The Whole Human Approach to High-Level Masterminds with Chris Williams

Jennie Wright [00:00:00]:

Hey, everybody. Welcome back to the Acquire Podcast from the Audphonic Podcast Network, and I’m your host, Jenny Wright. This podcast is all about marketing, list building, lead generation, and launches, and it is all about you getting these essential business growth tactics to grow your business. So I’m a list build and lead generation specialist as well as a fractional CMO, and I use these skills to try and help you get to where you want to be with your business. And I’m excited because we get to talk to Chris Williams today from group group coach nation. Hello, Chris.

 

Chris Williams [00:00:32]:

What’s up, everybody? Jennie freaking awesome. Right? Like, yay. Thank you for having me. I’m excited.

 

Jennie Wright [00:00:37]:

I’m excited too. So you are the, founder of Group Coach Nation. You and I have known each other for a couple of years. We’ve I’ve had you on Summit. So I’ve been, you know, we’ve we’ve been all over. I actually got to meet you in person in January, which was lovely. No. That was so

 

Chris Williams [00:00:49]:

fun. Yeah.

 

Jennie Wright [00:00:50]:

It was so fun. And your whole thing is about group coaching and mastermind strategies for people who have coaching programs, high end coaching programs. And what I liked about you guys and what I’ve always enjoyed talking to you about is the sort of the rapid clarity and creating scalable programs. And you have The you you have this approach that I really want to get into, which is more like this whole human approach. So I want to ask you like the first question off, what is it? And can you tell us more about how you actually, use it, and how does it impact people?

 

Chris Williams [00:01:24]:

Yeah. Jenny, I’m glad you brought this up. So for me, as a person who lead leads group coaching programs and masterminds of our own, I did this because I’m a whole human. Like, it was important to not just be in a business model. You know, we’re all entrepreneurs. We want more money, time, whatever. But we end up I don’t know, I I wanna say kinda sacrificing ourselves on the altar of having more free time and more freed up income. And here’s the weird thing that happens.

 

Chris Williams [00:01:52]:

When you kill the sacred calf on the altar, the sacred calf can’t grow up and do anything for you. So you gotta get yourself off the altar and you gotta actually build something that’s really, really, like, important to you and centered around you. Like, your personality, your temperament, your your communication style, your expertise. You’re somebody unique, and there are lots of people out there who want to know how to do what you know how to do if that’s in business or personal life, whatever. Like, you can help these people and you can help yourself at the same time. I think that’s at the core for me. Jennie, I hate to say it this way. Cause I’m supposed to be like, we’re all, we’re all, oh, we’re all here for everybody else, but let’s be honest.

 

Chris Williams [00:02:33]:

We’re entrepreneurs and we’re doing something for ourselves. We’re trying to help ourselves up and out while helping others up and out. Yeah. And you gotta watch out for yourself too.

 

Jennie Wright [00:02:44]:

How does this whole human approach, like where does that come from for you? Where did you sort of feel this and bring it into existence?

 

Chris Williams [00:02:53]:

Oh, my gosh. Like, we go super deep here for everybody here listening. And I know you all have back stories. You’ve all had a childhood that’s a certain way or an adulthood that’s a certain way. You’ve got the ups and downs. You’ve all had the roller coasters. And several books on the shelf of your life you might not have chosen to pull off and read, but you had to. It’s what life dealt you.

 

Chris Williams [00:03:14]:

So the whole human approach for me really came from me being honest at at some point as an adult, like, in my mid thirties. Like, okay, I’m collapsing as a human. I’m not getting where I need to get to. And a lot’s going on. That’s outside of entrepreneurship. And I was seeing a therapist and she really started helping me like own. Here’s the stuff that I need to have in my life. Like painting a picture.

 

Chris Williams [00:03:41]:

What’s the relationship set like? What’s the living situation set like? What are the income factors? How much time do I need? Do I need to be at the park every day to go for a walk? What do I, what does Chris Williams need to be an awesome human like that I’m happy with? And then building a life and a business around that. And I I think it’s interesting, Jennie, that we talk about the whole human thing or how do we how do we function as humans and how do we coach our clients as as real people? It’s really not that difficult. It’s just who are you? And let’s start there. Yeah. We’re business coaches, but who, who are you? Because the business is supposed to support you, not you support the business.

 

Jennie Wright [00:04:25]:

It makes me think about the time that you and I got on a sales call, and we knew it was gonna be a sales call. We were talking about me joining your your mastermind at the time. And I was sitting there waiting for you to kinda go into sales speech, but you didn’t. You were doing this I mean, you were just trying to ask me questions about who I am and and what was life like and how am I doing, and none of it was really related. Now I’m a I’m I I’m a sales expert. I know the reason behind the questions, And but I also knew there was a twofold thing to it. You actually were trying to get to know me as a human because I think you were trying to build a map potentially. Am I right? You’re trying to build a map of, like, what are the core things that I need to get out of a mastermind program if I was to participate in 1? What are the core things that I need to do to create a mastermind if I was to create 1? And how would I want to approach teaching people or supporting people within that mastermind? Was that am I on track with that?

 

Chris Williams [00:05:31]:

You’re totally on track with The. And that there’s 2 sides to this, Jenny. I mean, I, everybody listening in, I’m so glad you’re here. Like, let’s just be honest about all of this stuff, please. If I can just be really candid about The. No marketing, no sales, all the BS aside. We want clients like all of us as entrepreneurs, whatever coach consultant done for you, whatever you do, you want clients. Me too.

 

Chris Williams [00:05:53]:

But we also want the right clients, which means that client has to fit what we can actually help them with. And they have to have a similar vibe that we have. There has to be a fit. Right? A personality fit. Lots lots of fits. So I in asking you questions and for your example, Jenny, in asking your questions and me getting to know you, that’s really important to me and my team because we we know what we can do. If you’re a coach or consultant, you would build a high ticket mastermind or group coaching program. We can show you how.

 

Chris Williams [00:06:23]:

We can help you do it. We’ll do it with you, whatever you need. Right? That’s our gig. But there’s only some kind of clients we wanna work with. Yeah. There’s only certain industries we wanna work with. There’s only certain personalities like and and the flip side of that is, as a client, there’s only a certain kind of coach you wanna work with. There’s only a certain kind of personality Wright with you and the way they teach, the way they structure.

 

Chris Williams [00:06:41]:

I think it’s really important to let everybody go on a a first date or 2 or 3, what I get to freaking know a person before you get popped the question, you know, that’s really, really important.

 

Jennie Wright [00:06:51]:

Absolutely. With my higher ticket products, I’ve adopted a minimum 2 call strategy. Because I think there’s a lot for me to consider as bringing that person on as a client, but that person also to consider for bringing me on. So that first call is really about figuring out where the issues lie, what do they wanna achieve, all those kinds of things. If the conversation comes up to have the sales, you know, that sales conversation, great. But I usually, whatever it is, either the Wright, you know, the pricing conversations happens, that’s great. But for the most part, I’ll say, look, I’d really love to schedule a follow-up call with you and just follow-up on this conversation and just continue the dialogue. Either I’m answering questions about the offer that I’m making, or I’m just making sure that you have everything you need to just like, you know, take the next step, however that looks for you.

 

Jennie Wright [00:07:46]:

Wright. Just wanna support. And that 2 call process is a huge closing factor for me because it shows people that we’re not just interested in the immediate sale. I want clients, I want sales, but I’m not going to sacrifice the right client. And does this come from you? I know for me, this comes from having made some really big mistakes and having some really big red flag clients that should I should never have worked Wright. But also being able to identify the people that I really genuinely wanna work with and the people I can genuinely help. Does that sort of

 

Chris Williams [00:08:26]:

it’s so makes sense. Yeah. We’ve Wiehler all had the relationships in our life, whatever genre, business, personal, whatever, who, that wasn’t the right person. Yeah. And, and that’s okay. Like, it’s okay. That’s, that’s humans. We’re messy.

 

Chris Williams [00:08:43]:

Like it just, it just happens. And I I hate to have a messy business, but again, be honest with yourself, everybody, give yourself some grace and space. Life’s a little messy. Pick up where you are right now and figure out what’s created that Jason. And how do I build a process and a conversation and a set of questions and whatever that allows clarity to show up for you and your prospects. Believe it or not, it’s easier to have sales conversations around that kind of clarity because there’s no sales conversation to have at that point. It’s clear.

 

Jennie Wright [00:09:13]:

Exactly. Actually, the sales conversation just takes care of itself.

 

Chris Williams [00:09:16]:

Mhmm.

 

Jennie Wright [00:09:17]:

I think so. So let’s I wanna talk a bit a little about so now I understand the the whole human approach. Now I understand a little bit more about how you connect with people, which is great. Talk to me about why high level like, high level masterminds is the way that you chose to go. Like, you could teach about anything. Like, I’ve seen you talk about a whole bunch of different stuff. Why is the mastermind piece so key into what you wanna teach and show people how to do?

 

Chris Williams [00:09:47]:

It’s what’s changed my life. I think more than just about anything else that’s both personal and professional.

 

Jennie Wright [00:09:55]:

Mhmm.

 

Chris Williams [00:09:55]:

So for me, Jennie, I I was forever a 1 on 1 coach consultant. Started as an entrepreneur when I was 11, cut people’s grass, sold that business for 3 crews when I was 21. K. So I I knew I liked entrepreneurism. Then I got into financial planning and advisory, which is very much a 1 on 1 sport. You meet with a client, do you help them with their money? Right? I sold that business in 2011 and 12. And right around that time, I was starting to go through some really hard times personally, like, going in a lot of therapy programs, some residential programs, things like that. And I realized, again, I’m an entrepreneur.

 

Chris Williams [00:10:30]:

I’m a coach. I’m a consultant. So I see a therapist and I think, hey, you’re an entrepreneur. You’re a coach consultant. It’s just in a different genre. Right? Sorry. No offense to you therapist. Y’all are way better at all this than I am.

 

Chris Williams [00:10:38]:

Alright. So I was in a group therapy setting though in a residential program. And I remember like, even in the middle of all that, Wright. I remember going to the therapist after one of the sessions being like, look, can you just walk me through what’s what’s happening here? Because everybody in the room is way more open than ever. And I feel like I’m getting a year’s worth of therapy, like every day what’s what’s happening. And she said, you know, Chris, this is like a really well researched process, group therapy, group coaching, group consulting, group change is a 5 times faster process for the client or patient than 1 on 1. We as humans change 5 times faster. When we’re in group settings and communities The we do 1 on 1 it’s humans, we’re community people, community animals, whatever we are.

 

Jennie Wright [00:11:29]:

Wright. Never heard this before.

 

Chris Williams [00:11:31]:

I know The the documentation Jason out there. It’s fantastic. And and we keep and retain the change of the knowledge way longer if we’ve done that learning and change process in a group. There’s accountability, there’s structure, there’s community. So then I got to go to my first mastermind as in a in a business Jennie. And also it worked for me there too. I could go for a long weekend, and then there was this monthly or every other week call or whatever it was. And I remember the The weekend I went to hang out with the people, like, there’s 50 I was in this group in Boise, Idaho.

 

Chris Williams [00:12:03]:

And, like, in 45 minutes, they had significantly shifted my business model and it made so much sense. And then I went to dinner a few times and I got all the help I needed. And, oh my gosh, like, it changed so much. So all that to say, I I grew up professionally in a 1 on 1 done or consulting model. And then my life started changing way faster because of the group coaching, mentoring, therapy slash mastermind stuff.

 

Jennie Wright [00:12:31]:

That makes a lot of sense.

 

Chris Williams [00:12:33]:

Yeah. I can teach anything. I mean, I got we have all have we all have us do. We have a lot of skill sets. But but this is one I’m like, no. I actually believe The, and I I wanna do this. So now all we do is teach people how to do this process and build these these groups.

 

Jennie Wright [00:12:46]:

Have you infused group coach nation with some of these elements that you got from group therapy?

 

Chris Williams [00:12:53]:

Yeah. In fact, when you kinda went down the whole human side, by the way, nobody’s ever asked me those questions before, so I really appreciate you bring that up. I’m sure that’s from a therapeutic background because, you know, we all have our experiences in life and we bring those into the next experience and seeing people for who they really are and letting them be and letting them make their own changes. That’s, that’s a really important piece.

 

Jennie Wright [00:13:15]:

Yeah. So having I mean, just for everybody’s clarity, I did go through your mastermind. And because that sales call worked.

 

Chris Williams [00:13:23]:

Yay. I’m so

 

Jennie Wright [00:13:25]:

glad. The human approach helps. And, I did The. You know, I did I did the mastermind. And that was what? My gosh. It’s it’s been like over a year now. 2 years now?

 

Chris Williams [00:13:35]:

2 years, I guess. I’m like, I don’t know. Yeah. Wow.

 

Jennie Wright [00:13:36]:

2 years?

 

Chris Williams [00:13:37]:

Great. Yeah.

 

Jennie Wright [00:13:38]:

And one of the things that I did notice is that there was this infusion of a little like, a of a different feel. Right? There was a lot of like, you were very present. Your team is very present, which is great. And, you know, we got to meet the team and, you know, if there was any questions, the team’s like, sure. No problem. I’ll get that for you and so on, which is great. I mean, you expect that in a high level mastermind for sure. But there was this I felt like there was a bit more infusion of that, which is fantastic.

 

Jennie Wright [00:14:05]:

So you teach that model as well, which I noticed. What kind of client or what kind of person is the best person to run a mastermind? Because some people honestly should never run a mastermind, like ever. Like, you should never touch it. Like,

 

Chris Williams [00:14:22]:

mm-mm. So true. Let me give you one person who should not run a mastermind about a certain topic, and then we’ll talk about who should. Okay?

 

Jennie Wright [00:14:29]:

Sure.

 

Chris Williams [00:14:30]:

1st of all, if you you should not run a mastermind. If you are healing or going through a hard time yourself, and it’s too fresh, don’t go teach a group coaching program or mastermind about, let’s say, hard breakups when you’re in the middle of a hard breakup, give it some space, right? Yeah. So get a little bit past The, the drama.

 

Jennie Wright [00:14:56]:

Yeah.

 

Chris Williams [00:14:57]:

A hard situation. That goes for business or personal. Right? Okay. Number 2, the second half of this. Who should run a mastermind? Alright. We say this and we live by this. People who wanna join our masterminds, we’re always looking for these three things. Number 1, are you an expert in your field? You don’t have to be the world’s leading expert in your field.

 

Chris Williams [00:15:17]:

You gotta be good at what you do and know what you’re talking about. Wright. There’s always someone like farther down the the value ladder of life. Let’s say that needs your help to get to the next step. Wright? So as long as you are a step ahead of a lot of other people, you’re good. Wright? That’s number 1. Number 2, are you a great communicator? Now you don’t have to be the world’s best communicator again, but you gotta be able to show up on a Zoom call for instance and actually be able to talk and listen and find out what’s going on with people. Otherwise, it’s just not gonna be any fun.

 

Chris Williams [00:15:48]:

That doesn’t mean you have to be an extrovert. I’m an introvert. I just really like helping people. So I get excited when I get on camera. But it’s easy to do that. It’s easy to learn that. If that’s where you are already, then great. If you’re not there, go find somebody.

 

Chris Williams [00:15:59]:

We have recommendations for how to be more comfortable speaking, all that kind of thing. Great. 3rd,

 

Jennie Wright [00:16:05]:

you

 

Chris Williams [00:16:05]:

have to be a natural giver.

 

Jennie Wright [00:16:07]:

And if

 

Chris Williams [00:16:07]:

I was gonna put a percentage on these three things, I would say expert is 10% valued, communicators 10%, natural giver is 80%. 80% of what matters in building a really good mastermind or group coaching program comes down to you being a natural giver. You will learn how to communicate and how to bring your expertise and how to build and grow your community if you actually love helping people. And if you hate that part, there’s nothing wrong with you. Like if you’re a computer like a software engineer of some sort or somebody who loves coding, you like sitting behind The screens and that’s more your gig, then do that. If people bug you, then don’t do coaching or mastermind building.

 

Jennie Wright [00:16:50]:

Absolutely. I don’t know if you’ve ever had this question asked. Like, I want this episode to basically be a primer if somebody is thinking about running their own mastermind. Right? So I’m trying to get these questions that are a little bit more deep. Everybody can goo Google how to start a high level mastermind and find out step a through z. That’s fine. But this stuff, this is kind of like the, you know, the deeper thing of what is gonna make it work. And one of those is group dynamics.

 

Chris Williams [00:17:15]:

Mhmm.

 

Jennie Wright [00:17:16]:

Right? So that’s really tricky. Making sure you have the right people in the room so that people will actually mesh because you know The one person can ruin it for the whole group and set everybody on edge or everybody off and just completely turn them off. And that happened to me in a previous mastermind I was in, and it was everybody actually made a separate, like, Facebook group just so they didn’t have to deal with that person. It was horrible. I know. It was so bad. But that person was toxic, and they and they they were going through some stuff, and they never should have been in that mastermind. How do you avoid it? How do you how do you like, what would you tell somebody when they’re setting up their mastermind so they don’t make those mistakes? Because that can be just so derailing.

 

Chris Williams [00:17:59]:

That’s a really good question. Here’s what I’d say to do, and any of you are welcome to go and experience this live with us. We host weekly, sometimes monthly group calls for prospects before we ever get on a 1 on 1 call or have any kind of conversation about should they join our mastermind, or we can see these people and see all of you in a group context because it’s pretty easy to spot in setting of 5, 10, 15 people, whatever, how people interact. Can they share the time? Are they respectful? Are they you know, all the things. Right? And and we’re looking for are these people who would would fit in our private dinner party. We we think of our masterminds as private dinner parties. We have, you know, 10, 15 seats at a table and we wanna make sure everybody’s having a great time and they’re all getting the same benefit out of this. And if we wouldn’t invite them to that dinner party, then we wouldn’t invite them to the mastermind.

 

Chris Williams [00:18:56]:

By the way, I’ll I’ll go a little deeper there, Jennie, too, but this has nothing to do and I think this is Wright. Maybe let me give some caveats. It has to be fun. This has nothing to do with anybody’s race, religion, ethnicity, background, any way, language, whatever, whatever, whatever, whatever, whatever religious political views. I don’t freaking care. What I care about is is this person an expert, a great communicator, which means they’re typically gonna be great at a dinner table. Can you talk with everybody else? Communication Jason both ways and a natural giver. If they have those qualities, I wanna talk to them and I wanna introduce them to our friends and that’s a great dinner party.

 

Chris Williams [00:19:38]:

Okay. Caveat to The. If any of you are out there and, like, let’s say you’re building a group coaching model, you’re a coach consultant in a space Jason you’re like, I work with this type of person who ascribes to this type of belief system religiously, let’s say. That that has this as their first language and English is their second language, let’s say, great. Then you need to segment the population you work with, and there’s nothing wrong with that. That’s not a bad thing. That’s helping people who are gonna have similar topics at the dinner table get together and get to go deeper on those topics. That’s that’s great.

 

Chris Williams [00:20:17]:

That’s every university in the world. You wanna be an engineer? You wanna hang out in engineering class where we talk about those topics. Pick your genre. But, ultimately, make sure you’re looking and screening for the qualities and the characteristics, the character of the Jason. Because that’s what makes them an awesome mastermind or group coaching participant is who they are on the inside. And that’s a wonderful treat that’s like the highlight of my week is those group settings where we get to talk to a bunch of people because we rarely find someone that’s, oh, I’ve been not working with The. Almost always. We’re like, this is the coolest group of humans ever.

 

Chris Williams [00:20:55]:

Aren’t they fun? You know? Doctor.

 

Jennie Wright [00:20:58]:

I agree. I agree. I’m, I’m always amazed by how we can tell something about somebody, like, in that group sort of setting.

 

Chris Williams [00:21:10]:

Mhmm.

 

Jennie Wright [00:21:10]:

You can see who’s gonna be the talker over person. Right? Like, I’m gonna talk over everybody. I gotta, like, set my, you know, I gotta set my position in the The, gotta make everybody know who I am and stuff. All the different dynamics. Right? And finding out who the the people are, which is funny. And I think a skill of an introvert is you recognize people’s energies pretty quick.

 

Chris Williams [00:21:33]:

Mhmm.

 

Jennie Wright [00:21:34]:

Right? Because you’re always protecting your own energy as an introvert, but we won’t go down that rabbit hole too far, but I think it’s just really interesting to sort of discover that. I wanna talk to yeah.

 

Chris Williams [00:21:44]:

Oh, let me get said about you, Jenny. You’re wonderful at The. And for all of you introverts out there, like like Jennie and I, Jenny, are you truly an introvert? Because you seem like

 

Jennie Wright [00:21:52]:

I’m an ambivert, really. I I’m not a true introvert. I’m an ambivert. I get, I need my downtime away from people The just to kind of like build up my energy again, but I do like being around people. Yeah. You know? Yeah. Yeah.

 

Chris Williams [00:22:06]:

So for those of you out there like Jennie or I who are a little more on the introverted side of things, it’s okay. It’s okay. You’re the Wright.

 

Jennie Wright [00:22:14]:

That’s why I like to say.

 

Chris Williams [00:22:14]:

You’re probably better at feeling another human’s real state than the extroverts are

 

Jennie Wright [00:22:19]:

completely.

 

Chris Williams [00:22:21]:

And you know how it is when we do, when we go to a life, we go to like a big party. We want extroverts around, but we’re going to be like, this is really hard for me. I’m struggling today. Honestly, an introvert’s kind of a nicer person to talk to.

 

Jennie Wright [00:22:31]:

Our mutual friend, Katie Brinkley, when I went to the event where she’s so great, with the event that I met you in person in January, which was Capshawians, which is a live conference held by Capshaw. And I I was getting a little overwhelmed a little bit by, like, day 2. Right? And Katie Brinkley’s like, do you need hugs? I’m like, I can we mandate a morning midday, midafternoon post event hug, please? So she’s like, sure, no problem. And she would do that. And I’m like, oh, okay. I feel better now.

 

Chris Williams [00:23:00]:

So perfect. Oh, so great. Shout out, Katie.

 

Jennie Wright [00:23:03]:

Yeah. She’s pretty awesome. She’s pretty awesome. Okay. So when it comes to masterminds, I mean, you’ve been doing this for how long now?

 

Chris Williams [00:23:10]:

Oh, gosh. Like, 8 or so years, I guess. I’m not very good at the dates, but, yeah, in the group teaching group settings in an 8 or so years.

 

Jennie Wright [00:23:18]:

What’s changed? What’s Oh, this is cool. Yeah.

 

Chris Williams [00:23:23]:

Okay. So well, there was this pandemic y thing in the middle. Right?

 

Jennie Wright [00:23:29]:

So Not The small thing. Yeah.

 

Chris Williams [00:23:30]:

Yeah. So there was, like, for all of you starting this journey now, or if you’ve been doing it, like, like everybody is so over and like used to the virtual setting. It’s so easy to run groups now. That’s been phenomenal because everybody kinda got Podcast it. Yeah. We like the in person stuff. So if you wanna throw an in person or Wright meeting in the year, whatever. But people, like, we get how convenient it is to meet right here on Zoom.

 

Chris Williams [00:23:59]:

It’s brilliant. I think that’s been a significant change. I think another thing’s been a significant change is watching how people develop in communities based around technology. I I really don’t think that much of master mining has changed in a couple of 1000 years. The first mentions of masterminds are The I’ve ever found anybody talk about are back in ancient Chinese culture. I think they got it done first. Like, 3, 4000 years ago, they were meeting as groups to solve big problems in regions. That’s a mastermind.

 

Chris Williams [00:24:36]:

That was new. Like, people were tribal and running around all over the place and just taking care of the ones they love, right, for a long, long time on planet Earth. That that’s a new thing. So other than how we meet and what makes gathering and sharing information easy, which is tools and technology, the need to do it Wiehler to learn a task, which is what you go to a group coaching model for, or to join a community. That’s going to be more of a home where you can share ideas together. It’s more of a mastermind. It just comes down to technology. And even in the past 8 years, it like ma like, is it Facebook groups or Facebook chat groups, or is it WhatsApp or is it Twitter or X or is it LinkedIn groups or is it on some private platform or is it WhatsApp? Like, when I first started doing this, we were doing everything on Skype.

 

Jennie Wright [00:25:26]:

Oh gosh.

 

Chris Williams [00:25:27]:

I can’t even remember my scan. I don’t even know if I still have a Skype login.

 

Jennie Wright [00:25:31]:

I probably have someone somewhere. Did you ever do, you can for Mac to, like, record your Skype

 

Chris Williams [00:25:36]:

calls? Yeah. Absolutely.

 

Jennie Wright [00:25:37]:

I was one of those people too. Yeah.

 

Chris Williams [00:25:39]:

Yeah. I I think if everybody could just take a big deep breath on the whole technology thing and the AI thing and all The stuff, right.

 

Jennie Wright [00:25:48]:

All those

 

Chris Williams [00:25:49]:

things are super important. You gotta have someone on your team or whatever, to figure it out. But when it comes to helping humans solve their problems and be in community. That is something uniquely human solving a problem like, Hey, a, electronic device. How do I do this or that? Sure. That’s answers and information, but making real transformation is done in communities with people.

 

Jennie Wright [00:26:17]:

Completely. I like to crowdsource my problems. I think everybody does. Yeah. Okay. So talk to me about and this is my kind of, like, wrapping up question here, but talk to me about the future goals that group coach nation has. Like, what are your plans to keep making this positive impact? How are you going to continue to move this forward? Obviously, there’s going to be some sort of evolution that continues to happen because you’re, you know, you’ve been doing this for 8 years. What’s going to happen? Like, what’s what’s the future look like?

 

Chris Williams [00:26:44]:

We love being in an advisory role for some of, like, the best masterminds group coaching programs out there. That’s super fun. I’m so grateful for our clients. I’m not minimizing any of that because that’s our roots and that’s what we’ve been doing. We love the education side of what we do because not everybody starts with some huge mastermind already and comes and says, hey, can we make it 20% better, double it, or, like, how do we do this better? So we love the education side of this. We love empowering people to really understand you actually have something valuable, and it’s not the kind of value that you want to swap hours for necessarily. This is something you could actually disconnect and scale and get your actual calendar back and your income up by just sharing your knowledge. The trick is you gotta figure out how to get people to acknowledge that it’s your knowledge they want and need and join your program.

 

Chris Williams [00:27:39]:

But that’s a nuts and bolts issue. The getting people to recognize they can do it and there’s an opportunity there to see their life freed up like like mine has for sure and all of our clients, like, it’s so cool. That’s there’s lots of ways we could label. What does that program look like? What are we building? What book are we writing? Where are we speaking to do that? But that’s the premise of it. We just wanna see people get free. And Jennie, one more layer of that. I wanna see all of the experts that we work with get free. All of you out there listening right now.

 

Chris Williams [00:28:10]:

Completely. The reason for that is for us is I wanna see the people you serve get free. I’m not their expert. All I do is teach people how to build scalable coaching programs. That’s all I do. Your expertise, all of you listening in right now, your expertise is the expertise that your audience needs to change their life and physical health, mental health, relationship health, business health, whatever it is that’s gonna, like, set them free. They need you, not me. I’m just here to, like, show you the path.

 

Chris Williams [00:28:39]:

Go change lives. That’s that’s the real that’s, like, what actually makes me wanna do this more and more and more and scale up.

 

Jennie Wright [00:28:46]:

Absolutely. And your freedom that you’ve been able to achieve allows you to do some things that I think are really, really cool. Like I know that you do ultra marathons or you have, I’m not sure if you’re still doing, I know you love to ride bikes and go on like insanely long bike trips and whatnot. Are you still doing those?

 

Chris Williams [00:29:04]:

Yes. We still travel a ton, silver amount of time bikes, electric skateboards, shark diving, mountain climbing. A buddy of mine and I were talking the other day about hanging or, skydive. I’m not skydived yet. I’ve done I’ve jumped off of all kind of things, but never skydive. That sounds like fun. I you know, I think, again, Jenny, for all of all of you out there listening right now, many of you are adventurous people. That’s kind of part of the DNA of an entrepreneur.

 

Chris Williams [00:29:30]:

So yes, my playtime and my work time, they have a consistent theme. I love experience. I love trying new stuff and I love adventure. And that’s what entrepreneurism is. So find your version of adventure that makes you laugh and play. And that gets you the freedom and time that you want in your professional life too.

 

Jennie Wright [00:29:52]:

I love that. Alright. Thank you so much for sharing that. How can people get in touch, find you, find Group Coach Nation, get all those good things?

 

Chris Williams [00:30:00]:

Super easy. Go to this thing they call Google or chat GPT or pull up your Internet Explorer.

 

Jennie Wright [00:30:07]:

Oh, no.

 

Chris Williams [00:30:07]:

Whatever you whatever you

 

Jennie Wright [00:30:11]:

use. Netscape Netscape. Yeah. Pull up your Netscape.

 

Chris Williams [00:30:14]:

And just search Group Coach Nation. Group, coach nation. You’ll find us. And we, again, we do these periodic calls where we put a group of people together so they can, so you can find out and ask questions about what we’re talking about. And that lets you get to know more about this model as get to know you a little more. And there’s a whole bunch of free resources. You Google group Christian nation. There’s a bunch of resources on our website, our YouTube channels.

 

Chris Williams [00:30:33]:

You’ll find the stuff you need, but reach out to us and just tell us, okay. I heard you on Jennie show. Here’s what I’m trying to accomplish. Like, so show up for a call or would you point me in a different direction? And we’ll just do whatever we can do.

 

Jennie Wright [00:30:45]:

Amazing. And I’ll make sure those are in the show notes so everybody can find it. You are really easy to find it is like, it’s the only thing group coordination. So super easy.

 

Chris Williams [00:30:53]:

I got it.

 

Jennie Wright [00:30:55]:

Make sure everybody can find you. Thank you, Chris. Really appreciate you doing this. I’m glad that we’ve been able to continue to connect and, you know, you’re on summits that I get my clients to host. You’re on my summit. We stay in touch, run, you know, podcasts and so on. And it’s just been great to just kind of keep this thing going.

 

Chris Williams [00:31:12]:

Thank you so much, Jenny. To all of you out there listening in, Jennie your person. You’re you’re here if you think about why you listen to this, it’s because you’ve gotten to trust Jennie. It’s not because I’m here. If you’re trying to figure out this growing your business or marketing thing, obviously that’s Jenny’s wheelhouse. Lean in. Ask her questions. I can answer any on my stuff.

 

Chris Williams [00:31:28]:

Fine. But she’s a phenomenal expert. So well connected. You’re in a good spot. So, Ginny, thanks for hosting this this safe place for all of us to be better.

 

Jennie Wright [00:31:37]:

I appreciate that. Thank you, Chris. And for everybody listening, I couldn’t say it better. So I really appreciate that. For everybody who wants to get more of this podcast, I just wanna say thank you. The Acquire Podcast is always brought to you by the The Phonic Podcast Network. And if you found this episode to be valuable, please don’t forget to hit subscribe or like or rate or whatever it is that you can do to kind of get the word out and share. And I’d love to hear what you think.

 

Jennie Wright [00:32:02]:

So there’s lots of ways to get in touch with me. They’ll be in the show notes as well or you can go to Wright dot com thank you so much we’ll talk to you soon