Episode 9: The Best Registration and Sales Strategies Behind Free and Paid Events
October 16, 2023Episode 11: Sticking the Landing…Page
October 30, 2023Episode 10
Quiet Powerhouses: Harnessing the Right Mindset for Growing Your Business with Julie Greenham
- October 23, 2023
- 8:27 pm
In a world that values extroverts she felt like a misfit. But little did she know, her introvert status held a secret power. This is the story of Julie Greenham, the introverted entrepreneur who defied expectations and found remarkable success. How did she do it?
The answer lies in a twist you won’t see coming. Stay tuned to discover the surprising strategy that turned her quiet nature into a force to be reckoned with.
In this episode, you will be able to:
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Master introverted business success strategies and unlock your full potential for entrepreneurial growth.
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Discover the power of personal connections and learn how to cultivate repeat clients for sustainable business growth.
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Find the perfect balance between networking and preserving your energy to maximize your business success without burning out.
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Embrace your strengths and weaknesses to fuel your personal growth journey and achieve greater entrepreneurial success.
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Design intentional and mindful event experiences that leave a lasting impact on your clients and elevate your business to new heights.
Resource Links
Resources from this episode:
https://instagram.com/iamjuliegreenham
https://www.linkedin.com/in/juliegreenham/
https://www.facebook.com/thequietpowerhouse
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Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
On This Week’s Episode:
In this episode of Acquire, host Jennie Wright delves into the world of lead generation, list building, and product launches with special guest Julie Greenham. Julie is a success coach, speaker, and founder of the Quiet Powerhouse.
With over 20 years of experience as a service director for a major Canadian airline, Julie brings a unique perspective to entrepreneurship, emphasizing the importance of mindset and productivity. Join us as we explore Julie’s insights and strategies for transforming lead generation and building a successful business.
1. The Importance of Mindset in Lead Generation: Julie explains how having the right mindset is integral to successful lead generation. She emphasizes that feeling inauthentic or attempting to sell and convince people can hinder the process. Whether it’s through written communication or speaking to someone, having confidence and avoiding self-doubt are key factors.
2. Collaboration for Exponential Growth: Julie highlights the significance of collaboration with others in achieving exponential growth. By working with others and leveraging their networks, entrepreneurs can attract more clients and expand their reach. Building relationships and creating a compelling offer that people truly desire are crucial components of this strategy.
3. Crafting Content for Different Stages of the Customer Journey: Julie shares her insights on tailoring content and strategies for different stages of the customer journey. She emphasizes the importance of attracting and serving customers at all stages, not just focusing on acquiring new ones. Repeat customers require less effort and energy, making them valuable assets for a successful business.
4. Networking as Empowerment: The discussion turns to the empowering nature of networking, particularly for introverts. Julie finds networking invigorating and enjoyable, especially in small group settings. While she has a limit on the amount of time she can spend networking, it leaves her feeling great. Rapid-fire questions and animated conversations play a significant role in her networking experiences.
5. Setting Boundaries and Understanding Personal Needs: Julie discusses the challenges of establishing boundaries and identifying personal needs as an introverted entrepreneur. She shares her journey of discovering the importance of setting boundaries and creating content on her own terms. Avoiding conformity and being true to oneself are vital for maintaining authenticity and passion.
6. List Building, Lead Generation, and Launches: Julie transitions to discussing the essential aspects of list building, lead generation, and successful launches in business. She emphasizes the need for an email list as a powerful tool for these endeavors. Julie explains how she grew her email list in an authentic way that aligned with her values and mission.
7. Serving the Introvert and Emotionally Connected Market: Julie discovered that many people surrounding her also identified as introverts or emotionally connected individuals. Harnessing this insight, she decided to focus on helping introverts and emotionally connected people succeed. Passionate about teaching and practicing mindset, Julie emphasizes the importance of self-awareness and staying true to one’s core.
8. Overcoming Challenges and Personal Growth: Julie challenges the notion of quitting before starting the entrepreneurial journey. She believes that success ultimately comes down to offering something that people want. While some skills can be learned and taught, having a compelling offer is paramount. Additionally, she shares her experiences with burnout, the importance of boundaries, and the significance of personal time.
9. Research, Feedback, and Collaboration: Julie discusses the importance of conducting research before creating content or offers. Understanding what people want is essential to avoid wasting time and effort on things that do not resonate with the audience. She shares her transformative shift from creating things that nobody wanted to seeking feedback and collaboration with others for growth.
10. Starting from Humble Beginnings: Julie reflects on a mistake she made during a launch, scheduling it during personal commitments and vacation times. This led to added stress and technology breakdowns. However, she recognizes this as a learning opportunity and emphasizes the importance of starting from humble beginnings.
Join us on this episode of Acquire as Jennie Wright and guest Julie Greenham explore the strategies and mindset necessary for successful lead generation, list building, and product launches. Learn how to harness the power of collaboration, set boundaries, and cultivate an authentic approach to entrepreneurship. Get ready to transform your business and achieve your goals.
Jennie Wright
Lead generation and online summit queen, the host of the Aquire podcast
Jennie Wright [00:00:02]:
Hey, everybody. This is the acquired podcast from the Audphonic Podcast Network, and I’m Jenny Wright. This is a podcast that delves deep into the world of list building and online events, and it’s designed to empower entrepreneurs and marketers with the strategies and the knowledge to master these essential business growth tactics. In today’s episode, we’re diving into the deep and powerful strategy that can transform your list building lead generation, and product launches. And our guest today is Julie Greenham. She is a success coach, a speaker, and the founder of the quiet powerhouse. She brings a wealth of knowledge and experience to the table, having spent over 20 years as a service director for a major Canadian airline. And Julie’s mission is to help entrepreneurs supercharge their success by harnessing the overlooked game changers, the right mindset, and productivity power. Her journey is an absolute testament to the transformative potential of having a mindset shift. Julie excels at finding that delicate balance between professional success and personal well-being for her clients. Welcome, Julie. I am so happy to have you here.
Julie Greenham [00:01:10]:
Thank you so much, Jennie. It’s always a pleasure to be with you.
Jennie Wright [00:01:12]:
Absolutely. And we are geographically not that far apart.
Julie Greenham [00:01:17]:
I know. Which is great considering everybody who we know all over the world.
Jennie Wright [00:01:21]:
I know. It’s so funny when we get to do something with another fellow Canadian. I love being able to speak to other people. And maybe at some point, we’re gonna have to do this podcast live. And in person, on a future episode.
Julie Greenham [00:01:33]:
I love that idea.
Jennie Wright [00:01:34]:
So tell me a little bit what What this whole, experience of creating the quiet powerhouse, what is it, and why was it so important for you to create this?
Julie Greenham [00:01:46]:
You know, I find it’s it’s probably it’s likely the reason why people start most businesses is because they’ve gone through their own personal journey, their transformation. And you just feel like you’re trying to grasp 2 strategies out there about making it work, and they don’t they don’t feel right. And so, and when I discovered that I was an introvert because it took quite a while, I just felt like I was in certain situations, where I didn’t feel I didn’t feel quite myself or I would try to engage and and give so much of my energy and it just Wiehler be completely trained after, and I would stay as a hermit for 2 or 3 days. So I thought, you know, I’m gonna do this different way. And at the time, I was actually teaching, I had a French studio up in, just north of Toronto where I used to live. And, I just, I found a different way of marketing myself and in a way that felt really good. So more intimate conversation, word-of-mouth, Instead of all the other things that I was trying to do and trying to meet as many people as I could, putting myself in as many networking, groups as I could going to trade shows. I mean, I thought if this is it, I don’t think I’m cut out for this. So that’s how it all started. And then I discovered that the people, that there was so many other people around me that felt the same. So I thought, you know, lots of impacts, introverts, people who are I called them emotionally connected. So, yeah, I decided to focus on that. And then, of course, mindset is my is what I love the most is what I teach in practice. So I decided to go in that direction.
Jennie Wright [00:03:26]:
As somebody who is somewhat of an introvert, I think it’s a ambivert. I find that your energy gets drained from social interactions, from a lot of, exporting your energy. Versus, you know, somebody who is really extroverted, they have no problem with that. How do you help or even And before we get into some of the the details on launches and things like that, how do you make sure that you’re, you know, You’re representing sort of that feeling that you have to conserve your energy. You can’t put too much out. How do you help people build a business? That succeeds in that space because a lot of what we do online, we have to be, you know, we have to be on video. We have to be on audio. We have to have, social posts everywhere. It feels like it consumes a lot of energy. So how is it that you help people identify this and then build a business this way?
Julie Greenham [00:04:25]:
I think I think being aware that that is who you are at your core. I think that’s the the first step. And then shedding that belief that you that you won’t be so many people come to me and think that they won’t be successful, or they actually quit before they even go on their entrepreneurial journey, which is so frustrating to me sometimes because really what it comes down to is do you have something that people want? And then everything else I believe is a skill, learning how to speak with you on a podcast, learning how to better, your speaking skills to speak to the media. Any anything can be taught marketing can be taught. And so it’s just finding those ways to, to market yourself and what feels good And my preferred way is always email. This is how I I focus on my lead generation as well. Personal actions too. I know we’ll get a little bit into that as well later on. But just doing things that feel feel good to me before I used to also open up my calendar, for someone to come in at any time of day to coach, and then I realized, I can’t do this. I can’t Also transition. I can’t be spending all my day giving, giving, giving my energy. And then going back to being with my family and being completely defeated and being resentful because I didn’t have some time alone that day or just taking a walk outside. So I think having good boundaries too is such a is such a good first step, but also the self awareness that that is one of your needs.
Jennie Wright [00:06:01]:
And I think it’s really hard for some people to establish those boundaries. And figure out those needs unless you’ve been pressed sometimes. At least personally, that was an experience for me when I started this online piece. But the more boundaries I put in place, the more comfortable I am. And it allows me to do things like the podcast or like video because I can do it on my terms. Doesn’t feel like I have to fit into somebody else’s mold. And I think that’s really important to think about when we’re looking at being quietly fabulous. And, and and being powerhouses that you are so good at creating or so good at at at encouraging people to be. So I wanna shift a little bit. I wanna talk about because this is all about list building, lead generation, and launches. I wanna I wanna shift and talk about these things. So In building your business, there was obviously things that felt good for you to do and things that didn’t. And you already mentioned that using your email list was an essential piece for you. How did you grow it? What did you do to build that email list that felt authentically you?
Julie Greenham [00:07:03]:
I think many different things. I think, again, it comes back to do you have some kind of freebie or lead magnet that that somebody wants. So I think, you know, the research that goes into that is so important. I think before, I would do a lot because, again, I was trying to hide behind I was trying to hide behind the computer. And, I was thinking of things that perhaps my audience wanted. So I would create spend so much time back when I didn’t have help, but spent so much time in creating things that people did not even want. And then, of course, if you’re wanting to make an offer to someone, you have to have to to to be there, to be receptive to it, and to want it. So I think that doing the research is so is so important speaking to the right people. Again, with with me being so reserved, and me, somehow as women, we think sometimes that we do ourselves a favor in wanting to do things on our own. And I have found that my biggest growth had been to collaborate with people, again, to go on people’s podcast, to have them on my podcast to be included in summit to go networking with the right people with the right crowd. And so I think that’s how I I really got started. And of course, again, having a great offer that people want and, yes, so so many things, but that’s how I started. That’s how I that was a big shift for me because I felt like I was creating things that nobody wanted. I’d nobody wanted because I didn’t ask them or I didn’t reach out and no. No. I I’m just gonna do this on my own. So that was a big shift.
Jennie Wright [00:08:42]:
Absolutely. And from doing that, did you find that You felt more comfortable. You had more success. Your list grow, you know, grow more quickly or you had more interactions based on those different things that you were trying to do.
Julie Greenham [00:08:57]:
Definitely. Definitely at the very, well, even right now, because, you know, I’m still doing those things, and I’m still I’m I’m taking it a different I’m taking a different approach as to I’m not going to I I think I think that that’s really important when we’re doing the lead generation as well is where is your mindset at with you showing up and feeling yet, like, you’re inauthentic or you’re trying to sell or you’re trying to convince people. I think the mindset piece is so integral to the lead generation and to switch that. Because if you’re if you’re going out there that never feels that never feels good, whether you’re writing an email, whether it’s in written words or you’re speaking to someone, you’re always gonna feel like you’re not enough or that you or not speaking the right words to someone or you’re trying to bring someone on as, you know, attracting them as a client.
Jennie Wright [00:09:52]:
When we when we look at building a list, launching products and, you know, getting leads into our businesses, as an introvert or as an introvert or just somebody who is quiet and sensitive, what strategies would you give them to really embody that authentic self and to really create those mindset shifts that you were just talking about. What strategies and tips would you recommend?
Julie Greenham [00:10:16]:
I think it sounds so cliche, but just really harness the power of your, quiet quiet powerhouses are usually very good at connecting with people in a small group or one on 1, and don’t think that that could not having a ripple. Don’t think that that doesn’t have a ripple effect because that’s exactly how, I usually get clients is that I work with one person, They talk to the, you know, of course, I asked them after we work together if they want to continue, or do they have, you know, if they have other people that they know that we could work together if it’s been so beneficial to them. And so those things create like almost a spider web. So you’re not you’re you’re leveraging other people word-of-mouth, to come to you. So I think to, you know, now that everybody’s online and everybody’s focused on social media and and all these things, I like to stick to what works for me and what works with who I am. Part of the reason also why I love flying so much, I’ve been a service director for 23 years, like you said. I work that my position is usually working in executive class and signature class. So it’s smaller. I love to talk to people. I love when they come in the galley. I chat with them. I actually attract a lot of clients just being on board, which I love.
Jennie Wright [00:11:41]:
So I’m definitely Okay.
Julie Greenham [00:11:44]:
I’m genuinely interested in people. And I think that and I think that if you’re quiet or you’re an introvert, I think you have that natural talent that you don’t give yourself credit for. That’s extremely valuable to me. And I I use that to I don’t wanna say use it to my advantage, but I know my strengths. And people like to feel heard, acknowledged, and listened to, and I know that I’m genuinely Good at that. And so that’s what I do. Mhmm. Because people Wiehler always come to you first because they know you, not because you have some amazing thing to offer. If they don’t like who you are, I truly believe that they’re gonna go somewhere else.
Jennie Wright [00:12:23]:
I have heard this, and I’d love for you to either confirm. Or tell me I’m wrong that people who tend to be the quiet the quiet powerhouse tend to have a calming energy around them. That when people talk to them, they feel very relaxed. It feels very smooth. It feels really comforting and enjoyable. And that builds trust really quickly. And this is something that I’ve I’ve had people personally tell me, but I’ve also seen myself and other people who sort of are emblematic of this sort of, quieter space. Does that resonate with you? Does that make sense?
Julie Greenham [00:12:59]:
100%. And I’m trying to, as your saying this. I’m trying to think of I’ve read it a couple of times, but that book with, of Dale Carnegie.
Jennie Wright [00:13:09]:
It
Julie Greenham [00:13:09]:
had a Win Friends
Jennie Wright [00:13:10]:
And influence people? People? Yes.
Julie Greenham [00:13:12]:
Yeah. Yes. He talks about it in there, which is the number one, need and desire for people is to feel you know, acknowledge and feel important. And so, you know, these intimate conversations that quiet people love to have and really be attentive and pay attention and to have all of the, all of the attention on the other person. I feel like it’s so It’s so important. Yeah. It resonates. And what what’s the other see, I’m in perimenopause, so I’m I’m losing a lot of these, you know, quote and analogies that
Jennie Wright [00:13:46]:
I Me too. Me too. I don’t know where they all went, but I can’t remember that kind of stuff. I need them all written out in front of me. Perry Manopause is That’s another conversation for another podcast, but crazy crazy for the brain.
Julie Greenham [00:13:59]:
It is. It is. So, So, yeah, I think I think that’s really that’s really valuable.
Jennie Wright [00:14:05]:
Absolutely. Absolutely. Do you have any success stories where you when you were trying to grow your business in the beginning stages and where you tried something, it didn’t work for you. And you managed to sort of change it, shift it, into something that would work for you, and what the results might have been?
Julie Greenham [00:14:25]:
Yes. Definitely that you know, stop trying to do alone and and get out and meet your people and and collaborate together because that is just exponential in in your growth and for other people’s growth as well. But I think, again, coming down to having you know, having an an offer that is really compelling to people that people really want and then working backwards to it, whether it be with your content, whether it be with your freebie, whether it be with your email sequence, Everything should lead up to that. But and then also, not just that, but with people who are thinking about it in the sense of the lead generation of people who come into your your sphere at different points into their journey. And so creating different types of content for that, creating different blocks for that, or however, your vehicle is for reaching people. I think that’s really important. I think sometimes we only think about one type of person in our mind because out there. All the big gurus are talking about have this one avatar in your mind, but people are coming into you that you can still people are coming into your sphere that you you can still help. And so thinking about the beginning phases, the middle phases, the end phases, and this also leads you Lynn leads your people to having repeat customers as well because that’s that’s very little energy. I think I think a lot of Wiehler focus on having new clients all the time. And that’s such a that’s a that’s a draining of energy for introverts. That’s for sure.
Jennie Wright [00:16:02]:
It is And has that been something that you’ve worked on, very methodically in your business to create sort of those repeat clients that are less work?
Julie Greenham [00:16:12]:
Yes. 100%. And the thing that I’ve had to again, I I felt disingenuous at first because I thought Oh, well, they’ve worked with me once. So, you know, they they know they know what we can do together and quote rates, or they’re gonna come back. But even if I take a look at people who do that with me is I they always stay top of mind for me if they check-in and, you know, ask I’m so impressed sometimes people remember my kids’ names and how old they were and if they were in hockey and how’s that going? And so those are the little natural talents I feel like the quiet people have or the ambiverts do and some extroverts too, of course.
Jennie Wright [00:16:52]:
Of course.
Julie Greenham [00:16:53]:
But but it is it is one of one of the superpowers of the of the quiets for sure. And so I definitely try to, to focus on that as well. So You know, I I’m quite frank. I share it with my clients as Wiehler. Sometimes even for them to do, I say, have a have a, sprint sheet. And our lives are busy. It’s totally fine doing that. It’s not disingenuine, but have your client’s names on there, your past client’s name, right, as much information as You know, you you have about them. The dog’s name is we can’t remember all these things. We have just have so much space in our heads and just check-in once in a Wiehler, see how they’re doing.
Jennie Wright [00:17:29]:
Mhmm. That’s And I
Julie Greenham [00:17:30]:
find that
Jennie Wright [00:17:30]:
Go ahead. Yeah.
Julie Greenham [00:17:32]:
No. And I find that very often people will say, you know, Julie, like, I’m feeling stuck right now. I feel like I have you know, I have a growth in in where I’m at. I have a ceiling of of what I’ve reached. And, yeah, now that you’ve checked in, I’m I’m thinking about you. Do you have any space for for coaching. Can we do anything together? This is what I’m struggling with. So, yeah, that’s I find that, I focus on that. I focus on that kind of relationship a lot.
Jennie Wright [00:17:57]:
I agree. I think networking and, because you were mentioning that earlier about networking. I find networking to be almost empowering for me. Like, I feel like even though it’s in small groups, obviously, big big groups. No. Thank you. Small groups. Yes. And I find that really invigorating. And I enjoy it a lot. There’s always a limit on the amount of time that I can do it, but I feel really great by And, I actually get quite invigorated with people who are, very quick and rapid fire questions and stuff. Yes. I just find it fascinating that people can, you know, come with those kinds of questions and then answering them and having a really great sort of animated conversation. And then I like to go and have some quiet time, but Yeah. That’s okay. What I what I’d love to know is when we’re trying to grow these businesses as quiet people or, and this is an emblematic of all quiet people. Every you know, just to be clear, like, there is a spectrum of this. And some people are more quiet than others. More people some people are less quiet, and you go through phases. I found that at some phases of my life, I haven’t been feeling like an ambivert. I feel a little bit more extroverted. Another times, I am completely pulled in. And that I think that just emblematic of our lives and the times and what you’re going through.
Julie Greenham [00:19:15]:
Yeah.
Jennie Wright [00:19:15]:
But in terms of your business and your growth, have you seen that shift happening kind of naturally for you? Do you notice it? Do you lean in? What do you do?
Julie Greenham [00:19:29]:
I think it took me a long time to accept myself, as to who I was and what my strengths and and weaknesses Wiehler at work. And I think also delegating things to other people, I don’t have to do this all myself. And I think that’s when and and perhaps it comes with age as well, perhaps that confidence that wisdom comes with stage and experience.
Jennie Wright [00:19:50]:
Yeah.
Julie Greenham [00:19:50]:
But I feel like when I truly embodied who I was, that sort of when it all turned and and took off for me. I feel like because I’m not worried about going into a space and thinking, are these people thinking that I’m fitting in here or comparing myself to other people. I mean, that happens all the time because we’re human. Mhmm. But really, truly, also putting myself in in rooms and situations with people who are always just a little bit ahead of me. That’s really important to me for my growth, for my mindset. I love to learn if anybody listening, did the strengths Wiehler? Learning is at the top is my number 1. So I have to be learning all the time. So learning with people who have, who have embodied a certain level of success that that I want, that’s definitely helped. Mhmm.
Jennie Wright [00:20:47]:
Absolutely. I completely share that with you. What is your favorite style of growth in your business? What do you do? Do you live launch? Do you evergreen launch? What’s your favorite style?
Julie Greenham [00:21:01]:
That’s a good question. I think it depends on on the offer that is out. So I’m I don’t know why I was afraid of Greenham so much, but I’ve been doing that in the last year. I think it was more the systems and the process is in just the organization side, which I’m a Virgo. That should not that is my middle name, but I don’t know what it was about it. But, yeah, I think and I think sometimes you start to feel the fatigue of of the launch as Wiehler. The live launches too. But again, it’s also exciting. So I feel like I’m pushin’ full all the time. So it would depend. It would depend on the offer.
Jennie Wright [00:21:39]:
What’s your Greenham what’s the evergreen offer that you’re just talking about right now?
Julie Greenham [00:21:44]:
It’s changed over the years, but now I’m focused on the, there’s 30 business focused meditations that, that Wiehler sort of we’re doing that in the back end, all the time. So with some Facebook ads and and things like that. So, yeah, just to you know, because I feel like a lot of women entrepreneurs are are wanting that disconnect. I mean, we’re so stretched thin as, you know, daughters, as mothers, as, you know, partners, And so I wanted to I love meditating. So I wanted to focus on specifically business focused ones. That focus on leadership, financial abundance. And so yeah.
Jennie Wright [00:22:23]:
And are those it’s a small part. So it’s a it’s a low tier product that you’re running Facebook ads to.
Julie Greenham [00:22:29]:
It is.
Jennie Wright [00:22:30]:
So it’s a really great way to get people to make a smaller purchase. Is there something that they’re, you know, offered later on that’s a mid tier or higher tier, or how do you continue to evolve that sphere of having them in, you know, in your business?
Julie Greenham [00:22:44]:
Yes. It all leads back to the personal coaching for that one. Nice. So about the mindset. Yes. And we’re actually in in behind the scenes, we’re developing a our group, a group, coaching session that should be coming out at the beginning of next year.
Jennie Wright [00:22:59]:
Excellent. Wow. And have you ever used a book of call funnel at all? No. No? It’s something that, people a lot of people use off of a low tier offer that you’re talking about, and they put them into a book of call funnel to try and get sales calls booked to sell the higher tier or the high tier program or furniture service. And it does and this is really great for quiet people because it does a lot of the work for you. To get them to get that sales call booked. So it’s a little bit less, you know, of the continuous effort and output of, like, Facebook lives and things like that. So you’re letting sort of the mechanics of the back end do it for you, which I love. And I’ve I’ve found this as something for for people who enjoy it, that that is a really great way to to also get leads as well. So I wondered if it was something that you use.
Julie Greenham [00:23:48]:
No. It not, but now that you’ve mentioned it, definitely.
Jennie Wright [00:23:53]:
Well, I’ll tell you more about it later. But, yeah, absolutely. I love, I love live launching. I do get a rush off of it, but at the same time, there’s a point where, like, after a live launch, I need a vacation. I think everybody does. And, but that’s but the point right after the live launch is one of the most important points and you can’t necessarily, you know, go offline and go on vacation, because you might have the sales call or your program might be starting or your car’s opening or something like that. For all the live launches that you’ve done, do you feel afterwards that you need that, like, downtime? Do you get exhilarated by the live launch? Or just find it exhausting.
Julie Greenham [00:24:35]:
I’d I’d find that the exhaustion comes afterwards. So what you’re saying about taking that time, even if it’s just you know, having a couple days away or even doing like a a staycation or something like that, you need to you need to turn off your brain. I mean, here’s another here’s another great biggest mistake that I’ve that I’ve done in the past, which all leads to, you know, knowing better for next time and doing things differently. But I was so disorganized. I would I would just pick a day for a launch and, of course, doing this all on my own. And then I was like, oh, look at that. I You know, I scheduled the launch while I’m going on vacation, or it’s my kid’s, birthday or we’re going to tournament and then, oh, that’d be stressful. On the plane. You know, I was trying to do a few things. No. And then, of course, you have no one to help you. And then things break down tech wise. And so it’s a very stressful. So but you learn, you know, the humble beginnings.
Jennie Wright [00:25:26]:
Absolutely. How many years were you doing it all on your own?
Julie Greenham [00:25:31]:
I was probably a long time, probably 5 years. Yeah. Yeah.
Jennie Wright [00:25:37]:
That’s a long time. With
Julie Greenham [00:25:40]:
5, with, small children and divorce. And yeah. But, you know, we gotta You got it. This is a belief that I’ve that I’ve shed a lot in therapy is you don’t have to you don’t have to do it alone, Julie. Like, what what is it that you’re after that you’re trying to?
Jennie Wright [00:25:58]:
What are you trying to prove?
Julie Greenham [00:25:59]:
Yeah. It’s like,
Jennie Wright [00:25:59]:
what are you trying to prove? And who are you trying to prove it to?
Julie Greenham [00:26:02]:
Exactly. Usually, it ends up being myself. Yes. It’s like I would love that external validation of someone saying, how do you do it? And you fly on top of that. Oh my goodness. Yeah. It’s like I got some validation, and I loved it. So I really had to take a look at myself.
Jennie Wright [00:26:19]:
There’s so much. Oh, Right? Parking parking your ego is such an important thing. I did not learn that quickly. I will say. And I was, when I first started, I was somebody who had bruised feelings very easily. I’m a very sensitive person. And so the, any negativity or anything like that really would send me for a spiral. And I would struggle really hard. It took a lot of work to develop the ability to, not have that happen, first of all. Be receptive, take the criticism, take the feedback, not feel so upset if somebody didn’t give me the, you know, pat on the back and good girl. And be able to develop and say, you know what? I’m really proud of myself today. I did this, this, this, and this. I didn’t get this done. Not a big deal. I will, you know, I’m gonna get that done, etcetera. And also again, not trying to do it on your own because that is it’s so hard. It’s not good.
Julie Greenham [00:27:18]:
You’ll get there, but it’s, what the the the story in, because I I grew up in Quebec, but that that story, the tur tortoise and the hair.
Jennie Wright [00:27:26]:
Tortoise and the hair. Yep.
Julie Greenham [00:27:27]:
Mhmm. So, yes, it’s like you don’t You don’t need to you don’t need to go that slowly in this case.
Jennie Wright [00:27:32]:
No. Definitely not. Definitely not. Alright. As we wrap this up, What tips or advice would you give people who feel they’re on the quiet side that would help them sort of get, you know, not make the same mistakes we did earlier on. And, get to a good place faster. I think it’s really acknowledging what your your strengths
Julie Greenham [00:27:54]:
are. That you do need help even at the very beginning because, you know, paying someone to do some graphic design or however small tasks that you can get them to do, you Wiehler have focus your attention on on so much greater things that you’re meant to do in your own business. So that, you know, that eightytwenty principle. I love that book. So I would recommend it to anyone. And, And even the other one, the E Myth also talks about you don’t have to Michael Wiehler, you don’t have to do it all on your own. Be strategic in and who you bring on in your business. And again, an offer, like, a really good irresistible It doesn’t matter how good you are. It doesn’t matter. All your natural strengths. It doesn’t matter how many times you show up on social. If you have something that people do not want to buy, it doesn’t matter how charming you are. Doesn’t matter how good you are.
Jennie Wright [00:28:50]:
Not at all.
Julie Greenham [00:28:51]:
Gonna buy it.
Jennie Wright [00:28:52]:
Not at all. We’ve mentioned a couple of books today. We talked about the eightytwenty rule. We talked about making friends and influencing people. What was the last one that you mentioned?
Julie Greenham [00:29:00]:
The E Myth. The E Myth revisited by Michael E Gerber. Yeah. That wasn’t that one was an eye opener. Wow. Okay. And we’re
Jennie Wright [00:29:08]:
gonna make sure that these are in our show notes. I’m just jotting them down as you’re talking because I’ll make sure they’re in the show notes under resources. So that people can go and take a look at these. I remember distinctly being a kid and my mother telling me, you know, you should really read the book, making in making friends and influencing people. And I was, It’s like, I don’t know how to take that. Is that a good thing or a bad thing? Thanks, mom.
Julie Greenham [00:29:30]:
Oh, if she was if she was a Virgo, I learned this the other day of doing a business strategy course, if it’s, if you’re a verco, that is your love language. It actually comes out as criticism, but it’s to help you I was like, there you go. It’s it is a good thing. Just have to finesse my communication a little bit.
Jennie Wright [00:29:46]:
There you go. Just take it at face value. You’re not, not not read too much into it, but How can people find you? How can they connect with you? How can they get into your quiet powerhouse circle?
Julie Greenham [00:29:57]:
Yes. My website is Greenham. And also, I’m mainly on Instagram at I am julie Greenham.
Jennie Wright [00:30:05]:
Yes. And you post great stories on on Instagram. I love when you post the the really cool breakfast that you have. Making
Julie Greenham [00:30:12]:
breakfast, my favorite time of day.
Jennie Wright [00:30:15]:
Right. Fine too. Awesome. It was such a pleasure to have you on. I’m really, really excited not only to, tell everybody about what you’re doing, but also I’m really excited share that probably let me see here. I’m just gonna quickly pop over to our calendar of when this is actually gonna come out. So bear with me for a second. This is actually gonna come out on the 24th October. And I know that you and I are doing something really cool in October. We are. I I’m so excited. I get to appear as one of the panelists in an upcoming event that you’re running, and you run events regularly. Don’t you?
Julie Greenham [00:30:50]:
I do online. This is actually my first in person. So, mhmm. Yeah. You were doing online.
Jennie Wright [00:30:56]:
I love that, but this is the first in person. Correct?
Julie Greenham [00:30:59]:
It is. So the quiets we wanna get together.
Jennie Wright [00:31:02]:
Yes. Yes. I’m really excited, and I’m so honored to be on the panel for this. It’ll be, you know, it’ll be all said and done. We’ll have had a fabulous time by the time this recording comes out. So, you know, we’ve we’ve already had a great time. It’s it’s happened. But I’m just I I love the fact that you’re creating something where people can get together in a small group because I know I think there’s only gonna be, what, thirty, forty people in the room or
Julie Greenham [00:31:25]:
Yes. Everything was designed to be just very conscious of of time, energy, space, everything
Jennie Wright [00:31:32]:
Excellent. Well, I hope that you’re gonna do another one after this and that when people go check you out, they’re gonna see another event coming up and they’ll be able to go and join that one. For sure.
Julie Greenham [00:31:41]:
Thank you, Jenny.
Jennie Wright [00:31:42]:
Absolutely. Julie, thank you so much for doing this. I really appreciate it. And if you are listening to the podcast and you wanna let us know what you think, go ahead. And click the subscribe button and then leave me a review. I’d love to hear your feedback on this podcast, and don’t forget to check out Julie on all the places that she told you, and we’ll make sure again those are show notes. Thanks so much for listening to the Aquire Podcast from the Audphonic Podcast Network. I’m Jenny Wright, and we’ll see you all soon. Take care.