Empathy in SEO: Lauren Gaggioli Delivers Proven Strategies for Human-Centric Marketing

Jennie Wright [00:00:02]:

Hi. This is the Acquire podcast from the Odd Phonic Podcast Network, and I’m Jenny Wright. This is the podcast that delves deep into the world of list building and lead generation, online events, and launches. It’s designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential growth tactics. Today, we’re joined by a digital entrepreneur and organic content strategist, Lauren Gagioli. Lauren, thank you so much for doing this.

 

Lauren Gaggioli [00:00:28]:

Jenny, I’m so excited to be here. This is gonna be wonderful. Thank you for having me.

 

Jennie Wright [00:00:33]:

Absolutely. We we are gonna have a good time. We’re gonna talk about organic marketing. We’re gonna talk about SEO. And before that, I just wanna share a little bit about you, that you’ve had this really remarkable journey into the world of online businesses, leveraging SEO, organic marketing to grow and sell your 1st company. Congratulations. Higher scores test prep. That’s awesome.

 

Jennie Wright [00:00:54]:

And she now dedicates her expertise to support fellow entrepreneurs, helping them make the most of their organic marketing efforts, and providing strategic guidance. Today, we’re gonna dive into messaging by mining keyword data with empathy. This is Fascinating to me. And this approach doesn’t just look at SEO. It’s about connecting with your audience at a deeper level. And so this is gonna be a fantastic conversation. Can you start by sharing some of the core principles behind mining keyword data with empathy and how it impacts, like, lead generation?

 

Lauren Gaggioli [00:01:27]:

Absolutely. So, you know, when you look at the SEO space, it can lean very technical. And a lot of SEOs stop at, hey. I got the traffic to your digital door. You’re welcome. And they kinda leave it there. And that’s not actually the goal. Right? The goal is to make more connections, to actually bring people into what I call your ecosystem.

 

Lauren Gaggioli [00:01:52]:

So when we think about ecosystems at large, you know, we have macro and microecosystems. Micro is the tree, and macro is the Forrest, micro is your website. Macro is the Internet at large. And then within your website, you also can connect to other thing other entities you control, like your email list. And so when we bring people to the digital door, we don’t wanna just leave them on the doorstep. Wanna invite them in. And just like we can use our physical body language to mirror And build, know, like, and trust. If you are looking at keyword data through this lens of How can I linguistically mirror the person on the other side of that query? How can I really get underneath the heart of the pain point that they are trying to address, then you can actually linguistically mirror them? They’ll come through your door, and then you can offer them something that entices them to stay.

 

Lauren Gaggioli [00:02:55]:

And so that’s the whole idea around looking at keyword data with empathy. You do need to understand the technical markers, but, really, this is about a human to human connection. We’re just using a screen as the tool to make that connection.

 

Jennie Wright [00:03:11]:

I have so many questions. Okay. My first one would be that I think that the struggle, Not the struggle. The opportunity here would be not to use AI, Or can you use AI?

 

Lauren Gaggioli [00:03:30]:

So I will say I am always a late adopter. Like, with all tech, I’m a late adopter

 

Jennie Wright [00:03:37]:

because that is Same.

 

Lauren Gaggioli [00:03:38]:

I think when we talked about this, right, we’re like, we’ve been burned. Like, if you’ve been in the digital space

 

Jennie Wright [00:03:43]:

for as long as we have. Yeah.

 

Lauren Gaggioli [00:03:45]:

You’ve been burned with it with Periscope, Meerkat, Instathreads. Periscope. Oh my god.

 

Jennie Wright [00:03:51]:

Yes. Yes. What was that? I do. I do. We did a whole thing in our business about it. Yeah. A whole thing. Yep.

 

Jennie Wright [00:03:58]:

I remember.

 

Lauren Gaggioli [00:03:59]:

Where is it? Where is it’s not here anymore. Look. Now live streaming is right?

 

Jennie Wright [00:04:04]:

Yeah.

 

Lauren Gaggioli [00:04:04]:

Yeah. Everybody put up your periscope. Where are you, periscope? Yeah. But, you know, Live streaming is still around. Like, the the skills you build around that is important. Mhmm. Because you can leverage it now in different ways, but you can learn that 3 months later and not be left behind. And so I go with the tried and true, and I Really do think I mean, you have to know Google.

 

Lauren Gaggioli [00:04:33]:

Google’s whole thing with their algorithm updates is always to elevate more quality content. Right? Every algorithm update points to that because if they are not elevating the best content, then people won’t Google it. They’ll something else it. Right?

 

Jennie Wright [00:04:50]:

Sure.

 

Lauren Gaggioli [00:04:51]:

And so I am standing back and letting AI play out. And for a while, that might mean that I am not in the know, But I’m okay with that because I I know that Google is going to knock down these posts that are fully generated by AI.

 

Jennie Wright [00:05:08]:

No kidding. No. It’s so easy to tell, though. So I am using AI in select instances because I have the white Paige, blanking cursor syndrome. So I need, I need something to get me going. So I use it as a prompt, But I don’t use it to write, especially the content that I need to write is high converting landing pages, sales pitches, you know, those kinds of things and also tons of podcast names and SEO keywords and meta descriptions. I find that if you use the AI space for that, if you’re using, like, Chat GPT, that the result does not completely sound like you. And if you’re trying to do this mirroring, this linguistic mirroring, I think that potentially there are Products that can support there is a product out there, and we were talking about the person behind this product, which is, Captcha.

 

Jennie Wright [00:06:08]:

Mhmm. Of all of the AI powered products, I have been able to use Captcha as a, a better generator for prompts and things like that. And the outputs from the prompts within, Captcha are actually really, really good. They actually sound like me. They need minor tweaks.

 

Lauren Gaggioli [00:06:27]:

That’s interesting.

 

Jennie Wright [00:06:28]:

I am I’m shocked.

 

Lauren Gaggioli [00:06:30]:

That’s really fascinating.

 

Jennie Wright [00:06:32]:

It is. So there’s for podcasting, there’s cast magic, And there’s lots of other ones. Right? But there’s I I’ve used Castmagic, and I’ve used CapShow, and the outputs are completely different. And Cap Show actually sounds, like I said, sounds like me. It would need some slight alterations, but back to this conversation about, linguistically mirroring. Mhmm. I’m not sure AI is there yet. So Give us a little bit more information about this linguistic mirroring.

 

Jennie Wright [00:07:01]:

How do we effectively do this without spending all our time doing it? What are the results we can look at getting from it? How does it relate to, you know, lead gen and, list building and and those good things?

 

Lauren Gaggioli [00:07:14]:

Absolutely. So I think the first step is to do quality keyword research, and I really enjoy the process of Keyword research. I know it’s not everybody’s bag. There’s a lot of numbers that float around and, you know, your brain can get twisted a little bit, as you’re doing it. But I think it’s really important to see what people are actually typing into the query bar in Google. To know the exact input so for instance, my friend, Vincent Puglisi of Membership Freedom. He was going through my course. He was going through organic marketing ecosystem, He was continually saying recurring income, and that was what he kept talking about as he was driving people to his program about creating memberships, profitable memberships.

 

Lauren Gaggioli [00:08:03]:

And the thing that he realized by doing keyword research is that people aren’t searching recurring income. They’re searching recurring revenue.

 

Jennie Wright [00:08:13]:

I have the same problem. Do you? I have the exact same problem. Do you? That nobody nobody types into Google, list building. They don’t. They type in, by keyword search, I have found this that it is not list building. It is email, like, growing your email list.

 

Lauren Gaggioli [00:08:34]:

Or Which is not cute for, like, a time life.

 

Jennie Wright [00:08:37]:

Not at all. Or or email list growth, but it is not list building.

 

Lauren Gaggioli [00:08:42]:

Yes.

 

Jennie Wright [00:08:43]:

Guess what my title is? List building and lead generation expert. Are you kidding me? No. Yeah. So I’m sticking with it because I love it. Yeah. But I have to make sure that in any keyword work that I do on my website, my blogs, and so on and so forth, that I don’t use list

 

Lauren Gaggioli [00:09:04]:

building. And it’s all tricky things. Right? Yeah. And they’re, like, sometimes it matters. Wright. For you as a title, yeah, it needs to be quick and to the point. And I think anybody who’s in that vein, like, understands what you mean when you say it, So it’s not quite a barrier. However, if people aren’t typing that in, then, yeah, you have to find a different way To say it when you’re typing up a post or some sort.

 

Jennie Wright [00:09:30]:

Absolutely. Absolutely. And you do see that, like, I’ve I mean, I’m sure you have the best tools, and I’m sure you’ll tell us all the best tools.

 

Lauren Gaggioli [00:09:37]:

Yes.

 

Jennie Wright [00:09:38]:

In the free tools for people who don’t understand SEO, so like SEO for dummies, like Yoast or something. I noticed that when I improved my, like, my keywords, my SEO keywords and stuff on posts and whatnot, that I was getting additional traffic, which is great. So replacing, like, list building and putting email list growth or, you know, those kinds of things, it does help. So

 

Lauren Gaggioli [00:10:01]:

Absolutely.

 

Jennie Wright [00:10:02]:

So your friend was it John Pugliese is going through your course? Vincent. Vincent Pugliese is going through your course. Nurses got a problem between Recurring income and Recurring revenue. Recurring revenue. What happened next?

 

Lauren Gaggioli [00:10:16]:

So I don’t know the data, but he told me today, he was like, this has actually already paid off dividends, which I think is hilarious because we’re talking about recurring revenue. But but that is literally the language he used. But, essentially, he’s just swapped it. Like, that’s an easy one to just do, like, a 1 for 1 swap on. And He I think what’s happened is that he’s just created that clear connection with his language and has been able to get a larger a larger group to view the the post he’s creating. And I don’t have the exact metrics for him, Which is something I need to circle back with him about because I knew he was making that swap, but he did say today. He’s like, oh, yeah. I I did a presentation in his group, and he was like, oh, yeah.

 

Lauren Gaggioli [00:11:03]:

It’s It’s already done wonders for me. So

 

Jennie Wright [00:11:05]:

That’s awesome.

 

Lauren Gaggioli [00:11:06]:

Those little things. And I think the thing that I think is most fascinating is that When you so the tool I use, you mentioned tools. I use Ahrefs. And Ahrefs, I think it was in 2022, put out a report that 91% Of the web pages on the Internet, get 0 traffic from organic search.

 

Jennie Wright [00:11:30]:

I’m what? 99%. 90 one. 91. What was the name of the tool?

 

Lauren Gaggioli [00:11:36]:

So the tool is Ahrefs. So it is a h r e f s.

 

Jennie Wright [00:11:44]:

Oh, okay.

 

Lauren Gaggioli [00:11:46]:

A

 

Jennie Wright [00:11:46]:

h r e

 

Lauren Gaggioli [00:11:46]:

f s. We’ll put that in the

 

Jennie Wright [00:11:47]:

show notes.

 

Lauren Gaggioli [00:11:48]:

Tag thing. But, basically, if you hear, like, Semrush, Moz, Ahrefs is usually in the mix with those. They’re They’re, you know, the pro level

 

Jennie Wright [00:11:59]:

Yeah. I’ve heard of Sunrush.

 

Lauren Gaggioli [00:12:01]:

But they do have a free SEO tool that you can use, a free keyword generator. And I have the paid Version, I’ve tried all of them. I really love this one because it gives very granular Data on the keyword difficulty side, whereas if you’re using Semrush or Moz, sometimes the keywords feel a little hopeless. Like, everything seems like the difficulty is really high. So I think they do something to make the data more granular, like, on a scale So that you can see the opportunities, and it’s worn out by the results. So it’s not like they’re just making stuff up, but something about how they slice and dice the data, I just find better opportunities through it, and I like the interface for the paid version. But they do have free front facing content. You don’t even have to sign up.

 

Lauren Gaggioli [00:12:48]:

And so these Tools are really powerful, and I highly recommend them. Because when you’re doing keyword research, you do want to you can’t be tool agnostic. You’ve gotta pick 1 because they all deal with the data differently, so you wanna compare apples to apples. And if you start pulling keywords from different ones, it won’t line up quite right.

 

Jennie Wright [00:13:08]:

So done that. I’ve done that. And it doesn’t matter.

 

Lauren Gaggioli [00:13:12]:

We all have.

 

Jennie Wright [00:13:12]:

Yeah. No. Yeah.

 

Lauren Gaggioli [00:13:15]:

Just when you know better, do better. Right?

 

Jennie Wright [00:13:16]:

Right. Exactly. Okay. So Ahrefs will have that initial notes for people to go check it out. I haven’t even heard of this before. I’ve heard of Semrush, so I’m gonna go check this out Yeah. Especially the free version, which is great. So can you talk about, can you talk about how we can use this organic version of, You know, just like reaching more people through SEO to like, what does that look like in terms of, do we have to go back and like redo all our blogs? Can we like, is it just go from now to improve and work on you know, try and update stuff from the past? How do we make sure that we’re doing this properly?

 

Lauren Gaggioli [00:13:56]:

Yeah. So the 1st step I would say is to benchmark where you are now. Okay. Because the point is growth. Right? Ultimately, at the end of the day, that’s what we want. And so you wanna know where you’re starting. So I have a free DIY website audit that folks can have access to. It’s It’s a really simple way to just go, what’s my organic traffic right now?

 

Jennie Wright [00:14:16]:

Mhmm.

 

Lauren Gaggioli [00:14:17]:

And here are some ideas for some of the ways that I can upgrade And level up. So on the one side, there’s the technical piece. Right? If your site is not technically proficient, you are going to have a hard time ranking. If you are real slow in mobile, Google’s not gonna elevate you because that goes to the quality of the content. Right. And Google always elevates quality content. So there is a technical component that a lot of people just wanna, like, Out of sight, out of mind. I’m just not gonna look at it.

 

Lauren Gaggioli [00:14:48]:

You might as well look. Right? You you gotta know where you stand, and then You can come up with a plan. Now for some folks, that does mean a huge overhaul. Right? Sometimes the sites are a barren wasteland, and it doesn’t even matter if you blow it up because there’s nothing there anyway, and we can just kind of start over. I actually did that for a client once. Her site was really struggling, And so we redid the whole thing, redefined her categorization because everything was all over. Like, the URL structure was insane. I was like, these these are, like, letters and numbers together.

 

Lauren Gaggioli [00:15:24]:

Google doesn’t know what this is. There’s literally nothing at stake By revamping the whole thing. Yeah. And

 

Jennie Wright [00:15:31]:

Take it down to the studs.

 

Lauren Gaggioli [00:15:33]:

Yeah. Exactly. Sometimes you gotta fix her upper. But sometimes it is just a matter of going, hey. Can I can I look at the content that I have here, and can I see how it’s performing? And then maybe pick a few to revamp. Google loves a refresh. Right? Put a fresh coat of paint on that blog post that’s already generating traffic. Elevate it.

 

Lauren Gaggioli [00:15:55]:

Make it even better. Update it, and put some of the good on page SEO, metrics In into play. Some of those things that you maybe didn’t do the 1st time. Put quality h two, h three headers. Put an image in there. Get an infographic made. You know, have it really distilled down and going to a really clear opt in. Like, that’s easier to do than Saying and I’m gonna go from, you know, the blinking the blank page, blinking cursor.

 

Lauren Gaggioli [00:16:27]:

You’re just sitting there going like, oh, no. Now

 

Jennie Wright [00:16:29]:

what? Yeah. Exactly.

 

Lauren Gaggioli [00:16:30]:

So it it really depends case by case, but the thing that I always encourage, Particularly because I’m a solopreneur, I encourage everybody to take, like, their energy level and their bandwidth into account. No The best thing you can do for SEO is something. Right? You’ve gotta you’ve gotta do something. So If you don’t can’t take on a full revamp of your site right now, totally fine. Can you write a really amazing blog post and trick it out in all the ways and post that? Great. Then do that. Can you get a podcast up that, you know, it has kind of sparse, text around it, but you do put the transcript in? Great. Do that.

 

Lauren Gaggioli [00:17:17]:

So thinking about what you have the bandwidth to do and then figuring out how To kind of principle it, like, what are the 20% of the things that are really gonna move the needle? And lean into as many of those as you can because It is not that hard to get out of that 91% majority where there is no traffic. Right?

 

Jennie Wright [00:17:36]:

That blows my mind.

 

Lauren Gaggioli [00:17:37]:

Oh, you wouldn’t believe some of the sites that I see. I’m like, oh my goodness. You’ve been working at this for years, but you never signed up in Google Search Console, and Now he doesn’t Google doesn’t know you exist. Like, you’re just not indexed.

 

Jennie Wright [00:17:51]:

I get it. I’m lucky I do have a a name that isn’t a 100% very common. Like, there’s an actress with my name, but I show up in search, like, on the front on the 1st page because of my name and, you know, other things that I’ve obviously done to make that happen. But, even before I was doing any SEO, I was showing up, and it’s just, you know, just because I have this name, this uncommon name, thankfully. But, just stay there, stay relevant. I Wanna keep adding more stuff. And I wanna show up in other search, not just by my name, because I wanna show up in, you know, how do I create an online summit? Or how do I how do I build an email list? Like, those things, I wanna show up in those queries. That’s a different beast.

 

Jennie Wright [00:18:35]:

I don’t show up first in

 

Lauren Gaggioli [00:18:36]:

those. Right? Know.

 

Jennie Wright [00:18:40]:

Yeah. And so because not everybody’s gonna know my name, but people will search for the thing.

 

Lauren Gaggioli [00:18:46]:

You are bringing up a really important point that I I’m Talk about a lot, which is to say, if you’re doing SEO right, you’re getting found for the thing you do, not for you. Yeah. And so I know a lot of people who have this, like, street cred. They have this cachet because of their name. Either Mhmm. You know, they’ve been around a long time. They’re known. They’ve done a lot of interviews.

 

Lauren Gaggioli [00:19:09]:

They’ve reached out. You know? Whatever the case may be, If you’re getting found for your name alone, then people are coming to your home page. But if you’re doing SEO right, people should be coming up through the roots. They should be coming up through those granular Pieces. And that’s how you really know you’ve tipped something in Google. When I had my ACT and SAT test dates page ranking and getting thousands of hits a month. I was like, okay. I figured I figured something out here.

 

Jennie Wright [00:19:38]:

My god.

 

Lauren Gaggioli [00:19:38]:

And this is this is the way To quote the Mandalorian,

 

Jennie Wright [00:19:45]:

if I may. You you you may. This is the way. Also a Mandalorian fan. So

 

Lauren Gaggioli [00:19:52]:

my friend got to meet him when we were at Disney World. Shook It’s like just roaming Galaxy’s Edge, roaming around Batuu, and he happened to walk by her and she was wearing her Ahsoka shirt. And he came up and, like he goes, I see you are one with the force. This is the way. And little Grogu was, like, on his hip. It was very cute. She couldn’t speak and has not washed her hand since because she shook her hand.

 

Jennie Wright [00:20:18]:

I’m also speechless.

 

Lauren Gaggioli [00:20:20]:

Right?

 

Jennie Wright [00:20:23]:

Too funny. But, yes, this is definitely the way. And I think it’s, you pointed at something I like, and it’s that tipping point. I think for everybody that tipping point is a different level of work and a different level of attention to detail or all sorts of different factors as you know, because it all depends. Mhmm. But I think the piece that I really wanna hear about is the empathy piece. Mhmm. So can we get a little bit you know, can we pull back a couple layers? Let’s talk about the empathy piece.

 

Jennie Wright [00:20:55]:

How do we do SEO with Empathy. What is that what’s the difference? What does that mean? I know we talked a little bit about linguistic mirroring. Is that the same thing? Is it different?

 

Lauren Gaggioli [00:21:06]:

So I think to get to the empathy piece, I need to preface it with one aspect of keyword research that’s really important. There are a few different kinds of keyword, types. And The first that I like to focus on is the informational intent. So when people just have a question. Right? So in my case, what is organic marketing? Right? If somebody’s asking that question, they just need an answer. The really cool thing about Google is that he’s a matchmaker. Like, all day long, he’s just like, this person has a question. Hey.

 

Lauren Gaggioli [00:21:43]:

Who’s got the answer? This website and this website, he’s like, Oprah. Right? So and you get a website and you get a website. So he’s dialing up All the quality content that meets that informational query. And so when somebody asks that question, they don’t necessarily have a credit card in hand. Now if somebody types in organic marketing course, maybe they have a credit card in hand.

 

Jennie Wright [00:22:09]:

Yeah. Yeah. It’s a different query.

 

Lauren Gaggioli [00:22:10]:

Probably looking for a paid offering. And sometimes it says, like, paid organic, marketing course or free organic marketing course. So I think understanding that people are searching Already with a sense of what they want in mind is really important. Now I have a friend who does, She has feeding courses. She’s an occupational therapist, a pediatric occupational therapist, and we were working through her sales page for her feeding course. And that is a transactional intent. Right? If someone’s looking for a feeding course for toddlers, Then we really wanna make sure that the first thing that, let’s be honest, is probably a mom, like hate to stereotype, probably a mom. She’s probably cooked 4 meals a night for however long it took her to get fed up enough to type this into Google.

 

Lauren Gaggioli [00:23:05]:

She probably envisioned this lovely bonding experience with her child, and now it’s hell. And so How do we before we say, hey. I have this offering. How do we go, I see you, mama. Like, I see that you are stressed, that you thought this was gonna be a different way. You’re probably worried that your kid is getting the nutrition that you know they need. You’re probably stressed out, Tired, and you just need something that helps you. Guess what? I’ve got great news.

 

Lauren Gaggioli [00:23:35]:

I’m here to help. And then she goes on to say, hi. I’m Sam. This is my background. Here’s how I help. This is what it’ll cost you. This is the refund policy. Here’s what you’ll get.

 

Lauren Gaggioli [00:23:47]:

I’m really excited to welcome you in. And that’s very different than, like, here’s an occupational feeding course for your toddler, and puts all the same information. But by welcoming them with, like, what would it feel like if mealtime wasn’t so stressed? Like, I would love to help you with that. And so when we know it’s a transactional query, we know that we’re directing to a sales page, but that doesn’t mean that empathy goes out the window. And by the same token, when you have an informational query, I see so many people try to push to a sale Mhmm. Through an informational query. And that’s actually not seeing the person behind the question. Right? Somebody asks a broader question.

 

Lauren Gaggioli [00:24:33]:

You know, how do you meet them and say, hey. I have this freebie for you, right, that that’s in line with this. Can I help you? Like, here’s the answer to your question. I see what you’re asking. Have you thought about this next step, Here’s the next right step to actually make the transformation you’re looking for. And can I can I bring you in this way through some sort of free offering? So I worked with a, a Disney travel agent. Obviously, I’m a Disney person. It’s come up, like, 5 times now.

 

Lauren Gaggioli [00:25:08]:

And my friend, Phil, from Travel, he, was like, I really wanna, like, book more cruises. That’s something I really wanna do. And I said, okay. Well, we need to think about the kinds of questions people are asking before they book. So we came up with, like, a A grouping of, I think it was 3 to 5 different posts. Like, what is the cost of a Disney cruise, Disneyland and sea packages, things like that that People would look for, like, what’s included in a Disney cruise. And so we explored all of those in separate blog posts. And then for him, it’s really easy because the next right step is a free quote, a free no obligation quote.

 

Lauren Gaggioli [00:25:50]:

Are you interested in learning more? And We knew that he was headed this direction. And in the Q1 of 2023, and part of this is COVID related, of course, But in the Q1 of 2023, he booked more cruises than he did in all of 2022.

 

Jennie Wright [00:26:07]:

That’s amazing.

 

Lauren Gaggioli [00:26:09]:

So when you think about the other person and you answer their question, you’re super helpful, and, you know, that gives you the little, like, judge of, like, hey. This is how I’m different from everyone else. I’m not just gonna, like, answer your question. I’m gonna get you excited about the magic. Then that opens the door to provide whatever it is you you provide that’s a free next right step.

 

Jennie Wright [00:26:33]:

Yes. I’m nodding my head like I’m you can’t see it if you’re listening to this, but I’m nodding my head like a fool. And it’s be it’s because of the Experience that we’ve all had. Like, imagine opening your phone, and this happened to me 2 weeks ago. The convection portion of my oven quit. And so I immediately looked up, you know, can what did I put in? Something like, how like, Convection oven stopped working in, like, the name of my thing. Right?

 

Lauren Gaggioli [00:27:04]:

Mhmm.

 

Jennie Wright [00:27:04]:

Instead of getting, like, the, hey, here’s what to check if the convection portion of your oven is quit. It was like, Yeah. Was it like something repairman or, you know, Amazon? Of course, Amazon always comes up.

 

Lauren Gaggioli [00:27:17]:

Sure. Yeah. Would you like a new convection oven?

 

Jennie Wright [00:27:19]:

Yes. Would you like it? Yeah.

 

Lauren Gaggioli [00:27:21]:

I can send it to you tomorrow.

 

Jennie Wright [00:27:23]:

This is not what I want. So I, you know, obviously, I redefine my search and everything and found what I needed, which was a YouTube video that told me how to check if this thing wasn’t working. And I immediately found out that if you turn your oven on when the convection fan isn’t working, you can actually short circuit the whole thing and cause problems. Oh, Oh, important to know. Important information that maybe you don’t wanna start, like, you know, a fire, whatever. And so it’s important. It’s very important to find that information in a timely way and not get distracted into things that aren’t gonna matter. I didn’t need a repairman or person at that point.

 

Jennie Wright [00:28:00]:

I needed the answer, and that’s where We have to think about the SEO, and we have to think about exactly, like, the mood of that person, that that mom trying to feed her toddler. And it’s the 4th meal, and she’s literally, like, ready to put, you know, cooked spaghetti on a, like, right in front of them and go have at it or whatever.

 

Lauren Gaggioli [00:28:23]:

Yeah.

 

Jennie Wright [00:28:24]:

That person is frustrated, and they just want an answer. They’re not looking for Anything else, like you said, they really want that empathetic answer, and it’s, it’s really important. I really like that.

 

Lauren Gaggioli [00:28:37]:

Thank you. I also think to your point, like, seeing beyond the question that’s being asked is the question behind the question.

 

Jennie Wright [00:28:43]:

Yes.

 

Lauren Gaggioli [00:28:43]:

Right? The the person who had the wherewithal to say, hey. If they’re asking this question, they need to know. They can short out their entire Oven, this is really important because what do we do when something’s broken? We turn it off and on again, and we might not have changed that setting. So, like, That’s absolutely the whole idea behind this is to think about that person, how they’re coming to you, and If you can then provide them a way to stay connected to you because the Internet is a weird place, and, you know, who knows if you’ll ever be even be able to find that Same video again. You know, being able to provide that next right step that involves connection in some way, really important.

 

Jennie Wright [00:29:24]:

I fully agree. Sadly, we’re hitting up on a on a time crunch at this point. I really wanna keep going. What it feels like is that I wanna have a conversation with you again about very specific topics. Like, I can already think of, like, 3 different things I’d like to focusing on. And so we’ll have to have you come back. We’ll have to have a deeper discussion or a different discussion about, you know, SEO with, like online events, SEO with a short term thing, not the continuous traffic thing, but, like, the sales page for a certain amount of time and things like that. So I that’ll be a really interesting conversation

 

Lauren Gaggioli [00:29:58]:

Yes.

 

Jennie Wright [00:29:59]:

That I definitely wanna get into. In the meantime, where can people find you? How can they connect with you?

 

Lauren Gaggioli [00:30:05]:

Well, thank you so much for your amazing questions. You’re a fantastic interview. I really appreciate it. So if people have questions about SEO, then they can come to my website, laurencaggioli.com. I do have a course where I empower others to learn what they need to know, to do their own SEO, or quarterback another SEO very well. It takes a little bit of information to understand that you’re not getting the the wool pulled over your eyes, And, I also do have some 1 on 1 clients if folks want this just done for them and have the copy written and showing up on their website. And they go, oh, magic. So we we do offer that as well.

 

Jennie Wright [00:30:52]:

The magic option sounds incredibly appealing. Right?

 

Lauren Gaggioli [00:30:55]:

Really a We all need that easy button.

 

Jennie Wright [00:30:57]:

Yeah. I like easy buttons, which is another way to solve the problem. So Yes. Right? Totally about it. Awesome. Lauren, thank you so much. I can’t, I can’t believe that we couldn’t get into some of these things, but I’m really excited about the opportunity of what this information that we were able to talk about brings to the table. And I think we’re we’re creating a little bit more awareness that, You know, when you write a blog, you just don’t get the meta description off of Chat GPT.

 

Jennie Wright [00:31:24]:

You actually think about the word. You’re right. Exactly. You’re actually thinking about the words or you’re thinking about how somebody is feeling or thinking when they’re doing a search, and I think that’s really important. So thank you so much for enlightening us with that.

 

Lauren Gaggioli [00:31:38]:

My pleasure. Thank you for having me.

 

Jennie Wright [00:31:40]:

Absolutely. And as always, this podcast is produced and edited by Jason Wheeler. And if you found today’s episode to be of value, don’t forget to subscribe, rate, or leave a review wherever it is that you’re listening to podcasts. I really appreciate you being part of my community. And so I’d love for you to consider joining my Facebook group where I’m excited to keep delivering content that empowers entrepreneurs and marketers with list building, lead generation, and launches. The link to that is in the show notes. And the acquire podcast is brought to you by the Odd Phonic Podcast Network. Thanks so much for listening, and we’ll talk to y’all soon.