk with all the influencers. And, and it was just a really great fit. III will set the first to say, and I think I’ve said this on every every stream that’s asked me this question, but I am
Katie Fawkes [00:04:18]:
not a video person.
Katie Fawkes [00:04:19]:
I am not a live streamer. I am not a podcaster. I am all those things now. But when I first took that job, the idea of being on camera, the idea of, like, even just talking, like, on audio was absolutely terrifying to me. So I had to I had to get over that really, really quick because the rest of it was really fun and fascinating. And, and certainly being in the tech space, which I managed to be in most of my career was just, you know, an exciting addition to everything. So I sort of lucked my way into it through through friends and through just, you know, I don’t know. Yeah.
Katie Fawkes [00:04:53]:
Putting it’s amazing what you have in your skill toolbox that you might not even know is there or might not know is is, you know, something that would be really helpful in a different career space.
Jennie Wright [00:05:04]:
You and I have very many similarities. I’m sitting over here as we speak. Yes. Yes. I have, I have, I majored in literature and English and minored in medieval and other points of history. I did Histiography was a required course and I will tell you that it was, honestly, it was like history porn. It was amazing. It was.
Jennie Wright [00:05:32]:
That we think of more. Oh, so good. It was it was the his, like, the the geography of history. Influence what was happening at the time?
Katie Fawkes [00:05:47]:
You need another podcast all about that so that we can geek out.
Jennie Wright [00:05:50]:
Oh, yeah, absolutely. I actually geek out and I’m actually, I can’t believe I’m going to mention The. There’s a, there’s a Podcast that I follow. He’s big. It’s the history of the English language.
Katie Fawkes [00:06:00]:
I just subscribed Wright that based on your followed now as the new terminology based on your recommendations. I’m so excited.
Jennie Wright [00:06:06]:
It’s so good. It’s so good. I literally will listen to that because I love the etymology. We’re so off topic right now, but I love the etymology Jason it’s just so fascinating. Wiehler have to do a separate podcast episode. We could do a private podcast using ECAM. Yeah.
Katie Fawkes [00:06:20]:
Wright sorry listeners. We’re sorry.
Jennie Wright [00:06:22]:
Sorry. So sorry. Okay. Back to marketing. So, interesting, I fell into this career as Wiehler. Having an English degree, I actually was working for a big box retailer to pay for my degree. Oh, cool. And I was I was working in the front end.
Jennie Wright [00:06:36]:
I was, you know, packing stuff. I was a cashier and everything and I got injured. And I was badly injured. And so they said, okay, for the next 6 months, you’re going to sit in a room with this stack of marketing stuff. Like all these people who had to renew their memberships for this big box retailer. And I discovered that there was a big problem. I discovered all these like duplicates and stuff. Long story short, that was my foray into marketing, and then I just never left.
Jennie Wright [00:07:03]:
Right? And then, you know, did marketing and communications and stuff, and then like a long story short, here we are, and I’ve been working with multiple clients and it’s all a lot of fun. But let’s talk about Tech Stack. So Yeah. First of all, let’s tell everybody what ECAM is if they haven’t word ECAM is. So Mac people probably know what ECAM is. And if you don’t go and find out actually in the show notes, I have a link to go and check out a very cool, piece of software there. I mean, ECAM is amazing, and I’m actually going to be switching this podcast over into using ECAM. So we’re getting The.
Jennie Wright [00:07:34]:
We’re getting there. I’m getting my ECAM sort of like feet under me. So tell me a little bit more about ECAM, and why is it so bloody amazing because it is.
Katie Fawkes [00:07:44]:
So, Ecamm started as a live streaming software specifically for Facebook Live way back, and now it has really evolved into a full video and audio production tool. So it really is your sidekick to creating all things video or audio if you’re, you know, if you’re in the audio podcasting space. And it makes it really, really easy because it it was built for Mac. So we get asked this question all the time where they’re like, is there a Windows version available or is there a, you know, is there a PC version? There is not there won’t be it was it was built on the principles of Mac on the kind of simplicity, the drag and drop, the feeling and the The. I can probably better The plug and play.
Jennie Wright [00:08:22]:
The literal plug and play. And it even tells you, would you like us to add this to your applications? Like, yes, please. Thank you for removing that unnecessary step that I don’t wanna take and it does it for you. Yeah. Like, hi.
Katie Fawkes [00:08:34]:
Exactly. So it’s it’s really made to be easy. It’s really made to help people who are not video people, you know, who are who are starting in this space and know the content that they wanna create, but, you know, maybe it feels really big or scary or, you know, just a lot. So it helps make things a lot easier from that perspective.
Jennie Wright [00:08:53]:
It does. And when I’m looking at the tech stack for, my clients who obviously are trying to grow, either have a podcast or doing video because most everybody at some point now at this level are.
Katie Fawkes [00:09:04]:
Yeah. You should be. Yeah.
Jennie Wright [00:09:05]:
100%. And I’m like you. I hate being in front of camera. Yeah. Literally hate it, but I had to get over it real fast because Yeah. Life, growth, business, everything. So, tough on me and I have to do it. But my tech stack has evolved over the years, 1 of the things that I find that you always need is you need to have if you’re gonna have a podcast, you have to have to have the best possible audio.
Jennie Wright [00:09:30]:
If you’re gonna do video, you have to have the best possible video. You have to put the time into making sure even if it’s even if you are not a tech savvy person, but you have to make it look a certain way. So ECAM is amazing. I’m getting my feedback. I was an ECAM customer years ago, but now I’m like getting back into it, which is fabulous. What other tools are in your own personal tech stack that you just can’t live without?
Katie Fawkes [00:09:58]:
Oh my gosh. Alright. Let’s work our way through. So so I live I live and breathe in Slack, which we talked about at the beginning of this episode. And so I I use that for, you know, communication, coordination. It holds all, like, my to do lists and all my all my kind of, like, it’s my central hub, I guess. I use that probably a lot more even than email. So Slack, I’m a huge fan.
Katie Fawkes [00:10:24]:
I’ve had it on my phone and on my, computer.
Jennie Wright [00:10:26]:
And every time I message, all of a sudden, your little thing goes green. I’m like, oh my god. She’s checking it now.
Katie Fawkes [00:10:33]:
I’m a notification. I, like, I wish that I was not sometimes, but I’m 1 of those people that the second that there’s, like, a flag, I’m like, need to clear the flag. It could be urgent. I need to dive in. Yeah.
Katie Fawkes [00:10:43]:
So, I’m working on that. I’m work I’m working my
Katie Fawkes [00:10:46]:
way through being a perfectionist.
Katie Fawkes [00:10:47]:
But, but Slack is was life changing for me. When we when I started at ECAM, we had a text message chain. We’re a really small company, and so that was, a huge win for us was bringing out a communication tool, and now we use it to also coordinate with, like, tons of other teams, including Captcha. And, I mean, almost every company that we partner with seems to have Slack, and we’re able to kind of pipe in that way. So that’s a great 1 if you haven’t used that 1 before. From an email marketing standpoint, we use ConvertKit, which recently changed over to Kit. They’re fantastic as well. But you asked me on the personal side.
Katie Fawkes [00:11:21]:
I mean, for the most part, I’m using I’m on the personal side for tech. I am I live in a video and a podcasting world these days, and so I’m ecamm is pretty central to that because video is The is the hardest part. And so if you can find a tool and and I’m not trying to sell you when you can. Like but find find a tool that does all of that easily even if you don’t need it right now. Even if you’re saying to yourself, you know, I don’t really I don’t I’m only doing an audio podcast. I don’t need video right now or, you know, I don’t I don’t need a tool that’s that big. If you have something that does everything, then you can you can grow up with it.
Jennie Wright [00:12:02]:
Yeah. You
Katie Fawkes [00:12:02]:
can grow into it, or you can start big, and then you’re able to pull all of the smaller pieces out. It’s way easier to start big and have, like, too much content that you can pair back and scale down and grab clips from, especially these days with AI, than it is to go the other way. It’s way harder to say, like, 0II have,
Katie Fawkes [00:12:21]:
you know, this, like, script, and now I have to record, and now I have to grab
Katie Fawkes [00:12:24]:
the audio, and now I have to write a blog post. It’s much easier to kind of start with the hardest, which in in most cases is video. So Ecamm is kind of my starting point for creating all different types of video, and usually it’s long form first, and then I pull short form video from that, pull the audio from that. I love a couple of different AI based tools. So, obviously, Capt Show, in the
Katie Fawkes [00:12:46]:
same way Jennie getting into Ecamm, I’m
Katie Fawkes [00:12:48]:
getting into The, so that’s been awesome. And Captcha Jennie is just a really great tool. I also use, a bunch of other ones. So Ecamm integrates with Descript, which makes it really easy to grab the transcript. I use that predominantly for getting chapters really easy for YouTube videos, and being able to just sort of read through a video. I again, I’m an English lit Jason, so so being able to visually see, like, what I said helps me figure out what clips I might wanna pull or, you know, where the chapter markers should be, times where I’ve said and on The I Wright wanna cut out. It’s a good tool for being able to do that. It’s got a lot of AI tools built within it.
Katie Fawkes [00:13:30]:
I’ve been trying to get more into editing, so I’ve been using a tool called Scenery, which is, again built right into Ecamm. So it’s super simple. I, like, record the video, sends it over. That’s, like, a collaborative video editing tool.
Jennie Wright [00:13:42]:
Yeah. I just tried that with Doc. And I was like, this is neato mosquito. Like The is cool stuff.
Katie Fawkes [00:13:51]:
Yeah, I know. I use probably more than I need to by and large because I have access to a lot of them because I work for ECAM.
Jennie Wright [00:14:01]:
Yeah.
Katie Fawkes [00:14:02]:
But I will say that the ones I guess the ones that I pay for personally The, like, I really, really love our Podcast, which is the 1 that builds out my podcast website and kind of does a lot of automations based on that. People can leave voicemails and it syncs in with my Podcast, so it puts my episodes up. I pay for that 1. I do pay for OpusClip, which does automatic little video clips and snippets. I really like that tool a lot because, again, it’s, like, super, super easy. For me, everything in the The space is like, can I learn it in an hour or 2 because I don’t have a ton of time? And can I I don’t need to know all of it? I really just wanted to be able to know enough that I can do what I need to do with it. So it’s like if it’s not if it’s not saving me time or creating, like, any kind of efficiency, I don’t wanna talk about it.
Katie Fawkes [00:14:52]:
I don’t wanna know it. I don’t have time
Katie Fawkes [00:14:53]:
to learn it. And I want it to, like I want all the things to sync together so The, ideally, I’m doing 1 thing and then the rest of the tools are sort of automating that process for me or making it really simple and seamless. And, and these days, it’s getting a lot easier to do that with all of the AI tools that
Jennie Wright [00:15:12]:
are helping
Katie Fawkes [00:15:13]:
along the way. So long winded
Jennie Wright [00:15:14]:
answer. Wright.
Katie Fawkes [00:15:15]:
Great answer. A bunch of different things, but ideally all things that are making it easier. And I’m not I’m also not afraid to, like, pull tools too. If something’s not working or there’s, like, a newer, cooler thing that works better, I’m happy to move into that space instead.
Jennie Wright [00:15:28]:
Doctor. Yep. I get it. I’ve been using
Katie Fawkes [00:15:32]:
Doctor. Notion. Doctor.
Jennie Wright [00:15:34]:
Notion. Oh my gosh. Yeah. So I can’t, I can’t fathom using Asana right now anymore. Like I it’s it’s it no. As soon as I started using Notion so started using Notion with the project with, this is the 21 day content habit challenge, which I will quickly plug because it is launching on July 15th. It’s currently open for registration. Go register now.
Jennie Wright [00:15:56]:
From July 15th all the way to August 4th, it’s a 21 Day Content Challenge, between CAPT Show and ECAM and Wiehler going to be doing and I’m involved, guys, completely. I’m going to be doing Monday Motivation with my counterpart from ECAM Doc Rock, who by the way is a drill sergeant and will motivate you to get your stuff done.
Katie Fawkes [00:16:17]:
No excuses with Doc. Oh my God.
Jennie Wright [00:16:20]:
It’s so much fun. We have this content and habit challenge and I’ll put the link into, chats you guys, not chat, sorry, into, show notes. Why am I saying chat? Put it into show notes so you guys can check it out and sign up for it. It’s really great and it’s free. And with it, you get a 30 day trial to Ecamm and a 30 day trial to CAPTCHA Next Gen, which is amazing. These are really great products, but I started using It’s
Katie Fawkes [00:16:45]:
important though, too, which I think is the biggest part of this Wright as we said, like sometimes you don’t know where to start and you don’t know, like, exactly how to build out the workflow that makes sense. So that’s that’s sort of the the impetus behind this type of challenge is, like, really thinking through, okay. How do you use these? How do you work through? How do you make it into a habit? So I’m excited
Katie Fawkes [00:17:05]:
for this because I
Katie Fawkes [00:17:05]:
think it’s it’s gonna help me. It’s probably gonna help you
Katie Fawkes [00:17:07]:
too, Jenny. It’s like, as we learn, like, each other’s softwares, it’ll help us kind
Katie Fawkes [00:17:12]:
of get into the routine of it.
Jennie Wright [00:17:13]:
Absolutely. Absolutely. Well, Jennie for me took me about, 20 minutes to master. It’s pretty step by step.
Katie Fawkes [00:17:23]:
Pretty straightforward. Yeah.
Jennie Wright [00:17:24]:
Super straightforward. And then Ecamm is a bit more of a Wright bit more of a learning curve, but that’s because it’s a really full box solution to me. So there’s a bit more, but because I’m a Mac user, I find it really easy peasy. So not a big deal. I was going to ask you, I noticed that you have, like, ECAMM has rabid followers, like, fully rabid followers, and these are content creators. Why are they so like, just like The are fawning over the the software? They just love it so much. I I mean, I’ve got to meet a whole bunch of them in the production of this challenge, and they just love it. Top down, left, Wright.
Jennie Wright [00:18:05]:
What is it about ECAM that makes them do that?
Katie Fawkes [00:18:08]:
We’re really community focused, and we’re really intentional with that. We’ve been that way from the very beginning. So even before I joined the team, Ken and Jennie, our co founders, were you know, had created this Facebook group, and they were in in that group asking customers, like, how are you using this? What do you want? What’s working? What’s not working? Taking feedback, getting on live streams with customers, you know, really being super hands on, and we we haven’t lost that over the years even though we’ve certainly grown, you know, grown in size pretty substantially since those earlier days. I think a lot of it is that creating video is intimidating, and people find it, you know, even if they even if they know what they wanna talk about, even if they’re comfortable on camera, it feels big. There are things that could certainly go wrong. There are a lot of, you know, tech challenges that come out of it. And so we’ve really worked very hard to foster this space, this sort of inclusive, safe space. So it’s like you need to practice doing a livestream? Great.
Katie Fawkes [00:19:03]:
Come into our space and practice doing a livestream. And if it goes wrong, no problem. There’s, you know, 20, 000 people in this group who are, like, happy to jump
Katie Fawkes [00:19:11]:
on and test and point out, you know, what what you could be doing or what
Katie Fawkes [00:19:14]:
you could be doing differently or what might be happening. So I think it’s I think it’s really like, part of it is us and and an intentionality, and then part of it is just once you’ve, like, nailed it and you’ve kind of been through The the fears and the and the overwhelm of getting started, then you you almost wanna be able to help other people. You’re like, oh, you know, other people help me. And so there’s sort of a pay it forward perspective and attitude within our our community, our discord, and kind of where we stay. And I we have a lot of fun. We do a ton of you know, similar to The the challenge that we’re doing in partnership with Captcha. We do a lot of trainings and workshops and and content. You know, the mass majority of our sales come through referral and through affiliates.
Katie Fawkes [00:19:58]:
So, you know, we all we all win together when we help, you know, when we help our customers look their best and sound the best and feel their best on camera. They’re constantly saying, like, you know, I’m doing this because of Ecamm, and then more people are coming in that way. So it it really is a win win situation because it’s so public and because it’s so visual, it really kind of sells itself from that perspective as long as we’re able to really make people feel, you know, supported and helped.
Jennie Wright [00:20:25]:
The intentionality, I think really matters. I think that, I mean, I’ve used a ton of software over the years to, to build my business, to build my client’s business and the ones that get my business are the ones that, don’t take the customers for granted The continue even as they grow. You know, they’re pretty much the same as when they had a 100 users to when they have a 1000 users. Right. And the community isn’t a bunch of, lack of a better word. I’ve used this a couple of times people, but like pro marketers, you know, The
Katie Fawkes [00:21:05]:
No.
Jennie Wright [00:21:06]:
No, Podcast, can’t do that. I remember, I remember putting a post up in this quote unquote community air quotes on that 1 for this landing page builder software that I’d been using. And I put a comment in the The. I’m like, hey, I am really struggling. My page is converting at this. Here’s some visuals of what that looks like. Like, I could really use a couple of pointers and the amount of comments going, oh, this is terrible. You should be doing this blah, blah, blah.
Jennie Wright [00:21:32]:
Remove The, remove that slash burn slash burn. I’m like, so basically, headline subhead call to action box. Like, that’s what really? Nothing about? And they’re like, No, no, take it from us. And I’m like, No, I’m not gonna. No, no.
Katie Fawkes [00:21:48]:
Yeah, no, I thought about this and no.
Jennie Wright [00:21:51]:
No. You’re not my people. You’re not my people. Oh, and no, I’m not gonna do no. So anyways, that that community wasn’t for The. And what I find is like, if you if you so a comparable piece of software community wise, I would say is like go high level. The have a really good community. ConvertKit has a really good community.
Katie Fawkes [00:22:08]:
ConvertKit does have a really great community. Yep.
Jennie Wright [00:22:10]:
They’ve definitely fostered that over the years, which is great. You know, I love The. Canvas community is not too bad ish depending on which 1 you kind of play Wright. But I like that the founders bring in cool, updates and, you know, they had like a little secret thing that if you kept pressing this button, the little home button, that you could get, like you could unlock the new software early. And people were like, go click that button. I was 588 or something.
Katie Fawkes [00:22:37]:
Oh, that is so fun. I love that.
Jennie Wright [00:22:39]:
Yeah. So I ended up, I ended up opening it up on my, desktop and I was like clicking the button and all of a sudden it was like, fireworks went off and it’s like you’re 5, 888. And it like it’s like, would you like to share? And I got early access to their new beta for doing it. So they were rewarding, like, people who were passing along the secret message and people went full like guerrilla marketing sharing it like, hey, press 1.
Katie Fawkes [00:23:07]:
Yeah.
Jennie Wright [00:23:08]:
It was fun. It was fun. Wright? So it was like a little Easter egg that they hid within the software, which I thought was pretty smart. Wright? So I want to ask you this question. So ECAM doesn’t or didn’t really promote you came along. What’s the promo look like now? What is, what’s the plan? How do you how do you stay authentic?
Katie Fawkes [00:23:27]:
I mean, again, we’re I would say 90%, if not more, of our, of our marketing really is in, community marketing, influencer, and affiliate. Wiehler just helping people be better. We do it, you know, we do we go to a lot of events. We run a lot of our own events, both virtually and in Jason, and we’re really just entirely dedicated to if we make people feel better on camera and if we if we help them achieve their goals, their video and their audio goals, then, you know, then the company is going to grow. We don’t do a lot of advertising. We do a little bit. We you know, social ads, and then we do a little bit on podcasts and things that we love or that we partner with. But let’s say by and large, the mass majority of what we’re doing is just helping people understand this space better.
Katie Fawkes [00:24:24]:
Whether or not they’re ECAMM customers. You know, there are a number we do almost all of our trainings are free and open to everyone. We do a lot of them on YouTube. There are a lot of them are done in, like, kind of a live format with replays available later. So, you know, we’ve had people who are like, oh, you know, like, I’m a diehard PC person. I’m never switching over to Mac. And then, like, The year later, they’re like, oh, I bought a Mac. And The first software that I put on was ECAM.
Katie Fawkes [00:24:48]:
So it I
Katie Fawkes [00:24:49]:
I think there’s something really to be said for,
Katie Fawkes [00:24:51]:
you know, just kind of being the the nice guys, the nice
Katie Fawkes [00:24:54]:
guys who are, you know, who
Katie Fawkes [00:24:56]:
are The, where, you know, we’re consistently there week after week helping, you know, helping everyone navigate this space. And a lot of it includes, you know, as we’re talking about about tech stack, like, a lot of what we’ve been talking about this year at ECAM has been this focus on, like, what’s your big picture workflow? No, but really. Like, do you have 1, and have you evaluated it? And what does it look like? And what are those tools that are within it that are helping you get from a to z? And are they working? Like, are they are they the right tools? Do you need to make switches? Do you need to simplify? Do you need to broaden? And and, you know, that goes beyond ECAM. ECAM is certainly, you know, part of that certainly for us, but, but you’re never gonna be, like, you’re never gonna be successful if you’re even if you’re using Ecamm and you’re recording videos or you’re live streaming week after week after week, and you’re just sitting there with, like, all those videos. You don’t know what to do with it. Right? Like so if we can help people be better, no matter where The where, you know, where we come in in that journey, I think it I think it really goes a long way. So I’ve it’s been it’s been really fun, and I’ve learned a ton over the years. I’m sort of selfish in that a lot of the time I’m like, what do I need to learn? Or, like, what am I really struggling with in my content journey and and, you know, hearing what other people are saying.
Katie Fawkes [00:26:12]:
When they say the same thing, we’re like, okay. Well, then we’re all
Katie Fawkes [00:26:14]:
gonna learn this together. Like, I’m happy to be a guinea pig and throw myself out there and be like, I have no idea how to do this.
Katie Fawkes [00:26:20]:
Let’s learn together. I’ll bring some friends.
Jennie Wright [00:26:23]:
Same. Same. As long as I can learn it and as long as it makes sense in my workflow. You brought up workflows and it makes me like, I was talking about a couple episodes ago. I was talking about, sort of like the email architecture or marketing architecture of your business. And what does that look like and what are the what are the necessary components within that architecture so that everything flows together? When you’re talking about like the frameworks and the then the workflows, what would you say is like the minimum viable like thing that has to be working within these workflows so that your business not only just sustains, but grows?
Katie Fawkes [00:27:02]:
Oh, that’s a really good question. I mean, probably email. It’s probably all centered around email, which is funny because I feel like I’ve had The, like, a love hate
Jennie Wright [00:27:15]:
relationship with email over
Katie Fawkes [00:27:16]:
the I am not an email marketer. I am so thankful that I have team members who are able to help with a lot
Katie Fawkes [00:27:22]:
of that. But with with all of the changes that we’re seeing out, you know, with with The number of the different tools with AI, certainly out across social, I think the more important it is to own your audience and to own your space and to have, like, a regular communication point with them. And so I think if you can if you can do email Wiehler, and it can be very simple, like, it does not have to be overthought, then that’s a great base. And I think, you know, you could have I mean, here we are. We have, you know, this Facebook community that has crept to, like, 20, 000 or 25, 000 pretty active users within it. But Facebook could Jennie point be like, now we’re not doing groups anymore. Bye and turn it off, and we’d be in huge trouble. Like, we we have that data, but it’s not as well organized as it should The.
Katie Fawkes [00:28:10]:
And we have some of those people that are on email list. But so I, yeah, I think I think a lot of it starts with email or with if not email, then some kind of owned space where you’re able to communicate with your customers and your potential customers because all of the other places you’re renting space there. So any of that can change and you could lose, you know, a lot of work and a lot of, a lot of relationships pretty quickly. Like, even if they want to get back to you, it’d be difficult.
Jennie Wright [00:28:38]:
There’s a lot of software that went down during the pandemic. Like, we saw Meta go down multiple times. We saw, you know, just a lot of downtime with a lot of the software, social media in particular. Then we saw the Wright of the very short rise of threads. Like, let’s be honest, right? It came. It’s all daylight for about 5 minutes and then it went back in its hole. That’s my opinion. I never signed up for it because I was I
Katie Fawkes [00:29:03]:
didn’t either.
Jennie Wright [00:29:04]:
I was like, this is not gonna work.
Katie Fawkes [00:29:06]:
Yeah.
Jennie Wright [00:29:07]:
Just not gonna happen. Wright. And then we had, geez. What was the other 1 that came up during the pandemic? It was all audio.
Katie Fawkes [00:29:13]:
Oh, yeah, we played in that space the last shoot. I can’t even think of anything.
Jennie Wright [00:29:17]:
Does it start with a The? Why is it out of my brain? Anyways,
Katie Fawkes [00:29:20]:
we did a lot in that space. It was fun. It was fun for a bit, but yeah, it definitely, it definitely faded pretty quickly.
Jennie Wright [00:29:27]:
It did. It did. And I know a lot of people who did well by like early adopting into that, which was kind of neat. And so The, they got into that Podcast. And everybody probably knows the software I’m talking about. I just can’t remember
Katie Fawkes [00:29:38]:
the name. I know I, I’m not any better.
Jennie Wright [00:29:40]:
I’m blanking and I like I deleted it off my phone because I stopped using it so long ago.
Katie Fawkes [00:29:45]:
I was looking out on my phone. I’m like, I can’t even look this up.
Jennie Wright [00:29:47]:
No, I can’t even look it up right now. But I don’t know. I thought it started with C. But anyways, these, you’re so right about renting spaces, right? So we saw all these downtimes happening. The only thing that hasn’t really been able to quote unquote, like go down completely has been my email list or your email list. We have the access to it. I always recommend, and this is weird, but I always recommend like old school backup. So if you do a list build, which I always tell people they need to be doing, if you do a list build, you need to be backing up on a regular basis.
Jennie Wright [00:30:18]:
Because if you add 5, 6, 700, a 1000 people to your email list, and then somehow something gets hacked or you end up with, you know, deliverability issues and they blacklist you for whatever reason, you need to have The. Or if like ActiveCampaign just goes down or whatever, you know, you need to have that access, Wright. So I remember distinctly running a campaign for a client. And we were running a big online event like this was this was a 6 figure event. And we had a 30, 000 person email list and we had to email them the next day with their access codes. Yeah. And active campaign went down.
Katie Fawkes [00:30:55]:
Yep. That’s how it always goes. There’s always something, you know, it’s yep.
Jennie Wright [00:31:01]:
So before I started working on the campaign, I mean, it makes gives me shivers. I took a CSV of the entire list. And I was like, okay, ActiveCampaign is down. We have, you know, I think it was like 10, 000 people had signed up for the thing. They were all waiting for their access was like, Okay, how are we going to do this? Well I was like, okay, how are we gonna do this? Well, we can’t send 10, 000 emails through Gmail because that’s gonna break. What do we do? So we were like, okay, you take this many, you take this many, everybody like, and we were just trying to send our emails and be like, Hey, here’s your access codes. Thank goodness. Like ActiveCampaign came on, I don’t know, like 7 o’clock that night or something.
Jennie Wright [00:31:41]:
We were able to send our emails. But in a scary situation like that where you know, Facebook goes down or, you know, TikTok goes down and that’s your spot. What are you going to do? And I think a lot of creators are like, oh, blank, oh, poop. If YouTube goes out tomorrow or if TikTok is banned or whatever, how am I going to? And I think that’s where we, people have to focus on their workflow.
Katie Fawkes [00:32:09]:
Yep, their workflow and definitely backing up I think goes a really long way. And, again, like, you know, really thinking through the tools that you have. You know, a a tool like Ecamm, for example, is a desktop app. So you are recording your video onto your computer, and then, you know, and then, ideally, you’re also backing it up, you know, on a cloud or on a hard drive or wherever else in addition. But, you know, it’s there. So if there’s something that happens, if you have, you know, an Internet outage, if there’s, you know still record. If the company goes down, you still have your you still have your files, your video files, and you should be you should be backing The up in different, you know, in different ways, in different places. We did a whole training, I
Jennie Wright [00:32:52]:
think it
Katie Fawkes [00:32:52]:
was earlier this year with, with our friends at Synology talking all about, like, NAS and storage and backing it up. And I I learned it at
Katie Fawkes [00:33:00]:
I was doing so much of it wrong, you guys, so much. But,
Katie Fawkes [00:33:04]:
but I learned it a lot. But, yeah, it is it is really important. And thinking, again, thinking through, like, you know, a web based versus desktop apps versus, you know, where you have things, how often you’re backing them up. It gets it’s super easy to get into speaking of habits, like to get into the habit of being like, oh, you know, I definitely recorded Podcast.
Katie Fawkes [00:33:24]:
It’s up on YouTube. Like, it’s fine. It’s out The. Wright you’re like, don’t need to worry about these files. You know, now my computer is getting too, you know, too full. So I’ll just like delete those. But if any yeah. Anything like Jennie of those any of those sites can make changes.
Katie Fawkes [00:33:38]:
So having,
Katie Fawkes [00:33:38]:
you know, having your content owned and creating a system and a habit where you are saving those in a place where you’re able to access them later or even if you’re, like, honestly, like, sending them to, like, a friend on The. Like Jennie is better than only having it up on the cloud because you just never know.
Jennie Wright [00:33:55]:
Yeah. And also on not having it all on your desktop, like not having it all on your actual computer. And then you’re like, oh, I can’t record. I have no, I mean, I have, I have a couple terabytes on this computer, but I also have a couple terabytes of backup because if this goes down, like it’s business, it’s end game on business, right? Like, but I have a cloud backup of my entire computer.
Katie Fawkes [00:34:20]:
Yep.
Jennie Wright [00:34:20]:
I have Dropbox. I have Google Drive. I’ve paid for extra storage. I have my, like my, you know, 4 terabyte, blah, blah, blah. Like I have all that kind of stuff just in case, because again, like, if for some reason this thing goes down, it’s not end game for the business. I can like quickly pick up. Yep. And which is why I still have don’t laugh, I still have my older Imac on my desk.
Katie Fawkes [00:34:42]:
That’s fantastic.
Jennie Wright [00:34:43]:
Because I mean, I can boot that thing up and get it connected to the cloud and just keep going like I don’t have to worry or my laptop or whatever. So. Wright right. Let’s let’s wrap this up. Let’s get it back over to Tech Stack. Let’s talk about why, how ECAM can be an essential piece of the tech stack. ECAM is evolving. There was just The new integration with Zoom which is fantastic, makes it super easy.
Jennie Wright [00:35:08]:
It’s literally like copy a link, here you guys go, join my stream and everything. And I can’t wait to switch over. And when I do, I will announce it quite profusely that the podcast has switched over to using ECAM and I’m excited. So what are your last sort of thoughts on proficiency of tech stacks?
Katie Fawkes [00:35:30]:
Yeah. I mean, the 1 amazing thing about ECAM is that it does just about everything in video. So you could be using it at its absolute simplest to, you know, maybe you’re just doing something as simple as recording a vertical video that, like, looks a little bit better than your phone that you’re sharing out to Instagram. Great. It does that. You wanna you wanna live stream out to, you know, any of the platforms or all of them at once? Great. It does that. Do you want to record, you know, a demo, like, The to be able to share with, internal team members? You can record that.
Katie Fawkes [00:36:02]:
You can record it all the way up to 4 k. You can switch cameras. You can add microphones. You can drag and drop in GIFs and video files, etcetera. So it it’s really, really robust. And, again, it kinda grows up with you. So as you up. Yeah.
Katie Fawkes [00:36:16]:
It’s nice to not have to worry about so many tools. Like, when I’m thinking about, you know, oh, I need to walk someone through something, for example. And I’m like, oh, I just wanna be able to, like, you know, share my screen, like, Loom style and walk by. Ecamm does all The. You know?
Katie Fawkes [00:36:31]:
And but it also helps
Katie Fawkes [00:36:31]:
you livestream, and it also syncs into your Zoom, and it also does all these other things. So, you know, I’m paying once. I have 1 tool that I’m comfortable with and familiar with, and it’s doing all aspects of video production, audio production, you know, everything in between. So that I think is what makes it really nice and kind of makes it really central because, again, if you’re starting if you can get into this kind of sort of video first mindset, everything else these days is actually pretty easy. Like, you could start with video and turn that into presentation slides. You could start with video and turn that into a blog post, into a workbook, into social posts. You know, tools like Captura make that easy. Like, you literally, you’re, like, done the The.
Katie Fawkes [00:37:14]:
Over to you, AI tools. And the AI tools do everything else. So it’s we’re sort of in this central space where we still need people. We still need the great ideas that are in your head and tools like you can make it really easy for you to just get them out, and then you can do with them whatever you need to on the other side. But starting with video feels the scariest, and it’s the scariest because it’s the biggest. And the fact that it’s the biggest makes it actually easier to do everything else downstream.
Jennie Wright [00:37:41]:
True.
Katie Fawkes [00:37:41]:
So if
Jennie Wright [00:37:41]:
you
Katie Fawkes [00:37:41]:
can start there, even if it’s scary, get into the habit. Like, join our challenge and come hang out with us and practice it. Because once you’re there, then it does. It just becomes, like, part of your everyday. And if when you’re thinking through that, you know, know, people are like, oh, can I get this video clip? You’re like, no problem. That’s super easy.
Katie Fawkes [00:37:58]:
That’s the easiest part now.
Jennie Wright [00:38:00]:
Yep. And between doc and I so doc again, having been an actual drill sergeant and me being a little bit more of the, you know, the gentler come play with us.
Katie Fawkes [00:38:09]:
It’s a beauty and the beast kind of scenario.
Jennie Wright [00:38:12]:
So the the motivations will be he’ll be like, you can do it. Go do it. And I’ll be like, I think you have the skills. Let me show you how. Right? It’s going to be a fun 21 days. Thank you so much, Katie. This is phenomenal. I’m excited.
Jennie Wright [00:38:28]:
I actually definitely want to come back and have a completely different set of conversations.
Katie Fawkes [00:38:32]:
Absolutely. It’s
Jennie Wright [00:38:33]:
so fun. And then I think we’re gonna launch a co, like, co podcast on, probably like his geography or like English lit. You know, let’s, let’s, I mean, I don’t know about you, but I remember writing an entire paper about how many people could fit on the head of a pin. Oh, my gosh. Medieval history. Actually, all my university textbooks are behind me on my shelf.
Katie Fawkes [00:38:57]:
I saw all of them. Yep. Every English lit person needs a library. It’s just part of it’s like ingrained in
Katie Fawkes [00:39:04]:
- Oh, yeah. You need a library. Yeah.
Jennie Wright [00:39:06]:
Absolutely. Absolutely. All right. So that’s my that’s that’s my little plug for my degree. Okay. Thank you so much everybody for listening. If you wanna learn more about ECAM and you are on a mat because you do need to be because they The that niched in and they’re that cool, then go to the show notes and you can get a wonderful link to try a trial of Ecamm, which is amazing. I know you’re gonna love it.
Jennie Wright [00:39:26]:
Then I’ll also have the link to go and join the 21 Day Content Habit Challenge. I’ll throw in also, Captchow’s link in there as Wiehler, so you can go check that out because these are both softwares. Now, if you sign up for the challenge, you get 30 days of each, which is amazing, right? Because both softwares have like a 14 day trial. If you go and sign up through the challenge, you’re going to get a 30 day trial, which is fan freakingtastic. So go do that. And, Katie, where can people find you, locate you, get to know you better?
Katie Fawkes [00:39:53]:
Oh my gosh. So, if you look up ECAM, ECAMMI
Katie Fawkes [00:39:58]:
am on all of those channels and I’m, you know, on YouTube most weeks, multiple times. And then
Katie Fawkes [00:40:03]:
on the personal side, I do an eighties nineties video review Podcast.
Katie Fawkes [00:40:08]:
So you can find me at the vhsclubpod.com, if you wanna geek out over movies. You know, just
Jennie Wright [00:40:15]:
I I can’t really remember when I look at it. Pump up the volume. I was
Katie Fawkes [00:40:19]:
like, oh my god. Is my all 1 of my all time favorite movies. We, like, started with that review.
Katie Fawkes [00:40:24]:
So go over there and watch that review, Jenny.
Jennie Wright [00:40:26]:
You got it. Okay. Alright.
Katie Fawkes [00:40:28]:
Let’s see. Need to redo that 1 because of how many people surprisingly are like, you need to do this movie. No one’s heard of it.
Katie Fawkes [00:40:34]:
I was like, oh, we have. So many people have heard of it.
Katie Fawkes [00:40:37]:
So I
Jennie Wright [00:40:37]:
think but, like, as an aside, and we should really stop hitting. Like, we should really stop recording. But you guys can all listen in if you want to for 5 seconds. I really think with the change in the political landscape of life in the past 5 or 6 years, that the pump up the volume is a little bit more actually a centralistic
Katie Fawkes [00:40:54]:
It holds up. Yeah. Yeah. It really does. Pirate radio. We need pirate podcast now instead of pirate radio.
Jennie Wright [00:40:59]:
Absolutely. We need some pirate radio podcast stuff. Yeah, absolutely. And Christian Slater’s voice back from The, you know, 1990 was just like anyways. Wright. Thanks, everybody. Wiehler wrap this up. Obviously, we had a good time.
Jennie Wright [00:41:12]:
Thanks so much again, Katie, and we’ll see you all soon. Take care.