EP 55: Creating the Perfect Product for Your Next Bundle Giveaway
October 1, 2024EP 57: Why Most Marketing Experts Are Dead Wrong About Lead Generation
October 15, 2024Episode 56
The End of Sales Scripts: How to Sell Authentically with Gazzy Amin
- October 8, 2024
- 9:01 am
What if the secret to successful sales isn’t closing more deals but connecting more deeply?
In this episode, I’m hanging out with the awesome Gazzy Amin, and we’re digging into all things ethical sales and real connections. We’re talking about why those old-school sales scripts just don’t cut it anymore and how bringing in a personal, genuine vibe can totally change the way you sell. Gazzy’s got some great stories about how she moved away from those rigid scripts and found her groove with sales that are all about respect and real human connection.
So, if you’re over the pushy sales stuff and want to find an approach that feels good and actually works, you’re in the right place. We’re sharing tips on how to tweak your sales systems to fit your style, why permission-based marketing is a game-changer, and how to create a sales process that doesn’t just drive results—but feels authentic every step of the way.
Resource Links
Connect with Gazzy:
Follow Gazzy on Facebook: https://www.facebook.com/p/Authentic-Gazzy-100064354950606/
Follow Gazzy on Instagram: https://www.instagram.com/authenticgazzy/
Watch Gazzy on TikTok: https://www.tiktok.com/@authenticgazzy
Connect with Jennie:
Website: https://jenniewright.com
Instagram: https://www.instagram.com/jennielwright/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
On This Week’s Episode:
- Building Authentic Sales Strategies – How stepping away from rigid sales scripts and embracing real conversations can lead to better client connections and outcomes.
- Adapting Sales to Fit Your Style – The importance of making sales strategies your own, and how customizing your approach fosters trust and value.
- The Power of Ethical Sales – Gazzy and I talk about why ethical sales isn’t just a buzzword, but a core component of creating genuine client relationships.
- Empowering Clients Through Permission-Based Marketing – Why it’s essential to respect potential clients’ choices and empower them through authentic, respectful interactions.
- Creating Space in Sales Conversations – Why giving potential clients time to make decisions without pressure leads to stronger, more lasting relationships.
- Ditching Copy-and-Paste Funnels – How relying on authenticity over templates can transform your marketing emails and create deeper connections.
- Making Sales Automation More Human – Gazzy shares why customized, handwritten sales automations can enhance client trust and loyalty in today’s market.
Jennie Wright
Lead generation and online summit queen, the host of the Aquire podcast
Jennie Wright [00:00:02]:
Hey, everybody. Welcome back to the The Podcast. I’m your host, Jenny Wright. I’m a list build and lead generation expert and sometimes fractional CMO. So this podcast is all about list building and lead generation. It is also all about marketing and all the tactics to create successful launches in your business. I think these are really important business growth tactics for us to master. That’s what we’re here to talk about.
Jennie Wright [00:00:25]:
And I’m really excited because a couple of weeks ago, I met somebody that instantly grabbed my attention in a room, and that was Gazzy. Gazzy, it lives in Toronto, same as The, and didn’t know this, but apparently we went to the same high school but many years apart. And we also speak the same languages, a bunch of them together, which is fabulous. We just had a great conversation about that. So I just wanna share a little bit about Gazzie, and then we’re gonna get started. And Gazzi really caught my attention at this event because she was talking about ethical sales and empowering entrepreneurs with some pretty revolutionary methodologies. And I have done my research on Gazzi, so I can’t wait to talk about The. And a huge background in engaging a ton of people, not only in this, like, the political sphere.
Jennie Wright [00:01:08]:
She did a ton of work in that space, but also in her own mission The venture in 2020. So there’s a lot going on here, and she’s pretty well known in this space. Jason, I mean, if you check her out on her socials, it’s all over. She’s just kinda owning this ethical sales space, and I was really excited to have her on. So, Gazzie, thanks so much for being here.
Gazzy Amin [00:01:27]:
I’m so excited that you asked, and it was an instant yes for me. I can already tell all the connections when you’re like lead gen launches all I’m like, yes. Yes. Yes. These are the topics that I would love to talk about.
Jennie Wright [00:01:41]:
One of the things that I when I met you that I was really interested in, you were speaker at an event that I was at, Julie Greenham, who’s also a, you know, comeback guest that’s been on the podcast a couple of times, who’s amazing. She she hosts this event called the Elevate event or Elevate Experience, and one of the things that you talked about that I loved was sales beyond scripts. And if I can kinda set this up a little, my first sales experience was door to door, cold selling, And I had been trained by somebody to have a script. I even had, like, a flippy deck, you know, in, like, plastic sheets, right, to flip and stuff like that. So I had a sales script, and I couldn’t sell for the life of me. I was horrible. Some people have heard The story even on this podcast The I was like a shark. I have my eyes rolled in my back of my head, and I just kinda, like, went chomp chomp for the sale, and it was horrible.
Jennie Wright [00:02:31]:
And the best thing I could have ever done was have a conversation with my manager who said, drop the script. Listen more than you talk and drop the The. Connect with people and create authentic connection, which is literally your sales mantra.
Gazzy Amin [00:02:47]:
That’s literally it. I have goosebumps here. And I’m like, those that’s magic to my ears. That’s what it’s all about. And Jason, sometimes I’ve seen scripts be helpful. I’m not gonna lie. I’ve used them myself. When I started my business, my first coach also gave me scripts and The realized it just doesn’t work for everyone.
Gazzy Amin [00:03:06]:
And in this digital era where, you know, everyone’s constantly selling on social, when you do use the scripts, the prospects can feel it and they know it’s a copy and paste strategy. And so I just think it’s kind of outdated. I’m not gonna say don’t use a script because everybody’s gotta find what works for them. But I find you start to sound like everyone else and you don’t want that in sales. Like, that’s where you lose that authenticity. I prefer the word like a sales flow because sales does have a journey that you follow, but it’s not a script. And so I like the idea of having a structure to support and set you up for success, especially if sales is new for you. The idea of a script, it just feels so fake.
Gazzy Amin [00:03:57]:
And I feel like people know when it’s a script. I do. When somebody hits me up with, like, a script or, you know, they’re just waiting to get to the next line, I’m like, I know you’re not listening to me. You’re
Jennie Wright [00:04:07]:
just a
Gazzy Amin [00:04:08]:
100% Wright.
Jennie Wright [00:04:09]:
A 100%. Is it oh, wait. Yeah. It’s absolutely going to be that way. A 100%. I I I actually, have you ever had those calls when you get the phone call from somebody and they’re like, hey, I like, let’s talk to you about your, you know, your, I don’t know, your cell phone plan. I will say to them, this call will go a lot better if you just, you know, like, if you just go off script and ask me questions and actually try and understand my needs. Like, it’s it’s so much better.
Gazzy Amin [00:04:38]:
So That’s what sales is about. That’s how it. It
Jennie Wright [00:04:41]:
- And I and I kinda wanna I wanna go back a little bit because you mentioned something that piqued my interest. And you said that your first job in sales, you had a sales script. What was that job?
Gazzy Amin [00:04:51]:
I was starting out as a coach in 2020, and I launched a program which I don’t run Jennie. What’s called cash in your passion. And I was helping aspiring entrepreneurs build out their business and land their first five clients. So that’s now 2020. And I remember at the beginning, I needed, I thought I needed a script. Like, I was I was a new coach, and that’s what people were telling me. Like, this is how you find clients. And I realized, like, I tested that out.
Gazzy Amin [00:05:21]:
It didn’t work for me. So I was like, it might work for other people, but this is not gonna work for me. I don’t sound like that. You know? Like, when I talk, I don’t talk like The. And so I’m not gonna pretend to be someone I’m not. Because if they do decide to become a client and then they talk to me, they’re gonna be like, you sound very different. Like, I have to crack jokes. That’s part of who I am.
Gazzy Amin [00:05:42]:
And so, like, you’re gonna see that in the sales process. And if you don’t see that, then it’s kind of like, it just feels like there’s a disconnect in that authenticity and that human relationship. And that’s when I was like, I gotta drop this and find my own way. Mhmm.
Jennie Wright [00:05:58]:
I wanna get into a couple different topics. I mean, I have so many questions talking with somebody else that gets sales and talks about sales really gets me going because there’s so much to talk about, especially in the online space, but also in the b to b space. And one of the things that we I feel compelled to talk about is ethical sales because the fact that you’ve mentioned ethical sales tells me that you’ve had experiences either personal or otherwise with non ethical sales. Do you are you comfortable sharing a story or anything there?
Gazzy Amin [00:06:29]:
Absolutely. And I would say both sides. Like, I’ve been sold to or in a sales conversation or buying conversation with someone who, in my opinion, was going beyond ethical sales. Like, it was it was a blurred line is what I felt as the prospect. And I’ve also seen or been aware for me of remaining on that ethical side or noticing, like, am I in it for the commission or am I in it for the right cause? Is this really a good fit for someone? And I think sometimes as coaches, consultants, service providers, entrepreneurs in the online space, we are so stuck on hitting those income goals and, and selling out and getting people into the program that sometimes there could be a blurred line. And so for me, what that has felt like, like I’ve been in debt and somebody tell me me to get in further debt because this was the right decision for me. That for me is unethical sales.
Jennie Wright [00:07:37]:
It’s Absolutely.
Gazzy Amin [00:07:39]:
Right. And so I wasn’t a right fit for that program at that time, but it seemed like that person on the call cared more about getting that daily close for themselves The the conflict that I would be in if I were to come home to my husband after we just bought a new condo and now dealing with The mortgage and saying, hey. I’m just gonna put, you know, 10, 15,000 on this credit card this month. Not a responsible decision. And so that’s kind of, like, where now I’m so firm to be an integrity of, like, is this really ethical of me to be selling in this Jason? And am I doing it for the right reasons? If I know my product can help someone, that’s ethical sales. Unethical is when it’s both parties don’t feel good. That’s how I should say it. Unethical sales is when both parties don’t leave the buying conversation feeling really good.
Gazzy Amin [00:08:39]:
So one person’s a little, like, some doubt, uncertainty, made me feeling a bit icky, feeling a bit just not feeling good. So that’s where for me I’ve experienced it and also had to check myself and be like, is this still ethical? Like, am I still on that path? And I think all entrepreneurs should be asking themselves that question because The is of service only when it’s done ethically. And so when we blur those lines, it could be taking advantage of people being desperate for money and doing it just to hit your income goals without helping that other person. That’s not the kind of sales I’m into, to be honest. And I see so much of that in the online space and that’s why I think I’m even more passionate about doing sales a different way. Because when you think of sales, you think of icky sales. And so I’m just trying to build something that’s so different than that.
Jennie Wright [00:09:33]:
Yeah. I’m passionate about it as well because my first experience in the online space back when I joined in 2012 was a high pressure sale. I was approached by, you know, this is back when like marketing on Facebook was new. I was approached by this woman who’s like, wow, you’d, you know, my boss does this really great coaching group and you’d be amazing and stuff like that. And I’m like, how much is it? And she’s like, it’s $7,500. I said, I don’t have a business yet. I’m 3 weeks in. I have no money coming in.
Jennie Wright [00:10:05]:
This is my, like, I’m just starting. And she’s like, well, you know, so and so joined it and to do The, she sold her car. Yeah. Wright. So what are you willing to do to make, you know, the $100,000 that we think you could make in the 1st year? What? She’s like, if you you know, what’s what’s $75100 if you’re gonna make a 100,000? The the pressure sales went on for 4 weeks.
Gazzy Amin [00:10:29]:
Yeah.
Jennie Wright [00:10:30]:
And I was resisting and I was resisting and I was resisting and so on and so forth. And eventually I was like, I am this is not comfortable. This is really uncomfortable and you’re making me feel obligated. Anyways, long story short, high pressure sales, bro marketing. That’s another one that absolutely gets my blood boiling. But the problem is The people have figured out how to take advantage of people. Wright? So you get people brand new to our industry.
Gazzy Amin [00:10:55]:
Yep.
Jennie Wright [00:10:56]:
Who are willing to do this to take people’s money. They’re like, you know, the quick, you know, the get rich quick or quick fix thing and they take people’s money. And then those people. When they get to somebody ethical like you and I, they’re like, well, I’ve I’ve been burned before, and I’m not so sure I wanna work with you. And you’re like, well, crap, dude. Like, that’s not, that’s not okay that you were treated like that, but now is the time to, you know, now let’s look at a new thing. So all that to say, you know, The this ethical marketing, this ethical sales, I talk about, I talk about permission based marketing all the time and ethical sales, I think, has a lot of permission based marketing built into it. On my structure, and I wanna talk to you about your structure.
Jennie Wright [00:11:37]:
I’m really keen on it. My structure has a lot of permission based points in it asking for the yes, asking for the permission before I actually launch into any sort of sales conversation. Basically getting people to ask me like, can I pay you money? That’s my preferred way of sales.
Gazzy Amin [00:11:51]:
Totally.
Jennie Wright [00:11:51]:
Wright? So I’d love to dive in. Tell me a little bit more about your structure because you said no script, but structure. What’s the structure look like?
Gazzy Amin [00:12:00]:
The structure would depend on who I’m talking to, when I’m talking to them, and why. So, like, back to your point because it’s not scripted. It’s really meeting the person where they’re at, but exactly how you’re explaining to me of asking for permission, and allowing them to also empower themselves through the sales journey. I think that for me is such a is such a fulfilling thing when you see someone make a decision for themselves. And that’s what sales is about. It’s about getting someone to say yes to something that’s going to help The, at least in what I do and who I help. And so if I can create a process which is not forceful, is not high pressure, but is inviting, is empowering, it’s asking thoughtful questions, is listening, is, you know, leading with love and service rather than pressure and force, that’s the structure that I’m going to create. And so every conversation can look a little bit different.
Gazzy Amin [00:13:06]:
But to your point, that might look like in a sales process, not asking them to make a decision on that first call. I know that’s something that I remember hearing in the coaching space was like The goal of a sales call is to get someone to make a decision. And so at the end of this call, I remember a male coach of mine saying your goal at the end of the call is to get a yes or no. It doesn’t matter if it’s a no, it’s fine, but your job on the call is to get a yes or no answer. And I followed that model for a pretty long time, and I saw the value in it because I really do believe in the fact that leaders make decisions often. And as part of being a CEO, you have to make decisions in your business and your ability to make decisions without asking other people is important. But I also understand that in high ticket services, which is what I sell and what my clients sell, that decisions can’t always be made on the spot. And so now the way I’ve shifted my sales process to be more ethical and to be aligned with me is I don’t make anybody make any decisions.
Gazzy Amin [00:14:17]:
In fact, I tell them you don’t have to make a decision right now Jennie. I’m just giving you the information so that you know. They have to take it back. They’re talking to their families about it. They’re talking to their teams about it. When I work with corporate teams, there’s multiple levels of approval before we sign on a bigger contract. And so I understand so many levels. And so I understand that it’s not a yes or no on that call.
Gazzy Amin [00:14:41]:
And I really dislike when people try and get me to make a decision on that call and I can feel towards the end of a sales call, they’re trying to like get me to make a decision, and that’s one of the things that I’ve just removed from my sales process. You don’t have to make a decision. And I also find that the more you pressure people to try and make a decision, even if they’re not ready to do it that day, I’ve had clients come back after weeks months and said, I’d love to work with you, but that’s because they left the buying conversation feeling really good because there was no pressure versus people who have told me, like, you have 24 hours to make a decision for this product. Hate that. I hate that. Right? Like, I’m just like, I know it’s a bro marketing sales tactic
Jennie Wright [00:15:25]:
and 100%.
Gazzy Amin [00:15:27]:
Good for you if it feels good for you, but it doesn’t I don’t like being sold to that way, and I won’t sell in that way.
Jennie Wright [00:15:35]:
I’ll just say no. Flat out. Right? I’m like, okay. How much I wanted it.
Gazzy Amin [00:15:39]:
For me. Yeah. Exactly. Exactly. And so knowing that the sales process is more about human relationships rather than forceful Wright pressure decision making tactics.
Jennie Wright [00:15:50]:
Mhmm.
Gazzy Amin [00:15:51]:
I’m really I’m really switching the way of, pushing people to close a sale versus empowering them and inviting them to make a decision that will absolutely change their business. They’re gonna make way more money. They’re gonna grow a team. They’re gonna scale their business. We’re gonna hit them help. We’re gonna help them hit their goal, but there is no pressure. It’s their business. It’s their timeline.
Gazzy Amin [00:16:14]:
I always tell people, I’m ready when you are. And so when you’re ready, you tell me, and that’s when we go. Because I want them to feel, again, this is their business, their decisions. So that’s been a small shift, but The I have seen make a very big difference, not only in how I feel in the sales process, but I can see my clients, like, relax and build trust with me and not feel like she wants my credit card, which is what a lot of people feel. And that’s not good for sales.
Jennie Wright [00:16:43]:
No, no. And that exhale of being like the, The, having that potential client just relax and go, oh, okay. We’re just having a conversation and I can get my questions answered and nobody’s going to force me to do something that I’m not prepared to do in this moment. The I find and let me know what you think. I find that that actually closes the sale mentally, even if they don’t have the authority yet to get like, Wright. So with corporate, they now become your champion. They’ll go to HR or they’ll go to the decision maker and be like, I just spoke to this person.
Gazzy Amin [00:17:18]:
Exactly.
Jennie Wright [00:17:18]:
And I think this is the right move and that’s what sells it. Wright? I used to do corporate, I used to work in corporate, used to work in gold mining. When I left gold mining, I was doing in person event planning, so, like, in person events. And one of the things that I plan was charity golf tournaments. Super fun. Loved doing this. And I would go not to the person who’s making the decision, but usually to their assistant Wright to somebody a little bit lower, like usually by referral, but normally just not the decision maker per se, the person writing the check or the vice president or whatever it was. And I would end up having those conversations, coffee, chats, lunch, whatever.
Jennie Wright [00:17:57]:
And that person would go back to the up you know, the higher up and say, oh my gosh, like, we really need to work with these people. They’re gonna make it, like, so simple. They’re gonna take all of the things Jason. They’re gonna like, you know, blah, blah, blah. And that’s what’s sold more than anything else. And I think I think your approach is really, really solid because it allows people to go at the pace that they need to. And you I think you get more yeses that way than any sort of pressure The you put. You do.
Gazzy Amin [00:18:24]:
In sales, like, people want you to feel that you’ve got their best interest in mind. And it’s a long term relationship game. So they’ll feel if I’ve got my commissions in mind versus if I’ve got their golf charity event in mind, they’ll know that difference in that feeling. One of the, things I love most about sales is, like, people buy based on emotions and then just about justify it with logic. And so if you can understand that concept, sales really is about emotion, how they feel. How they feel is based on relationship, our human connection with one another. And so in a sales process, like, you would laugh at how many times, like, people are like, oh, like, what’s your sales conversation like? And I’m like, we crack a lot of jokes. Wiehler talked about food, we hang out, like, we get to know about each other Yep.
Gazzy Amin [00:19:16]:
Because people work with people they trust. And so if I can build that up front, I’m not the person that’s jumping right into, like, here’s the agenda for this call. This is what we’re gonna cover. Like, what like, it just it just feels so much. And Yeah. If I look back to some of my biggest deals, I’ve talked about this on another podcast before. Like, I look back at some of my biggest deals, and, like, I’ve been yelling at my cat for being in the camera and, like, putting her butt in The face and, like, that creating humor and connection with my prospect. It’s a lot less about the offer and the number and all that and a lot more about that human connection and their trust and our relatability and what we have in common.
Gazzy Amin [00:20:00]:
And, yes, of course, we talk about sales and where they’re at and the pain points and all those things that you hear marketers talk about, like the pre qualifying questions and then The, like I’m understanding all of those things, but I’m just saying they’re not as important as the relationship, the connection, and the trust. And so in my sales process, that’s where I believe authenticity shines because when you’re being yourself, then you’re not following The script. That’s how people build trust. That’s how people build connection. That’s how we can crack jokes and realize, you know what? You seem like a person that I would wanna do business with. And then that opens the gate for us to be like, I want you to talk to my boss because we think that you have a solution to what we’re looking for. That comes as step 2 versus step 1 is building that human connection.
Jennie Wright [00:20:51]:
Agreed. Absolutely. And I wanted to ask you, so you work with, like, who is your main clientele that you work with? Are you completely b to b? Are you like, what is the main clientele and are they mostly online? Are they in person? What is it?
Gazzy Amin [00:21:08]:
I wish I could give one clean answer because I know that, like, niching is important and that’s, like, the easy thing to have a one line, but I just don’t have it. We work with 2 groups of of humans. The first group is that entrepreneur who has already built their business. They’ve tried some few things, and they’ve kind of already seen some success, I air quote, whatever that looks like for them. They’ve seen some success in in their business, but they would like to scale, that process and they would like to grow that business. So that’s the entrepreneurial, human that we work with. So that’s our, like, b to c, but then we’ve also got this component where we work with corporate teams. And so how I would categorize that ideal audience is a team that has anywhere between 1 to 5 sales reps, and they either use a CRM or are looking to use a CRM for their sales process.
Gazzy Amin [00:22:06]:
My team and I have extensive experience, knowledge, and strategy ideas when it comes to CRM corporate teams The doing things like automations, workflows, and all that fun stuff. So that’s how we help the corporate person, but I’m an entrepreneur. I love working with entrepreneurs. And so there’s part of me that still mentors and coaches, different masterminds, and 6 to 7 figure entrepreneurs who are just about scaling to that next level.
Jennie Wright [00:22:36]:
Me too. I Yeah. I have to I I mean, I niche to The, like, the lead Jennie. And I mean, I talk about being a fractional CMO because the CMO piece helps me get into the larger businesses, the 30 plus employees, the 3 to 5 person sales teams and so on and fix all the things that are just minutely causing their sales process to break down. And always, they always have a lead gen problem every single time. And the other side, the list building and lead generation that I’m known for these online summits, that lets me work with the the solopreneur or the solopreneur plus plus, like, small and mighty team kind of people.
Gazzy Amin [00:23:15]:
Yeah. Yeah. Yeah.
Jennie Wright [00:23:16]:
They’re so great to work with. So Yeah. It’s it’s such a Wright and and the funny thing is is you pull the you pull some of the stuff that you learn from the, you know, the the corporate side and you’re able to infuse it into the entrepreneur solopreneur side, which I think is fun. And, and you elevate those people because they don’t have that sort of like, and I’m using air quotes here Wright, like the business acumen
Gazzy Amin [00:23:42]:
Yep.
Jennie Wright [00:23:42]:
Necessarily. Wright? They don’t have a CFO and all that kind of stuff, but you’re like, hey, we can pull some of this stuff in. I think you’ve like, you’re trying to find a cool balance of being able to do that and, you know, which is really, really good. So that’s a lot of fun, I’m sure.
Gazzy Amin [00:23:57]:
Yeah. I mean, I in an ideal world, it would be easy to just work with 1 group of people, so it makes sense for our website and our offer and all that stuff. But I talk about not trying to fit yourself into a box, and so I’m taking my own advice. I love working with entrepreneurs. That’s where my absolute passion lies. And a lot of our clients that we work with start off in that entrepreneurial space and then also move and scale to that more corporate 1 to 5 sales rep. And so some of the clients that I’ve worked with, I’ve worked with them in both capacities as they’ve transitioned over, which is pretty cool to see that growth as well. Mhmm.
Jennie Wright [00:24:35]:
Something that you, mentioned when you filled out, like, we have a little form that we ask speakers to to fill out. And something that was put into the form that I thought was really interesting because it talks about funnels is that you’re against, like, copy and paste funnels that and you don’t love email templates. Why? Why is the question because a lot of people rely on chat gpt these days, they rely on AI these days. So like I’m dying to hear your, like your, your thoughts and opinion on this.
Gazzy Amin [00:25:05]:
Even as I was writing that, I was like, I cannot believe I’m writing this because I’m going on a podcast that is all about the mechanics of sales The is about, like, lead gen and getting emails and putting them into a sales pipeline. So it’s definitely a, out of box.
Jennie Wright [00:25:21]:
Yeah. You said it was controversial.
Gazzy Amin [00:25:23]:
Yeah. It is it is a bit controversial because people will be like, well, you’re leaving money on the table. I’m not against email marketing, but I’m against it being copy and paste and you buying templates of proven frameworks and then just plugging and playing. And I’ll tell you why. Again, I’m being honest with you to tell you that I used to do this stuff. So in 2020, my model for my program was I had a 6 month coaching program called cash and your passion. And every few months, we would run a 5 day challenge. We would where we would help people identify that business model and kind of move into the first few steps.
Gazzy Amin [00:26:01]:
And I did all that stuff. So I did, you know, the the landing page for the sign up. They got into the email, my team, Trevor and I, like, we would write the automated emails. And so I’ve done these things. But I also feel that when I did that in 2020, the landscape of the online space was very different than it is right now. I have seen I’m gonna be honest with you. Like, at least 10 plus coaches use the same templates. Like, I’ve just seen it.
Gazzy Amin [00:26:35]:
And so that’s where the part where I’m, like, I believe people see through that stuff now. And so in a very saturated market, people are like, oh, how to stand out? Be yourself. Write your own marketing emails. Like, yes, hire experts, but showcase your authenticity. So when I would write emails, I have trouble writing emails, but I have a big, bold personality. And so my email would be like, hey, you. I recorded this video for you. Please click it to watch it.
Gazzy Amin [00:27:07]:
And I would send them a video. So I’m not against doing those sorts of things, but I want people to make it their own because that’s how people connect with you. And so when I would send a video, people knew that that wasn’t something my teammate wrote or it’s not something I got off chat GPT. It was me. You were seeing and hearing from the real Gazzie, and so that’s how we build connection. Again, because I’m so involved in the industry now as Wiehler, I’m like, this stuff could fly in 2020, but in 2024, you gotta get creative. And by creative, I mean, just be your damn self because that’s actually the way to get you to stand out. So I’m not saying don’t use the funnel.
Gazzy Amin [00:27:50]:
Like, I’ve used the ClickFunnels. Yeah. The funnel. Like, I’ve I’ve had an entire process that I bought off of someone and plugged and played. Have I done it with I haven’t done it with email automation, but I’ve done that with the click funnel stuff, but I’ve made it my own. And even now when we work with our corporate teams, like, we write automations and sequencing and workflows, but every single one is customized and handwritten. Yes. Sales are generally the same, but a client of mine who sells real estate and a client of mine who sells pelvic floor physio, we are going to talk to these humans in email marketing in a very different way.
Gazzy Amin [00:28:32]:
The are different people. The are different companies. They’ve got different missions. They’ve got different tonality. And so I’m not gonna get one template and use them for all of them. And I see so many, people sell those types of products in the industry where it’s like, take my proven framework that 100 of other people have used. I’m like, that’s not what I want. I don’t want something 100 of people would have used because prospects are smart.
Gazzy Amin [00:29:00]:
Buyers are educated. They see through that stuff. Right? That’s my perspective on it.
Jennie Wright [00:29:06]:
Especially if you’re trying to sell high ticket. Like super, super in they’re they’re really paying attention. They’re they’re not going to miss that. And I think that’s where people kind of screw up.
Gazzy Amin [00:29:17]:
Right? Yeah. And it’s like and not even they’re not gonna miss it. It’s like they can smell that shit from a mile away. So I’m like, you know, when you’ve got rotten milk in your fridge, like, as soon as you open the fridge, like, the smell’s kinda there. You don’t even have to, like, look to see, like, where is it? It’s like, oh my god. I think this is, like, not good. That’s how it feels when you open an email that has been reused by a bunch of other people or captions. I’ve seen people use captions.
Gazzy Amin [00:29:42]:
I’ve seen, like, I’ve been a part of many challenges in my entrepreneurial journey. I’ve seen people use the same, like, 5 day model as soon as they’re about to pitch on day 5. It’s like, now let me ask you this. So how badly do you want this? You’re in the right place if I’m like, everyone’s already doing The, so it’s just it’s not original to me. And I’m not gonna pay someone high ticket if they copy and paste from other people. I’m like, I’m not giving you my money. I’m sorry.
Jennie Wright [00:30:12]:
What sales strategies and this is gonna be like my wrapping up kind of question. Yeah. What sales strategies do you think are working? Right? So you said 5 day challenge, not really. I know that you talked about, like, the good old webinar. By the way, I run webinars, so feeling a little called out.
Gazzy Amin [00:30:27]:
But it’s a I run webinars too and for my clients as well. So The, I tend to hate it too much.
Jennie Wright [00:30:32]:
Yeah. We’re not talking about like the, this new, what do they call it? The funnel stack and all those kinds of things. Wright? What is working in your opinion? What should people be focusing on to close a sale if it’s not like a 5 day challenge where day 5 they’re going into the sales process? Yeah. What should people be doing?
Gazzy Amin [00:30:48]:
Well, I would do a challenge, to be honest. I don’t even wanna take that off the table. What I if I I’ll answer this in 2 part challenge part first because I don’t want anyone to be like, oh, what challenge and webinar? Like, that was my way. Make it your own. So when I say, like, the scripted part, it’s like, you know, when you go to a challenge and they give no value, it’s like they’re giving stuff that I could find on an online Google search, and I’m like, okay. I’m out. Like, you’re not delivering value. So if I were to do it, I would give lots of value.
Gazzy Amin [00:31:14]:
I would treat it like people I paid $1,000 to be there because I know that’s gonna close more. In terms of webinar even, like, if you do a webinar, do it in your own way. But that part where it, like, leads up to the end where it’s like, you know, they’re about to ask you to book a link or tell you this exclusive offer. Like, if you’re doing it scripted, you can even feel the person being, like, they get nervous. Their thoughts and feelings around sales are now suddenly the energy has shifted.
Jennie Wright [00:31:40]:
They started shifting gears.
Gazzy Amin [00:31:42]:
Yes. And you could feel. It’s not a clean shift. It’s not smooth. It’s like it’s rusty. You know? So if you are doing those things, how can you make it your own? What I have found is really working in the sales space. And, actually, one of the humans that was at the networking event that we met at, she sent me a DM and she said, I got a sale from one of the strategies that you told me about, and I asked her which The, and she said voice notes. So I find that really works at least for me.
Gazzy Amin [00:32:12]:
Someone else might be like, that’s not it for me.
Jennie Wright [00:32:14]:
That’s Wright.
Gazzy Amin [00:32:14]:
But in a world where right? Like, in a world where people are DM ing, like, hey, I just checked out your profile. I noticed you do this. Do you wanna learn how to do this? Like, you know, the typical cold DM. When I have somebody sliding in with the voice note, they’re like, hey. I just checked out your profile. You do this. Like, what’s that about? You know, let’s, like, I thought we have a lot in common. Like, you know, just being a real human and sending a voice mail, I find that your reply rate is gonna be way higher.
Gazzy Amin [00:32:44]:
And so that works for me. Right now, networking is working for me. I love selling in the online space, but I find that as people are coming out of, you know, that post pandemic work from home bubble, they’re really loving going in person and meeting in in person and having those conversations there. So that’s what works for me, but it’s about finding what works for you. Because again, you can use my voice note sales strategy. And if you think you sound weird or you hate sending voice notes, it’s not gonna work for you. No. If you really love webinars, Jenny, and you’re like, that works for me.
Gazzy Amin [00:33:19]:
Like, you rock The, you know? So that’s really what I would say. It’s about what finding it’s about finding what works for you and then doubling down on that system rather than trying other people’s system and trying to box yourself in to see if you can make their system work for you.
Jennie Wright [00:33:38]:
Exactly. Let’s like everybody’s, I mean, and no shade to Jeff Walker, but like everybody using like the Jeff Walker sales system was like, no, it’s not going to work for you. Doesn’t fit. You gotta make it yourself. Like, you gotta make it your own. And I love that you say that and it’s something that I truly believe as well. So as we wrap up, where can everybody find you? Because I’m sure we have rabid people ready to punch buttons to get connected with you.
Gazzy Amin [00:34:01]:
Yes. I would love to connect with you. I always say, like, if you listen to this podcast all the way to the end, please send me a message because I wanna know that you listened and that you got some value. So if you would either hit me up on LinkedIn, it’s The Ambin. That’s where I might write more of, like, my blog filtered version. And if you really wanna hang out with me, then you find me on Instagram. I’m at authentic. That’s where I hang out in stories.
Gazzy Amin [00:34:26]:
I show you my cat. I do tutorial Tuesdays. It’s unhinged authentic. So I hope you Wiehler connect with you on The or Instagram, whatever suits you best, and that we can connect and continue the conversation there.
Jennie Wright [00:34:40]:
Absolutely. And when we met in person, you literally changed at the event to go to a night event, and you went from, like, daytime look to nighttime look, Wright I thought was really, really cool, but you still wore the same shoes which was awesome. I had a lot of fun meeting you. It was really, really great. Gazzi, I really appreciate you sharing your time and talking about sales strategies. We’ll put everything that you talked about and where to find you in the show notes. So make sure you check those out. And if you liked today’s episode, I’d love to connect with you more deeply, so make sure that you do subscribe to the podcast so you don’t miss Jennie more.
Jennie Wright [00:35:13]:
We have got some great episodes. I am so, like, super excited for the next couple of weeks. We’ve got some great people coming on and I’ve got some really good solo episodes that I’m going to share. So go ahead and do that. You can find that anywhere you’re listening to your Podcast. And as always, the Acquire podcast is brought to you by the Aud Audphonic Podcast Network and make sure you connect with me on my socials. Wright. Thanks so much.
Jennie Wright [00:35:34]:
We’ll see you all soon.