
EP 69: Feast or Famine Is Killing Your Business—Here’s How to Fix It
January 7, 2025
EP 71: TikTok Bans, Meta Madness, and Why Organic Marketing Still Reigns
January 21, 2025Episode 70
The Authentic Path to LinkedIn Success with Dee Boswell-Buck

Feeling like LinkedIn is just another overwhelming platform where your efforts get lost in the noise? Think again.
In this episode, I’m joined by LinkedIn expert and social media strategist, Denise Boswell Buck, who helps women-led businesses crush their LinkedIn marketing goals. Together, we’re diving into all things LinkedIn—from crafting standout profiles to hosting live shows that build connections and amplify your visibility.
Whether you’re a LinkedIn newbie or a seasoned pro looking for fresh ideas, this episode will help you tap into LinkedIn’s massive potential for growth, connection, and brand-building.
Resource Links
Connect with Dee:
Follow Dee on Facebook: https://www.facebook.com/DeeBoswellBuck/
Follow Dee on Instagram: https://www.instagram.com/deeboswell_buck
Connect with Dee on Linkedin: https://www.linkedin.com/in/dee-boswell-buck/
Watch Dee on YouTube: https://www.youtube.com/@deebusiness
Check out Dee’s website: https://www.deeboswellbuck.com/
Connect with Jennie:
Website: https://jenniewright.com
Instagram: https://www.instagram.com/jennielwright/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
On This Week’s Episode:
- Using LinkedIn Live to Build Connections and Visibility: Denise breaks down how hosting LinkedIn Live shows creates personal connections and gets you noticed by your target audience.
- Aligning Your Marketing Strategies with Business Goals: Learn how syncing your LinkedIn efforts with your business objectives can lead to more focused, measurable results.
- The Secret Power of Video on LinkedIn: Discover why video content on LinkedIn is a game-changer for showcasing your expertise and fostering engagement.
- Crafting a Profile That Works Overtime: Denise shares how to optimize your LinkedIn profile—think magnetic headlines and an “About” section that packs a punch.
- Authentic Engagement That Drives Growth: Ditch the spammy connection requests and learn how real, meaningful interactions can skyrocket your visibility.
- Navigating LinkedIn’s Features Like a Pro: From newsletters to search engine optimization, we explore LinkedIn’s hidden tools that boost your discoverability.
- Networking Like a Human (Not a Robot): Personalized connection requests and authentic messaging are non-negotiable for building strong professional relationships.
- Turning LinkedIn DMs Into Contracts: Denise shares a powerful story of how one LinkedIn connection turned into a game-changing business opportunity.
- Why LinkedIn Is No Longer Just for Job Hunters: We’re busting the myth that LinkedIn is only for resumes and recruiters. This platform is your secret weapon for organic growth and thought leadership.

Jennie Wright
Lead generation and online summit queen, the host of the Aquire podcast
Jennie Wright [00:00:02]:
Hey, everybody. Welcome back to the Acquire podcast. I’m your host, Jenny Wright, and I’m excited because we are gonna be talking about LinkedIn today. There’s this whole premise, this whole feeling of LinkedIn overwhelm, or it’s not the right platform for you, and I’ve got the perfect expert to talk about this. So I just wanna remind you that if you’re enjoying this podcast, go ahead and give it a like or share or comment or subscribe, wherever it is that you’re listening or watching, and make sure you tune in for all of the episodes. So let’s talk about Dee Boswell Buck, who is a social media strategist and she’s made it her mission to help women led service based businesses and owners transform their LinkedIn marketing. Her journey is nothing short of inspiring from starting from a humble mom group on meetup.com to launching your own successful consulting business. And with Dee’s guidance, her clients have been able to amplify their voices, book more quality leads, and significantly increase their revenue.
Jennie Wright [00:00:56]:
I’m so glad you’re here, Dee. Thanks so much.
Denise Boswell Buck [00:00:58]:
Thank you so much for having me, Jenny.
Jennie Wright [00:01:00]:
Absolutely. And I love the fact that even though we’re having this conversation over Zoom, we probably could have had this in person and we most likely will definitely have to do like an in person interview at some point because you’re really not that far away.
Denise Boswell Buck [00:01:13]:
No. No. Not too far at all.
Jennie Wright [00:01:15]:
I have loved getting together at events. We’ve been at the same events together, and it’s been a real pleasure seeing you talk on stages and hearing your message. And one of the things that really caught my eye and one of the reasons I wanted to have you on Acquire was your sort of messaging around LinkedIn and the demystification around when people should use it, why they should use it, what is it useful for because it’s no longer just for the place to post your resume. So can you tell us a little bit about why people think it’s so confusing and what it’s actually useful for?
Denise Boswell Buck [00:01:48]:
Yeah. Thank you for asking. So often, I’ve had people have these assumptions about LinkedIn. And some of the things that I’ve heard, which is pretty odd, like, when it comes to specific social media platforms, with LinkedIn, it’s just a little bit more harsh where people feel that they’re being judged or they feel overwhelmed, or they tell me that they just don’t know how it works. Whereas, when it comes to other social media platforms, they are just happy to get on it and do the thing, whether it’s correct or not. But there’s always, like, some type of barrier that gets people to move forward. And I think it’s because that when LinkedIn first started, like, over 20 years ago, it was definitely a place to, you know, look for a job. Yeah.
Denise Boswell Buck [00:02:41]:
So I think that’s why people feel that it’s a little bit judgy because, you know, on LinkedIn where, like, right now, you’ve got these really great profiles. Like, when you read them, you just wanna get to know that person that your that you wanna follow. However, before, before, like, the about section, if you had a resume, you copied and you pasted it into there. Yeah. And then you would apply for all of these jobs. And then there’s so many other people applying for these jobs. And then right away, you’re thinking that, okay. People are looking at my profile, and they’re judging me.
Denise Boswell Buck [00:03:15]:
They’re seeing if I’m the right fit for them. Mhmm. And then maybe you don’t get the job because you’re up against so many other people. So when I think that’s the thing that is happening right now, that people are feeling that when they do get on to LinkedIn, people are saying, who are you to be here?
Jennie Wright [00:03:35]:
Absolutely. It does feel a little bit I mean, its roots were more formal than say, you know, Instagram or Facebook or TikTok. I mean, those all came in. They were all for the younger crowd. Right? Was all about having fun and sharing silly, goofy stuff. LinkedIn was never about sharing silly, goofy stuff. Do you think the feeling about it at the premise is changing? I know the judgy part is still there, but do you think that the mantle of like formality is lessening? Do you see posts like, I don’t see posts on LinkedIn that are more goofy and funny. I still think that there’s people wanna share, like, relevant posts on there.
Jennie Wright [00:04:14]:
So can you kinda, like, break that down?
Denise Boswell Buck [00:04:16]:
Yeah. I mean, it’s definitely the platform. It’s a professional platform, so people are there for their business, whether they’re hiring or they’re looking to get a job. Since the pandemic, you know, when a lot of businesses had to shut their doors down and entrepreneurs had to find new ways to reach their audience, link a lot of entrepreneurs, they’re now on LinkedIn. And that’s the difference there because being an entrepreneur, we always talk about, you know, sharing what is your superpower. People wanna get to know, and people wanna work with those that they know, like, and trust. So on LinkedIn, it it can’t couldn’t be helped where a lot of these personalities are flowing through. And, yes, you do show up a little bit a lot more professionally.
Denise Boswell Buck [00:05:07]:
And I like to use the analogy where, for instance, you know, I’m Dee. My full name is Denise. And whenever I hang out with my friends, sometimes you, Jenny, if I hang out with my friends going out for lunch, maybe our voices are a little bit loud. We’re laughing. Some of the friends, there’s a little bit, it’s more animated, the the type of conversation. And then when I go to my in law’s house, I’m still Dee. I’m still Denise. However, they get a different version of me, but nothing is conflicting.
Denise Boswell Buck [00:05:41]:
So there’s Facebook. There’s Instagram. There’s that personality for LinkedIn. But, what I was saying is that you can still share your personality there. You can be a little bit more warm. And watch I was watching the NFL, Super Bowl. So I the fact that I said NFL Super Bowl just shows that I’m not, like, a huge football person. Right.
Denise Boswell Buck [00:06:05]:
It was 2023, and LinkedIn ran an ad. And this ad had somebody who was a chef, and they had the brightest red hair. They had all of these different types of individuals in the commercial. And I was like, yeah. LinkedIn is trying to tell people that everybody is welcome. Like, if you’ve got a business, this is the best platform to be on.
Jennie Wright [00:06:29]:
I mean, that is that’s progressive for what we’ve been seeing LinkedIn do, which is fantastic. Can you talk to me about the I mean, everybody knows this, but can you talk to me about the power of an updated profile on LinkedIn? And I was completely one of those people that had the poopy profile, and I will absolutely admit to, checking out your profile and then making adjustments because I was like, oh, well, hers is kicking butt, so I’m gonna do that too. But can you talk to us about how to have a better LinkedIn profile? What does that look like? I know there’s do’s and don’ts, so I’m kinda thinking, what are those?
Denise Boswell Buck [00:07:09]:
Yeah. So in terms of having a better LinkedIn profile, I’ll just highlight, like, some aspects of that profile. And I like to another analogy. I like to compare it to being at a networking event. Like, how is it that you show up at a networking event? So when you go to a networking event, like, I tend to have, like, bright nails. I like to wear bright colors, and that’s my that’s my brand. So in terms of your LinkedIn profile, of course, there is your profile picture. You wanna make sure that your profile picture is up to date so that when you take some of these conversations offline, then people are like, yes.
Denise Boswell Buck [00:07:50]:
This is what Dee looks like. This is what Jenny looks like. And then the banner. Like, how is how is it that you can really leverage your banner? Often, people have, like, just a picture. So perhaps you are a a web designer. You might have your hands over, laptop keyboard, but that’s a good area where you can write your tagline, or you can just write something more about your business. On LinkedIn, if you’ve got a profile picture where you’re smiling, you get more people who are going to actually want to check out your profile. And then there is that LinkedIn headline.
Denise Boswell Buck [00:08:32]:
Often, when people have their LinkedIn headline, it just states what it is that they do. So it could be, in my case, the Boswell Buck, digital marketing digital marketing. But that top line of your headline, every time you engage on LinkedIn, that the majority of that top line will show up whenever you are engaging. So you wanna, like, have something in there that is going to hook people in. One of the things that I’ve done recently, and I do go through my profile and make some changes. In my headline, I switched it to LinkedIn optimization.
Jennie Wright [00:09:12]:
I’m looking at it right now, actually.
Denise Boswell Buck [00:09:14]:
Right. So if you were to go and see my activity on LinkedIn, you’ll see that the first half of my profile, of my headline, actually, is actually showing up. Because what you wanna do is you want people to say, oh, what’s going on here every time you engage?
Jennie Wright [00:09:30]:
And
Denise Boswell Buck [00:09:31]:
then they’re that’s gonna increase your profile views. And another aspect like, we spoke about the about section where before it was a resume. And what many entrepreneurs are doing is that they will just have a short bio in their about section. But your about section, it can hold about 22100 characters. So that’s an area that you really wanna leverage. And I you want to leverage that by sharing how it is that you help others and what it is what is the zone of genius. Do you also wanna use that area to highlight if you’ve been on any podcast or if you’ve been in the media? And you wanna use that area. And when you are sharing that information, you are going to end up saying like, using specific keywords because LinkedIn is also a really great search engine.
Denise Boswell Buck [00:10:23]:
And when people are looking up what it is that they need, they’re not always looking up our actual name. But when people are looking up the services that they need, then we want your profile to really stand out. And I’m really gonna quickly add that the doctor who delivered, my daughter, she didn’t know that I left my job. And she learned that she was going to be taking over the practice that she is at, and she had absolutely no presence online. And she went to LinkedIn, and she put in keywords like social media marketing and web design. And my picture came up on the right hand side. And I remember coming home from a networking event and seeing that she reached out in my DMs, and I was like, oh my gosh. She’s on LinkedIn too.
Denise Boswell Buck [00:11:13]:
Like, that was just my thought. And she wrote, I didn’t know that you left your job. Let’s do lunch. And that’s when I discovered that she was taking over her practice, and it became a contract for me because Wow. Yeah. So there you go.
Jennie Wright [00:11:28]:
Oh my gosh. Yeah. I I’ve seen the power of LinkedIn, recently even just on my side, but I’d love to hear more about, I mean, obviously having a, you know, updated profile is awesome. What are the things that people don’t know they have to do or should do on LinkedIn? Because everybody again, everybody knows they should have a good profile or a good picture or some of those things, but I think you know more than quite a few people do about this. So what are the things that people don’t know about that they should be looking at or considering? What are the, like, the hidden secret gems?
Denise Boswell Buck [00:12:03]:
Definitely engaging on the platform. So, it’s not just about sharing this piece of content and hoping that the floodgates are going to open and everybody is going to notice you. On LinkedIn, LinkedIn rewards you, and I think most social media platforms do as well. But one of the tactics that I like to put into place is engaging before my content goes up and then also engaging, like, after my content goes up as well. Because not only is LinkedIn that professional platform, but it’s also a networking platform. So as you’re sharing content, more people will, not only will the algorithms work for you in terms of the fact that you’re engaging, But another thing that is really great on LinkedIn is that every time you engage with somebody’s content, it will so when you engage with somebody else’s content, then what will happen is that it will send a notification to other people on the platform. That just works like Mhmm. The other way as well.
Denise Boswell Buck [00:13:13]:
If somebody engages on your content, then their connections are going to see that that person engage and that brings more people over to your content as well. So that’s one of the big things that people would really benefit from.
Jennie Wright [00:13:29]:
That’s really cool. I didn’t, I didn’t know that. Now I’m gonna change my strategy even more. I I love doing I love doing this podcast. I learn everything and then I go and implement it and then I just give you guys all the credit. It’s it’s awesome. I have a question for you about LinkedIn newsletters.
Denise Boswell Buck [00:13:44]:
Oh.
Jennie Wright [00:13:45]:
Yay or nay?
Denise Boswell Buck [00:13:47]:
Yay. Yeah? But I will say this. So yay, and I shouldn’t say but because but means that there might be a bit of a How
Jennie Wright [00:13:55]:
about yes and? Yes
Denise Boswell Buck [00:13:57]:
and. So I was a late adapter.
Jennie Wright [00:13:59]:
Mhmm.
Denise Boswell Buck [00:14:00]:
And but but again. I was a late adapter because I like to make sure that I understand why I’m doing something.
Jennie Wright [00:14:13]:
Sure.
Denise Boswell Buck [00:14:13]:
So I have my regular newsletter that goes out every single Monday off of the platform, and it was just recently that I decided to start sharing newsletters on LinkedIn. So my regular newsletter goes out every Monday. However, on LinkedIn, I share a newsletter on Saturdays, and, that goes out, like, every 2 weeks. Another great thing about LinkedIn newsletters is that you can use SEO on the back end of it.
Jennie Wright [00:14:46]:
So if you’re
Denise Boswell Buck [00:14:47]:
talking about a specific if you’re speaking about a specific topic
Jennie Wright [00:14:51]:
Mhmm.
Denise Boswell Buck [00:14:51]:
That you wanna educate people on or you’re you’re answering that burning question, you can add search engine optimization on the back end. There’s a way can’t even remember right now, but you I just know it’s in the right hand top corner. And Nice. You can add, like, a meta description to
Jennie Wright [00:15:11]:
it as well. Okay. Alright. Well, that’s gonna possibly change things.
Denise Boswell Buck [00:15:15]:
Yeah.
Jennie Wright [00:15:17]:
I have to look at that. That’s fantastic. My gosh. Okay. Learning all the things. Let’s talk about, let’s talk about upcoming trends on LinkedIn. Is LinkedIn changing as fast as like TikTok changes or Facebook changes or Instagram? Because we go through these phases, these trends so much on these apps. Is LinkedIn going at the same pace, slower pace? Do they not have a pace? What what’s happening with upcoming trends?
Denise Boswell Buck [00:15:45]:
LinkedIn definitely goes at a slower pace.
Jennie Wright [00:15:48]:
Okay.
Denise Boswell Buck [00:15:48]:
Like, they’re not the platform that, you know, they’re introducing something new. They’re not a platform where you’re thinking like, oh, no. They’re going through another mood swing. So they introduce things they introduce things much slower. Mhmm. I, like, I will say that there are some things that I really think that it would be great if they added to it as well. Okay. But they do introduce things at a slower pace, where other platforms, for instance, they’re adding, like, different forms of video, do reels.
Denise Boswell Buck [00:16:25]:
Your your videos are now extended from so many seconds to so many to so many minutes. LinkedIn, they roll things out slowly. So right now, for instance, they’re if you take a look at their video, now when you open up the video, it kinda looks like you’re on Instagram or you’re on TikTok because you see the little comment sections. Sometimes I get a little bit confused as I go back and forth to other platforms. But, the nice thing about the fact that they they roll things out is that, I really feel like it helps to remove the overwhelm. Like, people talk about feeling overwhelmed on LinkedIn, but I think there’s a really, a great opportunity to find time to adjust to the new things that they roll out. And what I do like is that whatever they roll out that doesn’t work very well, they get rid of it quickly.
Jennie Wright [00:17:17]:
Yeah. I noticed that too. They they don’t hang those things around. What if it doesn’t work, it’s gone.
Denise Boswell Buck [00:17:22]:
Yeah. Like they were having stories for a while. Yeah. And just as I was starting to get into it, I I got onto the to the platform. Like, what’s going on here? Like, that is missing. Right? And they used to allow you to pin a comment to the top. They got rid of that as well.
Jennie Wright [00:17:38]:
Oh, really? I didn’t know that part. Wow. Okay. I like that they’re moving things quickly through there. I’m like you. I’m not an early adopter. Like when Clubhouse came out, I was like, I’m going to wait, going to wait. And then when threads came out, waited for that and I was actually right about that because it didn’t really take off.
Jennie Wright [00:17:56]:
But, I actually waited, I think, probably a month before I got on Clubhouse. Do you remember the craze of everybody, like, do I I need an invite. Does anybody have an invite? And it was just
Denise Boswell Buck [00:18:06]:
I must have hounded so many people. And then when I got at it, I thought to myself, why am I here?
Jennie Wright [00:18:14]:
Right?
Denise Boswell Buck [00:18:15]:
I I don’t think so. This is not a good idea.
Jennie Wright [00:18:17]:
Yeah. It wasn’t for me. And by the way, I found where that SEO stuff is, for the LinkedIn newsletter. It was under, like, under the managed side and then under settings. So it’s there, and you can do SEO title and SEO description, and mine are currently empty. So we are going to fix that.
Denise Boswell Buck [00:18:33]:
And if you have any articles on LinkedIn, like if you share a blog post, really great opportunity. Because what I’ve been noticing is that when I look up certain things on Google, a lot of the LinkedIn content comes up.
Jennie Wright [00:18:46]:
Mhmm. Yeah.
Denise Boswell Buck [00:18:47]:
I
Jennie Wright [00:18:47]:
didn’t know that. That’s really cool. More than just your profile coming up.
Denise Boswell Buck [00:18:51]:
Yes. The actual, blog post or article.
Jennie Wright [00:18:55]:
Fantastic. I love that. Oh my gosh. Okay. That’s also a really great opportunity. I don’t think a lot of people are taking advantage of. When you think about, leveraging it for business growth and the amount of DMs that are obviously coming through, I’m sure you get a lot of DMs. Some of them to me are like, hey, we’ve got such and such workshop or I’m offering this financial service and so on.
Jennie Wright [00:19:19]:
How do you connect with people? First of all, so that they don’t think it’s it’s spammy and salesy, but how would you recommend that people connect in the DMs for growth?
Denise Boswell Buck [00:19:31]:
So I would recommend that when you are sending a connection request so I have the paid LinkedIn. I can send out unlimited connection requests. Mhmm. And for the unpaid version, you were able to send out, like, maybe a maximum of 25 to 30, and then you were able to send a direct message with that as well. However, for the, for the free version of LinkedIn, you can only send out, like, 5 free direct messages. Yeah. So what I would say is that whenever you send out a connection request and you send out a connection request with intention Mhmm. Why do I want to connect with someone? Can I learn from them? Is there not is there an opportunity to collaborate? So if you send out a connection request and they accept, then using your DMs to say, thanks, Jenny, for accepting.
Denise Boswell Buck [00:20:24]:
Have a great weekend. Like, stand out that way because, like I mentioned, it’s a networking platform. If you were to go to a networking event, you would greet somebody. Right? If somebody passed you a plate at the buffet, you would say thank you. So just, like, keeping it very simple and saying thank you. And and then, you know, maybe a a few days later, just asking them asking them some questions about their business. Not the question like, this tends to be a popular question which really drives me bonkers. But I what do you do?
Jennie Wright [00:21:02]:
It’s in my profile.
Denise Boswell Buck [00:21:04]:
Right? Like, there’s a script that’s out there that says, ask the person what is it that they do. And I’m like, please, can we burn that script?
Jennie Wright [00:21:14]:
Yes, please. Like, I totally get that there’s people who are in the numbers game, right? So, you know, send out as many messages as you can. You’ll get, you know, send it a 100, you’ll get 10 potentials and you can try and close whatever amount, right? But the lack of authenticity in those messages is incredibly prevalent. You and I are both in business and we can see through those scripts. So I think what you’re saying about doing those connection messages and having that authenticity and then connecting a couple days later, people can take note of that, please. If you’re listening and you’re doing it the other way, please stop doing it that way, and listen to Dee who’s, Everybody’s inboxes would appreciate it. So, yeah, a little PSA.
Denise Boswell Buck [00:22:04]:
Yeah. Depending on I I’ve been in a a a not so great mood on occasion. And I remember somebody said, in their DMs, tell me about what it is that you do. And I wrote back, oh my goodness. It doesn’t say my profile. Oh my gosh, is what I wrote back.
Jennie Wright [00:22:21]:
Good for you.
Denise Boswell Buck [00:22:22]:
And then they wrote back, like, oh, so they told you how to change their script.
Jennie Wright [00:22:27]:
Oh, yeah.
Denise Boswell Buck [00:22:27]:
But I was just not having it that day.
Jennie Wright [00:22:30]:
Hey. I don’t blame you. I actually had a person reach out to me on LinkedIn about a week and a half ago. And she’s like, it’s really great to meet you and so on and so forth. And then the thing was, you know, did you know that I can help you solve your financial something or something or other with this like this product? And I can also help you get hundreds of leads and learn how to do lead gen. I’m like, did you read my profile?
Denise Boswell Buck [00:22:57]:
Did you read
Jennie Wright [00:22:57]:
it where it says that I’m a lead gen expert? Do you think that I need your assistance with this? Right. So I didn’t say that to them, but I said in the answer, like I responded back and I was just like, I’m not sure you realize who you’re like your audience and who you’re connecting with. And this might be a blanket that like a blanket message that you’re sending, But you would do very well to connect authentically, look at the profile first, and then, you know, customize your message.
Denise Boswell Buck [00:23:25]:
Good for you.
Jennie Wright [00:23:26]:
Because chat you know, with ChatJPT, literally, you could copy their freaking profile, pop it into ChatJPT and say, write me a DM based on this information to allow me to connect with that person and write a question to go with it.
Denise Boswell Buck [00:23:38]:
Right.
Jennie Wright [00:23:39]:
All right. We just taught people how to do it. Darn it. Okay. So wrapping up with LinkedIn because it’s amazing. I love it. I’m using it more and more and I’m seeing my connections grow. I just want to talk about this briefly, but the live show that you do on LinkedIn, how beneficial is that to do those kind of live shows on that platform? Are you seeing, like, the more that you’re doing them that you’re seeing more growth? Are you seeing more people connect, comment? You know, what are you seeing as a result of doing that show on a regular basis?
Denise Boswell Buck [00:24:14]:
Yeah. So, so I just wanna say that when it comes to like, when I when I’m helping my clients and it comes to, like, their online marketing Mhmm. My question is, like, is what we’re doing today on the this platform aligned with your business goals? So, I really had to line that up with my business goals. So how has it helped me? In terms of, video, it allows people to get to know the person behind the brand and also to, hear me speak. I decided not to do lives on Instagram because I’m finding Instagram to be, very busy. And on and on LinkedIn, there’s, like, 1,000,000,000 there might be a little bit more now, but there’s 1,000,000,000 users on the platform, and only 1% of the users actually share content. And not a lot of the users are using video. So using video in terms of, like, me personally, it allows me to show up and have people get to know me.
Denise Boswell Buck [00:25:26]:
I’m also a little bit of an introvert as well. And then it also helps me to show up as the expert because what tends to happen is that I’m using the video, and it’s like, wow. This person is quite bold that they are showing up consistently and every single week. And, another thing about doing those LinkedIn lives is that you are allowed to invite up to a 1000 people. So if you have 1,000. 2,000 connections, you can send out invites to 1,000. So I’ve been on LinkedIn for a while, and I always think about, like, will this video how will this video help some of my connections? So I don’t invite a 1,000, but I I do take some time. I set aside some time, maybe 20 minutes, and I go through, and it could be it would be great for this person, great for that person.
Denise Boswell Buck [00:26:21]:
So every when I do these, weekly lives, I am I’m notifying these individuals that I’m showing up. I’m being more top of mind. And, again, if they decide that they are going to attend the event, they hit that attend button, then their connections get that as well. It I play the long game, and it has been very helpful. And, I have had more people reaching out.
Jennie Wright [00:26:48]:
Amazing. Well, I love the long game myself. I’m fully on board with the strategy of doing authentic and organic growth on LinkedIn. So that’s awesome. Oh my gosh. Where can people find you, connect with you, get to know you better, maybe, you know, watch one of these lives? Like, how can people get in touch with you?
Denise Boswell Buck [00:27:08]:
Well, you can definitely follow me on LinkedIn, but I wanna say this that I verified my account a week and a half ago.
Jennie Wright [00:27:15]:
Mhmm.
Denise Boswell Buck [00:27:16]:
My full name is Denise, and my the ID that I use, it doesn’t have the Boswell Buck married name on it. Mhmm. So when you look for me, you’ll see people in the comments calling me Dee, but you’ll find me on LinkedIn as Denise Boswell. Got it. And you could find my website at dboswellbuck.com. But if you, you know, you’re listening to this, you’re watching this, I would love if you can, send me a direct message. Just tell me that you heard it. And, yeah, I’d love to follow you and connect with you.
Jennie Wright [00:27:52]:
And you’re pretty active on there. So and pretty responsive too, which is great. Amazing.
Denise Boswell Buck [00:27:56]:
Thank you.
Jennie Wright [00:27:57]:
Well, we’ll put the links in the show notes where everybody can find you, now that you’ve been confirmed. That makes me not wanna confirm because my ID would have everybody call me Jennifer. And that’s not the fly. I’m sorry. No. No. No.
Denise Boswell Buck [00:28:10]:
I was going to update it about a month ago, and and then it’s like, I really wanna be verified. I’m just gonna do it.
Jennie Wright [00:28:17]:
Yeah. I I totally hear you. I I just couldn’t live with the Jennifer thing. It would not be yeah. It’s not gonna make me feel good. Anyways, I really appreciate you being on. I thank you so much. I can’t wait for us to get together and actually have lunch.
Jennie Wright [00:28:29]:
So we’re gonna make that happen.
Denise Boswell Buck [00:28:30]:
Yes.
Jennie Wright [00:28:31]:
And when this episode is coming out, it is your birthday month. So happy birthday. Thank you. And, yeah, let’s do this again sometime really soon. And I’m just grateful that you are in my space and I get to connect with you. So thank you so much.
Denise Boswell Buck [00:28:45]:
And thanks so much again for having me on the on the show. Thanks, Deborah.
Jennie Wright [00:28:49]:
Absolutely. Oh, you called me Jennifer. Jennifer.
Denise Boswell Buck [00:28:52]:
Oh, I
Jennie Wright [00:28:53]:
thought you did it on purpose just to get me. No, I thought that was a gotcha. No, it’s all good. It’s all good. Thanks so much. Alright, everybody. If you’re listening to the podcast and you enjoyed this conversation, head on over to the show notes to connect with Dee on LinkedIn. She is Denise Boswell, and everywhere else she is Dee Boswell Buck.
Jennie Wright [00:29:11]:
So go and check her out. She’s amazing. And if you’re enjoying the show, make sure you like, subscribe, comment, leave a review. Let me know what you think, and I’d love to connect with you as well. So find me on my socials and let me know that you’ve heard the episode. Thanks so much. We’ll talk to you all soon. Take care.