Strategies for List Building and Collaborations with Business Strategist Lynn Neville

Jennie Wright [00:00:02]:

Everybody, this is the Acquire podcast from the Odd Phonic Podcast Network, and I’m Jenny Wright. This is the podcast that delves deep into the world of list building and online events. It’s designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential growth tactics. And before we dive in, I have to give a caveat. I live with neighbors. I’m in a building and one of the units next to mine is being renovated. So if you you do hear noises in the background, I do apologize. This is the life of recording a podcast in your home.

Jennie Wright [00:00:36]:

So Onwards from that, I am really excited because today, I have the absolute privilege of hosting a brilliant business strategist here on the podcast Today, the mastermind behind Biz Bestie HQ, Bizboost HQ, and the 6 Figure Content Club. Lynne Neville is here. I’m really, really excited. Lynn is a dedicated specialist in lead generation networking and online events. She guides businesses towards achieving remarkable growth with simple yet highly effective tools and strategies. With Lynn’s guidance, you can bid farewell to the struggle bus and say hello to a thriving list filled with devoted followers eager to engage with all of your products and your services. Lyn is joining us to share about our expertise about 2 really compelling Today, 2 that are very close to my heart, list building and also collaborations. We’re talking about giveaways.

Jennie Wright [00:01:29]:

That’s a very intriguing world, by the way, of giveaways and bundles, talked about this before, and how they work to both Grow your list, create a ton of content, and a lot of collaboration. So before we jump into that, Make sure you remember to subscribe, review, or share this podcast. It’s the best way to stay ahead of this ever evolving and changing world in list building, lead generation, launches, and sales. And after all that, Lyn, thank you so much for being here.

Lynn Neville [00:01:58]:

Thank you for having me. Wow. What an intro. I gotta live up For that.

Jennie Wright [00:02:04]:

I love doing a fun intro. I think if you’re gonna come and spend the time sharing with Me and everybody who can listen to this, what it everything that, you know, we’re gonna talk about today, I should take the time to make sure you’re done right. And, also, you and I you and I have had a couple conversations. So everybody knows that you and I are in the same field. Okay? I said it in the intro. You’re in list building. You’re in lead generation. But the great thing between you and I is a complete lack of competitiveness.

Jennie Wright [00:02:34]:

And we had that conversation early on, because we’ve been in the same you know, we were we were seeing each other on the same summits. We were seeing each other in the same bundles. We were seeing each other on the same post on Facebook and so on and so forth. And we finally got on a call and I was like, you intimidate the crap out of me and I think you said I’m intimidated by you. And I’m like, okay. Cool. So let’s just not be intimidated, and let’s not compete. And, we’ve done that ever since, and I think that’s a great way to start.

Lynn Neville [00:03:00]:

Yeah. I I mean, I’m I absolutely love it. Just your Personality. Like, it’s so easy to to just be friendly with you and collaborate with you. And we’ve like, every conversation we’ve had, we’ve been a 100% a 150% honest And sharing private things that Mhmm. I feel comfortable being able to do that with you, and those are the kinds of people that you wanna have inside of your life, inside of your business. So thank you for entering my world.

Jennie Wright [00:03:23]:

Same. And yeah. I mean, before we hit record on today’s episode, we were having quite the conversation and a lot of giggles. We’re, you know, just some some stuff about what’s going on at the stage of life, which could be a totally different podcast in itself. But it really plays into the fun of being a digital marketer when you are a woman, of a certain age. So we were talking about that, and that might bleed into the conversation, we shall see. But I’m really excited to talk about collaborations and giveaways and bundles for a lot of different reasons. Now we already know collaborations, giveaways, and bundles are meant as lead gen activities.

Jennie Wright [00:04:00]:

Right? And they’re a fantastic way to grow your audience. Can you share some success stories or examples from your own giveaways, your own bundles, and where collaborations have made such a significant impact in building that sort of business growth.

Lynn Neville [00:04:16]:

Yeah. Okay. So, it was I mean, I I I wanna say way back when, but it wasn’t really even that way back when. But, when I when I first started finding out about giveaways, I was participate I was watching other people, first of all, and then I decided to sign up as a contributor, and I participated in it. And I got, you know, I think a 100 leads maybe from my first one. And then I was like, I can do this. This is easy enough. I’m gonna do my own.

Lynn Neville [00:04:41]:

So I did that, and I think my first one that I hosted, I got 700 leads, something like that. Mhmm. All within the space of and I I did it on the fly, but all within the space of the week, I got that many leads. And it just changed my world. It was like, why am I going to post on social media all the time? Try to get eyes on my blog, this slow game that’s only gonna drip leads to me or even paying, like, Facebook ads. Like, I don’t you know, when you’re first starting out, really, you don’t have the budget for that, and so giveaways were like, oh God. I I can get so many new leads, like hot leads, like really good leads, people that are definitely interested in what I have to offer Just by running these kinds of events. And so that’s how it started, and then it just snowballed.

Lynn Neville [00:05:24]:

Every with every event, the number of leads gets grows. The quality of the leads Rose. And, after hosting so many bundles and giveaways, like, I I just it I feel so Good about getting those leads for other people too. Absolutely. Just about me. It’s not it’s it’s also about the people who are contributing and helping them to grow their This is 2.

Jennie Wright [00:05:47]:

How many have you done so

Lynn Neville [00:05:48]:

far? I don’t remember. Is that

Jennie Wright [00:05:55]:

is that part of the, the issue, the earlier the earlier problem we were talking about? No. Memory loss, memory, and brain fog is a thing. Yeah. We know.

Lynn Neville [00:06:04]:

Losing your train of thought.

Jennie Wright [00:06:06]:

Losing your train of thought, all these good things. So we’ll do our best to stay on track.

Lynn Neville [00:06:11]:

So I I know you’ve participated in as a contributor to dozens Mhmm. Of giveaways, bundles, summits. I kinda lumped them in to the same list building event kind of thing, and then hosted, probably a dozen or so of my own. So, yeah, those are the numbers.

Jennie Wright [00:06:31]:

In total, how many leads have you brought into your business specifically or directly from these types of events?

Lynn Neville [00:06:37]:

Yep. So, It depends. I I I wanna make this clear. So some of my events, I really wanna help other people out, so I don’t require, a list size. So I do have people who have no nobody on their list. Mhmm. And I have people who have 30,000 people on their list, But I make it clear that these specific events are open to everyone. And then I have some other events where you do have to have a minimum number of Leads.

Lynn Neville [00:07:02]:

And so those events, I do get more leads. I’ve cleaned my list several times, and, I’ve Growing it to 10,000 people

Jennie Wright [00:07:12]:

Mhmm.

Lynn Neville [00:07:13]:

On my list. So just thinking about the numbers that, like That’s

Jennie Wright [00:07:16]:

a great point.

Lynn Neville [00:07:17]:

From when I first did my first giveaway, I had less than a 1000 people on my list.

Jennie Wright [00:07:22]:

Amazing.

Lynn Neville [00:07:22]:

So just through those those events, participating at other people’s events and also hosting my own, I’ve I’ve gone to over 10,000 people.

Jennie Wright [00:07:30]:

And what kind of time period are we looking at?

Lynn Neville [00:07:33]:

Couple years.

Jennie Wright [00:07:34]:

That’s awesome. That’s amazing. That’s organic. And if you were to try and pay for Through Facebook ads with the prices for, you know, like, lead like, the cost per lead, you’re saving a Ton of dough doing that. And I’ve been on several of your bundles, and they’re super well organized, first of all, like, hyper organized. I love that. You you have an amazing attention for detail, which I think a lot of people could could benefit from And, for sure. And I know that, you know, sometimes you’ve had some people who have tried to emulate What you do, not as successfully as you, but they definitely try.

Jennie Wright [00:08:13]:

And your bundles are great. One of the bundles I was on for for you and I was a contributor, I ended up with well over a 150 new leads and they were very dialed in because your Your bundles and this is a secret to bundles and giveaways. Don’t generalize. Make them specific. Right? So you they’re very specific, very dialed in, very nation leads, which I think is Really, really important. So it’s not just a, you know, giveaway about anything. There’s really, like, a specific topic that you’re talking about. Giveaways and bundles are very intriguing topics to me.

Jennie Wright [00:08:47]:

I I love these concepts. Can you explain why these methods work so Effectively for list building and engaging potential customers over other types of lead gen?

Lynn Neville [00:08:59]:

Yeah. Like I like I was talking about earlier, you can, go on a social media and create all these posts and hope to get other people To join your your, to follow you, and then you have to take the effort make the effort to get them to actually come onto your list. So it’s a slow game. It’s a lot of effort or You can pay for those leads. That’s a lot of money faster, but it still, you know, ends up being quite a cost. Or you can just I hope that all of your friends sign up for your list and that they tell their friends. Like, it’s just so ineffective. And so it can always give you that big boost in your subscriber list in a short period of time.

Lynn Neville [00:09:38]:

And they really are as you do more and more of them, you and as you participate more of them, they become easier. So it’s not like there’s a lot of ramp up time to be able to run your own like, you know, like, with summits, there’s really not that much ramp up time. You can anybody can do it. So I lost my train of thought. There you go.

Jennie Wright [00:09:58]:

Here you go. So let’s talk okay. I’ll bring you back. Actually, you’re talking about ramp up time, which I thought was really cool. What’s the ramp up time to like, the planning period time to actually build a really good giveaway or a bundle?

Lynn Neville [00:10:11]:

Yeah. So, I would say for, like, a summit, four to 6 months. So it would be similar for the giveaway, but it’s actually the giveaways and bundles are a little easier than summits. I hate

Jennie Wright [00:10:21]:

to say this. Sorry. No. It’s good. It’s good. I know. Know they are easier

Lynn Neville [00:10:26]:

to start off with because you don’t have to organize all of the participants in in in, like, scheduling their their talk Doing the recordings, getting all that information. Really, when you’re running a giveaway and bundle, all you need is their bio, their headshot, The links to their social media that you want, they want to share and then their con contributions, so whatever their product or offer is that they wanna include. So Learning and, actually, the time required is a lot shorter. Mhmm. So for giveaways, I say a minimum if you’re first starting out, Go for the give yourself 4 months. It’s just you know, you wanna make sure that this is a representation of you. So if you have a Crappy hair bundle. You’re not gonna build that authority that you want, that giveaways actually give you in a quick, sense.

Lynn Neville [00:11:14]:

So you wanna give yourself 3 to 4 months. I actually organize mine in 2 months or less, typically. And one of the most The last 2 I had were 200 and something contributors.

Jennie Wright [00:11:25]:

Yes. Huge.

Lynn Neville [00:11:27]:

Yeah. In 2 months’ time. I don’t recommend you start off doing that.

Jennie Wright [00:11:32]:

No. No. Because we talked during that and you were like, I’m not stressed. I’m not stressed at all. Like, you know, pulling my hair. 200 contributors is a lot. It’s it’s a it’s a Hun, what do you think the psychological like, what what is the psychology behind us loving wanting to get these, like, gifts from people signing up and then wanting to receive, like, 200. I mean, does somebody actually need 200, right, like, gifts from people.

Jennie Wright [00:12:00]:

But what is the psychology do you think behind these the popularity of bundles?

Lynn Neville [00:12:04]:

Yeah. It’s so Most bundles when I first started doing this, giveaways were giveaways. Things were free. You didn’t have to pay for The bundle for the giveaway. And so bundles have been evolving in in my in my space. I’ve been seeing them evolve where they are, paid now. And then I’ve also I’ve done the hybrid where you have one level, which is free, and then another level, which is paid for. And so, The whole concept behind the giveaway was it’s the free thing.

Lynn Neville [00:12:36]:

You know, you can get all these things for free. You can get a taste of what it’s like to work with someone for free. You get a taste of what this person’s, offers and products are so when you contribute to the bundle, I’ve I’ve been, I’ve been following you. I’ve been looking at your stuff, but I don’t want to take That step to actually make the purchase yet. But if I can get one of your products, your offers, or services for free, then I get to taste and see what it’s like. And if I love it, I’m gonna be buying more from you. You know? It it it that barrier of entry is just it’s taken away. Like, I don’t have the fear of, okay, k.

Lynn Neville [00:13:09]:

I’m gonna waste my money signing up for something that I don’t know what she’s really like. So giveaways, whether it’s The free, completely free, or you’re paying, like, $100 for 50.50 products and services, that’s just a huge discount. It’s like that you know, It’s, Prime Day, Amazon Prime Day.

Jennie Wright [00:13:28]:

Yeah. Yeah. I wanna

Lynn Neville [00:13:29]:

get everything I can.

Jennie Wright [00:13:31]:

I never really don’t need it.

Lynn Neville [00:13:32]:

You’re gonna buy it Anyway.

Jennie Wright [00:13:33]:

Absolutely. I think I have a bunch of charging cords that I don’t need because there was on something like I’m like, I don’t need these, but apparently, I have them. I have a question around The results for you personally like, so you’ve hosted a dozen of these things monetarily and, like, customer sort of focused like a results focused ROI. Have you made money with these? Have you you know, has it increased your revenue? Like, what has it done for you an ROI sort of a perspective.

Lynn Neville [00:14:04]:

Yeah. So, I

Jennie Wright [00:14:05]:

And only share what you feel comfortable sharing of your yeah.

Lynn Neville [00:14:09]:

Giveaways and bundles, you can ask the contributors to you can invite contributors to participate for free. You’re not paying them anything. You’re not asking them to pay you anything. But when I first started up, the whole giveaway world was you actually in order to be a contributor, in order participate, you had to pay a fee. They started off at, like, 97 to 297, and so they’ve been evolving. But, Anyway, so, that is one way to make an income. So one of my I think my 1st business day, giveaway, the fee was $50 To to contribute, but remember, I had 200 and something people on that one, so that was a pretty good chunk of change. Yeah.

Lynn Neville [00:14:50]:

And I offered, upper levels. So I think the upper tier started off at 250 maybe, and the demand just got Hire so I ended up had like, the cost of that upper level ended up being, like I think it was 300. And then there was a bump offer where you could have 1 on 1 time with And I would help you with your offer, and so that brought it up to, like, I think it was, like, $500 for the whole kit and caboodle. So that was a really good chunk of change. So that’s the front end. If you decide to charge a fee for, for your contributors to participate, and also if you do sponsorships, that’s a whole another like, you can For some of the $1,000.

Jennie Wright [00:15:31]:

I love sponsorships. It’s one of my favorite things right now. Mhmm.

Lynn Neville [00:15:35]:

And it’s really not that much effort. And then the on the other side where, once you get people on your list, they’re more likely to buy from you. So if you are What I recommend everyone do is not just put a gift inside, not put just put a product or an offer inside of a bundle and not do anything with your new new new new found leads. Right? So You get a 100 people, and you don’t do anything other than send them what they signed up for. What I recommend everyone does is have a funnel set up, and Well, your audience knows what a funnel is, but if you don’t, just have something on the back end to offer them. Otherwise, it’s kind of a wasted lead. They’re just gonna forget about you. So if you have a product or service, that is, like, the first level of something that you offer, then Groom them, you know, nurture them, and then eventually make the offer on the back end, and you can grow your income that way.

Lynn Neville [00:16:28]:

So it’s Pretty lucrative, not just in list growth, but also in, you know, the the money that you can make through finding these events.

Jennie Wright [00:16:36]:

Absolutely. And I love There’s there’s a lot to be done within them. Right? So Mhmm. They have evolved, and we’re not seeing now we’re seeing the contributors not actually paying a lot of money In some instances, it depends on how people run it. Just like summits. They’re so different. And now we’re seeing the bundles where, it’s free to be a contributor, but there is usually an up leveled package that you can you know, as a contributor, you can pay for and this gets you what potentially more access, or What does it usually give you?

Lynn Neville [00:17:06]:

Yeah. So they’re they vary. So in the old days, it used to be, you know, it was a 197 just participate. And there was, like, 3 tiers, and the 3rd tier got you front page, 1st placement. And that’s how it’s evolved now too where, you you sponsorship, and you’ll be in every single email. Your logo will be on every single page, of the website, down to just that next tier where you pay a little bit extra so that like what like I said, if I had 200 in people 202 100 contributors, That’s a long list. Mhmm. So imagine you’re number 200.

Lynn Neville [00:17:43]:

You’re gonna be on page number 10 where none people might not actually We have the the energy to keep going through to to 200. So you pay a little extra, and you’ll show up on first on the 1st page or the 2nd page. Mhmm. And, Those are those that’s how, like, if you know, one of the the ways it’s evolved lately. I like that. It’s It depends on the the event. So if you like, we were talking about some some people, like, try to do the giveaway thing, and it’s a little disorganized. You have to when you start participating in other people’s events, you have to know how good this person is.

Lynn Neville [00:18:20]:

Are they actually going to be? And that’s my job As an an event host, you know, as a summit host, you know, this my job is to highlight the people that are contributing. Yeah. Highlight their what their offers are and I like you know, make them look really good and present them to the people who are who are, to all of our audience, our combined audiences. And so If you have someone who’s not only good at doing that I lost my train of thought again. If you have someone it’s not going to to work out that great for you.

Jennie Wright [00:18:49]:

Absolutely. And don’t worry about the train of thought thing. There we’re we’re stream of consciousness right now. We’re making Total allowances for the brain fog and and everything today, so it’s not a big deal. These things continue to evolve, and that’s one of the things I love about, summits, I’m actually I’ve actually started doing hybrid summits and bundles. Mhmm. This is fun. So you’re creating a ton of Prerecorded interviews, but you’re also doing some of the, the bundle side where you’re having contributors and then you’re doing some live panels and stuff.

Jennie Wright [00:19:22]:

When it came to the bundles that you’ve been doing, have you found that, infusing Live, anything has worked. Like, I remember in yours, you had networking, you had other things. What has been working, and what do you think people should do? Because if it is just a plain bundle and you have contributors and everybody signs up, my worry is that people will forget to participate. So what do you do?

Lynn Neville [00:19:49]:

So I actually pulled this from the summit side of of list building events where I threw in the networking piece. That’s that was never anything inside of the giveaways and bundles that I Kinda grew up seeing. So I love that part in the in in the summit world where you get people together in a work. I loved the co working sessions. I loved, you know, what you do inside of summits to extend that experience to give you more value. I pulled that into the bundle world, and it’s so funny. I started seeing everybody doing it too. But those live events make that connection.

Lynn Neville [00:20:24]:

And Like I was saying about, being able to grab other people’s products and services in a giveaway gives you a taste of what it’s like to work with that person, gives you a taste of what their offers are the value that they’ll bring to you. Think about that, like, you know, when you’re having a networking event, we actually get to see and meet these people face to face. You get to hear what they’re actually like. You get to ask them questions, and that just adds even more value and starts to build that really that know, like, and trust Even deeper and even faster. So I think it really does make a difference to have those live events, more so than having those, what’s it called? The x’s and o’s.

Jennie Wright [00:21:07]:

Bingo.

Lynn Neville [00:21:08]:

The bingo boards. Yes.

Jennie Wright [00:21:09]:

Yeah. Those were popular for just, like, maybe a hot minute and then they disappeared.

Lynn Neville [00:21:13]:

Well, people still do them, but I don’t I see that I see more value in having live events or even events that people can, watch the recording for Mhmm. Then, okay, comment on this post and you get a square on a bingo board. Like, that’s superficial to me. Whereas when you’re getting an event with someone, you’re able to ask them questions. You’re able to hear what they actually how to communicate. Is their style gonna be compatible with what I’m looking for in my business and the way that I like to work? Are are we gonna be a good mesh? That just makes a world of difference. And one of the things I love is when contributors get together And start to talk about this. And we had talked about this before, like collaborations, all about collaborations.

Lynn Neville [00:21:55]:

One of the things I love is getting the the contributors together so that they can learn more about each other, and then They can go off and and do some kind of collaboration on their own, but they may not have met that person if it wasn’t 40 and I thought it helps too.

Jennie Wright [00:22:06]:

Absolutely. I love I love Even in summits with speakers, but especially in giveaways with collaborators, is getting together and creating community. I think That or actually, I’m really opinionated on this piece of collaboration and collab and moving forward and trying to, like, support each other versus having, the competition. I my last summit, I had somebody on my summit as a speaker, And we are also in a similar world to each other. And this person decided that they were more in the competitive spirit than I was. So they came on my summit and participated and everything like that. And after the summit, wrote a whole piece about how the style of summits that I create are terrible. And And that they prefer a different style of list building, and that their style is better, more preferable, easier, faster, fun, or whatever, and that my Style of building summits was arcane, like old fashioned.

Jennie Wright [00:23:11]:

And I was like, oh, but you didn’t mind being on it, And you didn’t mind, you know, benefiting from it. So I thought that was, I think I was really disappointed. Was very disappointed in that, and, unfortunately, I learned my lesson. And, and just know that there are people out there who are really into the competitiveness of what we’re doing. I think that’s a shame. I think we can create a lot of good Networking and opportunities and masterminding, all that stuff together. Yeah.

Lynn Neville [00:23:43]:

Veering a little bit That’s one of the things that we’ve that that comes up that people, you know, ask me. When you how do you find the people, first of all, to be inside of your your events, and, are there things that you need to think about when you’re looking for those people? And one of the things is, What is, like, what what are they competition for you, or are they, what’s the word? I can’t remember the word. But are they are is the space that they’re in going to work well with you? Like, so do they serve the same target audience, but have a different offer Or have an offer that works well with what your what you offer. Yep. You wanna you I mean, it is business. You do wanna try to stay away from exact competition Because really. Like, you don’t know what they’re gonna do afterwards. And and there are people that apply and, like, Why are you applying? You are doing exactly what I’m doing, or you’re doing something that that, like Yeah.

Lynn Neville [00:24:38]:

Contradicts what I’m trying to to do. So it’s something to be aware of that you don’t have to say yes to everybody No. That you really need to do a little bit of research and find out. Because like I said earlier, these people are representing you. And so if they are in any way conflicting with the values that you’re trying to present through your events, then you We don’t want we don’t need to say yes to everybody.

Jennie Wright [00:25:02]:

Did you ever feel that way about me?

Lynn Neville [00:25:04]:

No. Well, you’re in a different world.

Jennie Wright [00:25:07]:

Yeah. So Fair enough. I was just curious. I know that was really not on, like, my my idea of questions, but when you brought it up and I’m like, I’m wondering if I I’m I’m total I’m so sorry. I’m totally calling you out. But no. I wonder I know we’re we’re so I would say that we are topic or niche adjacent.

Lynn Neville [00:25:24]:

Mhmm. Mhmm.

Jennie Wright [00:25:25]:

Right? So we have the same ideal clients on both of our lists. However, my people want you know, I talk about mostly summits. You talk about, you know, giveaways and collaborations and stuff like that.

Lynn Neville [00:25:36]:

Yeah. No. If people ask me about summits, I’m not the expert. I will direct them to you. Same. And I’m I’m and it’s not like why you know, when you’re in a a business, spreading yourself too thin can actually backfire. So if I were to be the bundle giveaway expert and then try to be the summit expert, I’m really thinning myself out. Mhmm.

Lynn Neville [00:25:57]:

There’s a lot Similarities, but at the same time, that’s, like, more effort. So I’m not gonna claim to be the summit expert. I’m gonna send people your way. That’s I mean, it’s true collaboration there.

Jennie Wright [00:26:10]:

Absolutely. Okay. Slightly off topic question. Not actually it’s not off topic. What has not what have you tried and what has not worked in giveaways, bundles, and collaborations? What has just, like, bitten you in the butt?

Lynn Neville [00:26:24]:

Yeah. Before I do that, I I wanna say something that has worked. And I remember the last event that the last time that I was in with you, you were talking about how you’re doing experiences inside of your, your events. And that, I thought, was so, so good. Such a game changer, if I’m gonna quote AI, Such a game changer, and I thought it was so brilliant. And I realized I was kind of doing a similar thing. I just didn’t Meaning that that, you know, the the word experience, which I thought was brilliant, in doing co working sessions where you weren’t just, teaching, training, and co working And that’s something that we do. We’ve switched into doing more inside of Biz Best DHQ, my membership community, where when we have the guest expert training, They do maybe a half hour training, and the rest of it is coworking where people can ask questions.

Lynn Neville [00:27:13]:

And so you like I said, with that Live event, you get more value out of it. Everyone’s brain dead after an hour of training, and so having to listen to an hour of training And not really being able to ask the questions that are popping up as you’re as you’re listening to that training, you’re much better off giving that space for people to actually start asking the questions, And then you can highlight you can actually see show off. You can show off your expertise even more, by doing that. So experiences, You’re the bomb. You that was a brilliant idea of yours. Things that I found that haven’t worked. So the first time I ran, I think this is Bestie bundle. I did the, this is the price of the bundle, And I get oh, the early bird.

Lynn Neville [00:28:01]:

So early bird pricing, you start off at a discount, so, say, the bundle’s $100. Early bird pricing, the first, if you buy within A week before it goes live, it’s $67, and then it just the price goes up as you get into, the actual start date. So that worked really well. I didn’t do that the 2nd round, and I was like, why aren’t people signing up as much as with the first one or paying for the paid bundle? Because I didn’t do that discounted early bird thing, it’s just another mental thing. You know? Like, the whole early bird. I’m gonna get a discount, so I’m gonna sign up for this before the clock. With the clock showing, with the clock, running down, it gets people to start buying more. So that is something I I recommend if you are going to do a a paid bundle And add in the early bird pricing because that worked.

Lynn Neville [00:28:54]:

Things that didn’t what are the things that didn’t work? Overscheduling. That’s one thing. Yeah. Too many events. And I’ve had people say this to me. I I wanna please everyone, So I schedule all sorts of events, but I’ve had people say to me, there’s too many. I can’t make all of them. You’re not supposed to go to all of them.

Lynn Neville [00:29:16]:

You can rewatch all of them if you want, But it makes too many choices can actually backfire on you. So

Jennie Wright [00:29:23]:

I fully agree

Lynn Neville [00:29:23]:

with that. I don’t know. What else would have been a failure? What else did you see me fail at?

Jennie Wright [00:29:28]:

I I didn’t. I didn’t. That’s the thing. I and I’m I’m really like, I scrutinize, and it’s not like a A mean scrutiny, it’s a I’m I’m just observant and I watch. Right? And so I didn’t see a lot happening, but I know what it’s like behind the scenes, like, things happened behind the scenes that nobody sees. And, you know, it’s always that, like, duck on water. It looks really calm on the surface, and underneath, it’s freaking chaos. And that’s what summits are half the time.

Jennie Wright [00:29:54]:

But I no. I didn’t see anything happening. That’s why I mean, this is kind of a selfish question. I really sorta want to know, Like, what happened? But and it and it didn’t, and that’s totally fine. So

Lynn Neville [00:30:05]:

Oh, there was that one thing. So

Jennie Wright [00:30:07]:

What’s that?

Lynn Neville [00:30:08]:

Things that could backfire. Remember when the site went down?

Jennie Wright [00:30:11]:

Yes.

Lynn Neville [00:30:12]:

That was horrific.

Jennie Wright [00:30:14]:

Oh, okay. But yeah.

Lynn Neville [00:30:15]:

Well, I

Jennie Wright [00:30:16]:

mean, there’s nothing you can technically do about that. I mean, that’s happened a multitude of times. Literally, I have a client at this particular moment that we’re recording this that their summit go go live tomorrow. And about, 3 weeks ago when we started promotion, their Facebook account got hacked. The day we started promo, their Facebook account got hacked. I mean, the timing is ridiculous, and it took him over a week to get it back. And the only reason he got it back is because when he worked in corporate, He actually knew people who worked at high levels at Facebook and Google and so on because that was one of his jobs. So he was, like, on the phone with his Friends at Facebook going, hey.

Jennie Wright [00:30:57]:

I I need you to bump me to the front of the line. I’m like, I need you to I need you to get my have my account reinstated and so on and so forth, and they actually got it done. I know for other people, it doesn’t happen that quickly. So that was that’s, you know, that’s definitely happened, but sites go down. I had somebody one of my clients decided to, what was what’s the right word? It’s not navigate. It’s, Some she moved her site from Squarespace to WordPress, but didn’t but we didn’t know that this was all happening at the same time. Now we built it on WordPress knowing that our site would eventually come off of Squarespace and and go on to WordPress. We didn’t know what happened at the exact time that we were doing the summit.

Jennie Wright [00:31:37]:

And so when they moved the other site over into the same environment we had our summit built into. It took down all of the pictures, and it messed up every single font. So we went I mean, it looked like a a site from the Early nineties, it was just basically text. It was crazy, and that lasted for about 48 hours while we tried to get that fixed. And, we did. But, man, like, these things these things do happen. Yeah.

Lynn Neville [00:32:02]:

So anyway having, you know, the things would fail, like, not having a backup plan, not, You know, in case this happens, but, you know Yeah. Making sure that you have a a backup plan then you prevent those things from failing.

Jennie Wright [00:32:14]:

Absolutely. Absolutely. And as we wrap up, and unfortunately, my the construction in my neighbor’s condo continues to get louder, and we wrap this up, How can people find out more about what it is that you do or inquire about bundles and giveaways and all those wonderful things?

Lynn Neville [00:32:32]:

Yeah. So, did I give you a gift to give away to people?

Jennie Wright [00:32:35]:

You absolutely did. We actually have your 30 ways to grow and scale your business through collaborations, And so the link to that will actually be in our show notes for this podcast.

Lynn Neville [00:32:45]:

Yeah. And that talks about, you know, just 30 different ways. So one of them being summits, of them being giveaways and bundles. But there are other ways to collaborate if you wanna get your feet wet and try a smaller collaboration first, just like, Instagram that’s actually my early, early giveaway days where you can run those Instagram giveaways. You partner with 1 or 2 other people, and you pool a gift together, and then you Run a giveaway on Instagram. You get people to sign up, and then 1 person wins. And so that’s like a mini version of the go giveaway. So that 30 ways to grow business through collaborations give you gives you some of those ideas and being able to reach out to people, which is one of the key pieces that you need In order to run your own event.

Jennie Wright [00:33:24]:

Absolutely. And if you’ve never run an event before, I love giveaways and bundles. I also love summits for this, but I think it’s a really great way to sort of break in. And I spoke to a bunch of women about a week and a half ago in an in person event, and I even said to them, if you’re freaked out by hosting your Own bundle, your own giveaway, or your own summit, then get on somebody else’s platform Mhmm. And be part of theirs so you can start growing the leads and getting used to these types of events, and you’ll feel a lot more comfortable running one of your own. To that, Lynn, it is so awesome as always to be able to connect with you and have you on the podcast. Thank you so much for doing this. Really appreciate it.

Jennie Wright [00:33:59]:

And, I’m excited that everybody’s gonna be able to find out more about you. The link again is in our show notes. So thanks so much for doing this.

Lynn Neville [00:34:06]:

Thank you again for having me. This is a blast.

Jennie Wright [00:34:08]:

Absolutely. We always have a good time. And if you are listening to this podcast and you want to hear more, make sure that you Are subscribing and liking the podcast so that you never miss an episode. Go check us out in our show notes and also on oddphonic.com which is where everything is for this podcast. Thanks so much for listening, and we’ll see you all soon. Take care.