July 23, 2024
Episode 45 The Dark Side of Online Summits: What No One Tells You (And What to do Instead) Are you curious about the darker side of […]
- Filter by
- Categories
- Tags
- Authors
- Show all
- All
- $1
- 000
- 000 visibility
- 1 on 1 services
- 2023 challenges
- 2024 planning
- 21-day content habit challenge
- 4 post planner
- 6 Figure Content Club
- 7 figure launch
- 700 leads
- AB testing
- abandoned cart sequence
- abundance coaching
- Abundance Now Summit
- abundance of food
- accountability team
- accounting software
- achievable goals
- Acquire podcast
- Acquirer podcast
- acquisition strategy
- actionable advice
- actionable insights
- ActiveCampaign
- ad budgets
- ad copy
- ad funnels
- ad performance
- Adam McChesney
- adaptability
- additional content
- advanced list maintenance
- advanced personalization techniques
- affiliate marketing
- affiliate websites
- Affiliates in business
- agenda alignment
- Agent Success Toolbox
- aggressive upselling
- agriculture
- Ahrefs
- AI
- AI challenges
- AI driven insights
- AI for content creation
- AI in content generation
- AI in marketing
- AI trends
- AI-based tools
- AI-driven content
- AI-generated content
- alignment
- alliances
- alumni-priced tickets
- Amazon
- analytics
- analyzing ad funnels
- Anne Laffin
- annual marketing strategy
- app development
- app promotion
- appearing in search results
- Apple
- applications
- AppSumo
- asking for reviews
- Aspiration
- assumptive messages
- attendee engagement
- attention spans
- attracting ideal client
- attracting ideal clients
- attrition
- Aud Phonic Podcast Network
- audience
- audience building
- audience engagement
- audience needs
- audience participation.
- audience relevance
- audience research
- audience segmentation
- Audience targeting
- audiences
- Audio production
- Audio quality
- auditing
- Audphonic Podcast Network
- authentic connection
- authentic conversations
- authenticity
- author
- authority
- authority amplifier
- authors
- automation
- automation benefits
- automation software
- automation strategy
- B roll footage
- back-and-forth dialogue
- Backing up content
- bandwidth
- bean recipes
- beans
- beauty expert
- behavior triggered email sequences
- behind the scenes
- benchmarking organic growth
- beta test
- biography
- Biz Bestie HQ
- Bizboost HQ
- Black Friday and Cyber Monday
- black hat
- black sheep method
- blog optimization
- blog post
- blog tags
- blogs
- body copy
- bold moves
- bold results
- book buyers
- book giveaways
- book of funnels
- book promotion
- Botched surgery
- boundaries
- Brain Bump app
- brand authority
- brand awareness
- brand exposure
- brand messaging
- brand recognition
- brand trust
- breaking free from routine
- brick and mortar businesses
- bro marketing
- bronchitis
- brute force attacks
- budget
- budget constraints
- Builders of Authority
- building block tech stack
- building blocks
- building relationships
- bundle
- bundle audience
- bundle giveaway
- bundle pricing strategy
- bundle products
- business
- business architecture
- business challenges
- Business continuity
- business costs
- business entities
- Business expansion
- business growth
- business growth plans
- business growth strategies
- business growth tactics
- Business journey
- business persona
- business rebranding
- business scaling
- business shutdown
- business strategies
- business strategist
- business strategy
- business success
- businesses
- Buying signals
- calendar scheduling
- calendaring tool
- call to action
- Canadian law
- Canadian Thanksgiving
- Canva
- capacity increase
- Capsho
- Capshovian's live event
- CapShow
- Capt Show
- Captivate
- Captur Next Gen
- carbon emissions
- case studies
- caution
- CD underbelly
- celebration
- challenge
- Chat GPT
- chatbot marketing
- ChatGPT
- ChatGPTs
- chef
- Childhood interests
- Chrome
- clear messaging
- clear objectives
- cliché words
- click through rates
- ClickFunnels
- client
- client acquisition
- Client acquisition strategies
- client capture
- client care
- Client connection
- client inquiries
- client pricing
- client relationships
- client stories
- clients
- Cloud backup
- CMO
- co-working sessions
- coach
- coaches
- coaching
- cold calling
- cold traffic
- collaboration
- Collaboration in marketing
- collaborations
- college classrooms
- comfort zone
- comfort zone trap
- comfortable
- community
- community building
- community creation
- Community marketing
- compelling copy
- competition
- competition presence
- complex funnels
- compounding visibility
- conference
- confidence
- conflict
- congruency
- Connecting with others
- connection
- connection request
- connectors
- Conscious Business
- consent based marketing
- consistency
- consistent posting
- consumer behavior
- consumer demand
- Content backup
- content creation
- content creation strategies
- content creation tools
- content engagement
- Content habit
- content promotion
- content relevance
- content repurposing
- content retrieval
- content segmentation
- content strategies
- context-dependent marketing
- continuous improvement
- contributors
- conventional wisdom
- conversation starters
- conversation value
- conversations
- conversion
- conversion tactics
- converting leads into sales
- COO (Chief Operating Officer)
- cooperative ventures
- copy and paste funnels
- copywriters
- Corporate bullying
- corporate event planning
- corporate experience
- corporate knowledge
- corporate sales
- corporate space
- cost-effective practices
- cost-effective strategy
- course delivery
- course software
- craft business
- crafting sessions
- crafting stories
- creative
- creative marketing
- creativity
- credibility
- CRM
- CTA confusion
- culture
- curated space
- custom chat GPT
- customer journey
- customer loyalty
- customer personas
- cyclical
- dancing
- dark side
- data
- data analysis
- data collection
- data strategy
- data-driven decisions
- decision making
- declining ROI
- decompress
- deep connections
- deep conversation
- deep segmentation
- Deirdre Tshien
- delegating control
- demographics
- designer
- desktop-based app
- digital advertising
- digital businesses
- Digital clutter
- digital content
- digital entrepreneur
- digital growth
- digital marketing
- digital marketing strategy
- digital media
- digital online space
- digital recipe collections
- digital space
- digital transformation
- digital waste
- digital world
- discount grocers
- disruptive money patterns
- Divi
- DIY social club
- DIY social media process
- DIY summits
- DIY website audit
- DKIM
- DMARC records
- double opt-in
- downloads
- drones at events
- early bird pricing
- ebooks
- ECAM
- Ecamm
- Ecamm for Mac
- eco conscious
- eco friendly toolkits
- economies of scale
- education
- efficiency
- Elevate event
- Elevate experience
- email address
- email addresses
- email authentication
- email campaigns
- email communication
- email deliverability
- Email list
- Email list building
- email list engagement
- email list growth
- email lists
- Email lists backup
- Email Marketing
- email marketing effectiveness
- email marketing providers
- email segmentation
- email templates
- emails
- embracing new ideas
- emcee
- emotional connections
- emotional needs
- empathy
- Empowering entrepreneurs
- empowerment
- energetic blueprint
- energy
- energy consumption
- energy level
- engagement
- engagement metrics
- engagement sequences
- engagement strategies
- Engagement strategy
- engagement-focused calls to action
- engaging experiences
- enrollment numbers
- enterprise clients
- entrepreneur
- entrepreneurial toolbox
- entrepreneurs
- entrepreneurship
- environmental impact
- episode performance
- equity
- established company
- established individuals
- ethical practices
- ethical sales
- Etsy
- evaluating landing pages
- Evans Putman
- event feedback
- event management
- Event optimization
- event planner
- event planning
- event production
- event strategist
- event strategists
- Event Strategy
- event strategy coach
- event success
- Evergreen marketing machine
- evergreen webinar
- excellence
- executive level leadership retreats
- existing product
- experience
- experiences within events
- expert entrepreneurs
- expertise
- experts
- Facebook ads
- Facebook and Google connections
- Facebook engagement
- Facebook group
- Facebook groups
- fall
- fall sweater weather
- false list
- fear and scarcity
- features
- February
- feedback
- fiction
- financial goals
- financial metrics
- financial returns
- finding the right fit clients
- fitness trainer
- Fiverr
- fixed costs
- Flexibility
- flexibility in business
- flight attendant
- follow-up
- follow-up emails
- food marketing.
- foot in the door technique
- formulaic business practices
- founder's story
- fractional CMO
- free consultations
- free quotes
- Free training
- freebies
- frictionless sales process
- full-time businesses
- funnel
- funnel conversion
- funnel fix
- funnel improvement
- funnel issues
- funnel messaging
- funnels
- GDPR
- generation
- genuine connection
- genuine relationships
- George Brown University
- get rich quick
- getting people talking
- ghostwriting
- giveaway and bundle organization
- giveaway strategy
- giveaways
- glass jars
- Go High Level
- goal alignment
- goal setting
- goal timeline
- goals
- golden hour
- good food
- good information
- Google Analytics
- Google Form
- Google indexing
- Google My Business
- Google rankings
- Google Search Console
- Google sheet templates
- grammar issues
- graphic design
- graphic design tools
- gratitude
- great speakers
- green hosting
- green marketing
- group book giveaways
- growing audience
- growth and development
- growth mindset
- growth tech stack
- guest appearances
- guide
- guilt
- hacked Facebook account
- Haley Rowe
- hashtag marketing
- Healing through storytelling
- high cost of living
- high end mastermind
- high impact revenue marketing giveaway
- high value content
- high-quality content
- high-quality leads
- high-ticket clients
- high-yielding products
- higher quality leads
- hire the best
- historical sales data
- holistic marketing
- hosting events
- hot leads
- housing
- HubSpot
- human connections
- human design
- human design type
- human input
- human-generated content
- human-to-human connection
- humanity
- humanizing narratives
- hybrid events
- ideal client
- ideal customers
- ignite the audience
- image
- Immersion conversion vortex
- impact
- income generation
- independent podcaster
- individual styles
- industrial revolution
- influence growth
- Influencer partnerships
- informational queries
- infrastructure
- Infusionsoft
- ingredients
- injury-proof
- innovation
- innovative strategies
- innovative tools
- Instagram giveaways
- instant teleseminar
- integrity
- intentional
- intentional content creation
- Intentionality
- interaction
- international conflict
- Internet outage
- interview expert
- interview-style discussions
- interviewing
- intimate
- intimate experience
- introvert in sales
- invisibility cloak
- Irresistible opt-in offer
- January 2024
- Jason Wheeler
- Jennie Wright
- job title searches
- Jonathan Green
- Julie Greenham
- Kajabi
- Karrington Warfield
- Katie Brinkley
- Kevin Palmieri
- key metrics
- keynote speaker
- keynote speakers
- keyword
- keyword research
- keyword search
- keywords
- kiosks
- KPI
- KPIs
- landing page
- landing page appearance
- landing page builders
- landing pages
- late August
- launch
- launch plan
- launch strategies
- launches
- Lauren Gaggioli
- lazy load
- lead attraction
- lead conversion
- lead gen
- Lead Generation
- Lead generation events
- lead generation lies
- lead generation networking
- lead generation strategies
- lead generation strategy
- lead magnet
- lead magnet strategies
- lead magnets
- leadership program
- leadership workshop
- LeadPages
- leads
- lean and clean lists
- leaving a better place
- legal field
- leveraging AI tools
- linguistic mirroring
- LinkedIn conversations
- LinkedIn profiles
- LinkedIn sales navigator
- list build
- List building
- list building strategies
- list engagement
- list management
- list sharing
- live appearances
- live events
- live launch
- live reads
- Live streaming
- long-term profitability
- low churn
- low risk high reward
- lower income
- LSA ads
- Lynne Neville
- Mac software
- magic option
- mailing list
- Making money
- manufacturer
- Mark Herschberg
- market needs
- market trends
- marketer
- marketers
- marketing
- marketing audit
- marketing automation
- marketing conversation
- marketing dashboard
- marketing emails
- marketing experts
- marketing gurus
- marketing initiatives
- marketing materials
- marketing maven
- marketing power circle
- marketing reports
- marketing space
- marketing strategies
- marketing strategy
- marketing tactics
- marketing tools
- marketing trends
- marketing webinars
- marketing wisdom
- masterminds
- maximizing opportunities
- maximum impact
- McKinsey
- meaningful growth
- medical practices
- Melanie Benson
- Member retention
- Membership costs
- membership model
- memberships
- messaging
- messaging shift
- micromanagement
- Microsoft Word document
- mid tier monthly membership
- mini course
- mining keyword data
- modernize
- moms
- monetization
- monitoring data
- monthly pricing
- mortgages
- multi 6 figure business
- multi 7 figure launches
- multiple touchpoints
- Nagging
- Net Promoter Score
- networking
- networking events
- networking groups
- networking opportunities
- neurodivergent
- new leads
- new product
- newsletter relevance
- newsletters
- next right step
- nextleveluniverse.com
- NFTs
- niche
- niche adaptation
- niche business
- Niche casts
- niche definition
- niche focus
- niche lists
- Niche targeting
- niching down
- No pitch pitch
- nomadic lifestyle
- non-negotiables
- nonfiction
- nonlinear context-dependent content
- NPC
- nurturing leads
- nutritious meals
- objections
- Odd Phonic Podcast Network
- offer
- offer alignment
- on-page SEO
- one size fits all software
- one-on-one discussions
- one-time products
- ongoing refinement
- online activities
- online business
- online business transition
- online event
- online events
- online events in 2024
- online marketing
- online marketing myths
- online presence
- online purchase process
- online space
- online summit
- Online Summits
- online world
- Ontraport
- open rate
- open rates
- Operational systems
- opportunities
- opt-in form
- Opt-in rate
- optimization
- optimizing ad success
- organic content strategist
- organic marketing
- organic traffic
- Orlando
- outdated marketing trends
- Overcoming challenges
- Owned communication space
- page builders
- paid ads
- paid advertising
- pain points
- pain strategy
- pain-free
- pandemic
- pandemic impact
- participation
- payment gateway
- permission based marketing
- Permission-based sales
- personal branding
- personal connections
- personal development
- Personal experiences
- personal growth
- Personal Journey
- personal power
- personal stories
- personalization
- personalized communication
- personalized emails
- personalized gifts
- personalized messages
- perspective
- phantom reset
- photographs
- photos
- planning
- planning process
- platforms
- podcast
- podcast amplification
- podcast appearances
- Podcast ATM business model
- podcast content creation
- podcast editing
- podcast intensives
- Podcast management
- podcast networking
- podcast production
- Podcast Profit School
- podcast promotion
- Podcast strategy
- podcast success
- podcasting
- Podcasting expertise
- post summit sales
- potential attendees
- potential customers
- potential searchers
- powerhouses who brunch
- PPC ads
- pre launch activities
- predictable outcomes
- predictive analytics
- preplanning
- preview lines
- prices
- pricing offers
- pricing strategy
- Private audio courses
- private coaching
- process mapping
- procrastination
- product creation
- product launch
- product packaging
- product promotion
- product teaser
- productivity
- productivity expert
- Professional networking
- professional networks
- professional speaker
- profit
- profitability
- programs
- project management
- project managers
- promotion
- promotion plan
- promotion strategies
- promotional posts
- promotional strategy
- psychology
- public speaking
- pull marketing
- purpose
- purpose of the event
- push marketing
- q and a
- QR code marketing
- quality audience
- quality content
- quality keyword research
- quality leads
- Quality storytelling
- quiz
- radiology
- Randall beans
- rant
- rapid inflation
- rapid turnaround
- rate
- recipe collection
- recipe developers
- reciprocity principle
- recurring revenue
- red flags
- referral opportunities
- referrals
- registration numbers
- relatability
- relatable narratives
- Relationship building
- relationships
- relevant answers
- relevant content
- reset button
- Resilience in entrepreneurship
- resiliency
- resources
- responsive design
- results
- results showcase
- resurgence
- retargeting
- revenue
- revenue boosting
- revenue generation
- revenue streams
- reverse engineering
- review
- reviews
- Revolutionary models
- risk adverse
- riverside.fm
- rocket emoji
- ROI
- SaaS company
- safe choices
- sales
- sales automations
- sales funnels
- sales launches
- sales machine
- sales meetings
- sales pages
- sales pitch
- sales scripts
- sales strategies
- sales strategy
- sales structuring
- sales systems
- Sam Droschak
- scalable business model
- scaling
- scaling your business
- scarcity
- scope creep
- segmentation
- segmented content
- self selection
- self-awareness
- self-coaching cards
- self-confidence
- self-improvement
- selling products
- Semrush
- seniors
- SEO
- SEO assistant
- SEO optimization
- SEO resources
- SEO strategy
- SEO trends
- Serve printer blueprint
- setbacks
- setting boundaries
- setup
- Sharing personal stories
- show notes
- simple and effective tools and strategies
- simplifying the sales process
- site indexing
- skepticism
- Skype
- small business
- small business owners
- smart goals
- smooth process
- SMS marketing
- snack options
- sneek peek
- Social ads
- social media
- Social media downtime
- social media impact
- social media integration
- social media management
- social media marketing
- social media promotion
- Social media strategies
- social media strategy
- Social media trends
- social proof
- Social Shift book
- software
- software price hikes
- software services
- solopreneur
- spaced repetition
- spam reduction
- spam remarks
- speaker engagement
- speaker format
- speakers
- speaking
- Speaking engagements
- speaking opportunities
- spinning wheels
- sponsorship events
- sponsorships
- Squarespace to WordPress
- stages
- standing out
- Stanley Mugs
- Starbucks partnership
- starting out
- storytelling
- Storytelling impact
- strategic bundle structures
- strategic partnerships
- strategic titling
- strategies
- strategy
- sub-audiences
- subject lines
- subscribe
- subscribers
- success
- success measurement
- Success tips
- successful summit
- Summit
- summit participation
- summit promotion
- summit speakers
- summit strategies
- summit strategy
- summits
- super toolkits
- Supportive community
- surveying your audience
- surveys
- survival stories
- sustainability
- sustainability goals
- sustainable lead generation
- sweater weather
- system strategist
- Tailored content
- Tangible resources
- target audience
- Target partnership
- targeted marketing
- targeting audience
- team building
- Tech stack
- tech stack audit
- Tech stack evaluation
- tech stack mistake
- tech stack optimization
- tech stacks
- tech support
- tech tool alternatives
- technical challenges
- technical component
- technical tools
- technology
- telesummits
- templates
- testimonials
- testing messaging approaches
- The Business of Stories book
- third party cookies
- Third-party platforms
- Thrivecart
- tiered pricing
- tiered pricing strategies
- TikTok
- time blocking
- time management
- topic consistency
- Toronto
- Toxic energy
- tracking sources
- tracking valuable data
- Tracy Phillips
- trade time for money
- traffic channels
- traffic mapping
- traffic pyramid
- traffic sources
- training sessions
- transactional
- transactional marketing
- transactional queries
- transformation
- trauma from corporate
- treat each other
- trial and trust
- TrueVel
- trust
- trust building
- trust signals
- Truval
- two-way conversation
- UK law
- unethical marketing
- unethical practices
- unique selling proposition
- unique voice
- unrealistic expectations
- unscalable touches
- update
- upgrading sites
- urgency
- user experience
- user intent
- validating your idea
- valuable content
- Valuable emails
- value
- value assessment
- value delivery
- value ladders
- value perception
- value proposition
- Value-driven interactions
- values
- vendors
- venue prices
- VHS Club
- video
- video calling platform
- video content
- Video editing
- video editor
- video marketing
- Video production
- video recording
- video series
- video training
- VIP hour
- VIP offers
- VIP pass
- virality
- Virtual Assistant
- virtual assistants
- virtual conference
- Virtual events
- virtual sponsorships
- virtual summit
- visibility
- visibility initiatives
- visibility strategy
- vision
- visualization
- visuals
- voice notes
- vulnerabilities in business
- Walmart
- Walmart shoppers
- war
- warm traffic
- warning
- wasted opportunities
- wasteful activities
- web design
- web push notifications
- webinar
- webinar conversion
- webinar launch
- webinar launches
- webinars
- website
- website layout
- website optimization
- website revamp
- website security
- website trustworthiness
- women
- Wooden spoons
- Wordfence plugin
- WordPress
- workbook
- workflows
- working credit cards
- workshops
- World Economic Forum
- writing process
- x-rays
- Yo-yo skills
- YouTube
