In this episode, Jennie Wright talks with guest Jason Wiehler about the significance of targeting a niche audience in marketing. They discuss the benefits of precise audience targeting, strategies for attracting the right audience, and the impact of niche focus on conversion rates. Tune in to gain insights on building a successful business by speaking directly to the people who need your product or service the most.

Join host Jennie Wright as she takes you on a journey through the world of online events in the Acquire podcast. Discover the secrets to successful summits, learn how to craft the perfect event, and dive deep into the evolution of virtual collaborations. If you're a virtual assistant, entrepreneur, or event enthusiast, this podcast is a must-listen for you.