Episode 7: Boosting Your Leads Participation: From Open Rates to Click ThroughsOctober 3, 2023
Episode 9: The Best Registration and Sales Strategies Behind Free and Paid EventsOctober 16, 2023
Amplifying Your Message: Tracy Phillips' Expertise in Crafting Conversational Video Testimonials
Did you know that a great video testimonial can help drive sales?
Welcome to another episode of Acquire Podcast! In today’s episode, we have a special guest, Tracy Phillips, to discuss the power of video testimonials and storytelling in marketing and how this directly impacts getting more sales from your launches.
Tracy is an expert in coaching and creating videos for individuals who struggle with recording themselves, helping them look and sound great on camera. With a conversational and comfortable approach, Tracy helps clients craft and capture their stories for marketing purposes.
Throughout the episode, we delve into the challenges of measuring ROI and metrics in the world of video testimonials. Tracy shares that they have a compelling story for every client they work with. They also dive into the strategies they employ, such as ambassadorship and utilizing social media, email, and video to nurture clients.
Join us as we discuss the importance of making clients feel supported throughout the process and how incorporating client stories and social proof can greatly enhance email launch sequences, webinars, and live stage presentations.
But that’s not all!
Tracy and Jennie cover a range of topics, including the impact of video testimonials on marketing, the power of emotional connection through videos, and the value of creating authentic and conversational testimonial videos.
They also touch on the use of AI and automation in video testimonials and the importance of being a comfortable stranger to elicit genuine answers during interviews.So, if you’re looking to enhance your marketing strategy with video testimonials and storytelling, this is an episode you won’t want to miss.
Tune in as Tracy Phillips shares their expertise and insights on leveraging the power of video testimonials to ignite your audience and grow your business. Let’s get started!
Resources from this episode:
On This Week’s Episode:
Welcome to the Acquire podcast, brought to you by the Audphonic Podcast Network. In this episode, we dive deep into the world of list building and online events, providing entrepreneurs and marketers with valuable knowledge and strategies for business growth.
Today, we focus on the importance of participation, exploring how to get people to take action and engage with your content. We’ll be discussing open rates for emails, click through rates, and tips for increasing participation in your marketing efforts.
On This Week’s Episode, We Discuss:
1. The power of video testimonials: Tracy shares the incredible impact that video testimonials can have on your marketing efforts. We explore why video testimonials are so effective in building trust and credibility with potential clients.
2. Using ambassadorship for client onboarding: Tracy explains how she incorporates ambassadorship as a strategy for onboarding and nurturing clients. We explore how sending videos of someone else talking about a coach or business can help in building trust and credibility.
3. Nurturing clients through social media, email, and video: Tracy shares her tactics for utilizing social media, email, and video to nurture clients. We delve into how incorporating client stories and social proof in email launch sequences, webinars, and live stage presentations can significantly impact client engagement and conversions.
4. Measuring ROI and metrics in the video testimonial industry: The speaker discusses the challenges of measuring ROI and metrics in their line of work. While specific numbers may be difficult to quantify, Tracy shares how stories like the ones discussed in this episode highlight the effectiveness of video testimonials for client acquisition and retention.
5. Crafting and capturing client stories for marketing: Tracy emphasizes the importance of helping clients craft and capture their stories for marketing purposes. We dive into the power of storytelling and how it can create an emotional connection with potential clients.
6. Partnering with interview experts: Tracy shares how she partners with interview expert, Tracy Phillips, to conduct interviews with clients. We explore the benefits of this approach and how it helps in capturing powerful testimonials.
7. Utilizing templated emails and messaging: Tracy discusses the use of templated emails and messaging to communicate with clients. We delve into the importance of informing clients in advance about video testimonials and ensuring their support throughout the process.
8. Success stories and client examples: Tracy reveals how she has successfully worked with clients from various industries, including dentists and grief counseling. We hear about the transformational journeys of clients and the impact that video testimonials have had on their businesses.
9. Strategies for effective video testimonials: Tracy shares insights on creating effective and authentic video testimonials. We learn about the importance of making clients feel supported and comfortable throughout the interview and recording process.
10. Recommended tools for recording high-quality interviews: Tracy recommends the platform riverside.fm for recording high definition interviews. We explore the features of riverside.fm and how it provides a user-friendly experience for both interviewers and interviewees.
Jennie Wright [00:00:04]:
Hi. This is the Aquire podcast from the Audphonic Podcast Network, and I’m Jenny Wright. This podcast is going to delve deep into list building and online events designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential growth tactics. And today, we’re joined by Tracy Phillips, an Emmy nominated video and visibility expert who has harnessed 20 plus years of video production, experience, and award winning documentary skills to help businesses create testimonial videos that do the selling, recruiting and fundraising for them. Tracy is celebrated in her unmatched expertise, and she’s got the quick wit to go with it. Her boundless enthusiasm for guiding your clients and her students in effective use of video to impact both internal and global audiences Her signature laugh and learn style of presenting has made her one of the most sought after speakers, trainers, and workshop facilitators in her Wiehler. Tracy’s client roster boasts New York Times best selling authors, top players in the real estate industry, and Fortune 500 companies. And she’s here with us. So welcome, Tracy.
Tracy Phillips [00:01:08]:
Of course. I’m here with you. I’ll pay you later for that awesome intro. Thank you.
Jennie Wright [00:01:13]:
Absolutely. I am so excited. And I wanna kick things off. Talking about how, like, what is a video testimonial and how are those used in businesses generally? What is the normal use of them?
Tracy Phillips [00:01:24]:
There’s so many ways. So it’s it’s it’s when you think about a video testimonial, a lot of people go to the corporate, right, like very stiff questions that people are answering a question and look a little bit uncomfortable and that is the opposite of what what I create. I like to say I create conversations stories. We’re able to, really, really get the user experience in a way that doesn’t feel heavily produced or scripted or an thing like that. And so there are so many ways you can use video testimonials. And especially now, like, as as the rise of AI, takes over. Right? And I’m a big fan. We use it in our business all the time, but as things are more automated and and you’re not really sure what is automated and what is genuine. Video testimonials play a big part in the trust of your company. The authority of your company and being able to hear from the mouths of your actual happy clients, customers, employees, whatever that is recipients of if you’re doing fundraisers, it’s so powerful because the inherent trust. So we always talk about, you know, you ask what or you can use them, but we and for onboarding them for ads, we use them on our websites. We use them, you know, in so many different places really a great way from nurture all the way up to the sales, in sales funnels, to be able to put faces saying like, this is
Jennie Wright [00:02:54]:
It is. And you and I have talked before, and I am in love with your system. And one of the reasons I wanted to talk to you is because Wiehler had these conversations. And I really got a sense that the way you approach things with these video testimonials and testimagical is so different. So in my experience, a normal testimonial is, hey, client, happy customer, If you liked working with me, would you mind giving me a testimonial? And then you put it in their hands and, hopefully, they either write something or they create something. Without any experience or direction, sometimes we just get working with Jenny. It was awesome. She helped me do x, y, and z. Totally 1010 higher again. Like, and that’s what you get. Right? At your system, it’s very different. Why is it different and how are you, like, not to give away the secret sauce, but why is it so different? I’m gonna give it away. You always do this. You always do this, Tracy.
Tracy Phillips [00:03:59]:
What last time? I think I remember when you interviewed me. I, like, I took out a board, and I was like, let’s do this together.
Jennie Wright [00:04:04]:
Yeah. You had a big board and wrote the whole thing.
Tracy Phillips [00:04:07]:
Yes. The secret sauce is comfort. And I don’t mean like people hang out in their lazy boy, but having someone feel comfortable enough to share their unique story makes all the difference in the world. And, yes, of course, we have, like, skilled storytelling editors. So the editors then put the story together. But on the front end of it, We have so many touch points before they even hop on an interview with me, comfort. Right? Like, so I am on a video saying, hi, I’m Tracy, and here’s what to expect, then a little buster like, hey. I’m so glad you signed up. I’m looking forward to it. Then they get another email. Hey. You know what colors look great on video? Hey. As like and then, you know, they get the reminder. So by the time they hop on an interview with me, they feel like they kind of know me. And the beauty of that is it’s not you Jenny asking someone because they’re not gonna answer the same way as I’m a stranger. But I’m a comfortable stranger. I’m a stranger who has, like, my arms open, and I always say to people, you cannot get this wrong. And so when we talk about comfort and the difference in the process, than asking somebody, one of my pet peeves, and it it’s like, I get why they’re are apps that collect video testimonials. I get it, like, because people desperately need them and it’s inexpensive. But I like to say get what you pay for it because again, you’re putting a lot of pressure
Jennie Wright [00:05:31]:
— Mhmm. —
Tracy Phillips [00:05:31]:
on your folks to drop a video about you. And even if you do like a guided one where you’re asking the questions of time. I’ve done it. I participated and I was like, oh my gosh. I don’t like this. And I’m a video person. I’m fairly comfortable on video, but I still felt like, oh, I didn’t do that right. I didn’t do that right. So if you take that from just, you know, doing it on your phone, it’s it’s people love you, but they don’t love video. And so what I’ve done is create this stop gap where it’s like, well, I’m here. I’m gonna help you look sound awesome. Tell your story in your way. And it really does. I would say, like, it’s a conversation. Mhmm. It’s a conversation. And that’s before Zoom, we we don’t use Zoom anymore because now we’re able to, get high res. We I use a I partnered with someone, which is really nice, but They don’t even really know I’m recording. I mean, I say I’m going to record now to let them know, but it’s such a conversational back and forth. I stopped them. I ask them questions. Like, you know, like, we’re chitchatting in the beginning. I’m helping them. Like, the first five minutes is doing, like, what I call my home studio makeovers. Like, let’s find the place in your house or your business where you look and sound the best. Mhmm. Right? And so right off the bat, I’m helping them look and sound good. And they do a really good job for you, Jen. Yeah. Right. Like, and that’s the thing. It’s like, I won’t, you know, I I I don’t want them to feel anything other than completely comfortable talking to me. And this is people most of the people I have on with, Wiehler say, I don’t like the way I look in sound, which is why it’s so hard to get good video testimonials just simply asking your folks for videos.
Jennie Wright [00:07:13]:
There’s another layer to this that is almost prohibitive in getting testimonials to begin with. A lot of people just say, sure. I’ll give you a testimonial. And then they never do. And on the other side, we either forget or we don’t have a process to follow-up. Or if we do follow-up, we still don’t get those testimonials. So There has to be something that you’re doing on top of the comfortability, by the way. Amazing. But what are you doing to to increase the potential somebody’s gonna say yes. Because now you’re saying, hey. I don’t want you something written. I’m going to tape you. It’s gonna be high res, man. We’re gonna do, like, the whole thing. Do you get people to show up for these things?
Tracy Phillips [00:07:50]:
We don’t even tell them that part of it. So it’s very much it starts with the and it’s very hands off for the client. The client meets with me twice. The first time we do a theme threads transformation call to figure out what do you want your client saying about you. And I would say, like, in in your dreamy, dreamy world, like, what would they be saying about you? Mhmm.
Jennie Wright [00:08:10]:
Tracy Phillips [00:08:10]:
then I get them to say that. Right? And I don’t mean I feed the lines, but I I pull those stories out of people. The way that happens is, you know, we have templated emails, but sometimes people are, you know, like in the real estate world, people don’t really respond to their emails as much. So people are messaging or sending a text or a call summits the way we word that, you know, we’ve partnered with Tracy Phillips who is a pro at interviewing, and she’s going to so the process, again, part of that process is Our clients don’t have to guess, like, what should we send people? I tell people if you have a course or you’re doing something and you’re in a group, Tell them it’s coming. I’m gonna be asking you for video testimonial. I’ve been working with this woman, Tracy Phillips. She’s so fun to be on with. I’m gonna make it. So let them know. Right? It’s coming. People, again, people want to do it. I have not had one client where the resistance was so great. We didn’t get the right amount of people. Okay. Like, so so and we’re talking about, I mean, I have done one for grief counseling. I’ve done it for a construction I’ve done it really. So when we talk about, like, people say, like, what businesses we have done them for almost every business under the sun, dentists, like, who wants to talk about their dentist, but these folks, and and she was in, rural area with people who I don’t know had ever been on Zoom. And we got the best they they were so they loved her so much and what she like, she had a apparatus that helped with their sleep apnea, they were willing to share. They just needed that, like, how what do I do? So, again, like, it’s really in that process. Yeah. But it really is just having them feel like they cannot get it wrong. They can’t get it wrong. And they’re supported the whole time because again, leaving it up to them They’re even if you if it’s a written one, they’re writing and rewriting and writing and rewriting. And then either you get, like, this or, like, you said, like, Jenny’s great.
Jennie Wright [00:10:04]:
Yeah. Wiehler her. Like, that’s Yeah. I’ve had those. And that’s wonderful. And I I appreciate that. But — Right. — getting one that’s — Yes. Exactly. Love the enthusiasm. Would love a little bit more detail that helps people like, convince people that working with me is the right thing to do. You mentioned earlier, and then I wanna transition over into more of, like, a metric side of things. But you mentioned earlier that you’re partnering with some sort of platform to get really high quality video. Do you mind sharing what that is? Because I’m super interested.
Tracy Phillips [00:10:32]:
No. And I was gonna say, well, you could use it for yours as well because it’ll make it easier for your editor. They can, like, move things and they you they can do that right in the platform. It’s riverside.fm. And I worked with them for a little while. So there are platforms that that will record high def. Right? And what I but what what I needed was for it to be absolutely as easy as Zoom for the interviewee to get on to. And none of the other ones Wiehler, like, One of them you had to create the room, but if someone gets knocked off, then you had to recreate the room. Then you have, like, I’m not that’s not user friendly. Then they have to, I, you know, like, I left here and then I’m creating new rooms and, you know, so so theirs is you create a studio. I’m inviting people into my studio. It’s it’s it’s wonderful. There’s learning curve for, like, what it looks like and that type of thing, but What it does is record on their end separately from your end, which is great. And the only thing we have to do now is, like, I should chat with them a tiny bit afterwards so I can upload to to my account. But it’s been it’s been great. Like, in fact, today, I just we did one for Astra Relief Fund. And the reason we got this is because these are being shown at a giant, like, on giant jumbotron screens at an event I was like, oh god, I can’t do those in Zoom, but, like, that’s gonna look terrible. And one of my clients happens to be at this summit in Utah and sent me a picture of what it looked like. And I’ve my heart was like, because they look so good. Like, I was so excited because I was like, wow, that is, like, it’s huge. You can see people looking up at it. It’s summits. It’s beautiful. And, like, that was the for me as a production person, I I wanted to look as good as possible. Now it didn’t change the results when it was on zoom. It didn’t matter. But there are things like that if you have to blow it up or use it somewhere like that that I I really like. I like the quality of it.
Jennie Wright [00:12:30]:
It feels to me from all the conversations that we’ve had, that these video testimonials can be transformational in terms of the results that people can get. Just from using them. So you were just talking about having them on a big screen. I mean, honestly, if I was on stage selling a a program, I’d want that high quality video right, rather than the grainy zoom with a slightly off — Yeah. Yeah. You know? Yeah. All of that. I can see the benefit of that. When it comes to, let’s just say somebody listening wants to sell a program product or service, a course, perhaps. What what differences do we see if these really high quality Wiehler done videos are are on the sales page? What sort of like the metrics that we can see. I know you can’t probably give me exact numbers, but just, like, general.
Tracy Phillips [00:13:19]:
I can’t, but I like, what we can talk too is, like, when you’re using these on websites or sales pages or I’ll what I like with, you know, we work with our clients is I like them to create what I call a library of love. So whatever you’re selling, you have an opportunity to send them to a page where they’re there’s just videos. I call it the library of love because that’s what it is. There’s psychological triggers behind that when you see, like, a bunch of videos.
Jennie Wright [00:13:46]:
Tracy Phillips [00:13:46]:
And, obviously, it’s called library lover. Whatever it even if it just says testimonial or praise, people think, oh, this is a good program because, obviously, they were able to get people on video talking about it. And, again, video just holds a lot more weight in the trust arena. And so, but when we talk about on sales pages, if you think about it, especially if you have it higher up, I A lot of people bury their social proof. They do.
Jennie Wright [00:14:12]:
At the bottom. — wanna know.
Tracy Phillips [00:14:14]:
It’s crazy to me. And I, like, even I see some of my clients do it, and we reach out, like, well, I have a VA, her home, she goes through after we had to see how are people using it? If they’re not using it, we follow-up and I’ll offer them a call. Like, how can we help you use it to make sure if we see them on the page and we know that they can improve them, by giving your videos a headline. Right? Like, why should someone watch that?
Jennie Wright [00:14:35]:
That is so important.
Tracy Phillips [00:14:38]:
Right. Right. And but it but not everybody would know that. Right? Like, unless you’re in marketing or you have a marketing team who’s putting these videos out there. Right? And so so When we talk about metrics, a lot of it is hang time, like, like, people will spend longer on a page that has a video. Mhmm. And so that’s good. You want them hanging on your page longer and watching the videos. But again, when you have these videos, there’s just something that happens. Someone will they’ll they’ll see themselves in the person, and they now I forget it’s by yzelle.com. But 9 out of 10 people say that they believe what someone else says about a business over what the business says themselves. And I a lot of people need to hear this because they put video testimonials on the back burner when it could be the thing. That changes their launch, or it could be the thing that gets them, like, twice as many. One of my clients, Doctor Mary Barberra. So when we talk about numbers, she’s wonderful she like shares all the time, but she runs at. She uses her little video testimonials, and this is these are not great quality. They’re the content quality is phenomenal, but her folks were not tech savvy. And so we struggled with some of the content and even delivering it. I was like, oh, man. Like, this one doesn’t look good. Well, Grandma Diane is her name. Grandma Diane’s ad. She has been using for 3 years the same ad And she has tripled her membership numbers. And she said she’s like, it’s because of that ad. That ad is driving people. So, like, I love her because she shared it. She’s like, I hit the $1,000,000 mark because of your videos. I hit like and she very openly gives me credit because she’s like, we didn’t have the proof. And she again, she’s teaching strategies for new parents who have just been diagnosed that their child has autism. And she said, you know, authority of Wazoo. She’s a fabulous book. She has all of the stuff that she was saying, makes her great. Mhmm. All of the results She is telling them, but when you see grandma, Diane, crying because her four year old grandson is farther along than any doctor said he would ever be at that rate. Well, like and and I cry every time I think about it because it is that moving. And so when you think about the power of watching that. And and you have just found out that your child is diagnosed with autism and you’re watching, you think, Okay. I could try this. Right? And so when we talk about results, I have a wonderful story of Wait. I can tell you on the vet end of interviewing, and I’m actually about to write an article about this, is I buy people stuff, they hire me to do their their videos. And then, like, I’m interviewing people, I’m like, I need that. I need that as far as, like, a good one for, like, a Spanish speaking phrasebook. Right? So, like, I
Jennie Wright [00:17:35]:
— Works on you. —
Tracy Phillips [00:17:35]:
like, this is great. Hold on. Right? To my high performance coach who I hired, she hired me for what’s called the test and magical, the video testimonials. And I’m interviewing these people, and I’m like, I’m not results like that. Like, I need a coach like that. I I hired her. Right? Like and so, like, that was high end, but that that goes to just show, like, how it works.
Jennie Wright [00:17:58]:
Yeah. They shouldn’t even put
Tracy Phillips [00:17:59]:
it up yet. She’s also she, she will flat out say, like, someone on the call said they they went to my praise page, watch the videos and then called me. So some people are so nice. They’ll ask, like, how did you find? And a lot of people say, like, oh, I watched the videos on your site. And so when we talk about conversions, the likelihood of someone converting because they’re watching someone like themselves. They’re listening to the story of, you know, that’s where I am. That’s what I was struggling with.
Jennie Wright [00:18:30]:
Well, we should we should add — — one person. Sorry. Go ahead. Finish. No.
Tracy Phillips [00:18:34]:
No. No. Yeah. No. No. It’s fine. Like
Jennie Wright [00:18:36]:
— Well, we should add that I also could be a testimonial for your system. Even though I I will fully admit, I have not bought or taken your system, we we’ve had enough conversations, and you’ve been very generous to explain a lot of it. That after our last conversation, I think it was back in May of 2023. I went and implemented some of what you told me. Now I don’t know. Like, again, I haven’t taken your program, but I love what you talk about. And one of my clients did a video testimonial. Which I now have in all of my proposals, and my close rates has gone through the roof. And these are these are —
Tracy Phillips [00:19:21]:
I want this little clip, please.
Jennie Wright [00:19:24]:
My closing rate has gone through the roof. If If they watch the proposal and the my proposal soft software will tell me if they saw the, test the testimonial because I know that they’ve landed on that part of the testimonial. If they land on that, my I I am pretty confident that they’re gonna say yes. Because it is such a great testimonial, and I followed up with some text on the bottom, you know, that really proves the point and drives it home. And it has a headline. On the top. And, I can tell you that by using this method, just in a proposal software that I’ve really increase that closing rate. And I’m working on getting them on all of my sales pages and things like that as I’m moving forward for my courses and all those things. So I can tell I can tell people that this actually really works.
Tracy Phillips [00:20:13]:
It’s a — and I love that you’re sharing that because it is hard for we find the stories. Now my clients are very like, yes. Yes. It works. Yes. I got people, like, yeah. But when we talked about, like, ROI or, like, actual metrics and stuff, it’s tough say, like, well, 30% of my clients, right, it it just I don’t have the numbers like that, but I have stories like yours for every client comes through. Right? If they’re using them, they get that. I love that you’re using it for proposals because one of the ways we tell people to use it is is almost for onboarding, or if, like, for the the high performance coach, she used to do a video and it was herself, Yeah. Talking about and you had to watch it before you could book a call. Then she switched it out and did the compilation reel because we put a little compilation reel. They have to watch that and then book a call. And she’s like, I have far more calls booked after that when she switched out the video of herself versus other people. And I thought that was interesting. Right? So it’s more of an onboarding tool of, like, making sure it’s a good fit. And she said she’s like, I’ve got just much more high quality leads coming into her her funnel now. Absolutely. Yeah. Lead gen, all of that. Yeah.
Jennie Wright [00:21:23]:
That makes absolute sense to me. And I know this is probably really easy to answer, but, you know, creating these video testimonials seems ideal for larger businesses, people who charge a lot of money, high, you know, high income, that kind of thing. But I’m sure they can be just as effective for small business owners or solopreneurs. Can you, like, just sort of tell? I just want you to sort of, like, agree with me and then tell me why. Because I know you’re gonna agree with me.
Tracy Phillips [00:21:53]:
I agree with you. And I and and the wine is simply is simply because regardless of the size of your business, if you have happy clients or customers, right, let them do the talking for you. You don’t have to be a big business. And quite honestly, if you’re smaller and you’ve worked with like, less people, you want to harness the people that you have worked with to to talk about what it’s like to work with you, what what kind of transformations can they expect? What regardless again, like Wiehler worked with all kinds of different fields, but but these are smaller entrepreneurs. Right? These are online marketers. We do it for speakers. Speakers, like, who are really trying to up their speaker track Wiehler hired us, and I love it because, yes, they have a speaker real, but what’s better than Wiehler real, people who hired you to speak, talking about why they hired you.
Jennie Wright [00:22:50]:
Tracy Phillips [00:22:50]:
How great you are to work with and how easy it is and how you ignited the audience and, Wiehler, you know, like, all of that kind of thing. And so it doesn’t really matter the size. I mean, for us, we we like to start with 10. Like, we want ten people to be able to sign up, so that we could that that’s just a great number for us. But we even I I started implementing, I do a subscription base now where it’s like 1 a month So if if you can if you wanna keep it a little easier, we do 1 a month, you know, and and you you send us a person Wiehler send you an edited clip at the end of the month. And then, you know, we’ll bonus a little compilation real when you get to six people or seven people. And so you get it’s a little slower, but you still get all of those assets and you get to use them right away. Like, I’ll again, even if you had just that one video that you could use for propose or your sales page or wherever it is, sending it out in an email, and I know you can’t put video in email, but putting a thumbnail of someone with a compelling headline and talking about this person and then watch the video, and then they click, you know, the thumbnail it goes to the video very powerful way of just just getting people on board, right, bringing them along on the journey. So, yes, I agree with you.
Jennie Wright [00:24:03]:
Thank you. I like to use a GIF or a GIF. I call it GIFs. I like to make a GIF on the testimonial and put that in the Yeah. That’s my preferred because something moving seems to it’s like a fishing lure that attracts the app.
Tracy Phillips [00:24:17]:
Yeah. I’m a I’m a gift fan. Like, and I will, like, I my husband, I communicate through gifts. Like, he’s working downstairs. I’m working upstairs. This is how are, like, like, so I also love the idea because there summits motion. Right? And it’s the actual person, and they’re super easy to to make now.
Jennie Wright [00:24:31]:
Tracy Phillips [00:24:31]:
So, yeah, I love that.
Jennie Wright [00:24:33]:
And free. I love that. What are some of the creative ways that we can incorporate this video testimonials into a lead gen strategy? And then how can they also be used for product launches? How would you differentiate that?
Tracy Phillips [00:24:47]:
So, again, so, again, like, onboarding nurture, if you’re a coach and you’re trying to get people on call. I really love the idea of of sending rather than a video of yourself, sending them a video of someone else talking about you. I think that’s such a great way. Another way that I like to call it, the ambassadorship is most people who we interview or we interview someone They love you. They want to share it. They don’t wanna create it. They don’t wanna edit it. They don’t wanna, like, really make it easy. Like, host it. Somewhere for them, send them the link and have them share it. Use it on social media, tell their story, tag them so that they can share it. Right? So then you’re using it’s free advertising. Totally. They’ve given you this wonderful interview, and this is one strategies we work with, whether it’s bigger companies or not, a lot of them are like, oh, we never thought of that, but I will tell you as the interviewer, most people say, will I get to see the edited clip? They want to see it. Once they go through the process, they’re like, okay, I’m good with this. Like, will I not approve it, but, like, will I be able to see it? And so that’s another great way. It’s just using the people who already love you as ambassadors for your or for your coach, your coaching, whatever it is. And then those are nurturing ways. Right? Those are just social media, email, onboarding, or, you know, sending a little video. However, you wanna send that. And then when we talk about launches though, very specifically, I would add this again to the email launch sequence, telling stories, social proof, that type of thing. If you are doing some sort of webinar summit, something sharing it during you know, you’re talking about speaking live on stage and wanting to show it. That’s where I would show it, but whether it’s live or whether it’s a webinar or whatever it is, you want to be able to share those stories from the mouths of the people who are actually experiencing it. Again, in the webinar style, you’re always like, you’re telling their story, but what if you were to just put in the slide the actual you know, ninety second, not even ninety second little clip, much more compelling.
Jennie Wright [00:26:50]:
Yep. I’ve done that. I’ve I’ve done that right in the webinar deck. I love that. Being able to stick the video right in there and just say, hey. Don’t take my word for it. Listen to these people.
Tracy Phillips [00:27:00]:
And then, like, opt opt in pages, like, again, the opt in page for the webinar, the sales pages. Like, so I mean, I joke, and I’m like, you can put them everywhere, but you can put them everywhere.
Jennie Wright [00:27:12]:
Oh my god, Tracy. You’re so much fun. There’s so much more we could talk about on this, and I I’m already planning another episode the way you have to talk about other things in this. There’s so many applications for having video testimonials. We’ve talked about so many of them. And if you’re listening to this and you’re like, I don’t know where to get started. I don’t know how to start this. I don’t know where To begin, Tracy, what’s your piece of advice and where can they go?
Tracy Phillips [00:27:37]:
So for sure, testmagical.com, you can check out, like, what we’re doing. You can ask me. And I would say, like, if you don’t know where to start with anything, like, start an interview style. Like, if you, don’t have the funds right now to start, but, you know, I I need to get people on there. Interview your folks, and and I’m gonna give away my my my best question that I always ask. So, like, this is something we didn’t delve into, and maybe for next time we can answer the questions, but what you ask is really, really important to elicit answers that you want, but the one question I want everybody to ask is what did I forget to ask you? It’s all my favorite question because it they know they’re being interviewed about something. They’ve definitely put some thought to it, and that’s their time to shine, but they don’t feel the pressure what if you were like, just talk. Right? And so I would say 9 out of 10 times when I say that to people, they stop for a moment and they’re like, that’s a really good question. And so just it shifts gears of, doing it. But But really getting a human talking about your offer, your transformation, your coaching, your thing, your widget, whatever it is, start getting people talking about that that right right now, in in perfect action, and and keep it short. Right? We don’t wanna be doing like 20 minute interviews, get say to people, like, oh, hey, let me, like, let’s hop on and I’ll let you be for, like, 5 or 10 minutes. These short little bites about people is where I would start. And then if you’re like, yeah, I don’t wanna do of that, then you can just contact me. Just go to testimagical.com and and, we we can talk it through.
Jennie Wright [00:29:14]:
Absolutely. And I recommend that people do that. I’ve seen what you do in action, and it’s it’s just phenomenal. And the results obviously speak for themselves. So Absolutely do that. So testmagical.com. We will have all of this plus social media links and whatnot in the show notes for this episode. And you’ll be able to find that on the Audphonic podcast network at oddphonic.com, and you’ll be able to see that. And also all the other podcasts that we’re getting up on that network, which is really pool, by the way. And I’m excited, Tracy. This has been so much fun. I really appreciate you just again, you delivered everything and practically the whiteboard. You didn’t pull it out this time. But you practically not this time, but you you went deep, and I really appreciate it. Thank you. Absolutely. —
Tracy Phillips [00:29:56]:
tell you, like, like, no other interview. It’s so wonderful. I looked up. I was like, oh my gosh. We’ve been talking for, like, 30 minutes. It’s just it’s so lovely chitchatting with you because you you are a master interview. I love it.
Jennie Wright [00:30:09]:
That is really big praise from you. My gosh. Okay. Thank you. I appreciate that. Awesome. Well, If you’re listening and you don’t wanna miss any of the episodes of a choir, make sure you hit that subscribe button. We come out every Tuesday with episodes. Great people like Tracy, and we can’t wait to deliver more. So thanks so much for listening, and we’ll see you all soon. Take care.