February 6, 2024

Episode 22: From Modest to Mighty: How Lorraine Ball Transformed a 250-Subscriber Email List into 10,000 Strong

Join host Jennie Wright as she interviews Atiba de Souza, an expert in digital marketing and video content. Discover strategies for list building, lead generation, and email marketing. Gain insights into the latest algorithm updates on social media platforms and explore the future of video marketing. Don't miss out on this episode packed with valuable tips and predictions for entrepreneurs and marketers.
January 30, 2024
Jennie Wright’s headshot.

Episode 21: The Tech Stack You Need Know About and Have

Join host Jennie Wright as she interviews Atiba de Souza, an expert in digital marketing and video content. Discover strategies for list building, lead generation, and email marketing. Gain insights into the latest algorithm updates on social media platforms and explore the future of video marketing. Don't miss out on this episode packed with valuable tips and predictions for entrepreneurs and marketers.
September 19, 2023

Episode 5: Unlocking Event Success: The Science of Lead Registration Optimization

Discover strategies to simplify complex processes in order to increase engagement and participation rates. Join host Jennie Wright as she shares insights on optimizing conversions, reducing barriers, and capturing audience interest. From creating effective landing pages to answering crucial questions, this episode will guide you towards higher registration and event conversion rates.
September 12, 2023

Episode 4: How Julie C Butler’s First Summit Tripled Her Best Month

Join host Jennie Wright in an enlightening conversation with Julie C Butler, an advocate for female entrepreneurs. Discover how Julie's experience in hosting summits transformed her business and unlocked new opportunities for collaboration, networking, and growth. Julie shares her journey from struggling with list building to achieving tangible results and the ripple effect that hosting a summit can have on business success.
September 12, 2023

Episode 3: The Power of Targeted Audiences in Your Marketing

In this episode of the Acquire podcast, Jennie Wright delves deep into the world of list building and online events. Discover the importance of targeted audiences, creating empathetic buyer personas, and the power of personalization in transforming potential customers into loyal advocates. Unlock essential business growth tactics and master the art of effective marketing.
September 12, 2023

Episode 2: Niche Targeting: Attracting Your Ideal Client through Precision Marketing Tactics

In this episode, Jennie Wright talks with guest Jason Wiehler about the significance of targeting a niche audience in marketing. They discuss the benefits of precise audience targeting, strategies for attracting the right audience, and the impact of niche focus on conversion rates. Tune in to gain insights on building a successful business by speaking directly to the people who need your product or service the most.
Episode 1: Behind the Scenes of Online Events: Lessons from a Former Virtual Assistant Turned Summit Expert
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