Building Authority: Adam McChesney's Value-Driven Approach

Jennie Wright [00:00:02]:

Hey, everybody. Welcome back to the Acquire Podcast where we talk about marketing, list building, lead Jennie, and launches. We get into the deep dive of how this all works. I’m your host, Jennie Wright. I’m a list build and lead generation strategist and CMO. I’m really excited to talk today because we get into a case study, and we rarely have the opportunity to sort of pull the veil back on a business and talk about these sort of behind the scenes of how a business runs or a launch runs, which is what we’re gonna talk about today. And I find this really interesting, so we’re gonna get into it. I’m Wright, And it’s all because it’s all because Adam McChesney, McChesney has agreed to talk about this.

 

Jennie Wright [00:00:40]:

So we’re gonna get into it. I’m excited. Adam’s here, and he has been a serial entrepreneur for a long time, but he’s been doing this entrepreneurship thing, basically since the pandemic. So, it feels like a 1000000 years ago, but it’s actually only a handful. So Adam, I’m really grateful that you’re here. Thanks so much.

 

Adam McChesney [00:00:58]:

Yeah. Thanks so much, Jenny. Excited to be here and The, it’s crazy. It’ll be 4 years in July that I went full time, but it feels like much longer than that as you, as you mentioned. So happy to dive into, to my story here today and and share some stuff with your

 

Jennie Wright [00:01:16]:

audience. Amazing. So you’re the founder of Builders of Authority, and you have a couple other things that you do on the side. You’re also a Wiehler. And, you’re you’re I mean, we were just talking about the fact that after this interview, you’re jetting off to some event to do a bunch of things, so that’s exciting. What is Builders of Authority?

 

Adam McChesney [00:01:34]:

Yeah. So I’ll take you even back to kind of how Builders of Authority came about before I dive deep into The, but I just left the digital marketing agency that I was at that I emerged my original agency into, back in 2021. So I’ve been in the agency space for almost 6 years now, both on my own, then a franchisee of a digital marketing agency, and then a partner of that franchise company. And throughout the entire process, I used personal branding to grow that business. And I hit my first million in revenue in 15 months with within the agency space. It’s just really not heard of without doing a bunch of paid ads and having a large sales team where I was the person that was Jennie all the leads, closing a lot of the The, and wearing multiple other hats inside the business. And so back in 2022, I started speaking on stage about personal branding to grow my marketing agency and what I did and all those different things. And I started to get a lot of attention because people were like, Adam, you’re really putting yourself out there.

 

Adam McChesney [00:02:41]:

You’re practicing what you preach, but you’re growing your agency at a rate that most companies just don’t grow. We were named to the The 5000 twice. We grew to multiple locations across the country. And people started to say, hey, Adam. Do you have something? I I love your talk. I love when you’re a guest on the podcast, but do you have something that I can actually buy into to learn even more? And for 2 years after starting to speak, I didn’t. And so back in November, I finally launched Builders of Authority while I was still at the agency in the day to day. And finally, it came from a combination of things of people just saying, hey.

 

Adam McChesney [00:03:18]:

I’m I’m ready to pay. I’m ready to join. I’m ready to do all these things. And, we also had our first born, Murphy, back in September. And I just really wanted to work myself out of the agency, and, ultimately, I said, hey. This is a first go at trying to do that. And so we launched Builders of Authority back in November. Builders of Authority has a couple different components to it.

 

Adam McChesney [00:03:39]:

The main component is a group mastermind, so we have multiple calls every single week. People also get access to a course, a private Facebook group, as well as some accountability calls to help them become the authority in their industry while growing their business using what we refer to as organic social media. So just posting from the Adam and Jenny Facebook page, YouTube channels, things like that. And I just teach them the blueprint, many of which I’ll probably touch on here today. And so they adopt into that program because they wanna learn what I did and continue to do with my speaking events and throwing events offering. We have Jennie to one coaching. We throw live events and a couple of other things as well.

 

Jennie Wright [00:04:24]:

Okay. So it’s a it’s a full circle kind of brand, basically, with a lot of different components underneath. But the main thing the main driver is the mastermind.

 

Adam McChesney [00:04:33]:

Yes. That is correct.

 

Jennie Wright [00:04:35]:

And so this is being I mean, you’ve probably launched or is it a continual, sort of, like, enrollment, or is it launch focused?

 

Adam McChesney [00:04:45]:

It is continual enrollment. Okay. So we have our course that the mastermind itself is kind of based on Mhmm. That all of our members get access to. But because personal branding and organic social media, whether it’s the algorithms, whether it’s the type of content that is really taking off in certain industries. It’s a continual evolving door. Yeah. We like to make sure that we’re bringing the latest and greatest into our weekly calls.

 

Adam McChesney [00:05:11]:

So it’s a ever evolving open door, enrollment.

 

Jennie Wright [00:05:16]:

Okay. I love the rolling enrollment sort of style because it just means that I mean, there’s I I well, I love all kinds of launches, but having the rolling enrollment means that you’re able to continuously talk about it versus having to do The, you know, the 72 day breakdown, you know, lead up and full on launch which can be quite exhausting. So how are people getting into the The? Is there a trip Acquire that’s leading them into it? Is it that course you were talking about? What’s the what’s the lever that gets them in?

 

Adam McChesney [00:05:50]:

So luckily, because I’m teaching personal branding, it’s personal branding.

 

Jennie Wright [00:05:54]:

Okay.

 

Adam McChesney [00:05:54]:

So I I made a post right after I actually did a free webinar. So I did a free webinar, which I did that and, did a lot of promotion for about 2 weeks leading up to the webinar, which was the Tuesday after Thanksgiving. We had 300 people register for the webinar and over a 100 people on live of the webinar at any given time. So it was after I did a free webinar based on the 7 steps that are in the course, I launched Builders of Authority. And then we ended up initially launching the program about 2 weeks after that, so I gave it about 2 weeks. We ended up getting to about 10 members when we officially launched. And since then, we’ve continued to grow the community primarily through my content, my personal branding, me speaking on stage, me throwing my own events, etcetera, as well as some partnerships here and there. But, primarily, what I’m teaching in the course is exactly how I’m getting people into our community.

 

Jennie Wright [00:06:49]:

That’s, to me, one of the better ways of doing it. So just, like, leading by example and so on, I think that’s probably one of the the I mean, I enjoy that. At the time that we’re recording this, I’m about to launch into something and I’m hosting a webinar in advance of that.

 

Adam McChesney [00:07:05]:

Love it.

 

Jennie Wright [00:07:06]:

Yeah. I love the webinar piece. I I don’t think it’s going away. I think a properly done webinar and whether you call it a masterclass or training or session, I don’t care. I I still think there’s a place for it. And I still think if people do it right and and you can correct me if you’re if I if you think I’m wrong, but if done right, I think they can create a ton of engagement. The help people learn who you The, especially if you create a two way conversation, if at all possible. If you hold it live, I think you have a better result.

 

Jennie Wright [00:07:33]:

Is yours live or is it now evergreen?

 

Adam McChesney [00:07:36]:

So the initial webinar that we did was live. Mhmm.

 

Jennie Wright [00:07:40]:

So

 

Adam McChesney [00:07:40]:

we did do a live one to announce it, and then we have our group calls that happen, every single week, twice a week. We haven’t done a a webinar or master class since then per per se, but I do live weekly trainings on Tuesdays usually when I’m not traveling inside of our free Facebook group community, whereas also where we get a lot of people that end up leveling up from the free to the paid group. But doing it live that first time, having over a 100 people on and the questions just right there, it definitely, like, it I wouldn’t have had the launch that I had without that. And I did some really cool and, like, creative marketing leading up to that. I used a lot of memes. I people have been following me for 2 years wanting something paid, so I kind of already had a pool of people that I knew would be interested. Mhmm. But I I really promoted that that free webinar.

 

Adam McChesney [00:08:33]:

And that free webinar, no one knew that there was something paid coming on the end of it until the last couple of days when I started The say, hey. There’s gonna be a special announcement, you know, at the end, but so many people have come to know that whether you’re a paying client of mine or whether you’re just supporting me, whether it’s that webinar or in our free Facebook group, I’m gonna show up the same way and deliver on what I said I was going to deliver and more. So people just appreciate The, and then I think I had built up so much equity with so many people on on social media that they wanted to show up for me on that, webinar. And people were sharing the webinar. They were sharing it live. They were sharing clips of it. I mean, it was it was pretty cool to see.

 

Jennie Wright [00:09:15]:

That’s amazing. That’s really, really good. I love when you can create the the fellowship or the even fellowship, I guess, just the amount of people who can sort of really support you. I was telling I was telling a client actually 2 days ago, I said, you gotta invest in the bank of relationship building before you can, like, pull something out of it. I was like, you gotta put, like, $5 in before you can take a dollar out. And, you know, because the person’s like, well, how am I gonna promote this? I’m like, you’re gonna do you’re gonna give, you’re gonna, you know, you’re definitely gonna try and put out as much information. And and like you said, show up and do the thing you said you’re gonna do, before you ask, you know, you make an ask. And and I think that is the right way to go about it.

 

Jennie Wright [00:09:59]:

And if it feels really authentic, people notice it. And if it doesn’t feel authentic, they notice it too.

 

Adam McChesney [00:10:04]:

Oh, yeah. Both ways.

 

Jennie Wright [00:10:05]:

Absolutely. Okay. So we’ve got this launch. You’ve done your webinar. People are coming in, which is great. What was your I mean, you don’t have a cohort because you’re running it all the time, but when you launched it, you had about 10 people you said?

 

Adam McChesney [00:10:17]:

Yes.

 

Jennie Wright [00:10:18]:

Okay. And when you had those 10 people, was it something like it a a high end ticket mastermind? Is that what this is? Or is there, like I need a little bit of detail to kind of run that.

 

Adam McChesney [00:10:28]:

Yeah. Great question. So we have 2 different offerings as far as our continuous stuff go. So it’s the it’s the group mastermind that’s $250 a month or $25100 for the year. So some of those members were in on that plan, and then I also have our inner circle, which is that group mastermind, plus they get 2 calls with me every single month, and that’s $1500 a month. So some of the people, it was about 5050 The first group of people. My first five clients The I did one to 1 with are still my The to 1 clients to this day, about 6 months later, but they also are heavily involved in the group mastermind community as well. It’s just an added benefit that they get in addition to working 1 to 1 with me.

 

Jennie Wright [00:11:11]:

Alright. I’ve got a really I’ve got a question for you. This might throw you off. A lot of people always go for that high end mastermind, the 15,000 The 25,000 dollar high end mastermind, and they’re still doing the calls that you’re talking about and so on. You’ve chosen I mean, I don’t know the, The, I don’t know all the details. I’m in your free group. Why did you choose to make it relatively, and actually not even relatively, very affordable at both levels versus going, okay. I can I could probably price this at 15 k?

 

Adam McChesney [00:11:46]:

So I’ll answer the first question or the The second question first, but I undervalued and had a lack of self confidence of what I thought I could actually sell this for. So that The that’s that’s the raw, real, and transparent answer. Since then, people have been like, hey. You need to increase your pricing. You need to do all of those things. And so I had a kind of an epiphany moment, if you will, back in February where I was trying to increase pricing to 500 a month and then 2,000 a month, The I I wasn’t really getting anybody to necessarily bite on it. It was at that moment when I decided, hey. I’m gonna leave the marketing agency and as far as the day to day goes, and then I’m gonna go full time into builders of authority.

 

Adam McChesney [00:12:30]:

And so in order to do that, of course, we had to increase the enrollment in terms of the number of people that were there, which then increased the recurring revenue associated with it because I was walking away from a a business that I was getting paid from my own equity. And and I realized that that was just a really sticky price point for us to be able to blow people out of the Wiehler, and we’ve even added every every member in our $250 a month group gets 2 accountability calls with my executive assistant every single month, 1 to 1. So we’re over delivering on this inception offer for the people that showed up and have committed to doing, you know, business and life with us, if you will, when they know that we are gonna be adding more offers, more things, but those are gonna come with additional price tags. So it was kind of my way of giving back mostly because I’ve been in the groups where I’ve spent the 1,000 and 1,000 of dollars, some good, some bad, some indifferent, And I just felt for the people that were following me the most that this was an offer where people didn’t have to be, like, every single month. Hey. Is this worth it? Is it not? Because this is not a get Wright get rich quick scheme. Right? It’s building a personal brand. It’s doing this stuff.

 

Adam McChesney [00:13:46]:

So I needed to be able to tap into the market of people that were already following me while making it to where it was a no brainer for them to stay for the amount of time it was going to need. So we’ve had a lot of people buy the $25100 for a year and people already, you know, on the onboarding call or we walk through things and they get the course, they’re like, this is already worth it. Everything else is The benefit. And I’m like, understand. I know The, but I also want to give back to the people that have been supporting me and have supported me through the highest of the highs and the lowest of the lows, and that’s a lot of the people that are in this community. We’re at, I think, 47 well, that’s including myself and then 2 of our employees. So we’re at 44 paid members in our group mastermind as it stands today about yeah. Actually, today is actually the 6th month since we announced, or actually went live with the, mastermind in December.

 

Jennie Wright [00:14:36]:

Wow. That passed pretty quickly, I’m sure.

 

Adam McChesney [00:14:39]:

Yeah. It did. Absolutely, it did.

 

Jennie Wright [00:14:42]:

Does your model of this over delivering reasonable price does it mean that your churn is pretty low?

 

Adam McChesney [00:14:50]:

It is. Yeah. We’ve only lost 2 people, so far, both of which, yeah, both of which were more so, they just didn’t show up to the calls. And, actually, both of them, funny enough, their business partner ended up joining the community instead of them. So it was almost like we’re still getting into there, but a lot of people buy, you know, the year as Wiehler. So we’re not having I mean, we have, you know, about $12,300, in recurring revenue, that is coming into the The. And, but we also sell a lot of The time stuff as Wiehler. So it’s a it’s a win win.

 

Jennie Wright [00:15:27]:

With the low churn and the other events, like the in person events and and the other things that you have that are obviously for sale, then you’ve got those people who are getting a great value willing to probably shell out for other things knowing that they’re gonna get good value. Right? So your your your per you know, the the amount of money that one person is spending is potentially more based on the other things that you’re providing. Right?

 

Adam McChesney [00:15:54]:

Absolutely. So we have our 2nd in person event coming up. We’re nearly sold out of that one with about 5, 6 weeks left to go, which has been awesome. We are going to be, as far as an evolution of builders of authority, The one thing that we knew we could input into the community immediately was accountability Mhmm. With Lorna, who’s my executive assistant. But the next layer that people are asking for is, Adam, you know, can I get a video editor inside of my business through Builders of Authority? I don’t want a full time virtual assistant. I don’t wanna train them. I don’t wanna do all those things.

 

Adam McChesney [00:16:29]:

Can I get somebody to help me out with content posting or social media? Like, any number of things that we’re getting asked almost on a daily basis about it. So our evolution of this is to be able to increase our monthly pricing. We could do that today if we really, really wanted to, but to have something additional with it being, what does it look like if we have 4 people inside of our community get connected into a builders of authority certified VA team that 4 people are sharing what the cost of 1 VA would be, but they’re not gonna need something for they’re not gonna need 4 VAs for for 4 different things, but they can have, you know, split payment between all of the other three members or or businesses in the community. So that’s where we’re gonna be evolving to here over the next couple of months.

 

Jennie Wright [00:17:18]:

I love that. Yeah. It’s almost like having a fractional, you know, video editor and you’ve got your own, you know, you you’ve got your part time VA, but that person’s actually getting full time hours because it’s split between 3 other people, which is good. And if they’re integrated into your, you know, your system, your ethos, then The person you know, those VAs can then carry that out in a good way. I love that. The people that are in Builders of Authority, what level of business are they? Are these brand spanking new? Is it slightly elevated? Slightly you know, are The, you know, they’ve they’re settled? 6 figure, 7 figure? What’s the average?

 

Adam McChesney [00:17:54]:

Yeah. It’s actually a great question. We’re we’re honestly kind of all over the board. So we have people that are literally just getting started, a couple people that are, trying to get their side hustle to be able to turn it into a full time position for them, right, with income. Then we have, you know, a $30,000,000 roofing company CEO that’s in our group. So there’s like, I tell people, like, those were some of our first clients. It’s about the widest spectrum that you could possibly get. I would say the average person, though, is typically doing anywhere for about a 100,000 to $200,000 in take home revenue from their business, take home income, if you Wiehler.

 

Adam McChesney [00:18:33]:

But most of them have multiple businesses or want to be known for something more than just their business. So there’s an auto repair guy in our group that for the last 20 plus years, he’s been known as Dave The auto repair guy. And he’s like, Adam, I’m so much more than that. I wanna start a podcast. I wanna speak on stage. I wanna help the industry out, and I wanna start coaching people at some point. I wanna start doing x, y, and z, and nobody knows me other than Dave The auto guy. And so those are the types of stories that I’m like, okay.

 

Adam McChesney [00:19:05]:

Perfect. This is exactly what I’m made to do because from the beginning, I started with personal branding when I went full time into entrepreneurship because it was the only way I was gonna separate myself from the 100 of thousands of other marketing agencies that are out there. So while people always have known that I’ve done digital marketing, now personal branding, coaching, and consulting, They know Adam McChesney at the top of, like, hey. He’s a resource that I can go to to level up both personally and professionally. And if I can if Adam can help me, he’ll tell me, but if a lot of times I can’t help people, I’ll be like, hey. Go talk to Jenny. Go talk to so and so. These are the people that you need to do that.

 

Adam McChesney [00:19:44]:

So people don’t just come to me for what it is I do. They come to me with a problem, and I provide them a solution, or I just tell them, hey. Actually, I don’t know anybody. So I can’t help you, and I’m not gonna try to help you because I don’t have the experience.

 

Jennie Wright [00:19:57]:

I love being a connector. It’s fun. Isn’t it great? It feels so sad. It’s like there’s a lot of satisfaction in being able to say, yeah, I know somebody who can do that for you.

 

Adam McChesney [00:20:07]:

It’s incredible.

 

Jennie Wright [00:20:08]:

It is. It and it helps people out more than I don’t know. I I I’ve been doing this for, 12 years, actually. Yeah, I’ve been doing this for 12 years. And the biggest growth spurts I’ve had have always been when there’s been some sort of really good referral or somebody is like, you know, Jennie the person you gotta go to. Like, you know, Dave The other guy. I’m Jenny The summit queen. Mhmm.

 

Jennie Wright [00:20:37]:

But I’m so much more than that. Wright. But that’s just what I’m known for. So having people be able to say, oh, she also does this or she also does that is super helpful. And The, and when we all kind of work together and refer people back and forth, I think we all kind of benefit from it, obviously. And I, and I think you get really qualified clients that way versus just cold traffic. I’m a huge organic traffic Jason myself. So, you know, this whole business I’ve built is, is completely on organic.

 

Jennie Wright [00:21:05]:

I, I, I think I’ve run ads like 3 times in a decade. Yeah. So, yeah, I I’m fully on board with that. What would you want somebody who is trying to launch a business like you have with a reoccurring revenue membership, what’s something that during your launch, what would you wanna tell that person that they should avoid or watch out for or what moment should they Jennie? Because launches are challenging.

 

Adam McChesney [00:21:33]:

Yeah. That’s a it’s a great question. I was actually walking my buddy, through this last week. He’s getting ready to launch 1, and I was like, this this right here is gonna save you a lot of heartbreak in in issues and stress, and it’s gonna make you a lot of money. So when I launched on the call on that webinar, I had everybody’s attention. Right? And then I confused the heck out of them. So I actually didn’t end up selling anything on the actual webinar, but it was the next day where sales started to come in once I started to have to do some back and forth conversations and make some more posts about it. But when I launched the webinar, I almost didn’t have confidence in my or when I launched The authority on the webinar, I almost didn’t have confidence myself.

 

Adam McChesney [00:22:19]:

So I overdelivered for an hour.

 

Jennie Wright [00:22:22]:

Mhmm.

 

Adam McChesney [00:22:22]:

And I’m like, okay. Wow. Like, I cry like, I knew I freaking crushed it, but then I got nervous when it came to asking people for money because I had never done it before. Right? In in in this builders of authority instance, I’ve sold 1,000,000 and 1,000,000 of dollars in medical devices and 1,000,000 and 1,000,000 of dollars of digital marketing. But I got on there, and I ended up selling or not selling in the first part, but I said, hey. Here’s our free Facebook group. Go join this. If you want free, here’s where you go.

 

Adam McChesney [00:22:53]:

Then I said, hey. Here is our group mastermind. Here’s what it entails. Here’s a QR code that takes you there as well. Here’s how much it costs. Here’s our inner circle. So here’s how much this Podcast, and here’s where you can go to find out about here’s what you get, etcetera, etcetera, etcetera. And then here’s our onetime course.

 

Adam McChesney [00:23:10]:

So if you don’t wanna join a group, here’s a onetime course, and here’s all those things. People are so freaking confused, and I was so nervous that I was running through all of those different things that if I would’ve just had The paid and one free, which is what I do now every single time I talk. Yeah. And that’s where a lot of this stuff goes. I would have easily made a lot more money and had a lot more people in the mastermind than we do right now. Again, we’ve we’ve figured it out, but that was a huge thing looking back that I’m like, man, I I wish I woulda made it simpler. Confused buyers don’t buy. No.

 

Adam McChesney [00:23:44]:

Yeah. Was a perfect that was a perfect instance.

 

Jennie Wright [00:23:47]:

I hear you. It’s like getting the email that has, like, 10 different links in it.

 

Adam McChesney [00:23:51]:

Yeah. Nobody’s gonna do that.

 

Jennie Wright [00:23:52]:

Nobody’s gonna touch it. Put 2 links. Sure. People The gonna click the crap out of that, but put 10 links and and you’re gonna get nothing. That’s a really good thing to share. I mean, I know that’s there’s a bit of vulnerability and being able to say I was so nervous. I couldn’t make my pitch properly. But haven’t we all kind of been there? I know I have.

 

Jennie Wright [00:24:11]:

Yeah. I have. You’re gonna laugh. I’ve done cold sales. So I used to work for a company where I would go basically door to door to businesses and also do appointment sales. Like I’d go to people’s houses and do sales. And my first call ever was to an interior designer. And I went into her house and I scared the absolute crap out of her Because I spoke at such a fast rate without blinking, probably swallowing or stopping for air for a good 10 minutes.

 

Jennie Wright [00:24:45]:

Yeah. And I, I mean, I had the whole sales spiel in my brain and it just, it was just verbally coming out and I never even stopped to check-in with her. And I I mean, she just looked at me like I was she had no idea what was going on. And my manager was there and he actually had to stop me. He took over and we did get the The. But I would, I had no idea how to sell. Yeah. And, the transition to going from small talk or like you’re saying a training and getting into sales mode is very daunting because you don’t know almost the cadence.

 

Jennie Wright [00:25:26]:

It’s a weird thing.

 

Adam McChesney [00:25:27]:

No. So I I think one of the other, like, self again, it kinda goes back to self confidence. I have a recurring theme in my life Jennie hit something new or something uncomfortable, like launching something for the The time or, I I’m in a forklift in my road in the business, and I’ve I’ve gone into there’s been multiple different aspects of my life where instead of me just running through the wall or whatever, I Wright to go around it by partnering with somebody or paying for something that I think is gonna get me to the next level. It it all comes back down to a lack of self confidence in myself of wanting to figure out a way in order to get around the wall instead of just going right through it, which is usually what you have to do in business. And that shift and that focus in my mind, like, I knew I crushed it, but I knew I crushed it on a free scale. I hadn’t convinced myself enough that, hey. I can charge for this even though there were people after people like, hey. I’m I’m ready to pay.

 

Adam McChesney [00:26:25]:

I’m ready to pay. I’m ready to pay. Sometimes we overanalyze a situation or overcomplicate a situation in our own mind, and that ruins what we’ve already built and what we’re actually trying to do.

 

Jennie Wright [00:26:39]:

Completely. The self awareness piece of that and growing and knowing that you, you know, you have the confidence or even having those struggles is a big deal. It’s being able to admit, like I said, it’s being able to pull that lever and switch from free to paid and feel really confident in what it is that you’re talking about, that it feels natural, that your cadence doesn’t change, that your tone of voice doesn’t even change. And and nobody knows that you have that confidence thing. Right? Yeah. Even though you might still like, I don’t know about you, but when I hit record on a webinar, I still have a moment of, oh, crap. People are watching.

 

Adam McChesney [00:27:20]:

Oh, yeah. I’ll I’ll like, everybody podcast for me now, I’ve done over 250 over the last couple of years. So Podcast for me now or, are back back then when I originally started or what speaking on stage or doing a webinar for myself is the equivalent back then. People ask me all the time, and I’m like, it doesn’t get easier, quote, unquote. We just get better at navigating the situation Mhmm. That helps build up the confidence and the repetition behind what we’re doing, which creates a better environment from start to finish.

 

Jennie Wright [00:27:55]:

Absolutely. There’s a process right there. You should add that into, if you haven’t already. That’s part of a course right there. I love that. Okay. So we’ve, we’ve pulled back a little bit. Your first launch, you said you had about 10 people.

 

Jennie Wright [00:28:07]:

Now you say you have about 40 or so in there, which is great. Wright. 44. What’s the next step? Where is this going? Are you going to go at scale? Do you want 200 people? What is what’s the next step for you?

 

Adam McChesney [00:28:21]:

Yeah. So our next base camp, which hopefully we’ll be getting to here in the next week or so, is getting over 50 members. Mhmm. By the end of the year, our goal is to have a 100 members in the community also with that value add additional offer set for that outsourced virtual assistant team where you’re in a pod of students if you wanna upgrade to that level. But from there, my brother is coming on. He’s gonna help do some sales and some business operation stuff here, in St. Louis with me, but then we’re just really gonna scale out the customer success or client success side of our company. I don’t imagine I grew our agency to about 4 and a half $1,000,000 a year, 100 and 100 of clients, a 175 employees at our at our peak, and I don’t want anything like that.

 

Adam McChesney [00:29:12]:

So trying to keep it to where it is scaling, but it’s not scaling to the to the 100 and 1,000. It’s scaling maybe to a 100, 200, but it’s doing it in a way where it’s programmed to a sense. We’ve hit our base camps almost right on target with where we’re trying to get. So we kinda said by 6 months into 2020, 2024, have about 50 people, double that in the back half, and then having something additional where we don’t the main need would the main need from going to a100 to 200 would really just be, honestly, revenue. Mhmm. We wanna be able to deliver back into the 100 people that we have and offer something hire this on the open market for themselves.

 

Jennie Wright [00:30:03]:

Completely different aspect than a lot of people. You know this because a lot of people will say I could charge 25 k for this. And Yeah. You then you’re gonna have that person, like you said earlier, who’s going to every month Wright and need to justify that.

 

Adam McChesney [00:30:16]:

Mhmm.

 

Jennie Wright [00:30:17]:

I’ve been in one of those masterminds, and I couldn’t justify it because I wasn’t getting an I wasn’t getting enough to justify the price tag.

 

Adam McChesney [00:30:25]:

Yeah.

 

Jennie Wright [00:30:25]:

Right. But in something that and and my my 7 The. Create great revenue. It’d be great to say, oh yeah, you know, multi 7 figure. But I’d rather provide the value and give something really, really good where people feel they’re getting, you know, a really good price or really good value from it. Sounds like Builders of Authority has The. So that’s excellent. I love that.

 

Adam McChesney [00:30:52]:

Yeah. Appreciate it. Thank you.

 

Jennie Wright [00:30:54]:

Well, thanks for pulling back. I mean, I didn’t wanna get into all the nitty gritty because, I mean, that we’re gonna be here for an hour. But it was a lot of fun to talk about the launch and where you are now in the direction that you wanna go in. And I appreciate you being so honest about it. I know it’s only been like 6 months, which feels like such a short time, but at the same time you’ve made a huge amount of progress. Obviously you’ve got a ton of talent in the field and that shows and a ton of value that you provide. Can you tell me how I mean, if everybody’s been listening to this, they might actually be like, alright. I gotta pause so I can go and find Village of Authority.

 

Jennie Wright [00:31:26]:

But where can people find you and connect with you?

 

Adam McChesney [00:31:29]:

Yeah. Absolutely. So the easiest place is our free Facebook group. So you can type in builders of authority into the search bar. We can also have the link in the the show notes, but you can join that group. We have, daily content. We have live weekly trainings usually every single week, and just a bunch more incredible information. We’re at about 1600 members in that group.

 

Adam McChesney [00:31:50]:

If you’re interested in our group mastermind, you can go to build authority dot co. You can see all the different options that we have available. Wiehler recommend the group option if you’re interested. And then you can connect with me on social media pretty much anywhere. My name is Adam McChesney on The. But you go to adammcchesney.com and see all of my social links, and, would love to have a conversation if you’re interested.

 

Jennie Wright [00:32:10]:

Awesome. We’ll make sure all that’s in the show notes. Adam, thank you so much for doing this and sharing a bit more detail. I’ve been eager for this conversation, because you know, I love a good case study. So thank you again. I appreciate it.

 

Adam McChesney [00:32:23]:

Yeah, no problem. Thanks, Jenny.

 

Jennie Wright [00:32:24]:

Absolutely. And as always, if you’re enjoying the podcast and you wanna get more episodes like this, make sure you do hit the subscribe button. Let me know what you think. I’d love to hear from you. And we have so much good content coming up. Lots of great solo episodes. I’ve got some good stuff in the works there and then great guests just like Adam. Make sure you check out the show notes for this episode to catch all the links that Adam was talking about.

 

Jennie Wright [00:32:47]:

And if you like this Podcast, again, do follow, let me know that you’re interested. And we also put the full episodes up on YouTube. Thank you so much for listening. And as always, the Acquire podcast is brought to you by the Audphonic Podcast Network. Thanks so much