How to Maximize Revenue With a Multi-Offer Ecosystem

Jennie Wright [00:00:02]:
Hey everybody. Welcome back to the Acquire podcast, where we talk about list building and lead generation, sales, scaling, marketing strategy, and a whole bunch more stuff. I’m your host, Jennie Wright. I have been doing this for just over thirteen years now. I am known for running summits at this point. I think I’ve produced about four fifty summits. And, at the time that I’m recording this, I just onboarded two new clients for fall summits of twenty twenty five. So it is.

Jennie Wright [00:00:30]:
And I am already working with two brand new clients for summits that will launch in late September. They’re going to be amazing, but this is what it looks like when you’re trying to plan some of these larger summits. You’re starting now, but this conversation isn’t going to be about summits. This is going to give you a big, this is going to be about advanced scaling strategy and, Have pity on me. I put my back out about thirty minutes before hitting record on this podcast, but I have to get this podcast done today. I tried recording it the other day and something came up and I had to stop about six minutes in. And now I have to record today. So even though my back is killing me and I have, Taken a little bit of some believe or something to try and make that feel better.

Jennie Wright [00:01:17]:
Have some pity on me if I stumble over a word or two, because this sucks. Back pain is just, it’s literally no joke, but let’s get into advanced scaling strategies. And it doesn’t matter to me if you are in month one year, one year five year ten, it doesn’t matter. Scaling strategies are still key. And so I’m going to give you a sort of like a strategic plan today. That’s going to help. And so we’re looking at something that we call a multi offer ecosystem and ecosystem literally just means the sort of the sphere of influence the world that you create, where you’re keeping your ideal client within it. Think of it like a terrarium.

Jennie Wright [00:02:02]:
Okay. Like the ones you put the stopper on, so nothing can get out and nothing can get. Although in this case, we do want leads to get in. We just don’t want people to necessarily leave. So your ecosystem is making sure that you have everything your potential client could, would, or should need in order to want to stay in your world and not slip out or leak out in some place. Okay. So with multiple offers and advanced scaling, scaling strategy to go with it, then we get less people leaking out. And you’ve heard me say this a million times.

Jennie Wright [00:02:34]:
We’re going to close all the loops and fill all the cracks. We’re making sure that people do not leak out from your email marketing system, from your funnels, from your social media, all of it. Because when we build this out, what we don’t want is we don’t want somebody coming in and then going, you know, because I didn’t get an email for two weeks. This is not for me and I’m off to see somebody else. Right? Like, this is why consistency is so key. So this is, I’d say, more of an advanced show today, but it’s completely relevant, no matter where you are, you want to listen to this because you are going to want to scale to this. And if you’re already at this level, you’re going to need this in order to grow. Okay.

Jennie Wright [00:03:16]:
So let’s take it up a notch. Let’s move past the typical one off funnel model strategy, and we’re going to get really just strategic, really profitable and create sustainability. And I’m going to do all of this while grimacing and pain, but we’re going to get it done and you’re with me for it. Okay. So if you’ve ever looked at somebody and wondered, like, why is it so effortless for this person to scale? Why do some people plateau? Why do some people not even get to a plateau? Like they really just struggle to get going. The spoiler on this is that it’s because, you know, their funnels are working in a different way. They’re not prettier than yours. Their ads aren’t working better than yours or flashier than yours necessarily.

Jennie Wright [00:03:59]:
It’s because successful entrepreneurs understand the power of having a strategic offer or offers in that ecosystem we just talked about. So we’re not going to rely on your, you know, your, your one single launch flagship offer anymore. Okay. Your ten ks. Sixteen week or eighteen week mastermind program just isn’t going to cut it. And I’ve worked with many people where their flagship offers a $35,000 mastermind and they were killing it two years ago or three years ago. And now they’re not killing it anymore. And they’re struggling to fill that 35 ks mastermind because their only way into their funnel and only way into purchasing with them was straight from either cold leads or warm leads within, you know, webinars and different sorts of lead magnets and other activities to this.

Jennie Wright [00:04:54]:
But there’s nothing in that sort of, and I hate, I don’t like this. I don’t like this word, like Ascension ladder. That is like the word Ascension ladder to me is like, so twenty fifteen and overused and just honestly butchered and I really don’t want to use it, but we’re going to use it as a multi offer ecosystem. Just sounds cooler. So we’re going to dive into that. We’re going to have some fun. So first things first, we’re moving past this like single funnel. Okay.

Jennie Wright [00:05:21]:
We just talked about that. That’s the reality check that I sort of want you to get your, you know, your mind around single funnels are no longer enough in today’s online market space. It just doesn’t work as well as it did. And if it’s working for you, fantastic. You were probably one of the early adopters, but I’m telling you, I I’m like the Canary in the coal mine with marketing sometimes. And I’m S I, and I’m going to like really preach this one. You can’t just have a single offer anymore. You can’t have a single funnel and you can expect it to work endlessly.

Jennie Wright [00:05:55]:
Right? So if your main course, your main program is incredible, but what are you going to do with that audience that you want to have come into that isn’t ready or they’re not in it? Like they’re already in it, but they’re not completing it. So that’s another thing. Right? So 86% of all buyers prefer brands that provide personalized offers and various pricing points. Okay. That’s literally from a HubSpot, sort of pull that was done in 2024. So it’s very recent. So if 86% of buyers prefer brands that are personalized and very, and offer various offers, then we know the trend is really high towards not just having that single offer. So real life example.

Jennie Wright [00:06:38]:
I know, you know, you take a look at somebody like Amy Porterfield, who I’ve talked about before. She utilizes multiple tiers, low ticket workshops, mid ticket courses, premium coaching programs, all of which have significantly increased her overall business revenue and her audience over time. And that audience’s lifetime value. So not only is one person buying like a 10 ks program, but they’re buying the $37 workshop and the $2.99, dollars 7 something or other. Right. And so this is where we’ve got to get. And when we’re trying to create what is called, you know, this multi offer system or ecosystem, we have to look at having the offer ladder. That makes sense.

Jennie Wright [00:07:19]:
Okay. And you’ve heard this before, low ticket entry, mid tier premium level, high premium level. Right. And depending on your audience, that’s going to depend on what people are willing to pay for. So low ticket entry usually means anything between $20 and $97 Anything under a hundred bucks And years ago, low ticket was $50 or less, but, you know, or we used to say like cost of, you know, cost of takeout dinner. Well, I ordered sushi what two weeks ago and that darn near cost me a hundred dollars for takeout. So, low ticket entry now is a hundred dollars less. Okay.

Jennie Wright [00:07:59]:
Mid ticket or mid tier offer is anything between like a hundred dollars or $150 up to a thousand dollars Back in the day, that would have been like anywhere from a hundred to $500 But again, you know, the world has changed and mid tier now is up to about a grand and premium level offers are usually starting Anywhere around 2,000 and then literally there’s, there’s no end on that bracket. So depending on what it is that you want to do, And so breaking those down by what they are supposed to do, like low ticket offers are not supposed to solve the world problem of that person. And I have been talking to somebody who is most likely going to sign as a client. I’m really excited that person’s offering right now, a program that is $3.99. That $3.99 offer. When I looked at it, when, when they explained it to me, it’s more of a premium level opportunity because it’s one of these offers that solves a lot more problems than an entry or mid tier offer should. And so I’m going to have the conversation where I’m going to recommend that we do not do this at three ninety nine because they are giving away too much. And so low ticket offer the strategic purpose there is to create trust, establish a quick win, build up your buyer list, not just your freebie seekers.

Jennie Wright [00:09:22]:
Okay. This is why I recommend if you’re doing something like an SLO that you are self liquidating offer, that you have something that is, you know, multiple offers within it, and they’re inexpensive to mid tier. Okay. So starting with like a $5 masterclass going to an $18 something rather going to a $37 workshop headed up to $197 something rather. And then eventually you’re getting into that mid tier and then you’re going to the high tier. Right. And so we want a quick win and we’re not just looking for freebie seekers because we’re finding the trend is really changing with lead magnets. And I saw a meme today on Instagram when I was scrolling that, when I was waiting for these pain meds to kick in before I started recording that, you know, was it it was like a headstone meme and it was like lead magnets or so, you know, twenty twenty or something like that, or rest in peace lead magnets or something like that.

Jennie Wright [00:10:19]:
And I found it funny because, you know, in a way I get it, but lead magnets still have a place. Like we still need to grow our lists and lead magnets definitely have an opportunity to help us with that. But as they have done and will always do over the past decade that I’ve been working in this space, the trends change and revolve. It’s like fashion, right? Everything comes back around into season. It just depends on how long it’s going to take for this to happen. And I laugh right now because in like 2025, I’m seeing a resurgence of fashions from like the early nineties and I’m giggling. Cause I was like, okay, that’s happening now. So the same thing’s going to happen again.

Jennie Wright [00:10:56]:
People can say that lead magnets are dead or summits are dead or so and so, you know, says this or that. But honestly, these things are cyclical and they keep coming around. Okay. The only thing that’s going to change is how people interact our ability to make these things Mo more cohesive work better, have better automations and delivery, and also be able to be more savvy to what our potential buyers are looking for. And right now, one of the things that people want is community and they don’t want, you know, we’re, we’re, we’re in the age of AI and if everything looks like it was written by AI and delivered by AI, that’s going to be a problem. So they need community where they can actually interact with real people. So low ticket quick win, build the buyer list mid ticket or mid tier strategic purpose. Okay.

Jennie Wright [00:11:42]:
Core education is what we’re looking at. We’re looking at, transformational programs that solve a significant pain point, but not everything. Okay. Look at something like Amy Porterfield’s List Biddler Society. I think it’s priced at like $4.97 versus Jasmine stars, like social curator membership, which is a low commitment, low price. Okay. There’s the difference. All right.

Jennie Wright [00:12:08]:
Premium level. We know this is like the two ks plus this is again, another strategic, move right here. This is like deep transformation and personalized attention community that I was just talking about. Premium positioning. All right. Deep transformation. What does that look like? You are solving the bigger problems. You were getting somebody from point a through B, you know, C, D E F and getting them to G whereas low ticket is going to be, you have a problem let’s identify, you know, point a and mid tier might be like point a to point B or point C.

Jennie Wright [00:12:43]:
And so we really have to look at our premium offer is really delivering and getting people closer to the goalposts than we’ve ever gotten them in any of our products. And that’s why they have a premium price tag along with them. And with premium price tags, come premium features. So you should be interacting with people. There should be a sense of community. That personalization. I actually love having like different tiers within a premium offer. And I’ll give you an example.

Jennie Wright [00:13:10]:
So if you have like a 10 ks mastermind or a 15 ks mastermind, look at having a lower tier $3,500 option. And that option would then give people access to training materials and maybe a call once per month, but not like the weekly call. Like they could come on the once per month Q and a. And so there’s more self directed and that’s why they’re paying less because they’re not getting that personalized engagement, that personalized program. Okay. And so think about it that way. Now, if you have a business with clearly defined offer ladders and you’ve worked on creating this multi level or multi offer ecosystem percentage, like on a sort of like a statistical basis, businesses that do this report 68% higher lifetime customer value than those who just have one product, one flagship product. Okay.

Jennie Wright [00:14:07]:
That’s from a poll that Kajabi did in 2024. So those are all recent numbers. So 68% of all businesses that have multiple offers definitely say that they have a higher lifetime customer value. Now from my own business, from my clients’ businesses, I can absolutely attest to this being a fact. If you have your premium offer and I have multiple premium offers. And if you’ve been following me for any period of time, you know, that I have sort of shifted 2024 was a massive shift for me. It was the end of twenty twenty three, where I started working as a fractional CMO or head of marketing or something along those lines in different businesses. I still do summits.

Jennie Wright [00:14:47]:
I still do marketing strategy. I still coach, but these more in-depth opportunities give me a lot of, a lot of, skin in the game with my clients. And, you know, there’s like rev share opportunities and all sorts of stuff that I get off the back end of these things, which is really helpful, but it allows me to get deeper in their businesses. But when I look at what my business has done, I am not a one trick pony. Right. And for years I felt like a one trick pony. I was like, I’m the summit girl. I’m the summit queen.

Jennie Wright [00:15:16]:
I’ve had, you know, at this point, like I said, four fifty summits I’ve produced, but the problem was it was the only thing I was doing and it, I love the fact that I had one offer for a very long time in a lot of ways, because it allowed me to dominate the industry. Right. Nobody else has done as many summits as me, even now. Nobody’s hit that number of personally produced summits. You may have been, you know, you may have here somebody who is like selling a program and has sold thousands of those summit programs. And that’s super cool. My process is hands on. It takes a lot out of me and I’m in it.

Jennie Wright [00:15:48]:
And I work with each client between like four to six months. So do the math on that. I spend a lot of time with clients. That’s why, you know, over, over like over a decade, I’ve been able to produce this many. When we’re, and I just want to shift back into what we were talking about with these like multi, you know, multi offer ecosystems that once you’ve sort of established what your different levels of eco like different levels of offers are, you’ve got your, you know, your small tier, your mid tier, your higher tier, your your premium offer. Now we have to optimize these offers for conversion. And so when you’re looking at creating these and if you already have some fantastic, you still need to create optimization. I would love to invite you to look at your opt in rates and your conversion rates on your sales pages or your sales forms.

Jennie Wright [00:16:37]:
However it is that you’re actually converting people. And I had a conversation yesterday with a client of mine. We have a sales page that is converting at 13.5% on an offer right now. And the offer is a mid tier offer, at which leads to a premium. And the client is like super happy. They’re like stoked that it’s 13.5%. I’m like, it’s good. It’s good.

Jennie Wright [00:17:00]:
It’s good. I won’t hire. So we’re AB testing some options. We’re changing some things up and this isn’t I, and I’m running ads to this, page. And so we’ve got to make sure that we’re tracking cold leads versus warm leads. I want to make sure that the ads aren’t taking the page conversion because ads do do that. And so you’ve got to look at your metrics. You’ve got to look at that, that side of things.

Jennie Wright [00:17:22]:
So that’s the first thing you’re going to look at is, is the page converting? Can I do an AB test that is going to support? You know, getting those minute conversion points, honestly, like a point of a percentage point is super fab and makes a huge difference down the line. Okay. So it’s not, it’s not enough for us to just like create an offer and pop it out there and, you know, hope it works. And a lot of you don’t do that. A lot of you were smarter than that, which is great. But advanced marketers, when we look at optimization, we’re looking at, having a high converting mini sales page. Okay. So you’re really trying to get higher than industry norm, which is less than 13.5.

Jennie Wright [00:18:00]:
I’ll tell you that. But if you can get more than that, great. Okay. You want to look at urgency triggers, urgency triggers are things that would, get people to think that, you know, it’s the fear of missing out FOMO, but don’t fake it. Right. Don’t have the fake fifteen minute timer, which then the timer resets. With a lot of software, obviously that fifteen minute timer when it resets, because you have been cookied, your, your IP address and everything has been cookied. After that fifteen minutes, you don’t have the reset.

Jennie Wright [00:18:28]:
It does go to a page where it says that the offer is gone, but. If you, you know, if you want to go ahead and use a VPN, or if you want to mask your IP or whatever you want to do to kind of change things up, you might get access to that offer again. So careful with the FOMO careful with the fake FOMO. I hate that stuff to make sure it’s real FOMO. So, you know, early bird pricing and all those kinds of things. Okay. Making sure you’re actually doing that and then making sure that we’re creating an immediate result. I just had this conversation last week with a client of mine who has a business partner and they are about to put out a high ticket offer ticket exceeds or the offer exceeds 10 ks.

Jennie Wright [00:19:07]:
And I said, okay, so what is this? They said it’s a, it’s a rolling enrollment. Awesome. Okay. So if I buy it tomorrow, like if I buy it Thursday, when do I actually start? And the business partner said in two weeks for the next, like that’s when we have the next call, because they have a call by month, like every two weeks. And I said, that is so not good enough. Like if I buy something for $10,000 and I have to wait two weeks to start, and I’m not getting anything between the purchase, like the point of purchase and the point of when the program starts, I will probably. That will probably start to erode my confidence, not only in the program, but my decision to have joined it and the amount of money that I just spent. And I would start, I would be starting to look at the fine print of what I can do about that.

Jennie Wright [00:19:53]:
Not necessarily that I’d want out of it, but I’d sure as like sure as heck want to know all the detail in case I did want out of it. And I’d be really scrutinizing the launch of the program to make sure that I felt like it was something that was good. Okay. And we don’t want that. So if you haven’t enrolled, like, you know, if you’re looking at rolling enrollment, you have to look at all these parameters. You have to look at the onboarding, what happens as soon as somebody purchases. And so I advise those, that client and his business partner that they had to have an onboarding structure and that because it’s a rolling enrollment, they’re shooting themselves in the foot for not having a call right away and biweekly calls for a 10 ks program. I would be pissed if I spent that money and I’m getting a call every two weeks.

Jennie Wright [00:20:33]:
Are you kidding? And if you’re doing that and that’s your product, totally fine. And I’m like happy to disagree. But for that price tag or more, I’m looking for something that I can do every single week or somebody on my team can do every single week. If I can’t get on the call because I’m busy or I’m out of town and I’m speaking, or I’m working at, you know, I’m out of town at a client for a VIP day or something. I want somebody on my team to be able to do something, to move the needle forward in a 10 program. Okay. So look at these optimization opportunities we’re looking at. And the other thing that I want you to look at as well, and this is across the board entry, mid and high level offers.

Jennie Wright [00:21:10]:
I really want you to look at your. Automations and your customizations. So if you’re using a product like high level, what kind of automations are in place so that the person feels that as soon as they’ve purchased your product, no matter what the product is, that they feel heard and seen and taken care of, and it was the right decision. And there’s an affirmation that’s coming simply because of what you’re doing. Okay. Do not have somebody purchase something high ticket from you. And then wait a couple of days before they get the thing, because you forgot to send them a personalized email I love. And I have this set up in my own system.

Jennie Wright [00:21:46]:
Somebody purchases a high level product from me. I get a notification to send them a personalized video. I get on loom. I thank them. I am so stoked for our kickoff call, which I saw you booked for next week, because again, they just. You know, for me, it’s going to be something like between ten and fifteen ks sometimes up to 20 ks and I’m going to say, wow, okay. That person has just bought for me. I am sending them a personalized video or personalized email.

Jennie Wright [00:22:10]:
If I can’t get a video done, trust me, I’ve done these videos from airports. Okay. And I will send them something and just tell them how stoked I am. I read reiterate when the kickoff call is going to be. I give them a couple of things they can do in the meantime, that they can send my team and I, or that they can do on their own just to get started. So they feel like the ball is already rolling. Right. We really want that.

Jennie Wright [00:22:31]:
And then, and honestly, I honestly don’t care if it’s a low or entry level or mid tier or high ticket. I think that is just super cool to do across the board and make sure that people feel seen now. If you’ve got, if you’ve got 25 people joining in a day, I mean, doing 25 loom videos or BombBomb videos is going to be really difficult and maybe you don’t do that, but if you only have a trickle, it’s something you can do. Okay. And it really, really makes people feel like they just got a warm hug. Okay. So entry levels is you want to look at for conversion again, we’re going to look at high converting mini sales pages, urgency triggers that make sense. Immediate result promises.

Jennie Wright [00:23:10]:
Mid tier offers. We’re looking at a longer webinar funnel that could include, or sorry, longer sales funnel that can include webinars, could include webinars, testimonials, probably payment plans. Okay. And look at what that makes sense to you with a high value or high ticket offer personalized sales calls. I feel. We can agree to disagree there, but I think it is a absolute must detailed application process. Not only do I like gathering information from a potential high ticket client in a form, but I also love to, include a bit of an application process that really makes sure that they’re a good fit. And then I love to offer exclusive incentives and also community building.

Jennie Wright [00:23:54]:
Right. So my high ticket offers will, if it’s, if, if it’s a group event, like a group coaching, then it’s going to have a community. If it’s a private one on one client, there’s no community, but they are getting massive incentivization. You know, they’re getting like 35 email templates and they’re getting this and that and the other, and they’re getting personalized, you know, sort of work from somebody on my team to support them and so on and so forth. You really with the way things are going. I think it’s imperative that people feel like they’re getting that warm hug when they buy from you. Okay. And then one of the last things that I want to talk about is we, the way that we’re going to leverage these Ascension and retention tactics that are going to make sense for our business.

Jennie Wright [00:24:39]:
So we’ve just talked about the Ascension or the multi offer ecosystem, but now how do we retain those people so that they still want to buy the other things? Right? Your ecosystem cannot stop at just selling once to one person. It’s about constantly and continually moving people through the next logical step. And that logical step can start differently. Somebody might come into your funnel for the $20 opportunity, but they also might come into your funnel only at the mid tier offer, or they might come in at the high tier and then need something that, you know, something else you have. So advanced strategies for this are going to be personalized, follow-up sequences and cross sell and upsells. Okay. So once they buy one thing, a personalized follow-up sequence for a cross sell over something that would make sense and upsells. That would make sense.

Jennie Wright [00:25:28]:
So the $20 offer now we’re cross selling something that makes absolute sense for them at $18 And then an upsell for $2.97. Okay. Retention focused community building, even your low ticket offers should potentially get community building. You can put them in a group in high level or Facebook or whatever you want to create interaction. One of the best things that I do, and that I recommend that a lot of people do is creating networking opportunities. Don’t like don’t, under undervalue those. Okay. They are huge.

Jennie Wright [00:26:01]:
They make such a big difference. So look at retention focused community building, because I will tell you right now, back in 2012, I joined a program. I paid an exorbitant amount of money at the time. It felt like it was 70. What did I pay? $5,500 which was insane. Cause it was my first year of business. Hadn’t even made a penny. And a lot of people paid that exact amount of money.

Jennie Wright [00:26:20]:
And a lot of people, we joined our own little private Facebook group outside of the group, Facebook group. And everybody said, we’re here for the people. Like we’re not getting the value in this program. And quite a lot of people tried to get out of it. And, the coach for this program tried to Sue a lot of people, quite honestly. And a lot of people said we’re here for the people like we’re here because of the relationships and the support we’re getting outside of the program. Not just what we’re getting. And I think that remains true.

Jennie Wright [00:26:47]:
Okay. Then make sure that you’re looking at renewal focused VIP experiences to increase lifetime customer value. Right. Take a look at something like Stu McLaren’s membership approach, low cost entry, which leads to a seamless, intro to an advanced mastermind or live event. And then there is obviously like a, Refocused VIP opportunity to get back into, or to continue your membership with a higher level to attach to it or so on and so forth. Okay. And then the last thing I want to talk about before we are going to wrap this up is mapping your own advanced offer ecosystem. So if you’ve been listening this far, either you want one of these, you have one of these, but you want to do better, or, you want one of these, but you want to optimize it.

Jennie Wright [00:27:34]:
So right now, what I want you to do is using, you know, a software. If you want, you can use Miro, you can use puzzle, you can use a whiteboard, you can use pen and paper, but I want you to write out all of your current offer structure, everything. Right? So map it out from your free lead magnets, because those are entry points and all the activities that you’re doing for people coming in, then identify the offers where people are actually starting to pay you money. Okay. Lay it all out. Next. You’re going to identify the gaps in your current offer structure. So if you’re doing podcasting and you’re speaking on podcasts at a mid or entry level for entrepreneurs as an example, But the first product that you’re offering is a $5,000 product.

Jennie Wright [00:28:24]:
Big major gap. Okay. The gap being that you, should probably have a lower ticket offer. And also you need to look at where you’re putting your time and attention into audience building. If your audience building as it is towards low ticket, low, you know, People who can’t afford a $5,000 product, then you need to shift, right? You need to be getting into like summits, higher end summits, working with people who have higher end clients. Okay. And, and start looking at that. Then the next step, once we identify these existing gaps is I want you to map out three strategic offers at different price points.

Jennie Wright [00:29:03]:
All right. This doesn’t mean develop the product. This means map it out. What could it be? What could possibly be in it without going into too much detail? What would you potentially charge for it? What’s the benefit that people would get from it? Right. You, you could go so far as to do a SWOT analysis if you want, if you want to get that deep, but I really just want you to look at mapping it out. Then I want you to, again, knowing what you know about your gaps and the map, have some conversations with some people. Talk to people who are outside of your current ecosystem or within your ecosystem that you trust, or that you feel would give you a unbiased opinion. And a lot of people who would be your fan may not do that.

Jennie Wright [00:29:46]:
So you’ve got to talk to people who are going to be unbiased potentially and ask them about some of the products that you’re thinking of bringing on to your ecosystem. Right? Those strategic offers that we were just mentioning, see what they think. To talk to too many people. You’re going to get too many opinions, but talking to who you think your ideal client is, you’re going to get some information. So those are really great conversations to have. And then step four, I want you to strategically build out intentional pathways. I E emails, ads, and content to move people from one offer to the next. Right? This is how do we get somebody from the $20 offer to the $297 offer? Is it an email sequence? Is it through content? Is it through an IE like webinars, masterclasses, interactive workshops, and so on sales calls? How are you going to move people from that 20 to the $2.97? In addition, how are you going to make sure that there, if there is an opportunity for people to get in at the $2.97, that there’s a way in for them.

Jennie Wright [00:30:46]:
Okay. So it’s not just when you map it out, there’s not just an offer entry point at the $20 There’s an offer entry put at the $2.97 as well. So now your mind map is going to look a little fun, right? There’s going to be lots of lines and cool things color coded if you want. I love color coding, but just make it clear and simple for you to be able to see how you’re going to move people through from one offer to the next. What does that look like? And then once you’ve done those four things, now you’re going to, you’re going to feel a little bit more assured in how your offers align, not only with your larger business goals and your brand messaging, but also how they will work cohesively, create a frictionless frictionless experience and also Ascension or, you know, moving up through your offers into hopefully your high ticket offer. If you have one. And so the whole point of this conversation has been. The fact that remembering to scale your business, isn’t about just working smarter, and, and, and not harder, but it is about creating a strategic offer and ecosystem that will be your ticket to consistent growth.

Jennie Wright [00:31:52]:
It’ll mean you can weather the storms. Happen a lot better. Right. So, you know, you can, you can get income still coming in from the $20 people. If your 10 ks offer isn’t actually selling at the moment and you have your $297 people coming in. Right. So you, you’re closing all the loops and you’re filling all the gaps and you’re making an ecosystem where people come in and stay, which is what we want. And you’re ensuring that you’re, you know, you’re creating that frictionless experience.

Jennie Wright [00:32:20]:
That’s what this whole map that we were just creating. Right. Make sure that that all works. If today resonated with you and this is something that you feel like would help you and make sense, and you want help mapping it out, I would love to map it out with you. I get. Doing mapping of this kind and finding these opportunities. It’s actually really fun for me. So I would love to do that.

Jennie Wright [00:32:43]:
Drop me a DM on Instagram. You know, tell me what, what you’re thinking, share what your program products or services are. Let’s book a call. Let’s talk about it. And if I can support you with this, I’d be happy to talk about it and see where that would fit. And if you’ve tuned in this far, I adore you. I appreciate you make sure you were following the podcast. We’ve got some great episodes that are coming up.

Jennie Wright [00:33:04]:
I, I mean, I’ve been recording like crazy and I’ve been doing these solos, which I’m trying to keep recording them close to the date where they come out. So I’m talking about relevant things instead of like recording them way, way far out, which is why I’m actually doing this with my back out right now. And I’m about to go lay on some heat. So thank you for listening. Make sure you’re hitting subscribe to the podcast or wherever it is that you’re listening. So you don’t miss an episode. Drop me a review. I just got some really cool reviews and every time I get a really cool review, I’m telling you that apple podcasts bumps.

Jennie Wright [00:33:39]:
Acquire podcast up and I get more people listening to it, which is exactly what I want. Cause I want to help more people. All right. Thank you so much for listening. Thank you so much for being here and I really hope to see you back on the next episode and we’ll talk to y’all soon. Take care.