How Joe Casabona Saves 12+ Hours Each Week Podcasting with These Automation Tricks

Jennie Wright [00:00:00]:

Hey, everybody. Welcome back to the Acquire Podcast. I’m your host, Jenny Wright, and I’m really glad you’re here. We’re gonna have a great conversation about something that I geek out on a lot, and it’s automations. But before we get there, I kinda wanna mention that this podcast is there for you if you are building out your email list, growing your email list, launching, and doing any sort of marketing campaigns in terms of scale. That’s what Acquire is about. And if you’re enjoying the episodes, make sure you do hit subscribe or follow or whatever you wanna do on any platform that you’re listening on or even watching because some of these are also up on YouTube. So I just wanna welcome our guest, Joe Casabona.

 

Joe Casabona [00:00:41]:

Thanks so much for having me. I’m very excited to be here.

 

Jennie Wright [00:00:44]:

Absolutely. And we had, I I mean, I was on your podcast a little while ago, which was a lot of fun. You have a great format, by the way, so I was really, really interested in that. I think that, everybody does their podcast, I think, a little bit differently. And I think it’s really fascinating how they do that. What made you I mean, I’m we’re gonna talk about a completely different thing, but, like, why did you choose that format?

 

Joe Casabona [00:01:08]:

Yeah. I think it it’s because, I felt I mean, I have been podcasting for, like, 10 years now. Yeah. My main show started in 2016. And every so often, I’ll go through The. Like, I kinda feel like it’s getting still. Actually, I was my wife and I were watching a Taylor Swift documentary the other Wright. And she talks about how, like, female artists have to reinvent themselves every 2 years for people to wanna keep paying attention to them.

 

Joe Casabona [00:01:36]:

And while my podcast is nothing like a female artist, especially at at Taylor Swift’s scale, I I feel the same way about my podcast. It’s or like any interview podcast. Right? I used to ask the same five questions, and then that started to feel stale, so I moved formats. And I’ve been really thinking about storytelling and how I can weave that into all of my content. And so, I kinda decided, you know what? Like, I’m gonna make these interviews as story esque as possible as far as the arc for the listener. Right? The guest can tell a story about them, but I want the listener to go through the the hero’s journey in each episode that they listen to.

 

Jennie Wright [00:02:16]:

Yeah. I I which I really, really enjoyed, and I should mention and I didn’t because I was just excited to kinda start the conversation. You’re a podcast distance coach. You’ve been doing this a long time, and it’s your passion, and you even said a little bit of your toxic passion to help people take back their time using great things like automation, which is what we were geeking out on. And, pretty much the topic I wanna talk about today because I obviously have a podcast. I’ve had a podcast before. This is my second one. I’m I do love it, and we have automated most of it using things like Airtable, Notion, Slack, stuff like that.

 

Jennie Wright [00:02:56]:

Talk to me about how you got into the automation side of things. Is it just from your own experience, you know, and then starting to help people with it? Like, what’s that origin story for you?

 

Joe Casabona [00:03:08]:

Yeah. So it was 2018. And I’ll say, like, before 2018, I was a software developer. And so, like, I would write code to do stuff for me. But as I was kind of moving out of that space and I wanted to help other people leverage automation, I knew that I couldn’t just be writing code or telling them to write code. So this was this was the start of me looking at automation tools. But in the summer of 2018, my daughter was just over 1, 1 year old. Our babysitter had to leave for the summer, and I was struggling to run my business while also, you know, caring for my kiddo.

 

Joe Casabona [00:03:54]:

Also, this is like a a precursor to the pandemic, which made it way worse. But Right. I was in a mastermind group, and my friend, Patrick, said, what would your business look like if you did less? And what he meant was, you have too many projects, do fewer projects. And what I heard was, how can I keep all my projects and just physically do fewer things? And that’s that started my automation journey. I signed up for Zapier. I started thinking about all the things where I was, like, connecting data and and, connecting one tool to another. And that really the smallest changes made such a big impact that I was kinda like, I wanna automate everything, which is a trap. But that’s that was what sent me down the rabbit hole.

 

Jennie Wright [00:04:52]:

So your friend, Patrick, tells you what would your business look like if you did less, meaning do less, and you thought, nah. I’m just gonna do the exact same amount, if not more. I’m just gonna automate it. So you didn’t really follow the advice on that one.

 

Joe Casabona [00:05:08]:

I didn’t, and it worked out.

 

Jennie Wright [00:05:11]:

Yeah. It did. But the timing is pretty interesting because you’re talking 2018. I think everybody already knows that 2019 was just leading into the hot mess of the next couple of years. And during the pandemic, the amount of people who are actually listening to podcasts and also having podcasts skyrocketed. It went nuts. I’ve never seen so many podcasts pop up in my life, and also my numbers Jennie, like, crazy because people had all this time on their hands. Did what you were doing starting in 2018, did you actually see a massive increase in like your clientele and, you know, everything that was happening? Did you see that happen during the pandemic? Was the timing just perfect for you?

 

Joe Casabona [00:05:52]:

You know, it’s really interesting because it was during the pandemic that I decided to fully commit to podcasting. Right? Mhmm. I was still hedging, doing web development work. My show was sponsored and accounted for about 30% of my income from sponsorship money at the time. And so there was a lot more interest in podcasting, and so I started putting out way more content.

 

Jennie Wright [00:06:17]:

Mhmm.

 

Joe Casabona [00:06:18]:

And I would say that my authority started to grow at that time, but my client base didn’t really until a couple of years later when I kinda found the right fit for me. Right? Because I was like, I’ll just teach people how to launch a Podcast, but, like, every podcast hosting company has a Acquire on how to do that. And everybody who’s ever started a podcast has had that thought, and they’re like, I’ll put down an online course to show people how to and so, like, that wasn’t a way for me to I’m sorry if you’ve done that in some, like, consulting.

 

Jennie Wright [00:06:52]:

Haven’t, by the way.

 

Joe Casabona [00:06:53]:

Yeah. Okay. Great. So, and I thought, how can I show people that I’m I’m not just like a guy who launched a podcast Mhmm? And want to just teach people what I did The time? I thought maybe how to make money was the way to do it because my show was sponsored from before episode 1. And then I got a question in 2020 what year is it? 2022, where the intro was, like, he has 3 kids and runs 3 Podcast. And someone was, like, tell me more about that. And so 2018 set me on the path, and I, that moment in 2022 is really what solidified what I’m doing today.

 

Jennie Wright [00:07:36]:

What made it like, what happened from that? What did it create?

 

Joe Casabona [00:07:40]:

It it really I mean, before that, I was just kinda saying what I thought people wanted to hear. Hey. How how you can make $10,000 with your podcast? And then my friend Justin Moore was like, hey. Companies spend more than that on their podcast. Like, that doesn’t mean anything to them. And I’m like, great. Makes sense. And so when her name is Annie.

 

Joe Casabona [00:08:04]:

She became a a coaching client of mine. When she asked about that, I was like, this is the language. Like, this is going to be, like, the the nexus language for my copy. Right? How can I do all of these things and still be a present dad? And so, that really unlocked something in me that it made me realize that, like, yes, lots of people use Zapier. Mhmm. But not everybody’s brain is, wired to, like, constantly think that way. And especially when you move out of the software engineering or software development space, I feel like that that group of people shrinks even more. So I feel like I’m pretty uniquely positioned to do both podcasting and this kind of advanced automation that I can do.

 

Jennie Wright [00:08:57]:

It is a skill. I completely think it’s a skill. I so I’m technically savvy, which is Wright. And I can rabbit hole down the tech side of things for hours and days. Like, I talk about my tech stack. That stuff is fun for me, but it’s not fun for a lot of people.

 

Joe Casabona [00:09:14]:

Yeah. Yeah. And you I mean, you have to train yourself to like, I was talking to a friend, and he’s like, hey. How do I connect this to this? And I’m like, oh, you would just I kinda rattled off the solution. And he’s like, how did that come to you so quickly? And it’s because I’ve been programming. Like, I’ve been programming for my entire adult life and all throughout high school too. I I’ve just wired my brain to think like a computer thinks. And so I kind of see the it’s this is weird.

 

Joe Casabona [00:09:46]:

This is very heady, but, like, that that’s the process, I think in processes like that. Yep. At least when I’m automating. Right? Like, when I’m with my kids, I’m not thinking about that. But, you know, when I’m in front of a computer and I’m trying to connect things, I I do think like that.

 

Jennie Wright [00:10:01]:

It does take it does take training to think of that. It’s also a lot of problem solving. So you have to be able to say, okay. Well, that didn’t work. Let me go back. Retrace. Yes. Try this.

 

Jennie Wright [00:10:11]:

Wright because that’s a coding thing. Right? And I’m not a coder by way by any means. But I know that there’s, like, retrace my steps. Okay. Now try this. Nope. That didn’t work. Go back and so on, which is great.

 

Jennie Wright [00:10:22]:

One of the things that I was reading about you when I was researching for this episode is that, sure, you do the automation piece, but you’re also showing people how to monetize their podcasts, how to grow their podcasts. You said that yours was sponsored before your first episode was out. So can you share a little bit, like, I know that’s part of your your coaching IP, but can you share a little bit about your process? Like, what what do you do to get people to grow? What do you do to get people monetized?

 

Joe Casabona [00:10:53]:

Certainly. Yeah. So the reason I kinda try to make it a package deal is because there’s this push and pull between investing in tools and a VA and an editor and not having money to do that. Mhmm. And so we I I try to find the right balance with people. Like, if you’re willing to invest a little bit into an edit or a VA to to take some of that stuff off your plate, then you can spend time pitching sponsors or thinking of other ways to monetize. And so the first part of my process is I will kind of walk through, the mission statement. If they don’t have a mission statement if my clients don’t have a mission statement, we’ll define 1, and that is basically, who is my target audience, What problem do they have? How does my podcast help them? So this already kind of filters out some podcasts.

 

Joe Casabona [00:11:45]:

Right? Like, I’m not I’m not coaching like fiction podcasters because that’s a whole different animal. Right? Or I’m not coaching like, history podcasts because like, you know, there’s the target audience is people interested in history and the problem they have is they wanna learn more history. Right? That’s like that’s a hard but, like, business owners who are looking to establish authority. So, we’ll define that and then we’ll consider my SMASH framework, I call it, and that’s, like, the 5 ways I think people can really make money podcasting. So, sponsorship. Right? People pay you to mention them. Membership, where your listeners pay you for extra stuff. Affiliate links.

 

Joe Casabona [00:12:25]:

And this is not, like, Amazon affiliates. This is, like, actual good affiliate programs. They’re, like, generous and worth investing time in.

 

Jennie Wright [00:12:34]:

Oh, yeah. I know.

 

Joe Casabona [00:12:35]:

Wright. Yeah. It’s like I’ve Amazon, but The, like, you know, there are some others that do, like, 30% recurring. Right? And those are the ones that you wanna think about.

 

Jennie Wright [00:12:42]:

Absolutely. You don’t want pennies. You want dollars.

 

Joe Casabona [00:12:45]:

Yeah. And then the second s is selling. So you’re selling a product or service, and the h is helping. So you are helping people, coaches, consultants, course creators, who are leveraging their podcast to establish their authority. Right? Wright, The kinda there’s like a nuance difference between selling and helping. Right? Selling could be more like a product or, like, you have a bike shop or, like, a software as a service, right, that you’re trying to sell. And then the helping is really, like, people wanna hire you because you’ve proved on your podcast that you are an expert and you and you understand their problem. So, based on that based on their goals and what they do, we’ll try to figure something out.

 

Joe Casabona [00:13:32]:

If if they’re saying like, hey, I don’t really have a product or service to sell right now, then I’m, like, alright. Well, let’s make really good content and find sponsors, right, in your niche for your target audience. That’s why we need to know your target audience. And if they’re like, hey, I really wanna I want to use this as lead Jennie, The, okay. Let’s focus on growing your podcast. We’re not gonna have sponsors. Instead, we’re gonna make your call to action either join my mailing list or buy my thing. Right? I’ve had people who that’s that’s worked for them.

 

Joe Casabona [00:14:06]:

Right? Where they just like The call to action is sell directly from the podcast. That’s never worked for me. It probably works for, like, a product of a certain price range.

 

Jennie Wright [00:14:14]:

Sure. There’s a lot of opportunities, I think, to help people with their podcasting. I think a lot of, like you said, there’s a lot of armchair quarterbacks when it comes to podcasting, I think. And this is also in my space also, which happens. So funny story with this. So I’m known for creating online summits. I’m, you know, done about 375, about 380, and I help a lot of clients with them. And then what I find is and this happened years ago, not as much now, but I would have a client that would work on a summit with me.

 

Jennie Wright [00:14:47]:

I’d be their producer. The summit would end, and then that client would go, hey, everybody. Wanna hear how I created a really successful summit? Let me show you how. And suddenly The person would have a course or a lead magnet. There was even a woman, over a decade ago who announced on YouTube and everybody sent it to me that she was going to create a how to for a summit and she was using my materials.

 

Joe Casabona [00:15:13]:

So

 

Jennie Wright [00:15:15]:

that was, that was that’s unfortunate. But yeah. So there’s a lot of people who did like, I did it once. You know, I stayed at a Holiday Inn. I can do it kind of thing. Yeah. And not saying that they can’t because a lot of people can take information and figure it out and then be able to share it and and help people. They might have their own personal perspective.

 

Jennie Wright [00:15:32]:

But when you’ve been doing it as long as as you have, and you’ve, you know, you’ve had, I mean, 3 podcasts and, you know, you’re busy and whatnot, you’ve figured out a couple of things. So you know a lot about the ins and outs.

 

Joe Casabona [00:15:44]:

Yeah. How about it’s

 

Jennie Wright [00:15:45]:

Go ahead.

 

Joe Casabona [00:15:46]:

I think oh, sorry. Yeah. I think it’s like a light bulb goes out in your house. Right? Yeah. And the first thing you do is change the light bulb. And if that works, you don’t say I’m a master electrician. Right?

 

Jennie Wright [00:15:58]:

No. You

 

Joe Casabona [00:15:58]:

know how to change it. You changed the light bulb once. Right? Yeah. What happens if changing the light bulb doesn’t work? Well, now you gotta cut the power to your house. You gotta see what else isn’t working. And that’s the difference between somebody who did it once and someone like you or I who’ve been doing this for a long time. We’ve seen way more than just the solution to change the light bulb.

 

Jennie Wright [00:16:20]:

Yeah. We do. And we know where to look for the problem.

 

Joe Casabona [00:16:23]:

Yes. Yeah. Exactly.

 

Jennie Wright [00:16:25]:

Which which is why people go, how’d that get like, how did you think of that? Which I think is is phenomenal. So one of the things that you have on your website where I found really interesting was that you can help people save, like, 12 hours while they’re trying to produce their Podcast and whatnot. What, I mean, what systems and processes or what tech stack do you recommend that people look at when they wanna sort of shave time off of all the production for creating a really successful podcast?

 

Joe Casabona [00:16:54]:

Yeah. So I I tell people I tell them to make a list of everything they do for their Podcast. And, like, it has to be deep. This is, like, one of the I think this is one of the most valuable things for doing, like, at least an initial call with me is Yeah. Most people The like, okay. Well, I find a guest, I record, I edit, I publish. I’m like, no. No.

 

Joe Casabona [00:17:15]:

Those are the headlines. Let’s go to how do you find a guest? How do you reach out to the guest? Yep. What form does the how do you book the guest? Is it email? Is it Calendly? Is it whatever? And so we really dig deep on that. And then we go through a list, or I have them go through the list and put a check mark next to everything that The, The, and only they can do. Mhmm. Right? And they will usually find that talking, maybe outlining, maybe scripting, is the are the only things they really need to do. Right? Now I like to find guests myself. Right? That’s Yeah.

 

Joe Casabona [00:17:59]:

Something I prefer to do, and I don’t I sure. I could pay a researcher or somebody to do it for me, but I use a service called PodMatch, and that does a really good job of, yeah.

 

Jennie Wright [00:18:10]:

The, yes. Yeah. Yeah. Yeah. I’m on PodMatch too. Yeah.

 

Joe Casabona [00:18:13]:

So yeah. It’s it’s great. Shout out to Stanfilippo. He’s just like the next step.

 

Jennie Wright [00:18:16]:

Stanfilippo for sure.

 

Joe Casabona [00:18:18]:

Yeah. So that I choose to do, but somebody can definitely do that for me. Right? And maybe, you know, you choose to put together the show notes. But we wanna figure out everything that you don’t need to do, and then we take baby steps. People look at my process, and they go, I can’t build something like that. And I’m like, this took me year literally years to build. Yeah. I had to understand my system and then slowly make changes to it without I didn’t blow the whole thing up.

 

Joe Casabona [00:18:50]:

Right? And so, I’ll usually recommend they start with a quick win. That quick win is very often using a scheduling link instead of going back and forth via email. If they’re that’s, like, painful. I will do that with people who reach out to me for coaching because it it feels more personal. So I’ll say, like, oh, do any of these times work? If they don’t, like, just grab a time here. Right? But, like, for the let’s get you scheduled, like, pick a time that works best for you that’s gonna do the time zone conversion because if it’s, like, daylight savings time, like, we don’t know if we’re close or, like, if you’re in air like, nobody knows what time it is in Arizona in November. Right? It’s just, like, they do their own thing, and who knows? Right? It’s a crapshoot. So Yep.

 

Joe Casabona [00:19:37]:

And so and if they’re already using a scheduler, then I say, well, is that scheduler, like, hooked up to a Podcast planner, like something in Notion or Airtable or even just a Google Sheet where you can see everything you’ve booked and make notes. And that’s usually a really quick win for The. Because even if they literally do nothing else, right, they at least have one place they can go that where they can see all of the guests they’ve booked and when they’re recording. Mhmm. And that’s gonna make things a lot easier and be like, oh, man. I have 2 episodes left or 2 more interviews left. I better do something about it.

 

Jennie Wright [00:20:19]:

Yeah. That that speaks to me. So I’m when it comes to the planning side of this podcast, I have I have that pretty much set up. Although you mentioned something that now I I need to automate. I want the recording date, so I use Airtable, And I have all my information populating into my Airtable when somebody fills out the form and so on and so forth. But what I don’t have is I don’t have the recording date. And now I want the recording date even though I know, like, it’s in my calendar and so on and so forth. I want that recording date.

 

Jennie Wright [00:20:49]:

So that would be a really like, even though I’m I’m processed pretty well, I think that would be a cool thing to do and add on. I bet yours goes deep. Go ahead.

 

Joe Casabona [00:20:58]:

Yeah. And and I can tell you, like, it’s come in clutch for me. Right? Because, like, there are some people, like, I’ve had to reschedule Wright. They’ve had 6 sick kids or

 

Jennie Wright [00:21:07]:

Yeah.

 

Joe Casabona [00:21:08]:

You know, like, something unexpected come up. And I’m like I’m my audience is busy solopreneur parents. Like, if someone’s like, I have a 6 kid, I’m not gonna be like, no. Like, it’s always family comes first for me.

 

Jennie Wright [00:21:19]:

100%.

 

Joe Casabona [00:21:20]:

And so I can with my planner, I can I have record date next to live date, and I can quickly see, like, okay, how much of of a buffer is there between record date and live date? And there was one time recently where the record date got bumped, and we were recording after they were supposed to go live. And I’m like no. I’m I’m glad I saw this, like, a month ahead of time because I was like, I’ll I’ll slot in a solo episode there or I’ll find another guest really quick. But having having that, can go a long way in preventing burnout or stress or pod fade where you’re like, well, I don’t have an episode this week. Right?

 

Jennie Wright [00:22:01]:

It happened to me. Yeah. Happened to me a couple years ago, but it was during the it was during the pandemic. I started a podcast with a friend of mine during the pandemic, And we had this crazy idea of getting like racing to 100 episodes. We were putting out 3 episodes a week. Wow. And I got so burnt out, like, so completely burnt out. And because we were trying to also bank episodes so that we didn’t have to record for, like, an entire month of December, we were not only getting out 3 episodes a week, but were we recording, like, 4 a Wiehler.

 

Jennie Wright [00:22:35]:

Mhmm. So long story short, I got like to the point where I was like, I can’t, I can’t do that schedule anymore. And when the schedule changed, then it was, we don’t have an episode this week. Well, oh, well. Right? And I think it kinda makes you almost resent the podcast Yeah. A little bit.

 

Joe Casabona [00:22:54]:

Yeah. Or or it at least, like, gives you permit like, okay. I was diagnosed with type 2 diabetes in 2021.

 

Jennie Wright [00:23:02]:

Mhmm.

 

Joe Casabona [00:23:03]:

And for a a really long time, I consumed, like, no carbs. Right? And then, like, my a one c was really good. I talked to my doctor, and he was like, you know, you can make exceptions here and there. Mhmm. But, you know, I made an exception at the, you know, special event dessert. Wright? There was one day where we had no food in the The, and I made an exception. And then I made another exception. And then soon I was like, you know, my blood sugar wasn’t looking so great and I had to kind of get back on the wagon.

 

Joe Casabona [00:23:35]:

So, like, you don’t wanna burn out. You wanna plan accordingly. But if you miss 1 episode or 2 episodes, then that kinda sets you down a path.

 

Jennie Wright [00:23:48]:

Yeah. Slippery slope.

 

Joe Casabona [00:23:49]:

Yeah. Yeah. I’ll do whatever. I’ll just publish whenever. And that’s like that’s lethal for a podcast where consistency is really important.

 

Jennie Wright [00:23:58]:

It is. And I was actually just gonna talk to you about that because one of the things that you also help people do, and I wanna get into this, is you help people grow their show, basically. So how do you help people? What what is the, like, the process of getting somebody who’s only maybe getting, like, 25 downloads per episode and help them increase that? What strategies can they use?

 

Joe Casabona [00:24:20]:

Yeah. So I have a 7 point growth framework. I love frameworks, where, this is part of an audit that I do, but we we basically look at the positioning of the show, the type of content they’re doing, the format of the content, and then how they’re getting in front of other audiences. Right? So, one of the reasons I changed the name of my show recently

 

Jennie Wright [00:24:43]:

Mhmm.

 

Joe Casabona [00:24:44]:

Is because the name did not match the kind of stuff we talked about. Right? Imagine like, I don’t know. I’ve I’ve got 3 younger brothers, and so one of the pranks that we would do sometimes to each other is, you know, buy like, get a box of a of a present that we really wanted and then have, like, something stupid in it. So we’d get really excited, like, oh my god. I can’t believe you bought me an Xbox, and there’s just, like, a fake dog turd in it or something. Sure.

 

Jennie Wright [00:25:14]:

Okay.

 

Joe Casabona [00:25:15]:

The point of this, right, is that the packaging needs to match what’s on the inside. Right? And so if your show is called The Joe Podcast Bono Show, which I don’t recommend because I wouldn’t even call my show that, or it’s just some generic name that doesn’t speak to anybody. There’s a problem right there. Right? If your artwork, has, like, a microphone on it or, like, your well so I don’t wanna insult your Podcast. But, like, the

 

Jennie Wright [00:25:45]:

face No. I have I have a thick skin. Skin. If you wanna go for it, go

 

Joe Casabona [00:25:48]:

for it. Great. So a lot of podcasters like putting their face on on their artwork. Right? Like, front and center, like Dave Ramsey style. Mhmm. And that is not great artwork unless people already know who you are. Right? I can tell you that when I change because I did this. The idea there is, like, they say faces on YouTube are, like, on the thumbnails or the thing that attracts people.

 

Joe Casabona [00:26:13]:

The the thing about YouTube is that you have enough room for, like, a profile photo or a face

 

Jennie Wright [00:26:18]:

Yes.

 

Joe Casabona [00:26:18]:

And then also where like, more context.

 

Jennie Wright [00:26:21]:

Yes.

 

Joe Casabona [00:26:21]:

Right? You don’t have that luxury with with podcast artwork. I can tell you that when I put my face on my podcast, my downloads dipped. Like, it was a bit like, a very clear correlation, like, looking back on it.

 

Jennie Wright [00:26:34]:

Well, Acquire does not have my face on it.

 

Joe Casabona [00:26:38]:

I didn’t think it did. And so but I, like, hesitated a little bit. Right? Yeah. I can, like, see your artwork. It’s, like, like, pastel y kind of pink colors. Right?

 

Jennie Wright [00:26:46]:

Yeah. And it’s arrows all going up. Different arrows all going up with just Acquire across it.

 

Joe Casabona [00:26:51]:

Yes. I love the the arrows motif. I actually did that for my show too. I’ve got, like, arrows of sand going up through an hourglass. Yeah. And so, yeah, I think that’s also really important. Right? Because your your artwork needs to attract people, much like a book cover does. And, like, unless people already know your face, they’re not going to, they’re not going to be attracted to that.

 

Joe Casabona [00:27:14]:

Right? I’m not saying you’re not attractive. I’m saying people are not drawn to artwork unless they recognize the face. Sure. And then same thing, description, and then I go through, like, the episode titles and descriptions to make sure you’re not just saying, like, episode 5 with Jimmy Jam. Right? Yeah. That’s what I’m trying to say. Open a curiosity loop for those folks. So we get the packaging and positioning correct with your podcast because that’ll help it with discoverability.

 

Joe Casabona [00:27:47]:

Mhmm. And then we look at other growth tactics. Jason, I mean, the the biggest and best one, you know this, is guesting on other podcasts. Right?

 

Jennie Wright [00:27:57]:

Absolutely.

 

Joe Casabona [00:27:58]:

Because that’s where we talked about this preshow. Right? Yes. My favorite show is Friends. I love that show. Friends was getting, I don’t know, 13, 14,000,000 views a week, which is good, but in the nineties on NBC on Thursday nights, not amazing.

 

Jennie Wright [00:28:26]:

Yeah.

 

Joe Casabona [00:28:27]:

Right?

 

Jennie Wright [00:28:27]:

Yeah. CSI was kicking their butt.

 

Joe Casabona [00:28:29]:

Yeah. Exactly. Or ER or something at the time. Yeah. For the young ER. Yeah. For the younger generations. Right? Like, NBC’s Thursday night lineup was legendary.

 

Joe Casabona [00:28:41]:

And so in Friends, in the middle of the c in the middle of season 1, they did a 2 part episode called The 1 Wright 2 Parts. And in part 1, they had, some The cast, Helen Hunt and somebody else from Mad About You. And in part 2, they had George Clooney and Noah Weil from ER. And that was, like, a mega crossover event, and so Mad About You led into Friends, Friends led into ER. And so the people who were interested in either of those shows just kinda stuck around for the entire 2 hours. After that, Friends was getting between 21 and 27,000,000 views per episode.

 

Jennie Wright [00:29:27]:

Wow.

 

Joe Casabona [00:29:28]:

Yeah. Like, big, big gains from doing a crossover event with other shows that had bigger audiences and sim and similar audiences. Right? Like

 

Jennie Wright [00:29:38]:

Sure. Episodic.

 

Joe Casabona [00:29:40]:

Yeah. Yeah. Like like CSI Miami wouldn’t wouldn’t have or CSI Miami wasn’t around. But CSI or, Law and Order or Homicide, like, those shows

 

Jennie Wright [00:29:50]:

fit. Yeah. But ER because it’s got a little bit of The drama story telling. Mad About You. Yeah. Absolutely.

 

Joe Casabona [00:29:56]:

Young 20 somethings trying to make like, young 20 something professionals trying to make it in a big city. Yeah. Balancing work and life. Right? Like, resonance right there. So Okay. Yeah. So always, I recommend 5 pod if I when I do the audit, 5 Podcast that you could potentially swap with, how to pitch them, and then how to find more.

 

Jennie Wright [00:30:18]:

What’s your recommendation on how many so I’m a big believer in using other people’s audiences. So I guest obviously, I have this podcast, but, you know, I guest, and I also speak on things like summits and so on. So I always believe in using other people’s audiences to bolster your own. How Jennie, like, guest podcast spots would you recommend that people strive for on a monthly basis to be on so they can create that you know sort of that reputation slash exposure slash continued you know continuity of creating that like, just getting onto the people’s podcast to create, you know, content and also grow your list and so on.

 

Joe Casabona [00:30:55]:

Yeah. That’s a really good question. I don’t know that I have a set number because it’s gonna depend on what you’re most comfortable with and what your schedule allows. I try to do 4 or 5 a month. Mhmm. And, like, 4 or 5 a month is good because some will come out, like, the next week.

 

Jennie Wright [00:31:16]:

Mhmm.

 

Joe Casabona [00:31:16]:

Some will come out, like, 4 months from now. Right? And so you if you kind of get a few in the can, then you can be more consistent. Because it’s like something that tell me if this happens to you. I can’t stand when people reach out and they’re like, hey, when is our episode coming out? We really would love it if it came out this week. And I’m like, well, you know, that’s like a sponsorship is what you’re asking me for when you get to dictate the date. So I’m really upfront. I think I told you around the the time your episode’s coming out, for my show. And because of my planner, I do have the exact dates, but I think it’s really important for you as a guest to kinda have that pipeline.

 

Joe Casabona [00:32:03]:

Right? Jenny, when you came on my show, you talked about consistency in lead gen. Yes. And if you record, like, 4 or 5 a month, I think you’ll kind of have this consistency where every week or every other Wiehler, maybe

 

Jennie Wright [00:32:21]:

Mhmm.

 

Joe Casabona [00:32:21]:

You’re showing up in someone else’s audience. Completely. This week as we record this, I was on I was on a podcast. Someone reran my episode. And then I was also, like, in a guest article. So it’s it’s been a pretty good week for me kinda trying to be everywhere. But, you know, some may still be spar more sparse than others.

 

Jennie Wright [00:32:43]:

I think The I think consistency over quantity is what I like so I don’t want to have a 1 week where it’s like you’re on 5 shows and then 3 weeks where I’m on nothing. So I would rather have the consistency knowing that I’m creating consistent content because for, like, for example, for social media, right, I will if I’m appearing on a show I will take a picture or I’ll talk about it or I’ll say you know like like today I put up a story the day that we’re recording this. I’m like, hey, today I get to record with Jo. I put it up on my stories on IG and I tagged you. So for me, that creates consistent content on my social, which supports what I’m trying to do there and also means that, you know, there’s just, it shows that I’m doing the work. Right. And I can lead by example in that way because I’m always telling my clients, guest podcast, you know, get out The, be on other people’s audiences. It’s free freaking exposure.

 

Jennie Wright [00:33:42]:

You know, and a lot of people are like, well, I’ll wait till my website’s done. I’m like, no, don’t wait till your website’s done. Do it now. Send them to a Linktree. I don’t care. Like, I just get over like, I want people to get over the things that are holding them back. And I think one of the things that you do is you get you help people get over some of the things that are also holding them back in the podcasting space. Like, lead gen, I’m like, just get over yourself, do the stuff that I need you to do, and you’ll see wins.

 

Jennie Wright [00:34:08]:

And on the podcast side, it’s like, these automations are gonna make a lot of difference. It’s gonna keep you from spending all the time in the weeds and also means that you get to I mean, if I get 12 hours back, I can do I can do more founder stuff. I can do more founder. I can find more clients. I can, you know, I can work on finding the right things and so on and so forth. But if I spend 12 hours in the weeds, then that’s that’s the work that either I automate or goes to a team.

 

Joe Casabona [00:34:36]:

Yeah. Yeah. Abs absolutely. And and I’ll tell you what, I, you know, I had a coaching client last year. We met because he invited me on his Podcast. And I said, cool. Do you have a scheduling link? Or he was like, I can just use yours. And so I thought that was yeah.

 

Joe Casabona [00:34:52]:

I thought that was inter I thought I’m like, here. Okay. Yeah. Fine. Here’s mine. But when when we started our coaching engagement, I said, you need your own scheduler.

 

Jennie Wright [00:35:05]:

Mhmm.

 

Joe Casabona [00:35:05]:

And he had this limiting belief, like, well, my schedule changes a lot and this and that. And I said, even if that is the case, using this initially, even if you have to reschedule or change it, is going to save you a ton of time. And that was one of the first things he implemented. He was like, you know what? Like, I was I used it and guests were cool with it, and it it worked out. Yeah. So yeah. I I mean, I think, like, part of being coached or or or coaching is is smashing those limiting beliefs because it’s Absolutely. You you tell yourself a story, and then it just maybe takes a little bit of of scrutiny to realize, like, this really is just a story.

 

Jennie Wright [00:35:53]:

Completely. I completely agree. It’s The story that we tell ourselves to justify the actions that we either wanna take or we don’t wanna take. Yeah. And And go ahead. Go ahead.

 

Joe Casabona [00:36:04]:

Oh, yeah. And and and, I mean, your perception your perception, is very it’s easy to change your perception in your mind. Right? I, I was at a conference. I was at CEX a few weeks ago, and I’ll I’ll say, like, I I was lightly threatened online a few months ago, and this person was, like, driving distance to the conference. Internet, like and I’ll I will say that, you know, if most people aren’t gonna make good on online Wright, I don’t wanna say that actually, can we can we start that over? I don’t like that. Because I don’t wanna diminish that.

 

Jennie Wright [00:36:48]:

Hold on then. Just give it a break.

 

Joe Casabona [00:36:54]:

So I was at a conference a few weeks ago, and, we were in this new hotel. And I was walking to my room. And this hotel was really creepy. It was, like, a long, like, shining esque hallway. And I’m in my head about, you know, we weren’t in a great part of town. And I’m like, what if, you know, somewhat something happens or someone followed me or someone’s here? And The I get to my room and the door is open a little bit.

 

Jennie Wright [00:37:26]:

Oh, no.

 

Joe Casabona [00:37:26]:

And I open the door and peek in, and the carpets are ripped up. And I start my heart starts pounding. I’m freaking out. I open the door all the way. That room is being renovated. My door was the next one down. Like, I went to the wrong hotel room. And I say this because my perception had convinced me that someone broke into my my hotel room that nobody knew I was staying in and trashed it.

 

Jennie Wright [00:37:56]:

Yeah.

 

Joe Casabona [00:37:56]:

And I just I I went to 1438 instead of 1436. So, you know, the stories you tell yourself can really have this effect on you and just having an outside voice. Right? If my friend was with me and they’re like, Joe, you’re at the wrong room. I’d have been like, oh, right. I’m at the wrong room. So a coach or a consultant or even a friend or a mastermind can really help you get over some of those hurdles.

 

Jennie Wright [00:38:18]:

Completely. That’s I see that. That that’s the power though, I think, that we have in able in in being able to support people as coaches. Sometimes it’s tough love, which you know, I say with a smile on my face because as a Jennie Xer, I don’t mind giving a little tough love. And, I’ve definitely received I’ve been on the receiving end of a ton of it. But I think when it comes to podcasting, automation, everything we’ve been talking about today, which is great, even talking about friends, I had no idea about that story, but that is fascinating to me. And it just really sort of drives the point home about being on other people’s audiences. Joe, I really find that all of this is incredibly interesting.

 

Jennie Wright [00:39:01]:

I know that your clients probably get a boatload of value from you. How can people listening right now find you, connect with you? I know you have a really cool freebie for us that I mean, I’m putting my name and email in there right away, but give us all the details.

 

Joe Casabona [00:39:14]:

Yeah. So everything you need to know is over at podcastworkflows.com/acquire. There will be my, 40 plus automation template database for free. So even if you’re not ready to implement those, you’ll see 40 plus ideas for things you can implement and the tools that I use. But my socials will also be there, an email address, a way to get in touch. And again, that’s podcastworkflows.com/acquire.

 

Jennie Wright [00:39:44]:

That’s I mean, that’ll be easy. People will listen to the podcast. They know the name. They’ll go and find it. We’ll put everything in the show notes, obviously, so you have all of that. And Jo, I just wanted to thank you so much for taking the The. This was great. I loved the pre call conversation that we had when we first talked, you know, first started talking about this.

 

Jennie Wright [00:40:00]:

I knew we were gonna have a good time, and, I’m just glad that you took the opportunity to kinda share sort of that insider track on automations and everything else. So thank you so much.

 

Joe Casabona [00:40:11]:

My absolute pleasure, Jenny. Thanks so much for having me. This was great.

 

Jennie Wright [00:40:15]:

Thank you. And as always, The Acquire Podcast is brought to you by the Audphonic Podcast Network. And if you’re liking what you hear and if you’re on YouTube and you’re seeing this, then go ahead and follow us or subscribe and let me know what you think. I’m always building out episodes based on the things that my clients and listeners are telling me are problems that they want solutions for. So make sure you let me know. And if you listened this far, awesome. Head on over to Wright. Take a look at the resources that I have there for you and make sure you grab something there as well.

 

Jennie Wright [00:40:44]:

Thanks so much. We’ll see you all soon.