Organic Traffic Growth Using AI & the Traffic Pyramid with Deirdre Tshien

Jennie Wright [00:00:02]:

Hi there. This is the Acquire podcast from the Odd Phonic Podcast Network, and I’m Jenny Wright. This podcast delves deep into the world of list building and online events, and it’s designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential both, growth tactics. And today, I have a really phenomenal guest. It’s Deirdre Schen. So the she’s a cofounder and CEO of Captcha. It’s a revolutionary AI powered content marketer. And when I say revolutionary, I don’t mean that just, like, generally specifically.

Jennie Wright [00:00:36]:

And she has a passion for helping entrepreneurs Amplify their messages and build their movements. And Deirdre has a wealth of knowledge to share with us today. But that’s not all. She’s also the creator of content dripping technique and the author of Honey Trap Marketing. She’s also the host of Grow My Podcast Show. And if that’s not impressive enough, She’s also been recognized as one of the 100 women to know in America in 2023. Deirdre’s serial entrepreneurship journey spanning 9 years in seven across 5 different industries gives her an unparalleled experience in navigating the ups and downs of entrepreneurship. So today, we’re gonna be diving into something really exciting.

Jennie Wright [00:01:16]:

It’s the traffic pyramid and the concept of taking the world by storm. It’s something we wanna talk about, and it includes online summits. So Deirdre, it’s so fantastic to have you here. Thank you so so much.

Deirdre Tshien [00:01:27]:

Oh, wow. Thank you for having me. What an intro. That was amazing. Made me sound way, way more accomplished than I feel.

Jennie Wright [00:01:36]:

I I’ve had a couple people take my intros and literally copy paste them and make them their bios, so feel free. So can you tell us can you tell the listeners a little bit more about traffic pyramid, and how it’s a complete game changer.

Deirdre Tshien [00:01:49]:

Yes. Oh my gosh. Okay. So for me, I’ve been in entrepreneurship now for a decade. I’ve really, I think it was Russell Brunson who said that if you’re an entrepreneur, then you’re a marketer just by default. Like you just have to be, because That is actually being able to market and sell your thing is literally the foundation of how it is that you build a business.

Jennie Wright [00:02:10]:

True.

Deirdre Tshien [00:02:11]:

And so I actually, you know, became luckily for me, I guess, I just, like, loved Delving into the marketing side of it, and I became a total marketing nerd. And so what that led me to was going through going thinking about how it was that I kind of Quote, unquote accidentally grew businesses before without any frameworks or anything. I was just like, I’m just gonna, like, try all these things. And, some things worked and some things didn’t, and, you know, taking all of that experience and going so how could I if I was to try to Systemize this as much as possible. How would I actually look to get traffic to whatever it is I’m building? Whether that is a business or whether that’s a podcast or whether that’s a YouTube channel or Anything, really. And so that’s where the traffic pyramid came from. And the great thing about It, you know, you’ve mentioned it’s like game changing and, you know, some people might listen to it and be like, that’s not game changing. The part that I actually find game changing About it is that like for all of us, we’ve probably all experienced hearing a lot of strategies, hearing a lot of tactics and being Like, okay, now I’m going to try this one.

Deirdre Tshien [00:03:20]:

I’m going to try this. And by the end of the day, you’re like, I’ve tried probably 10,000,000 different things. I feel like I’ve done nothing. I’ve got nothing achieved. All, And so the trap the great thing about traffic pyramid is for me, the reason why it’s game changing is it actually gives me permission to actually not do some things. And the reason why is, and we’ll get into this is because, because I know a lot of us, we procrastinate on doing the thing that we know that we need do because we’re like, oh, we feel we we need to feel like we’re experts first. We need to feel like we have mastery over the thing. We we need to feel like we know the end Result of the thing that we’re trying to implement before we actually do the implementing.

Deirdre Tshien [00:03:58]:

Mhmm. Does that does that ring true? Like, for me, it’s like

Jennie Wright [00:04:01]:

Absolutely.

Deirdre Tshien [00:04:02]:

If I need to figure out YouTube, I’m like, I need to know all the ins and outs and how to do like, none of that actually matters. Like, just put a, Yeah. Freaking video for me. It’s really the thing that matters, not the what are the ins and outs of, like, this, you know, retention rate and, like, all you know? And But that’s where my brain goes and it’s human for of us to be like, I actually, what I’m fully doing is I’m actually progressing on doing the thing because I feel like I need to have mastered it 1st, at least can you

Jennie Wright [00:04:31]:

touch it?

Deirdre Tshien [00:04:32]:

Yes. Yeah.

Jennie Wright [00:04:33]:

Yes. I’m the same. I’m the same.

Deirdre Tshien [00:04:35]:

Right. And with the truck movement, I’m like, okay. No. I know Where it is that I’m focusing on. I know where I am in that pyramid and it’s okay that I don’t have this, This part figured out because it’s it’s there. I know it’s there. It’s like in it’s I put it away in this box. Mhmm.

Deirdre Tshien [00:04:51]:

And it’s good. It’s just gonna sit there until I’m I’m ready to come back to it. And that in it in and of itself takes so much of a load off your brain and off your mind. It closes that loop for you So that it’s like, okay, now I can actually focus on the thing that I need to focus on. So that’s anyway, that’s the game changing bit. I’m I’m just I’m really hyping this up, and it’s like, okay, let’s go show a different

Jennie Wright [00:05:13]:

Yes, Please, like, share what it is actually.

Deirdre Tshien [00:05:15]:

Okay. Yeah. Okay. So this 4 tier is a traffic pyramid. The 1st tier, the bottom tier is what I call passive organic marketing, And this is really just creating content. So this is us getting on the micron on this Zoom call Recording. Right? We’re creating content right now. Yeah.

Deirdre Tshien [00:05:34]:

It might be, it might be then it might be for some people. It might be writing a blog post. They’re just creating a content. It might be writing a social media post, or creating the graphic right there. It’s still work. It’s still time. You still have to, you know, do all the things. But what happens is sometimes we will publish it.

Deirdre Tshien [00:05:52]:

We’ll hit publish, and we’ll put it out there. And we’ll feel like, or we’ll think that our job is done We nearly

Jennie Wright [00:06:01]:

yeah. Not even close. Yep.

Deirdre Tshien [00:06:02]:

Yeah. Yep. So then we have to get into the 2nd tier, which is Active organic marketing. And this is for which whichever platform that you’re on, there is a way that you need to Activate it to actually have the content working for you. And a lot of us, and to be fair, I didn’t even realize this until I, you know, got really deep into, Like 3 years ago when I had my 1st podcast and it was just like really sad. I was really excited about it. I was figuring out how to do the podcasting thing. And then after all, I was like, It’s getting, like, very little listeners.

Deirdre Tshien [00:06:32]:

Like, it’s not actually growing, and it’s not actually doing the thing that I wanted it to do, which is to get traffic for my business. And so I had to, like, I do switch my mindset to, to be like, oh, so the publishing of the podcast is actually the beginning. I have to actually market the thing To to get it out there, which again, a lot of this is like, so basic, but that’s that is the 2nd tier. So when we get into, like, what does that mean and look like? It It means, for example, if you are a blogger or even a YouTuber, then how are you optimizing your content for those platforms? Like, are you Actually leveraging the, you know, you know, finding the right keywords. Are you actually doing the, you know, putting it into rich media? Like, I’m Talking about blogging, for example, like, are you leveraging schema markups? You know, are you doing the things that will actually enable the platform to help you, to help you perform. If we talk about social media, then really at the day the day, what that comes down to is, Are you actually using the platform in the way that they want you to? I e, are you actually engaging? Are you actually building community? Are you being social on the social media platforms. Like, that’s actually what it takes. And so when I come back to what I was talking about before where it’s, like, It gives you permission to know the things that you need to do, but then to put it into a box and be okay with it.

Deirdre Tshien [00:07:56]:

If you look at that, this There is a lot that you can that that if you wanted those first 2 tiers, like organic marketing, essentially, To work for you, there is so much that you have to do. Because can you imagine having to be, like, I have to be social on Instagram and Facebook and LinkedIn and TikTok and x and, you know, all of these other places. And I also have to, like, optimize my blog for SEO, and I have to do that for YouTube. And I have to, you know, do the same even for the podcast and and And and market, all of it and, like, that in it is is pull it’s more than a full time job. That is, like

Jennie Wright [00:08:30]:

It’s exhausting.

Deirdre Tshien [00:08:31]:

It is exhausting.

Jennie Wright [00:08:32]:

And it’s multiple full time jobs. It really is.

Deirdre Tshien [00:08:35]:

It is. Right? But if you know that that’s what it takes, then that can be like, Oh, okay. I even had this conversation with, the team yesterday. I was like, I know that we wanna get onto YouTube, but we’re just gonna park it because I know that it’s there. Right. It’s it’s in the 2 bottom 2 tiers of that, the traffic pyramid. I know that it’s there. It’s not going away, which is okay, but it’s just not gonna be focused for now.

Deirdre Tshien [00:08:58]:

But I’ve closed that loop and I know because I know I have visibility. I put that in, like, inverted commas. I have visibility of that it’s there. At some point, yes, we’ll come back to it, But not now. And so that’s kind of that’s why this framework gives me a little bit of peace of mind. So yeah. So that’s the the bottom 2 to use. Okay.

Deirdre Tshien [00:09:17]:

So keep going?

Jennie Wright [00:09:18]:

Yeah. Keep going. What’s the next tier?

Deirdre Tshien [00:09:20]:

So the next tier is, leveraging other people’s audiences. And this is where online’s I love online summits for this.

Jennie Wright [00:09:28]:

Yes. Yes. Okay. Now we’re getting to the good stuff. Uh-huh.

Deirdre Tshien [00:09:31]:

Yeah. Yes. This is actually my favorite tier. And that’s why I was I’m so excited that you’re gonna be speaking at Captcha Greens Live about this because I’m like, We don’t strategically probably focus enough on this. We spend so much of our time and energy on the bottom 2 tiers With, with inconsistent and poorly slower results. Not to say that leveraging other people’s audience is gonna, like, Be immediate and depending on the strategy that you that you use, because apart from online summit, there is, like, you go on a podcast tour, in terms of, like, God. Getting on guesting on other podcasts. You know, you can, come up with other strategies like I do a, an annual report, and I actually have contributors, like, multiple contributors to that, and that is a way that I am also gonna be leveraging other people’s you know, there’s a multitude of ways that the strategies that you can do here.

Deirdre Tshien [00:10:27]:

And all of these things, because they are organic, all bottom 3 tiers, like, do take some time, but there’s some, like, online summits that can get That is a lot of work, but it’s actually also a payoff, which I know I’m preaching to the choir. So You’re way more qualified to talk about online service.

Jennie Wright [00:10:46]:

Hey. No. You’ve, you’ve done a lot to to learn about the space. I know that. So and it’s it’s creating it’s creating ways for people to be able to do this better. I mean, there is a lot of work. And what I’m getting so far, and I know we’re not even done this pyramid, But what I’m getting so far from this is, like, you’re setting the found I always talk about, like, the foundations of a house. Like, you’re setting the foundations for the things that you know you need to do.

Jennie Wright [00:11:10]:

Right? And, you know, eventually, you run at a speed, time, or money. So you may not be putting the pretty curtains in the kitchen right away, but, you know, That’ll come later. Like, that’s your YouTube channel. Right? Like, that’ll be the thing that you do at some point, but it’s not like it has to be done right now. But just Making sure that everything is solid and that you’re focusing on the right things and you’re getting the right things done, then the then the walls start going up quick and the roof goes on fast and so on and so forth. Yes, I like home improvement shows. So so I I see it as a method of making sure you have the right things in place so that you can be okay to grow quickly when it starts happening.

Deirdre Tshien [00:11:47]:

Yes. Exactly. And the reason why, you know, leveraging other people’s audience, Because I know that sometimes it can be backwards and people are like, you should do that first. And I totally agree that because none of this, by the way, is mutually exclusive that you can’t do like, it has to be potential. But I found it. I don’t know, your take on this, Jenny, but I found that when I’m reaching out to people to, you know, invite them to be an online summit or to And pitch myself as a guest or something, then one of the things that they will do initially is actually look you up. Absolutely. Right.

Deirdre Tshien [00:12:17]:

And so that’s why, you know, those bottom 2 tiers are actually really important foundational elements because you need to have Some kind of online presence, and hopefully an online presence that has some kind of fellowship or audience or whether they’re like, oh, okay. This person is Legit. They’re credible. They do have some kind of authority. This is worth my time. Mhmm. Yeah. Absolutely.

Deirdre Tshien [00:12:39]:

That’s kind of why it’s, it’s structured that way. But, Yeah. So that’s the, the bottom end just to, complete the pyramid, I guess the 4th tier is scaling through paid ads. But honestly I don’t spend a lot of time up here because there is so much that you can do just, like, focusing on the the bottom 3 tiers that you you could grow a very, very successful business Without even having to put money into ads. So, but that is, that is the 4th way that you can essentially get traffic. I love

Jennie Wright [00:13:09]:

it because that top tier and having the paid advertising, if you were to invert your pyramid and try and go With paid advertising first, without a presence, without leveraging other people’s audiences, without having built at least a following and a little bit of an email list, it’s not gonna work as well for you. Actually spend a ton more money with paid advertising if you do it that way. So by doing it in the technique that you’re talking about, By the time you get to the top tier of that pyramid and you’re ready to put money into ads, you’ve developed the audience, you’ve nurtured the audience, You’ve used and leveraged other people’s lists to grow your exposure and so on. And it ends up being like the icing on the cake, sort to so to speak, that allows for more, just more growth in a quicker way. But you again, you can’t do it, I believe you can’t do it 1st. So Yes. Okay. So that was, like, awesome.

Jennie Wright [00:14:04]:

So I wanna talk about how this plays into summits. So online summits do play a role in the traffic pyramid. I would love to hear your thoughts on how it fits into, like, to your strategy.

Deirdre Tshien [00:14:15]:

Yeah. So as I mentioned, so it’s Very, very core in that 3rd tier and leveraging other people’s audiences. But the great thing is that because it’s all intertwined, As you can see, like, the content that you’re actually creating out of that actually feeds your bottom 2 tiers as well, which is the The magic of online summits. So, a, yes, you get the great thing about, you know, you can, You’re doing a really great thing to help promote your guests, or your, your speakers. And in turn, they’re also helping to promote you themselves and, And others, the others in, in the group, which is awesome. Okay. So you’re building, you’re, you’re generating leads. You’re, you’re building, you’re building a list.

Deirdre Tshien [00:14:57]:

But then it’s like, oh, when you think about I have to the whole, like, content creation part of it in terms of, like, What social media posts should I be doing or what emails should I should I be creating or, you know, potentially even, You can even use these summits down the track if you wanted to as part of as even like other podcast episodes in and of themselves. Yes. And so, you know, you you think about the the content you’re creating, you’re actually giving even more life to them, we then reuse them in those bottom 2 tiers, which is something that CAPTCHA can also help with. But but even without using CAPTCHA, like, this is A strategy. And I think, Jenny, maybe, you can also talk to this, but, like, literally, an online summit is so powerful because you need to think about those bottom 3 tiers. It could like, you could do this online summit once, maybe one time in the year, and then it gives you content Probably literally for the rest of the year. It could.

Jennie Wright [00:15:54]:

Easily. In the in the way that I do summits, which is a little bit different than how some other people do summits, is I’m always looking at it from how we can leverage and repurpose content for a longer period of time. So I normally have clients that will launch a podcast from a summit

Deirdre Tshien [00:16:11]:

Mhmm.

Jennie Wright [00:16:12]:

And also write a book. So they’ll use right? It’s a such a good strategy. So they’ll take 10, 11, or even 15 of the summit experts that they really resonated with loved their content, And they’ll take the transcripts Mhmm. And they’ll make a chapter book. So this just happened, I mean, I I do quite a few of these every year. But about a year and a half ago, one of the clients that I did a summit for, he did a chapter book. I actually ghostwrote a chapter for it. It was a lot of fun.

Jennie Wright [00:16:43]:

And he got picked up by an actual, like, normal publisher, got an advance, all of it. So he actually had he was able to publish a book With the you know, I think it was 11 authors or 11 speakers on the summit that now became authors, and now they have a chapter book. What I love about this leveraging of content creation, and I am gonna talk about Captcha a little bit here. So Captcha first of all, explain Quickly, what Captcha is so that everybody has, like, a little understanding, and then we can go from there.

Deirdre Tshien [00:17:17]:

Okay. Sure. So Captcha is an AI powered Content marketer. Essentially, we help, expert entrepreneurs, so coaches, consultants, service providers, Repurpose and market their expert content. And so that expert content could be a podcast. It could be a YouTube, video. It could be live streams, and could be these online summits, that they’re that they’re doing. And so what you would do with Captur is you would upload that audio or video file into it.

Deirdre Tshien [00:17:44]:

And then in under 10 minutes, It creates a whole bank of content marketing assets for you. So the title the, you know, podcast or even Summit title and description. Not summit. The summit video, I guess, title and description. You know, the the YouTube description, the social media, posts across multiple platforms, emails, LinkedIn article, blog posts. Like, it pulls out sound bites and quotes and Has a short form script generator. Like, it does a lot for you. So and, again, I say this it’s it it can be a little bit overwhelming, but this is where we go back to the traffic period and we’re like, Okay.

Deirdre Tshien [00:18:19]:

Where am I focusing on and what is it that I need to get out of Captcha, but it is meant to help amplify your expert, Ex expertise. Absolutely. Really quickly.

Jennie Wright [00:18:30]:

What I and so with Acquire, with this podcast, we talk about list building, launches, and, you know, lead generation. So how are we going to maneuver this conversation into one of those spaces? Well, actually, we’re gonna be talking about all of them. Right? So in terms of using a content pyramid and also potentially the product like Captcha With lead generation, I have specifically used Captch to create content to help promote summits. So when I work with a client, there’s 3 ways that I work with them. I’m either the consultant that comes in and creates the strategy and the client implements it, Or I come in as the, strategist, plan the whole thing, and the person executes it, but I keep an eye on the strategy. And the 3rd way is my team and I come in, and we white glove it. We will do the whole thing, all of the content, all of the copy. All the client has to do is record the interviews the speakers, and my team takes care of the rest.

Jennie Wright [00:19:31]:

And so one of the ways that we’re leveraging in any host of a summit or an online challenger, anything where you’re creating long form content can utilize something like this is to shorten the amount of time that you’re you’re spending on writing copy, creating social media pullouts. My one of my favorite things to use for Summit in terms of when I use Captcha is to pull out, the quotes that are really useful and being able to use those in either social media. And, also, I’ll get that. Like, it tells you the time stamp of what was a really good quote, and I will then grab that time stamp, create a little short form video, and be able to use that on social media, which I think is fantastic. My favorite feature and that I use consistently, and it makes my life so much easier and it helps my team, is the script generator. But I don’t use it for scripts. I have found a new thing to use with it. So I’m I, You know, I and I and I do this and I don’t mean to, like, do this against somebody’s software, but I I I do this naturally.

Jennie Wright [00:20:35]:

I’m like, how could I use this in a different way? So I use the script generator to create the, the little blurbs that I use to introduce each speaker in a summit, which creates interest. And that was the whole point of the script generator. You’re you’re meant to, like, create a, you know, a short form video that will then promote, you know, the podcast episode or whatever kind of content, and I’m using it actually as the copy for a blurb, and it really, really works. So and it and it just shortens the time, and this is part of your pyramid too. Right? But it shortens the time that it takes me to get the stuff done, therefore, I can Create more outputs and do things faster.

Deirdre Tshien [00:21:12]:

Yes.

Jennie Wright [00:21:13]:

Yeah. I love that for that. And and this makes summit work more efficiently. Now Caveat, it is AI, and so you should be looking at it to make sure that it sounds like you and and so on and so forth. But, my experience has been that everybody is using ChatGPT, including my clients. And when I see some of the stuff that they’re using, they’re not putting in the right Information into ChatGPT to pull the right stuff out. Therefore, their outputs, the copy, I mean, it is so obvious. Like, if I see another Skyrocket, like, rocket emoji on anything, I’m just gonna be like, oh my god.

Jennie Wright [00:21:49]:

It was Chat GPT. So right? So using something where, a team has spent a ton of time and effort to create really great outputs from an AI, You’re gonna get a better quality of content, and it’s gonna work better for you. So I just like this as a tool to amplify what you’re doing, get it done faster, and be able to promote and get better results.

Deirdre Tshien [00:22:12]:

Well, thank you. Thanks, Jenny. That’s that means that that means a lot. And I might just, I might take that and clip it in as a little bit of a buzz. But yeah. No. Thank you. And I love when I hear Capshawians using the different, features Differently, like, because I know that, we have a mutual friend, Katie Brinkley, and she was like, oh, actually, can I tell you something to you? Like, you know, she we were looking, because we, Captur generates like a YouTube shorts caption.

Deirdre Tshien [00:22:39]:

And she’s like, oh, I thought that was a script. I was just using that and, like, you know, filming her short videos from from just that. And I was like, you know what? I love that. I love that, you know, when people look at those things and think differently About it, it’s actually super cool. And I love sharing case studies about that.

Jennie Wright [00:22:59]:

Yeah. I love it too. And Katie Brinkley is a mutual friend. She’s been on the podcast before. Katie is the one who actually did a walk through of CapShow for me because I wasn’t sure I was going to use it. I just wasn’t sure if it was gonna be the right thing I needed at one point or whatever. She’s like, Jenny, you just gotta look at it. I’m like, show me.

Jennie Wright [00:23:17]:

How are you using this? So we did a walk through a video walk through, and she actually showed me how she’s using it. And she even told me the whole YouTube. I used the YouTube thing, and she was using it, you know, like, literally copy paste. And I was I was just shocked. So I was shocked at how good the the information that was coming out of it was. Immediately saw a connection with how it could help with the content that I’m creating for summits and things like that. And it was like a quick, like, hey, Deirdre. Can we talk? So I and I love that.

Jennie Wright [00:23:45]:

And I wanna talk about how, in your opinion, how can we leverage not only the traffic pyramid, but these incredible tools, what do you think that it we’re gonna see in terms of, like, how is it gonna improve, lead generation launches, you know, potential even conversions. What do you see happening?

Deirdre Tshien [00:24:07]:

Yeah. So, what’s really interesting is that a lot of us look at AI as an efficiency, tool, which it it is. I’m not trying to downplay that. Like, it does let us do some things quicker. But really what I see AI doing is, yes, it can help us get on more platforms because it helps save time. But Really, what I would encourage people to do is rather than going down that route is to actually more so use the time that’s being saved to up level The the quality of the content. And what I mean by that is so for example, I talk about this a lot, which is like, okay, where is it? And I think about this a lot. It’s just where is it that humans should be, you know, playing how do we play a role in in this whole, like, with the prevalence of of AI, etcetera? And for people who are just like, I just wanna save time.

Deirdre Tshien [00:24:58]:

I just wanna be efficient. When we get so deep into that And we forget about why it is that we’re even creating content in the 1st place, then we start to lose the the core of it, which is creating connection with our audience. Because people who just go straight to, I just wanna, I just wanna become efficient. And, you know, we talk about the traffic pyramid. I just wanna be on every single platform in those bottom 2 tiers. And I wanna, you know, It just what that may could mean and look like is, you know, we have people who are using AI to, To, like, script 4 podcast episodes or, like, 4 you know, like end to end. And then they’re looking at using AI to clone their voices and to, you know, generate And, and use create, AI video avatars and things like that. And when we do that, I mean, AI is going to get better.

Deirdre Tshien [00:25:47]:

Yes. But Still to like, that is not creating connection because your words, your expertise, your stories, and AI is not gonna know. The inflections in your voice and all the and likes, and how we get really excited to start talking really fast. And Yeah. You know, like, that stuff that people connect with, that other humans connect with. And that AI is just not gonna be able to know that. And, You know, on the video side, I mean, of course, like, you know, you just we don’t we don’t wanna all be like robotic and we none of us have arms and, you know, exactly.

Jennie Wright [00:26:15]:

Yes, ma’am. Move funny.

Deirdre Tshien [00:26:16]:

Yeah. Exactly. So, you know, that to me is like, hey. Let’s, as humans, put more time into that. You know, how do we how do we actually spend more time thinking about the the best stories that we we have? The the how do we just Provide think about how we can provide the best value that we can provide. Put time into that. And then when you use AI after that, Because of the fact that it’s leveraged and especially the way that capture does it, because we let, like, we create the content based on that anchor content, even that’s going to level up. Because it has because you’ve leveled up in the it’s kinda garbage in, garbage out.

Deirdre Tshien [00:26:54]:

Right? Like

Jennie Wright [00:26:54]:

Totally. You’ve

Deirdre Tshien [00:26:55]:

input really great inputs in, you’re gonna get way better outputs out. And but then to your point still then where we come in is you still need to because AI will give you the 1st draft, but you do still need To, you know, look through it, edit it, make sure that, you know, it’s in your tone of voice, etcetera. But, you know, but you can think about rather than having to Right from a blank piece of paper, all of your social media posts and your emails and, you know, all these things. You’ve got a starting point that’s already saved you time, but use that Time to level up in those those bottom 2 tiers you try to peer with. And obviously that’s gonna help you level up in the 3rd tier because it’s like, oh, okay. Well, now I can actually Get on more podcasts, for example. So I’m gonna do that, but, hey, the great thing is that even that that’s content, I’m gonna put that back into The bottom tier of the traffic pyramid, which is and because I’ve spent all this time making sure that I’m having the the right conversations and I’m giving you know, all of that, again, Like, I put good inputs in. I’m getting good outputs out.

Deirdre Tshien [00:27:58]:

Good. Yeah. Good. Getting good outputs out. So yeah. So I don’t know if I quite answer your question, but it’s just I’m really passionate about about, thinking about like, we we can’t just keep playing an efficiency game because we’re gonna efficiency ourselves out of, Like the thing that we need we wanna be doing, which is which is drive revenue Yes. Which, you know, and when you reverse engineer that, it’s like, okay, Driving revenue means building a community, which means building an audience, which means actually, reaching them. And and what that comes down to is connecting with them.

Jennie Wright [00:28:30]:

Yes. And that okay. That’s the crux of it for me is the connection piece. So if we’re we’re only going for efficiency, we’re removing that Connection a little bit. We’re also losing a bit of the quote, unquote humanity in it, because it starts to not sound like you if you’re just taking it for the efficiency only, using it as a tool, and I love using it as a tool to create additional pieces of content that, you know, Honestly, I don’t wanna write a YouTube description. I don’t write good YouTube descriptions. I just don’t do. So having a tool that actually will help me It’s fantastic.

Jennie Wright [00:29:08]:

And, you know, like Katie, I I use those YouTube descriptions in other ways, so which is great. What I what I want to make sure that we’re making is super clear is that, yeah, we’re using these tools. We’re using them effectively, but we’re also using them cautiously to make sure that we’re creating really good information that still does connect. And It’s a tool to, yes, create efficiency, but it’s going to it’s going to create you or give you the ability to port more out, And that will help your lead gen, and that will help your list building, and it will help your launches and your conversions because it’s taking care of a piece that it’s it’s a bit of an assistant. It’s not the take it’s not taking over, but it is the assistant, and I love that piece. And so that’s where I’m utilizing it in summits and in launches. I just did a book launch. At the time that we’re recording this, I am doing the book launch For the client, and I have absolutely used these tools to assist in being able to produce more content for the client, especially when they came in and said, hey.

Jennie Wright [00:30:13]:

Can you produce x, In, like, 5 minutes, I’m like, yeah, I got a tool for that. And was able to do that where, like, normally, I’m I’m a bit of a blank page, you know, the the flashing cursor person for a bit. I need a starting point. So it gave me the starting point I needed to to kinda move forward, and I love that. Before we wrap, and we do need to wrap up because time is flying here, I really just wanna talk about Captovians live for a couple of minutes. And, I know you’re gonna talk about it, but I wanna introduce it from my point of view as well. So this is a conference that’s happening at the end of January in 2024. It is live.

Jennie Wright [00:30:50]:

It’s gonna be a 2 day conference out in, Orlando, and I’m looking forward to that going being in Canada and being able to go to a warm place in January sounds really nice. And, I’m really excited because I get to be one of your speakers, and I and I’m grateful for the opportunity to speak on one of your stages. And I’m gonna be talking all about summits. So I’m excited about that. So take it up from where I’ve just left off and share a little bit more about CaptchaVian’s life.

Deirdre Tshien [00:31:15]:

Yes. Oh my gosh. This is, yeah, it’s, It’s both dawn it’s exciting, but also daunting because this is our 1st ever live event that we’re putting on. We’ve done a few online summits, but this one’s actually gonna be in person, which is a whole another ballgame. But, Captured PS Life is really for that expert entrepreneur who Just needs 1 strategy to to, to follow and to know where it is that they should be focusing on. Because A strategy is also made up of many different strategies within that and and all the different tactics. And so we’re gonna try to really, like, bring that to a level where it’s like, oh, okay. This is the trajectory or the path that I’m on, and this is these are the building blocks for me to stay on that path.

Deirdre Tshien [00:31:59]:

And so what that means, it looks like is we’re going to, you know, I spoke about the traffic pyramid. We are gonna have expert speakers that will talk about a specific strategy within that traffic pyramid. But as I said, it’s like, well, if YouTube’s not something that you’re doing, you can almost, like you know that it’s there, and you can learn a little bit about it if you’re you’re interested, but you can also, in your mind, kind of be like, okay, well, it’s a not now thing. I’m gonna park that, and I’m really gonna listen to, to Damon, who’s talking about SEO instead, for example. I’m going to really listen to Katie. Who’s gonna be talking about social media. And so, you know, we’re gonna start with The traffic pyramid, and then it’s gonna really go into what we all love, which is how to build that audience in a place that you quote unquote own, that that and, You know, build build the land that you own. Don’t just rent, land and and then how we actually monetize and importantly, build that Community, so that we actually retain and and we and we really feel like we’re building something that is bigger than ourselves.

Deirdre Tshien [00:32:57]:

And so that’s what Captured Women’s Live is really gonna be And it’s gonna be an intimate experience. We’ve, we’ve deliberately kept it, you know, on the, the, the lower end of event numbers because we wanna make sure that it’s like we can have 1 on 1 discussions with people. And we want the speakers to be able to Have those same like, that same you know, be on the floor with people and be like, you know, what Yeah. You doing? And, yeah, it’s gonna be super cool. It’s just gonna be an amazing event.

Jennie Wright [00:33:25]:

I’m really excited about it, and we’ll have the link to it in the show notes, but just share the link now for people who are listening so they can go check it out.

Deirdre Tshien [00:33:32]:

Yeah. So Capshovians Live, So that’s capsh0vianslivelive.com.

Jennie Wright [00:33:41]:

Oh my god. You did better at that than me. I would have gone so much slower with that. But we’ll make sure the link is in the show notes and you can go check that out. I know that summits sometimes land in the bottom two tiers of the traffic pyramid. It’s something that people listen to and they hear about, and they they file it away for later. And then when they’re ready to implement the strategy in their business, they, you know, they pull out that little file, and then all of a sudden now they’re looking at the strategy. And that’s Sometimes where I live or what I do lives in people’s minds, and that’s totally fine by me because I know that eventually when they again, when they need it, the strategy comes out, And then they, you know, they’re like, okay.

Jennie Wright [00:34:19]:

I’m ready to do a summit now. That happens all the time, and that’s an amazing strategy and something to think about. So Whether or not you wanna do a live in person event, like Captcha Viens Live or you wanna do an online summit or an online challenge, The list building and lead gen piece is something that you need to do consistently, and tools like Captchow make it possible. And that’s what I like. It makes it less daunting because Lead generation launches, all of these things feel very heavy sometimes for certain people. And so this reduces the heaviness, makes it easier and allows you to create momentum, and momentum’s gonna get you there. So I really appreciate that. How can people connect with you, Find more about you specifically and, and just get in touch.

Deirdre Tshien [00:35:04]:

Yeah. So, the best place is probably gonna be either Facebook Book all LinkedIn. Those are the 2 platforms that I am the biggest users of. So come find me, Deirdre Shen. Again, not the easiest name to spell, but I’ll do it really quickly now for you, d e I r d r e t s h I e n. So come find me on Facebook All LinkedIn, say hi. Yeah. Love to have a chat.

Jennie Wright [00:35:27]:

Absolutely. And so just to reiterate that Captchavians live is happening at the end of January, January, 23rd, 24th. I will definitely be there, and I’m arriving a day early just to help, Deirdre and the team get all set up. So I have no idea what that means, but I’m ready to, like, push a broom or whatever is gonna need to be done. I’m literally getting off the plane, going straight to the hotel, And finding the team and be like, put me to work. So I’m excited. I’m excited. And if anybody listening can join us live, that would be fantastic.

Jennie Wright [00:35:59]:

And make sure you check out CapShow as well. So, Deirdre, thank you so much again for doing this.

Deirdre Tshien [00:36:04]:

Thank you for having me on. This has been an amazing, amazing chat.

Jennie Wright [00:36:07]:

Absolutely. And If you’re thinking about running an online summit or lead you know, just lead generation in general, you should be listening to this podcast and continue to do so. Make sure you’re hitting that Subscribe button, leaving a comment, anywhere you can leave a comment, but also leave me a review. I’d love to know what you think. And as always, This podcast is, absolutely a pleasure to be building, but I can’t be doing it alone. It is part of the Odd Phonic Podcast Network, and it is produced by by Jason Wheeler, and I’m so excited by that. Thank you so much for listening, and we’ll be back again soon. Take care.

Jennie Wright [00:36:40]:

Bye bye.