The Power of Authentic Content in the Age of AI with Barb Davids

Jennie Wright [00:00:02]:

Hey, everybody. Welcome back to the Acquire podcast where we’re talking about lead generation, sales, marketing, and pretty much everything in between. I’m your host, Jenny Wright, lead generation specialist and sometimes, sometimes everything. That’s where I’m at right now. And I’m really excited because let’s start this conversation off with today’s guest. We’re going to look at SEO. Now, if anybody knows me, you know me that I love organic marketing and SEO is definitely a great way to amplify that organic marketing. So we brought in an expert and that is Barb Davids.

 

Jennie Wright [00:00:38]:

She is the founder of Compass Digital Strategies. She’s originally from Minnesota and has been all over the place for the past, like, year. So, Barb, I’m so glad you’re here.

 

Barb Davids [00:00:49]:

Thanks for having me, Jenny. I’m really looking forward to the conversation.

 

Jennie Wright [00:00:52]:

Absolutely. And I think it’s so cool. Like, let’s just talk about the whole nomad thing for a second. Like, being able to travel anywhere yet still run a business. Has that been like how first of all, how long have you been nomading and how hard has it been to keep your business going?

 

Barb Davids [00:01:08]:

So I’ve been nomading for about a year and to keep it going has not been as difficult as it has been finding a place to stay.

 

Jennie Wright [00:01:18]:

Okay.

 

Barb Davids [00:01:19]:

So, like, the the thing about my business is I wanted to be able to work anytime, anywhere, still be able to help people, and be able to make an income while I was visiting family and friends because everybody seems to be everywhere these days. And when I was working corporate, I’d have to, you know, take vacations. So the idea was to be able to be a little bit more fluid. And I think my job being able to work from a laptop makes that very doable, and then the harder part was trying to figure out where I was going to stay on top of the fact that when I first started this, I really didn’t have any plans, and the universe just threw me out there and was like, okay. You’re doing this now. This is what you wanted. Here you go. So I went without a thorough thought.

 

Barb Davids [00:02:04]:

I just kinda was like, okay. Where am I gonna stay next? And usually, I would go to, searching for, like, Airbnb or, actually, that’s all I did in the beginning, except for when I was traveling on the road. I would look for, like, hotels to stay for a couple nights or something like that, but I was usually using Airbnb or or Vrbo, but they only allow for so many things. Like, I needed a certain budget, of course, to stay inside of what I was doing for normal rental, and I have a dog on top of it. And then the times that I wanted to stay really varied from city to city, and not knowing quite frankly, most of the cities I went to, I knew somebody, but the ones that I stayed in that I didn’t really know, I didn’t know if they were safe. So that was a little scary as well, and I can tell you I’ll tell you one quick story. There was a place I stayed, and I called it I deemed it the Murder Mean Hotel because Oh,

 

Jennie Wright [00:02:54]:

my god.

 

Barb Davids [00:02:55]:

It was so funny, and it’s definitely a learning process. Like, I went from one town in Indiana to visit my family, and I was on my way to somewhere else now. I can’t remember, but down south, and I was going to just stop at a hotel. I thought, well, I’m just gonna just wing it. I’m just gonna stop somewhere for the night when I get tired. Well, what that did was limit my options to places to stay, of course, and I ended up having to stay at the only one that was available because at that point, I was really like, I don’t know how much longer I can go without falling asleep. So I stayed at this one place, and it was so rundown and so scary and, like, only a couple people. I mean, it was just like I’m really I took a couple pictures, but I don’t know if I saved them, but I really I’m really thankful I have a dog because I think that, like, that kinda kept me feeling a little bit safe and guarded.

 

Barb Davids [00:03:42]:

But, yeah, it was pretty interesting. So

 

Jennie Wright [00:03:45]:

Yeah. And traveling alone is I mean, traveling alone whether you’re regardless of gender is always interesting, but, it’s a little bit more precarious if you identify as female and people see you that way and they think that they’re, you know, your potential prey of some sort. But, my gosh. Okay. Well, stay safe on the rest of your journey

 

Barb Davids [00:04:04]:

Yes. Thank you. First of all.

 

Jennie Wright [00:04:06]:

And, enjoy it. I just have one last question on this whole thing. Are you, like, flying or are you driving?

 

Barb Davids [00:04:11]:

Driving. Yep. I only I only have in my car what I can what I need or use Mhmm. Right now, and everything’s in storage, in my home base in Las Vegas. And, actually, I’m getting ready to, in a couple months, just literally let all of that go except for my bed and some kitchen stuff because I thought, you know what? I haven’t been using it for a whole year. Why do I need to even pick it back up? Because I’m already essentially a minimalist for the most part. So I think getting rid of that, like, my mindset is like, oh, this is gonna feel so good.

 

Jennie Wright [00:04:44]:

It’s liberating. It’s it’s absolutely liberating. Yep. Coming from a household that was not minimalistic, my mother loved the kitsch everywhere. Yeah. And a million, I mean, cookbooks and whatnot. And then when I moved out on my own, I was like, not doing any of that. I mean, in my background, if anybody can see my mute on video, I do have a bookcase.

 

Jennie Wright [00:05:05]:

It is literally the only bookcase in our whole place. Oh, wow. Right? But everything else is minimalistic. I totally get it. Okay. So let’s let’s transition and talk about what we came to talk about, which is really the organic side using SEO. You are an expert in the SEO space. I was really excited when you reached out to have a conversation because you’re like me, you don’t like fluff.

 

Jennie Wright [00:05:27]:

So talk to me about getting people, you know, 256% more organic traffic on search, 20, you know, 22% more leads and 51% more sales. Like, how does that work? What do you do?

 

Barb Davids [00:05:41]:

So when it comes down to the nuts and bolts of it, it is really creating content around the topics that your people, your ideal audience are interested in and in such a way that Google can find it. So like with organic search, you they always talk about SEO and doing certain things to your website, and there are some technical things that you can do, but really what it’s about is finding the things that people wanna know about and getting in front of them. So that might be simply answering like a how to question on the service that you’re providing. So it’s like a straight up really close to what you sell. But then it also could be something around, like, what it’s called tangential content. And one of my best examples for this is, like, Death Wish Coffee. So they sell coffee, but they actually did a blog post around the idea of should they should people, like, drink coffee before a workout? And they gave a whole workout routine and just talked all about it, but it wasn’t directly related to their specific coffee. The content was directed at fitness folks who drink coffee.

 

Barb Davids [00:06:44]:

So it got to those people in front of them. And I think that a lot of times we overthink what we’re supposed to be writing about. And it’s really just thinking, okay, what is like, if I’m looking for somebody who’s looking for organic search traffic, I might talk to them about, like, how to find keywords, which are essentially just people typing in queries into Google and just writing some content around that. And it’s I think people get hung up on which words to use and how to use them. But if you just pretend like you’re talking to the person that is wanting to know about it, I think that’s the best way to bring it down.

 

Jennie Wright [00:07:23]:

Yeah. I I still get hung up on keywords.

 

Barb Davids [00:07:26]:

Yeah.

 

Jennie Wright [00:07:27]:

For sure, because I’m not sure what people are searching and I know there’s a lot of tools out there. How has AI changed this for you? Because the last, I don’t know, 12 to 18 months has been insane. What has changed for you?

 

Barb Davids [00:07:42]:

So far, nothing except my sanity because there is so much information out there. It is ridiculous. Like and on top of it, nobody really knows what’s gonna happen. Right? They can speculate and figure it out. But SEO in itself and trying to get found organically is sort of a slow process. So it’s kind of like, okay, well, now that you’ve done everything for Google organic, now what do you do to be able to be found in this whole new AI world if somebody is using like they’re called AI overview. So when you go into the Google search, if you see like one box and it says something about AI overviews, that’s kind of like the quote new thing that’s happening where they just serve up one answer and they are trying to cite the sources. But that has actually been around for a while where they just serve up one answer that’s called featured snippets.

 

Barb Davids [00:08:31]:

So we’ve always been in this rat race of trying to be that one answer that Google wants to serve up. So as it stands right now, there isn’t anything necessarily to do differently. What I have been trying to, I guess, convey is that the diversity in your marketing is probably bigger now than it ever has been before. So being able to get people to your website and not only for the the lead generation, but giving them something on your website that provides them value and can get them on, you say, your newsletter list. So that way, you can stay in touch with them more directly than trying to hope that they’ll come back through organic search.

 

Jennie Wright [00:09:11]:

You said that you’re trying to draw traffic in, like, multiple ways. What I mean, should people be saying, okay, because I know that YouTube is a massive search engine.

 

Barb Davids [00:09:22]:

Mhmm.

 

Jennie Wright [00:09:23]:

What would you recommend to people, the traffic sources they should be using to pull people their way?

 

Barb Davids [00:09:31]:

The ones they should be using are the ones that they feel comfortable being on, but also that they are in front of the people that they wanna serve. So for example, one of my audience is coaches, whether that be a business coach or a life coach, and a lot of the time they are on Instagram, and frankly, they are on Facebook as well. However, I am not really fond of Facebook personally, so I don’t spend my energy there. I only spend energy where I’m gonna have fun sharing my content and sharing solutions, so I would do it on Instagram. So I wouldn’t I would say even as much as people say you have to be everywhere, and and then there’s the other philosophy that just pick 1 channel. I think it has to go with where you your audience is is at, but also that you feel good about it. Like, because if you have to go in there and you’re just trudging along, like, people are gonna feel that and see that in what you’re outputting.

 

Jennie Wright [00:10:24]:

Okay. That makes sense. I love a good multi pronged strategic approach to organic, growth. So for years, and this is specifically because I couldn’t run ads to save my life. I tried. I tried and I suck. And now in my, one of my 12th year of business, I can, I farm that stuff out? I have an incredible person named Nicole who helps me with ads, not only for myself, but also for my clients. She’s gold.

 

Jennie Wright [00:10:54]:

I just want to like wrap her in bubble wrap and keep her safe because I don’t know what I would do without her because I can’t run ads. So this made me for the first 10 or so years of the business really focus on the organic side. That’s how I got really good at online summits and challenges and stuff and figuring out where people would be coming from the like you said, be where your ideal client is. And I love that you said that you don’t like Facebook because I tell this to clients all the time. I don’t care if you don’t like such and such platform. If your ideal client is there, I think you should be there. So one of my clients loves Instagram, but our clients are not on Instagram. They’re all on LinkedIn.

 

Jennie Wright [00:11:38]:

And so I’ve had to and we can agree to, you know, have a little spat about it or not. We can be friends afterwards. But I think I think you gotta pull up your, you know, you’ve gotta pull up your britches and just say, look, you might enjoy spending all your time on Instagram, but your client, like your ideal client isn’t there. Yeah. So stop messing around and go put the time and effort where they are. Do you know

 

Barb Davids [00:11:59]:

it’s so funny you said that? So I had a business coach once, and we were doing for for myself, it was going to LinkedIn. And at the time, I was targeting photographers. And I was like, this just doesn’t feel good. Like, I I know that some of them are there, but most of them are not hanging out on LinkedIn. Like, why would I spend my time there if I’m not, you know yeah. It it just it depends on your your audience or maybe a segment of, but you definitely I mean, otherwise, you’re I mean, if you’re doing it unless you’re doing it just for entertainment purposes. But if you’re doing it to build your business, you do have to to be there, but not just, you know, talking to people, not trying to unless she was just doing it to be, like, really entertaining instead of trying to build a business on there.

 

Jennie Wright [00:12:45]:

No. No. Some of the clients are just having a good time out there.

 

Barb Davids [00:12:48]:

Yeah. Yeah.

 

Jennie Wright [00:12:50]:

But I always ask that question. And I’m not I mean, I don’t have your skill set. I don’t know SEO as well as you do, but I know the basics enough to say I should probably look at having my free SEMrush account because I’m not paying for that, and see what it’s looking like. I should have obviously my Google Analytics. I should have my Google My Business profile. Can you believe how many people don’t have a Google My Business profile?

 

Barb Davids [00:13:14]:

It still amazes me, especially for, the idea that it’s free. And have you heard of Google Search Console too?

 

Jennie Wright [00:13:22]:

Oh, yeah.

 

Barb Davids [00:13:22]:

Oh, yeah. That one’s a really good one. I love that one. That one’s fun.

 

Jennie Wright [00:13:26]:

Yeah. That one’s fun. But I mean, why do you think first of all, incredibly crazy that people haven’t taken advantage of these really free opportunities. So and I’m constantly every time I onboard a client, it’s like, okay, where should Google My Business profile? Yeah. Okay. We’re gonna create one. Now we’re gonna build 1. So what other free or really low lift opportunities can people take advantage of to amplify their organic search?

 

Barb Davids [00:13:54]:

I think the one that gets most underutilized is just checking their website in general. So you can do this without a tool whatsoever. If you go to Google and type in sitecolonyordomain.com, It will give you a list of all of the pages that Google has indexed for your website, and it gives you a visual to be like, oh, this is what people are seeing when they type in my website. So or even just go type in maybe your best keyword and see if you pop up. But if you do site colon and your domain.com, you see a list of all of them. And then you can get a visual of, okay, what does that look like? What is my page title? Is it compelling enough to want to have somebody click through or the meta description? So you have your your title and your description there. So if that was next to somebody else’s, is it compelling enough that somebody would wanna click it? I was I was recently, I have taken to the idea of, like, window shopping. Like, all of those SERPs are different windows for different stores.

 

Barb Davids [00:14:52]:

Is yours compelling enough? Does it have the right outfit or the the right allure to want people to click in to shop your website to see what services you have? And there are some, I will say, some technical issues about this, like Google doesn’t always keep your original one, but for the most part, you still wanna enter that in because there’s other search engines that use it. And when you share your pages out into the world, that page meta that title and that description is usually what gets shared on social as well.

 

Jennie Wright [00:15:21]:

So I did it while you were talking. Mhmm. Sitecolonjenniewwright.com. So the first thing that shows up is home. The second thing that shows up is blog. Oddly, the third thing is refund policy and terms and conditions.

 

Barb Davids [00:15:35]:

Oh, yeah. You got de index that one. Tell Google, get that out of there.

 

Jennie Wright [00:15:39]:

I mean, yeah. I mean, wow. Okay. And then third one is one of my products. Awesome. Thank you for indexing that. And then it goes to privacy policy. Yeah.

 

Jennie Wright [00:15:48]:

So those 2 need to be removed.

 

Barb Davids [00:15:50]:

Yeah. And to be clear too, like, in case somebody is listening to this and they are thinking, oh, I need to remove it. It’s not actually remove it. Like, you keep it on your website.

 

Jennie Wright [00:15:57]:

Oh, yeah. Yeah.

 

Barb Davids [00:15:58]:

But there’s, a box inside of usually, if it’s WordPress, there’s a box that you can say, hey, hide this from Google. You deindex it, and then Google won’t put it in there, and it’ll still stay there for your people that need to know that kind of stuff.

 

Jennie Wright [00:16:10]:

Good. Yeah. Good explanation. Yeah. Not deleting, just hiding

 

Barb Davids [00:16:13]:

Yeah.

 

Jennie Wright [00:16:14]:

So that it’s not indexed because yeah. I mean, that’s that’s my third thing showing up. Okay. So I’ve got work to do.

 

Barb Davids [00:16:21]:

There you go. I’ve got something from this. Yeah. Another thing I think that, might help too, especially with AI lately, is the whole trust signal thing. So Google has a thing called eat. Well, now they put a second e in there. There’s expertise, experience, authority, and trust. And there’s not like a specific thing or things you can do as far as Google is concerned.

 

Barb Davids [00:16:45]:

Right? It looks at different things. But there’s some things inherently that the industry says, hey, this is an indicator that somebody can trust you. So if I land on your website or if Google lands on your website, is it trustworthy? Does it look like you know what you’re talking about? Can people consider you an authority in that? And one of the things that really makes a difference that and when I say makes a difference, this is with everything. Not any one thing is really gonna be like, bam, all of a sudden shoot you up to page 1. But that that does help is at the bottom of your blog posts, make sure you have a bio at the bottom. I think sometimes this gets forgotten depending on the templates that happen, and they can be put there automatically, but it just shows that there’s a real person behind the brand. And even having a contact page, that’s another one that I’m really surprised at that a lot of people forget to put on their website or the about page. I know you have one, so that looks great, but they there’s a lot of people that don’t put that out there.

 

Barb Davids [00:17:39]:

And that just signals to Google that you’re real and even helps build that trust with somebody who’s clicking around. They’re like, oh, I wonder who Jenny is, and they click about and that kind of thing.

 

Jennie Wright [00:17:48]:

Yes. I love that you mentioned the blog and having a bio. So if, so what I do is something a little bit different, but it does incorporate a blog. I do what is called a hybrid blog lead gen page. So I have my blog and I use, you know, all the wonderful SEO opportunities. And then at the bottom, I actually have a bio and then a call to action. So I will actually have, you know, how to connect with me, book a call with me, talk about my service or whatnot. So I combine the 2, but I use it as a lead generation tool as well.

 

Jennie Wright [00:18:26]:

So on every single every single blog, you can actually literally book a call.

 

Barb Davids [00:18:31]:

That’s great because that gives them the option to get in touch with you, like, right there. They don’t have to go click around and try and figure out where it is. Nope. It’s embedded right in

 

Jennie Wright [00:18:38]:

the page. My schedule is there.

 

Barb Davids [00:18:40]:

Yeah. That’s perfect.

 

Jennie Wright [00:18:41]:

Yeah. Well, I I didn’t come up with it myself. I I did learn it off of somebody else, but, I love it. I’ve been doing it for a couple of months now and I do see that it does help. Quite a few of the calls that I do get booked do come from that, which is fantastic. So that’s a really good thing. I love that. What’s changing? What has you what have you seen as the the biggest change? What do you also maybe if you can give me a little bit of, like, crystal ball prediction, what do you think is gonna be coming down the pipe?

 

Barb Davids [00:19:11]:

Well, that is a great question. I have not been able to figure out quite what I think is gonna happen. I I I take that back. I guess, I feel like there’s gonna be a lot of a lot more crap content than there has been than before because already, at least in my world because I I see a lot of that happening, like, there’s been a lot of those, what do you call them, affiliate created websites over the years. And it’s getting a little bit better where they aren’t kind of taking over the the search engine results pages. But a lot of times, like, when my clients, we see these affiliate sites get up there, and they have nothing to do with the service or the product, but they’re showing up above real people. And I do feel like those are gonna start to go away. It might get a little worse before it gets better, but I do feel like that’s going to go away in time because even us as consumers and people who are buying this stuff, we are gonna get so much more less, what do you wanna call it, less tolerant of websites that don’t look real or that don’t offer specific information.

 

Barb Davids [00:20:14]:

So I think the days of creating surface level content is really just gonna go away, and I also think we’re gonna see a lot more video and not necessarily with people in it yet. I think people are gonna explore maybe doing blog post as videos, but without their faces because some some people don’t really aren’t comfortable with that yet. But I do think that there’s gonna be a lot more of that happening, in the future just to set our businesses apart.

 

Jennie Wright [00:20:41]:

I love that because then it means that I talk about this pendulum swing every time something new comes into the marketplace, it gets flooded. It oversaturates. It becomes a bit of a problem because spammers, scammers, whatever, try and figure out a way to amplify and use it. And then we get this almost like self regulated sort of tick back. And I see that happening with AI where we everybody was like, oh, this is going to replace everybody in the marketplace. Everybody’s going to use AI 24, you know, 247 and everything’s going to be AI generated. And now we’re seeing, this sort of like shift back where people are like, Hey, this blog was written by a human or this email was written by a human. And I think more people are putting more weight on that human generated content.

 

Jennie Wright [00:21:29]:

And I literally had a conversation with a client today, an onboarding call, and I said, you know what, my social VA, she does research on ChatGPT, but everything is written. And that’s a differentiator now versus everything being written by ChatGPT or whatever AI, you know, insert AI name here. I think, although it’s really hard to figure out what is coming next, I still think that we constantly shift back to that authentic. Right? And we still stay with it. Like organic is never going away as far as I’m concerned.

 

Barb Davids [00:22:08]:

Mhmm.

 

Jennie Wright [00:22:09]:

I will fight that tooth and nail to the day I die. Yeah. And I love it, but I just don’t think it’s gonna completely go away.

 

Barb Davids [00:22:17]:

Yeah. If you think about it too, I I feel like some people maybe aren’t clear about the AI searching as well. They feel like you need to do something different to to show up in there. But as it stands right now

 

Jennie Wright [00:22:30]:

Mhmm.

 

Barb Davids [00:22:31]:

Those are results from existing websites, existing, rankings. Like, it’s pulling the information from somewhere. So it’s not creating new content when we’re talking about AI search results, but and even AI writing, like, all of it has to come up from somewhere. So being create creative or at least we’re not there yet, it’s still where we still need human brains to come up with creativity or think in a new way because it it only knows what it knows, what it’s been fed. And so I don’t think we’re quite where we, we might be, you know, Jetsons flying around 20 years, although I thought we would have been 20 years ago.

 

Jennie Wright [00:23:11]:

Yeah. Okay.

 

Barb Davids [00:23:12]:

But, I think it’s important to remember that it’s still pulling from somewhere. So I think just keeping keeping true to what we’re doing right now is probably the best way to just keep going, not to freak out and, like, change all of our plans because it’s still gonna be doing that for quite some time.

 

Jennie Wright [00:23:29]:

I agree. I agree. I think it’s it’s always gonna be this balance.

 

Barb Davids [00:23:33]:

Mhmm.

 

Jennie Wright [00:23:33]:

And I think, I think when it comes to SEO, Google is constantly trying to update itself to stay ahead as much as possible for the things that keep happening. Right? So when somebody figures out a workaround, Google’s like, nah, we’re gonna we’re gonna throttle that a little bit here or we’re gonna put more emphasis on such and such. And I think that’s always an interesting way to to make sure that we’re not getting all the bots doing all the work and causing all the problems.

 

Barb Davids [00:24:04]:

Mhmm. Mhmm. Yeah. It’ll be interesting to see where it goes. I know my head is flooded with information for sure. I don’t even and because too, there’s a lot of people out there that have their perspective, their opinion, their biases. I think that it it’s hard to it’s a little bit challenging to sift through and figure out, okay, is this really real or just somebody who is, like, having a bad day and they’re just tired of hearing all this crap?

 

Jennie Wright [00:24:30]:

Yeah. I I mean, before we wrap up, talk to me about something like a really advanced strategy that just if you could geek out all day on, you would.

 

Barb Davids [00:24:43]:

I think using video is going to be the big one, and using it in such a way that it’s not just, hey. Let’s put together some summary of the blog post. I think being really intentional and thinking, okay. What can I do differently is really going to be the thing that we need to talk about? And I’ve I’ve been saying this one for a little while lately. I feel like more than normal. Just we always have said, well, let’s think outside the box, but I don’t think it could be any more important than it can be right now. So having a way to do something differently, to be able to say, okay. This person actually knows what they’re talking about.

 

Barb Davids [00:25:23]:

It actually looks different. It’s not just the same old, you know, put it like, if I were to I’ve been trying to do this myself, obviously, but I’m trying to do it in such a way that it’s not just the same old thing with SEO. And so you can do this and you can do that, but if you sit down and do your content to, like, think, okay, if somebody were to land on this page, what would I want them to know? And so I’m gonna be looking at the layout. Like, if I’m looking at it, what do I hope is happening? Well, I sure hope that it’s not gonna be just paragraph after paragraph after paragraph. I’m hoping that maybe they’ll put in some slider images or maybe they’ll put in, like, a sentence. I’ve seen this a couple of times and it really gets my eye. A sentence with one word that changes a little bit or changing the color of things. And I think, that is one thing I could probably sit and just brainstorm all day with people about.

 

Barb Davids [00:26:19]:

I just I love thinking about, like, new ways to do things.

 

Jennie Wright [00:26:22]:

Me too. Me too. I think we need a, like, digital geek squad. Yeah. I interviewed, I interviewed somebody by the name of Steph Blake yesterday and she she’s pretty much the episode just before this one. And we were geeking out off can’t like off episode when we, you know, wasn’t recording and we were having such a cool conversation about, like this all in one software that she sells that I’m interested in, that I’m using personally, that I’ve got a client. We’re talking about all the little intricacies of it and how to customize it by adding in really cool snippets and all this kind of stuff. Right.

 

Jennie Wright [00:27:00]:

And I can geek out for days now. I can’t code for my life. Don’t

 

Barb Davids [00:27:03]:

ask me.

 

Jennie Wright [00:27:04]:

I can change a color and I can change I can change like the padding and kind of those kind of things, but I can’t code. And to talk about it, it’s just kind of fun. So I think we need to have a little group of people just kind of having geeky conversations. That would be fun.

 

Barb Davids [00:27:17]:

There we go. I’m down for that.

 

Jennie Wright [00:27:19]:

Absolutely. Awesome. Where can people connect with you, find out more about you?

 

Barb Davids [00:27:23]:

The easiest way is to go to compassdigitalstrategies.com. There’s all kinds of information there.

 

Jennie Wright [00:27:28]:

Yeah. I love your website, actually. It’s really, really cool. And then I get I love the picture of Stone. So cute. Australian Kelpie dog. Oh, so adorable.

 

Barb Davids [00:27:38]:

Yeah. He’s my little running buddy. He’s pretty funny. He travels really well too. He just kinda sits in the car and every once in a while, he’ll be laying in the back and he’ll come up in the middle and he’ll be like, okay, where are we? And then he’ll go back and sleep.

 

Jennie Wright [00:27:49]:

Dogs getting to see the whole country.

 

Barb Davids [00:27:51]:

Yep. Yep.

 

Jennie Wright [00:27:52]:

Oh, that’s amazing. Well, if your nomadic lifestyle gets you up into Canada, definitely let me know. I’ll show you around Toronto.

 

Barb Davids [00:27:59]:

Absolutely. That would be right.

 

Jennie Wright [00:28:01]:

Alright, everybody. Thank you so much for listening. This podcast is obviously brought to you by the If you type in just Jenny Wright, you’ll get me and an actress from the eighties. But you’ll find me because Google has indexed me pretty high. There’s only 2 of us. So go and do that. We’ll talk to you all soon. Take care.