Why Your Business is Leaking Leads and How AI Can Stop It

Jennie Wright [00:00:02]:
Hey, everybody. Welcome back to the Acquire podcast. I’m your host, Jenny Wright. And we live in a very interesting space right now. At the time that we’re recording this, it’s August of twenty twenty four. And if you are listening to this in the future, it’s still relevant. But for those of you who are with us right at the moment, AI is everywhere, and it is changing everything. And if anybody thought this was gonna be a flash in the pan and it was never gonna stick around, Don’t you feel silly now? Just kidding.

Jennie Wright [00:00:32]:
Okay. So we’re gonna get into today’s interview. I’m really excited to talk to a really good friend of mine, Susan Diaz. Susan, thank you so much for being here.

Susan Diaz [00:00:41]:
Well, thank you for inviting me, Jenny. I can’t wait to chat.

Jennie Wright [00:00:44]:
Absolutely. I’m so excited because we’ve met a couple times here in Toronto. We live in the same city. We’ve been at some events with each other. We still have to do that lunch that’s happening. And I’m really excited because you are a, you’re just like the magnet of AI. You’re like the CEO of, peaceful AI marketing. You are doing this before everybody else.

Jennie Wright [00:01:05]:
You were talking about AI before everybody else was doing it. Like, I’m sure people were like, gosh, why is she on her, like, soapbox talking about AI twenty four seven? Like, it’s it’s, you know, it’s just the beginning stages, but now this is normal. And I just wanna ask you in the past, I don’t know, six months or longer, what have you seen change with people’s either acceptance of AI, the changes with AI? What have you seen happen that’s just, like, blown your mind?

Susan Diaz [00:01:35]:
I think just how ubiquitous it’s become, Jenny. Like, initially, if you think about it, like, maybe even in the spring of twenty twenty three, let’s say roughly, like, just over a year ago, people were talking about how it felt like AI was cheating. Like, somehow you were doing something wrong. It’s like, you know, this kind of thing took you hours and hours and hours to do before, and then now suddenly you’re just watching a machine, like, type it up, like, as if it’s magic. And so I think that there there was a big mindset block that existed, which which has come a long way since then. Right now, pretty much everyone I know has either used in some way or is regularly using, tools like ChatGPT, Claude, whichever version of it that that you, decide to use. Right? The the the lacking piece, even even until now, I would say, is the fact that how far is that operationalized in your business? Is it still just, like, a step here and a step there, or is it, like, truly showing you gains in terms of efficiency? Like, how are you establishing, what what are your metrics? Is it time saved? Is it, like, you know, tasks automated? Like, those kind of things. I think that will be the the next phase of it, but this huge change in, like, a year, I think it’s massive.

Susan Diaz [00:02:53]:
Like, to feel like something which felt illegal is now legal.

Jennie Wright [00:02:59]:
Yeah. It has it has changed a lot. And what what I find is, you you know, with everything, like, think about the, the the Bitcoin and the, what do they call them? The NFTs and everything. Right? So that was huge. Everybody thought that was gonna take over the world. So every time this new We’re all gonna

Susan Diaz [00:03:15]:
live in the metaverse. Right? I mean

Jennie Wright [00:03:17]:
I know. Right? And getting all our goggles on. So there’s always this huge swing when we are app adapting or adopting a new technology. Right? And I always find that I I always relate it to, like, a pendulum. And the pendulum always swings super far towards the new thing. And everybody goes crazy about it, and everybody tries to be the expert on it or whatnot. And then we have the thing of, like, the fallout. Oh my gosh.

Jennie Wright [00:03:42]:
AI is gonna get rid of so many jobs. We don’t need copywriters anymore. We don’t need this anymore. We don’t need that anymore. But now and I knew this was coming, and I talked about it on this podcast. Now we’re seeing the pendulum swing back, which is we still need copywriters. We still need people to help us with our things. AI is AI is integrated, but we still need the human touch, which you and I were talking about off camera beforehand.

Jennie Wright [00:04:06]:
And so with what you do and with what, you and I have talked ad nauseam about how we can support people with this technology, where do you think the sweet spot lies with integrating AI, integrating automation. What are people not getting right now? Because you said they’re they’re kinda using it here and there, but they’re not fully integrating it. What are they getting wrong?

Susan Diaz [00:04:34]:
One word, systems. Like, there’s no existing systems and processes potentially. Right? Or not no existing, not sophisticated systems and processes in place. So, you know, I’ll often say, like, how are you getting there today? Like, are you riding a bicycle? School? Are you taking a car? Are you are you, like, you know, going on the transit with two stops? You know? Like, figure out what the journey looks like today. And then when you’ve laid it out in some way and the most primitive, most effective even way of doing it is just draw it out on paper. Right? Like the old school flowchart, on a on a whiteboard, on a paper, or whatever. Like, list out the steps to anything that needs to happen. And then there’s two ways to to approach it.

Susan Diaz [00:05:14]:
One is you fix things that are broken or or fix things that are not efficient, and then the other is you strengthen things that are working and make them better. Right? And so that’s the that’s the part I think the off camera piece is not being handled. And and then once you do that, then it really becomes about, like, fixing a tool or two here and there, and then it’s gonna sing for you. Right? But if you do try to do it with, like, not fully clear about how many steps you’re doing today or you’re trying to give too broad of a brief to the machine, that’s that’s that’s the piece I think, that is proving challenging right now.

Jennie Wright [00:05:51]:
I totally agree. And it makes me think about tech stacks. And this is something that you and I both geek out on all day long.

Susan Diaz [00:05:58]:
Yeah. Who says the software is just for the bros, yo?

Jennie Wright [00:06:02]:
Exactly. Stupid bro software. And on the bro conversation, I’m literally I’m pulling the trigger on moving away from a very well known bro software. I’ve used it for too long. But I, I loved it when it came on board. We won’t even go there. I’m not even going to name it, but if you know me well, you know what it is. And so let’s talk about tech stacks because with the advent and the integration of AI and with the tech stacks from even a year ago, what I think we need to sort of delve into, and I’d like your your thoughts.

Jennie Wright [00:06:33]:
Mhmm. We do we need to reevaluate our tech stacks? Do we re do we need to look again and see what we’re using? Because the there’s new stuff coming out. There’s new features that are now being added, like ActiveCampaign just added an AI feature. You know, everybody’s adding their little AI assistant. Correct. But what do you think people need to look at when it comes to their tech stack? Because I talk ad nauseam about tech stacks on this podcast.

Susan Diaz [00:06:58]:
I definitely think it’s worth looking at your tech stack again if you haven’t done so after AI. Right? Like, even if you have looked at it after AI, so there’s a good chance that for the next little while, you’re gonna have to do it at least once a year, if not, more frequently. Like, if you’re scaling, if you’re taking some of the opportunities open to you right now, which is that you’re gonna see, like, I hate this word, but unprecedented growth opportunities in front of you on a few levels. And it’s good practice to to look at your tech stack and to look at your processes every so often. Obviously, you the the the time frame depends on the on the business. Sure. But I would say a %. Like, if you if you’ve been using the same CRM and the same, email marketing tool and and and the same, you know, like, social media scheduling thing and the same whatever.

Susan Diaz [00:07:49]:
Like, there’s no harm going back out there and looking at what’s what’s available. And another this is a hack. Another another good idea is to follow some of these to your own tools that you’re using on social media and to subscribe to their email list. Because often they’ll do the evaluations themselves, like my tool versus this tool. Obviously, their tool wins. But Every time. At least every time. We’re all the winners here, Jenny.

Susan Diaz [00:08:18]:
But it will give you some some, some parameters on on which to to assess your tool. Right? And Yeah. This is where and this is gonna sound like a plug for us as specialists or whatever, but specialists in any field. Right? This is why I think it’s important at some point. I’m not saying, constantly, but it’s important at some point to have someone who knows what they’re doing come in and and weigh in or be parts of communities where you’re able to have this intellectual discussion on on some level and be like, okay. What is what are you using and how is your process like my process and, would we be well served to do that? Too often, I find it. I’m not again, I’m not gonna specifically name and shame, but the model is so common. It’s almost like you you you buy into, you know, the the the teachings of one, quote, unquote, guru, in a in a space, and then they tell you that this is the way you need to construct your funnel or or whatever it is.

Susan Diaz [00:09:11]:
And then you’ve you’ve done that, and perhaps none of your goals from the business end are being served by that, but you’re still with that same stack. Right? And so this is not a problem. That’s only our problem. I think this is a problem that companies of all sizes have. Right? If anything, we can change it. Like, smaller businesses of teams of less than, like, two twenty can change these problems, so much more easily than if you had, like, a, you know, 2,000 person team, and then you had to change your, like, whatever, like, your your CRM tool. Because it means I need 200 people need to learn how to use the new tool. You need to, like, change it across every system, that kind of thing.

Susan Diaz [00:09:54]:
We don’t have that problem. It’s that David and Goliath moment almost in history, and we all have different appetite for for adventure and risk and that kind of thing. But still, like, I mean, if right now you’re able to take a test with a calculator and you’re still taking the test without the calculator,

Jennie Wright [00:10:13]:
you know doing?

Susan Diaz [00:10:15]:
What are you doing? Like, I wanna, like, drag everyone by the hand and say, come to the light. Come with me.

Jennie Wright [00:10:20]:
Exactly. Exactly. I remember the, I I remember doing an open book test in high school, and one of my one of my girlfriends was, like, super, super smart. And she’s like, I’m not doing open book. And I’m like, you’re full. It’s open book. I’m using the book. Why are

Susan Diaz [00:10:34]:
you why don’t we grooving? I don’t

Jennie Wright [00:10:36]:
care how smart I am. I’m using the book with I don’t need to prove anything. And that leads me into, something that you and I have been kinda working on, and and and this hasn’t even been discussed anywhere. And and that is, you and I the first look. I know. Right? And and that’s because you and I have the similar view when it comes to tech stacks, AI, creating integrations in business. And one of the things that you and I both see happening in medium sized companies, you know, b to b, b to c, all that kind of stuff, is the, almost the the the stall of systems and processes that you either started with a couple years ago, five years ago, I don’t know, and they’re sort of holding you back on attaining that next level. Right? So it’s either affecting your lead gen process.

Jennie Wright [00:11:27]:
Your leads are leaking out of your ecosystem at some space or area, and it could be your processes. It could be your tech. It could be your understanding of that tech or the lack of the tech talking to each other. Right. And with new AI and all the different ways that we can now integrate those bits and pieces, they can talk better to each other and do things that were once really manual. And I’ll give you an example. And this just happened. I was talking to a client.

Jennie Wright [00:11:56]:
They have HubSpot. Okay. And their leads are all going into HubSpot. They wanted to actually start sending DMs to all of their leads, and so they’re logging into their so and so’s, LinkedIn account and sending it manually and then having to go back into HubSpot and manually update HubSpot with every connection. Seriously? Like, there was a hundred that that client had a 50 people to reach out to in, like, two or three days, and they were doing it manually. Like, by the time you go to, you know, LinkedIn, send the message, come back to HubSpot, update HubSpot, blah blah blah, That’s, like, four or five minutes, like, all told. Right? So the process that you could do, and this is something again, this is what you and I are looking at supporting businesses with, is we could make that an automation, you know, seamlessly. Right? And then and you could do that within something like go high level.

Jennie Wright [00:12:48]:
You could have that actually integrated. But you and I are looking at some really cool systems and processes to kinda, like, make that happen. What do you think the opportunity is if people kinda take advantage of specialists like you and I coming in and finding all the little nooks and crannies and fixing all the issues? Where do you think that’s gonna lead people?

Susan Diaz [00:13:10]:
Lots more money, I I think. There’s so many there’s so that’s the first thing. Let’s be honest. As we’re doing this, we’re still in the middle of a post pandemic recession. You know, small businesses are are pretty much keeping the economy, like, afloat. I think we have a newfound understanding that you don’t have to go, you know, to only, like, large establishments barring, like, the fact that everyone’s ordering from Amazon all the time. You know, you you understood that there’s there’s a small businesses are are like a a really big part of this. And yet those same small businesses are struggling to to to, like, make their goals.

Susan Diaz [00:13:49]:
And when I speak to people, I hear most often that I call it the three b’s. One is I have no bandwidth, like, no time. No time is is often the excuse for not doing, like, major things, like Absolutely. Life altering, business changing, infrastructure building things, revenue building activities. Those kind of things, like, bandwidth is the first b. The second b I talk about often is budget. It’s like like, if you look at the proposals that we send out that are declined, I’d say, like, almost, like, 90% of the no’s are are for budget reasons. Right? And so that’s always the thing.

Susan Diaz [00:14:26]:
It’s like, I really, really wanna do this, but and I really, really know that this project is worth this money, but I I I can’t actually find the money for it. And then the third part, it’s it’s much more of, like, a a a headspace sort of problem. It’s like the burnout problem. Right? I mean, as long as you’re just on the hamster wheel twenty four seven trying to build something while you’re running, what what are what are the chances you’re gonna build it well? And so I think that that that’s the that’s the trifecta of of problems that you can solve if you start to think about how to put AI into it. It’s almost like, okay. Previously, you had an engine and you were pushing it and you were pushing it and you’re pushing it. And then now suddenly you’ve got this turbocharged thing. It’s like, how how can I just step step away from the thing for a minute? Too often people will tell me I don’t have the time to learn AI.

Susan Diaz [00:15:11]:
It’s just gonna keep running on my hamster wheel over there. And it’s hard not to shake them. I’ll tell you.

Jennie Wright [00:15:16]:
Right? Yeah. It’s super hard to get them off the hamster wheel, but if you can, if somebody takes the trust and says, you know what, I’m going to invest in the fact that this is no longer serving me, my business, my clients, and you get them to take that pullback and allow the systems and processes to kind of get changed and updated and work better and all that kind of stuff. Basically, like you said, like, it’s a super injector into the into the engine. Then it goes from, why the heck was I doing the hamster wheels for so long? Like, why was I doing this? Why was I making myself work twelve hours a day or whatever insert, you know, big thing here and come out on the other end working more efficiently and having better success. I’m literally, 2024 has been, has been my year of expansion. Right? And and we’re in the last quarter heading into the last quarter of twenty twenty four. And I have and you and I talked about this off camera. I have a whole bunch of services that I’m currently using, and one of them is expiring or coming up for renewal in October.

Jennie Wright [00:16:16]:
And I’m like, I think it’s time to make a switch. And that’s my own personal tech stack. Right? So, like, I need I now need to look at the processes and stuff and find the right thing, and I know I’m not the only one. Like, I know that’s not No.

Susan Diaz [00:16:29]:
You’re really not. We talked about this as well. It was like, you know, I I often find myself saying I’m not changing because we’re so used to what we’re using right now, and I don’t wanna upset the Apple cart and those kind of things. And we are, like, tech pros. And if we’re saying that, I can imagine what everyone else is is saying. Right? So I fully I fully get it. That said, I don’t think the message here is to run around and change something all the time. Yeah.

Susan Diaz [00:16:52]:
It’s just to be really clear about what’s working and what’s not working and what is like, like, how they talk. I talk about it in in the words AI literacy all the time because it’s the same to me as financial literacy or, you know, any other health literacy on the health front or anything else. You need to know what is possible. You need to know what is the minimum viable amount of something like this to to apply into your businesses because eventually, that’s how it’s it’s gonna go. It’s gonna be like the Internet, which runs in the background of all of our machines, and then we’re all gonna be slightly, like, you know, free if it’s offline for a few hours. Exactly.

Jennie Wright [00:17:28]:
And it but it seems like I just wanna save time as I continue to, go, you know, a little bit older as we all do. And I want my free time to look different than it has as the years kind of go on. I do not wanna spend as much time behind this desk and I want things to run for me in the background. You know? Yeah. And when we look at the businesses that you and I have contacted and we’ve been in touch with and, and, and we’re looking at working with and stuff, that is also what people are looking for. But what else are they what else are you hearing? Because you’re more on the front line. I’m more on the backside of it. What are you hearing?

Susan Diaz [00:18:10]:
I think people are looking at this point, time is a big big thing that people are looking for, like, you know, some some way to find time. But then I think maybe the the smarter ones is starting to ask the question for what? Find time to do what. Right? Like, so let’s say if, you know, in the past, you you took, I don’t know, ten hours to do your outreaches in a week. Mhmm. And instead, it’s now gonna take you two hours of outreaches. So in theory, that means eight hours of outreach time has been saved. Now this doesn’t mean necessarily that you have to run out and do, you know, four times as much outreach. Maybe it means you need to take a look at your ICP and start thinking about what’s next.

Susan Diaz [00:18:56]:
Maybe it’s product diversification time. Maybe it’s time to niche down. Maybe it’s time to make a better offer. I don’t know. That depends on the company. Right? But really starting to think about what that what the ultimate goal is almost like, you know, rather than just the tactical goal of the moment. It’s like I did this faster. I did this cheaper.

Susan Diaz [00:19:15]:
These are tactical goals. The other ones are like, how is this serving my business? Like, I I’m a firm believer in the idea of that the three year plan and the three month plan. I find a year to be a little bit limiting and restrictive. Yeah. Yeah. And so Cameron Herold, shout out to to him in his book, like, double double. And he talks about vivid vision a lot, like a three year, vision, and I I I use his frameworks. Like, look look in look at your three year vision and and then, like, literally, like, scrunch it up and throw it away because what’s possible in three years right now since AI has come about is is massive.

Jennie Wright [00:19:53]:
It is.

Susan Diaz [00:19:53]:
It’s it’s huge. Even even the other one, this is the part that sorry to cut you off there. This is the part I think a lot of people like to argue about. Is AI going to take, jobs? And I say absolutely AI is gonna take jobs. And just the fact that we are talking about it in the in the future tense, like, as if it’s not already taking jobs is is surprising to me. Like, even completely to to be transparent and take you behind with me, three years ago on my team, there were way more people. I was paying way more salaries. I had so many fractured it’s called fractional, but I was calling it fractured because how poorly I was handling my fractional.

Susan Diaz [00:20:31]:
I had so many fractured resources. I was bleeding money, and it was not profitable in my business. And right now, if you look a few years later, my business hasn’t gone down because I’ve taken a bunch of people out of it. No. It’s changed form. There’s a lot more automation. There’s a lot more intelligence in the way I’m using my time. I’m not running like a crazy person executing everything.

Susan Diaz [00:20:53]:
So, yeah, I think people have to take a step and say, whoever you are or whatever size of your business, this is this is just an like, a a moment in history where you have to audit. It sounds unsexy, but we love that word. Don’t put it in. I know. It is it

Jennie Wright [00:21:10]:
is sexy. Auditing is sexy.

Susan Diaz [00:21:13]:
Auditing is sexy, baby. Oh, yeah.

Jennie Wright [00:21:15]:
Let’s peel back the layers. Let’s let’s get under the covers with the audit. Right? I know.

Susan Diaz [00:21:22]:
I totally forgot the voice. Flip of this. I want it. I want it now.

Jennie Wright [00:21:27]:
We’re totally posting that part on Social Army.

Susan Diaz [00:21:30]:
Let’s do it.

Jennie Wright [00:21:31]:
Yeah. Oh my gosh. And I was use I was using my my deep phone voice, on the what was I gonna say? Oh my god. I totally lost track. Actually, what I was what I was gonna what I was gonna talk about that other than the fact that audits are damn sexy and fun is that, you were talking about the jobs, right? So historically, all through history of humankind, when a new invention is brought to light, it replace it does replace jobs, but it allows people to retrain in other areas.

Susan Diaz [00:22:02]:
In other areas. Yeah. Exactly.

Jennie Wright [00:22:03]:
So the printing press, you know, all the monks no longer were writing all the manuscripts. The printing press was doing it for us. What did the monks do? They did something else. Like they retrained in doing something else. And so on and so forth. They did make beer and good stuff. And right. So if any, if you move through history, multiple examples.

Jennie Wright [00:22:21]:
We used to mine by hand. I used to work in the mining industry. We used to mine by hand with like pickaxes and that got replaced by, you know, mechanical. And what did we do? The miners then switched into and retrained to either run the machinery or to do other jobs. Yes. Some people choose to leave the industry at some point because they’re not on board that train, and that’s completely fine. It’s totally understandable. But the new way of doing things, the the retooling, because it is a retooling of your business is essential for growth and to stay relevant with the chain the changes and the the tides that are constantly moving.

Jennie Wright [00:23:00]:
What we get to do as the techno geeks that we are, Tech geeks. Do you like techno? Because it’s still techno.

Susan Diaz [00:23:06]:
I do. I do. I do. I do. I do like techno. So maybe it’s it’s a it’s a two for a girl. It’s a two for us.

Jennie Wright [00:23:14]:
We we get the we get the unprecedented opportunity to go in and see where the leaks are leaving people’s businesses, or I call them ecosystems, and be able to plug those leaks with the tools that are available to us now. And then in the future, those can kind of change later. What, where do you see things going? Because we’re gonna wrap up in a minute. Where are things going? Do you think is it still the crazy ride? Are we are we still in the wild west of AI, or are we now getting into our, more industrial revolution of AI?

Susan Diaz [00:23:43]:
I think we’re still in the wild west.

Jennie Wright [00:23:45]:
Yeah.

Susan Diaz [00:23:46]:
I I think where there’s there’s factions who are moving faster than others. But in the end, we’re we’re still in that space. If you look around, you’ll find more people are building new tools, and that’s always a sign that is still in the in the gold rush, like, you know, the

Jennie Wright [00:24:01]:
Yeah. Yeah.

Susan Diaz [00:24:02]:
The wild thing. Because everyone thinks they can do one tool to do it all, And that’s never gonna happen, which is why two two two too often I find myself saying to people, I am not interested in building another tool. I am interested in building a fortune for people using the tools that are there right now. Right? And and so that’s why it it comes back to, like, are you yes. You’re using Chat GPT. Ask a couple of key questions. How often? That’s my first question when they’re like, yeah. Yeah.

Susan Diaz [00:24:34]:
Of course. I’ve been using it from day one. How often? Is it every day? Is it a few hours a day? Is it, you know, that kind of thing? When you get if you’re doing that, automatically, that practice is going to unlock information for you. Right? And then the the the the next thing to think about is how to to take humans out of the process of doing and put humans into the process of thinking. So right now, if someone’s formatting an email or uploading files or I’m just giving you these mundane examples because this is shit that takes time. Like, when I was doing my podcast in 2023, I would sit my butt down and wait for fifteen minutes because that particular place took a while for the file to upload. These are just facts of life. It’s just the way it goes.

Susan Diaz [00:25:20]:
Right? And so imagine if you could bring in intelligent automation supported by, like, AI to to take all of those things even if not the others. Like, I think we’re doing it the wrong way by coming in and saying, hey, AI. Write for me. Hey, AI, you know, like, replace my copywriter. That’s that’s

Jennie Wright [00:25:40]:
like no. Wrong. I it’s just such a wrong approach. Yeah. And and my copywriter friends were freaking out last year when this was all happening. And I’m like, don’t worry, it’ll come back. Because the outputs that we’re still getting are really poopy. I will say that they’re getting a lot better.

Jennie Wright [00:25:56]:
I use a tool, I use a lot of AI tools. One of them being, Capt Show, which does really great for this podcast in the open. It’s amazing. I love that. I still use a lot of, other AIs to support the podcast and also support the business, you know, to make pictures and all that kind of wonderful stuff. Before we wrap up, okay, I wanna know your favorite darling you AI tool right this second today.

Susan Diaz [00:26:21]:
If I had to, like, pick absolutely just one, it would be perplexity.

Jennie Wright [00:26:27]:
Oh, yeah. Okay. Tell me why.

Susan Diaz [00:26:30]:
Because of its ability like, it’s it’s replaces search for me. So the previously, all thinking began by going off to Google and trying to find a bunch of materials or a lack of materials, whatever you you found from your searches. Right? And so in today’s world, I think the way that my thinking starts in some of those ways is to go into perplexity and and check the state of whatever it is. Right? And then look up especially because in our portfolio, I think there’s a a lot of, ghostwriting and strategy creation for businesses that are not at all like the in our industry. It’s not like we do work for other agencies and marketers. It’s like you’re doing work for, like, I don’t know, like, oil and gas and HVAC and whatever. So there’s a there’s a fair amount of subject matter expertise and fact checked information that that needs to be a part of my days. And I think perplexity has just, like, revolutionized.

Susan Diaz [00:27:26]:
I no longer will be met with a shitty list of search. Instead, I’ll get a a, like, a diagnosis and references. Right? And so that’s switched for me forever.

Jennie Wright [00:27:37]:
Like, forever. Of course. Because perplexity cites their sources. Right? Yeah. It’s I think it’s a really good search engine to take a look at things. Like, I use it to find, I use it to find podcasts and and conferences that I want to either participate or talk in. Like, that’s just one of the ways I use it. Anyways, great.

Jennie Wright [00:27:56]:
I love that tool. We will talk about all these tools in the show notes for the podcast. Susan, you’re amazing. I’m so glad we finally got to do this together. You’re incredible. Where can people find you, and just kinda see you in action?

Susan Diaz [00:28:10]:
Love it. I hang out on LinkedIn like an unhealthy amount, so definitely hit me up there. Connect with me.

Jennie Wright [00:28:17]:
You too.

Susan Diaz [00:28:19]:
I get all these messages. I’m not one of those cool people who have seven people managing my account. It’s me. So you’ll actually get me there. Don’t email me. I suck at email.

Jennie Wright [00:28:31]:
Hate it.

Susan Diaz [00:28:33]:
So, yeah, pass by our website, peaceful AI marketing. Our blog section has, like, so many articles, so you’ll probably find anything you’re looking for on there.

Jennie Wright [00:28:43]:
Absolutely. I’m so glad. And I can’t wait for us to do our lunch in Toronto, now that the heat wave is over. So we’ll have to do that really, really soon. And then we’ll have to have have you back on the podcast and then talk about our fabulous lunch, and then see what we can go from there. So thank you so much. I really, really appreciate it.

Susan Diaz [00:29:00]:
Thank you for having me, Jenny. Awesome.

Jennie Wright [00:29:02]:
Absolutely. And as always, the acquire podcast is found on the Odd Phonic Podcast Network. Check out our podcast wherever that you listen. Make sure you subscribe, like, follow, do all the things. Let me know what you think and be sure to share different ideas that you might want to hear on the podcast. We actually put them into play and check out our upcoming episodes. If If I told you how many episodes are already in the can and ready to go for the rest of the year, you would freak out. So just wait for those to come out.

Jennie Wright [00:29:28]:
They’re coming out every Tuesday and thank you so much for listening. Take care. We’ll talk to y’all soon. Bye.